About apple new products

The power
of Apple.
Put to work.

When the world changes, business changes too. Apple hardware, software, and services work together to give your employees the power and flexibility to do whatever needs doing — wherever that may be.

With great power comes great productivity.

Apple hardware, software, and services work together to deliver a seamless experience that just works. You can start a project on Mac and finish it on iPad, use your screens side by side to extend your workspace, and even draw with Apple Pencil on your iPad or use your iPhone to make live updates on your Mac. And it’s all compatible with apps from Microsoft and Google, so your team has everything it needs to get any job done.

Magic happens on Mac. Game-changing performance, simple IT, and excellent value are just some of the reasons Mac means business.

Get power that outpaces most PC laptops in a design that goes everywhere. Scan merchandise, visualize models in 3D, and breeze through work when you multitask with Split View.

iPhone

Do incredible things on the go. Visualize 3D projects using augmented reality. Collaborate with your team on Keynote presentations. And stay connected with FaceTime, Messages, and Mail.

Apple Watch

Stay connected at a glance. Handle notifications as they pop up with a single tap, track Messages, and get the most out of apps for work and wellness.

Apple TV

Turn your best work into a cinematic experience. Put important presentations and data-driven dashboards on display.

Success Story — Capital One Success Story

Capital One
When people love what they do, what they do is amazing.

iPhone, iPad, and Mac are helping unleash the imagination of the people at Capital One, which is why we make the investment.

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Upcoming Apple Products Guide: Everything We Expect to See in 2021 and Beyond

The MacRumors guide to upcoming products is designed to provide an overview of everything that we’re expecting to see from Apple, both in the near and more distant future. Dates listed are not always concrete, but are based on the most recent rumors and information that we have.

We’re updating the guide on a regular basis, so it will be the go-to place to see every Apple product that’s on the horizon at a glance. For more detail on the rumors we’ve heard about each upcoming item, make sure to click on the links to visit our roundups.

First Half of 2021

Apple held an event in April 2021 and introduced AirTags, new iMac models, an updated Apple TV 4K, and refreshed versions of the 11 and 12.9-inch iPad Pro.

Apple held the Worldwide Developers Conference in June, debuting iOS 15, iPadOS 15, watchOS 8, tvOS 15, and macOS 12 Monterey. Details on everything new in these software updates can be found in our dedicated roundups.

No new hardware was introduced at WWDC, with Apple instead focusing on the new software updates that were released in the fall.

September 14 «California Streaming» Event

Apple held its annual iPhone-centric event on Tuesday, September 14. At the «California Streaming» event, Apple unveiled the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, all of which launched on September 24.

Apple also introduced the iPad mini 6 and the ninth-generation iPad, also with a September 24 release date.

The Apple Watch Series 7 was introduced at the September event, but due to supply constraints caused by manufacturing issues, it didn’t launch until mid-October.

October 18 «Unleashed» Event

Apple held a second fall event with the tagline «Unleashed» on Monday, October 18, which focused on new high-end MacBook Pro models and third-generation AirPods, as well as some new colors for the HomePod mini. Apple also introduced a lower-cost «Voice Plan» for Apple Music.

Products Coming in 2022

• Mac mini — Apple is developing a high-end version of the Mac mini, which will feature additional ports and a more powerful Apple silicon chip. It will include an improved version of the M1 chip with a 10-core CPU that has eight high-performance cores and two energy-efficient cores, plus 16-core or 32-core GPU options. The Apple silicon chip will support up to 64GB RAM and four Thunderbolt ports. It’s supposed to use the same chip that the MacBook Pro will use, but it was not announced at Apple’s October event and so a 2022 debut appears likely.
• MacBook Air — Apple is developing a thinner and lighter version of the MacBook Air that will have thinner bezels than the current model. The bezels and the keyboard will be an off-white color, and the chassis will not have a wedge shape. The machine will feature a mini-LED display, MagSafe charging technology and USB-C ports for connecting external devices, but it won’t have an HDMI port or an SD card slot. It will include an faster version of the M1 chip with the same number of computing cores as the M1 (eight). The new Apple silicon chip will support better graphics with nine or 10 GPU cores instead of the seven or eight in the current M1 MacBook Air. The MacBook Air could see a launch in mid-2022.
• AirPods Pro — Apple is working on a new version of the AirPods Pro with a more compact design and a new wireless chip. The design is said to eliminate the short stem that sticks out from the bottom, resulting in a more rounded shape closer in design to competing wire-free earbuds from Google and Samsung.
• iPhone SE — Apple is rumored to be developing a new version of the iPhone SE with 5G and an upgraded processor, with a release expected in the first half of 2022.

Products With Unknown Release Dates

• Mac Pro — Apple is working on two versions of the Mac Pro, both of which feature a redesigned chassis that’s smaller in size. The new Mac Pro models will feature high-end Apple silicon chip options with 20 or 40 computing cores, made up of 6 high-performance or 32 high-performance cores and four or eight high-efficiency cores. These upgraded chips are also expected to include 64 or 128 core GPUs.
• Larger iMac — Apple is still developing a larger version of the iMac with more powerful Apple silicon chips, but paused work on the larger version to launch the 24-inch iMac model. There is no word on when the larger variant of the iMac might launch, but it is expected to include much more powerful Apple silicon chips.

Further in the Future

• AR/VR Headset — Apple is working on augmented/virtual reality headset that could come at some in 2022 or 2023. The headset is said to feature a dedicated display, built-in processor, and an «rOS» or reality operating system. Input will be via touch panels, voice activation, and head gestures, and it’s said to have a high price point at around $2,000. Current rumors suggest a launch at the end of 2022.
• Foldable iPhone — Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2023 at the earliest.
• Apple Car — There have been a lot of twists and turns in the saga of Apple’s electric car development, but reliable Apple analyst Ming-Chi Kuo believes Apple is still planning on a full autonomous vehicle rather than just an autonomous car software offering, with a launch to happen between 2023 and 2025.

2021 Product Refreshes and Announcements

We have a list of all the products that Apple has released so far in 2021.

2020 Product Refreshes and Announcements

This list of all of the products that Apple introduced in 2020 is useful for predicting some of the dates when we might see 2021 devices.

Guide Feedback

Know of an upcoming product that we’ve missed on this list or see an error that needs to be fixed? Send us an email here.

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iPhone

Get your holiday gifts on time. See when to order

iPhone 13 Pro

See it from every angle.

• Sierra Blue
• Silver
• Gold
• Graphite

iPhone 13

Your new superpower.

See it from every angle.

• Pink
• Blue
• Midnight
• Starlight
• (PRODUCT)RED

A Guided Tour of iPhone 13 &
iPhone 13 Pro

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7″ or 6.1”

All-screen OLED display 2 with ProMotion

Pro camera system

Telephoto, Wide, Ultra Wide

A15 Bionic chip

Fastest chip in a
smartphone

Up to 28 hours video
playback 4

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1″ or 5.4″

All-screen OLED display 2

Advanced dual‑camera system

Wide, Ultra Wide

A15 Bionic chip

Faster than the competition

Up to 19 hours video
playback 4

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1″ or 5.4″

All-screen OLED display 2

Wide, Ultra Wide

A14 Bionic chip

Up to 17 hours video
playback 4

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

A13 Bionic chip

4G LTE cellular 3

Up to 13 hours video
playback 4

Let the holidays be filled with great gifts.

Ways to Buy iPhone

Special carrier deals at Apple

Save up to $1000 on
the newest

iPhone
after trade‑in. 5

Save up to $1000

T-Mobile/Sprint, now part of T-Mobile

Get $400 ‑ $900 in credit

Verizon

Our Specialists can help you
shop — online or in store.

Trade in your smartphone
for credit.

With Apple Trade In, you can get credit toward a new Phone when you trade in an eligible smartphone. 6

It’s good for you and the planet.

Get 3% Daily

Cash
back with Apple Card.

And pay for your new iPhone over 24 months, interest‑free when you choose to check out with Apple Card Monthly Installments. *

Why Apple is the best place to buy iPhone.

You can choose a payment option that works for you, pay less with a trade‑in, connect your new iPhone to your carrier, and get set up quickly.
You can also chat with a Specialist anytime.

Featured
accessories

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirTag

Attach one to your keys. Slip another in your backpack. Then easily keep track of them in the Find My app.

AirPods

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Free delivery

And free returns. See checkout

for delivery dates.

Pay monthly at 0% APR

You can pay over time when you choose to check out with Apple Card Monthly Installments. *

Get help buying

Have a question? Call a
Specialist or chat online.
Call 1‑800‑MY‑APPLE.

What makes an iPhone an iPhone?

iOS 15

In touch. In the moment.

Switching to iPhone
is super simple.

Privacy

What you share
should be up to you.

Get more out of your iPhone.

Today at Apple

Learn the basics of using iPhone live with Apple Creatives.

Apple One

Bundle up to six Apple services. And enjoy more for less.

Apple TV Plus

Get 3 months of Apple TV+ free
when you buy an iPhone. 8

Apple Music

Over 75 million songs. 3 months on us.

Apple News Plus

Hundreds of magazines and
leading newspapers. One subscription.

Apple Arcade

Get 3 months of Apple Arcade free when you buy an iPhone.

Fitness+

The first fitness service

powered by Apple Watch.

Apple Gift Card

For everything and everyone.

Introducing
the Apple
Research app.

The future of health
research is you.

Update to the latest version of iOS or macOS to start your Apple News+ free trial.

Upgrade to start your free trial.

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T‑Mobile/Sprint Special Deal: Buy an Apple iPhone 13 Series, or 12 series and trade in a qualifying device (iPhone X, XS, XS Max, XR, 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro 128GB) to receive (i) Apple instant trade‑in credit and (ii) an additional $200 back in bill credits on your T‑Mobile/Sprint rate plan. Bill credits will be applied over 24 months towards your rate plan charges; must be active and in good standing to receive credits; allow 2 bill cycles from valid submission and validation of trade in. If you cancel or downgrade your wireless service before receiving 24 bill credits, credits will stop. Tax on pre‑credit price due at sale. Limited‑time offer; subject to change. Qualifying credit, service, & trade‑in in good condition required. T‑Mobile/Sprint in stores & on customer service calls, $30 assisted or upgrade support charge may be required. Max 4/account. May not be combinable with some offers or discounts. Price for iPhone 13, 13 mini, 12, 12 mini includes $30 T‑Mobile/Sprint instant discount. Activation required.

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Store.

* Available to qualified customers and requires 24-month installment loan when you select Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. Pricing for iPhone 13 and iPhone 13 mini includes a $30 carrier instant discount that requires activation with AT&T, T‑Mobile, Sprint, or Verizon. iPhone activation required with AT&T, T‑Mobile, Sprint, or Verizon for purchases made with ACMI at an Apple Store. Subject to credit approval and credit limit. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. Additional Apple Card Monthly Installments terms are in the Customer Agreement. Additional iPhone Payments terms are here. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.

** Offer is available for new subscribers who connect an eligible device to an Apple device running iOS 15 or iPadOS 15 or later, for a limited time only. Offer good for 3 months after eligible device pairing. Plan automatically renews at your region’s price per month until cancelled. No purchase necessary for current owners of eligible devices. Service availability varies by region. Restrictions and other terms apply.

◊ Apple Card Monthly Installments (ACMI) is a 0% APR payment option available to select at checkout for certain Apple products purchased at Apple Store locations, apple.com (Opens in a new window) , the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 (Opens in a new window) for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement (Opens in a new window) for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile.

† Monthly pricing is available when you select Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple, and is subject to credit approval and credit limit. Financing terms vary by product. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.

To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with the latest version of iOS or iPadOS. Update to the latest version by going to Settings > General > Software Update. Tap Download and Install.

Available for qualifying applicants in the United States.

Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.

1. AT&T Special Deal: Offer pricing will reflect application of AT&T trade-in credit up to $1,000 (iPhone 13 Pro and iPhone 13 Pro Max) or $800 (iPhone 13 mini and iPhone 13) applied over 36 months after trade-in of eligible smartphone. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max on qualifying 36‑month 0% APR installment plan, subject to carrier credit qualification. AT&T Installment Plan with Next Up is not eligible for this promotion. $0 down for well‑qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $30. Trade‑in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36‑month installment plan. Credits start within 3 bills. Will receive catch‑up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited‑time offer; subject to change. Limits: one trade‑in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 13 and iPhone 13 mini includes $30 AT&T instant discount. Activation required.
T-Mobile/Sprint Special Deal: Buy an iPhone 13 Series or iPhone 12 series and trade in a qualifying device (iPhone X, iPhone XS, iPhone XS Max, iPhone XR, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro 128GB) to receive (i) Apple instant trade-in credit and (ii) an additional $200 back in bill credits on your T-Mobile/Sprint rate plan. Bill credits will be applied over 24 months toward your rate plan charges; must be active and in good standing to receive credits; allow 2 bill cycles from valid submission and validation of trade in. If you cancel or downgrade your wireless service before receiving 24 bill credits, credits will stop. Tax on pre-credit price due at sale. Limited-time offer; subject to change. Qualifying credit, service, and trade-in in good condition required. T-Mobile/Sprint in stores and on customer service calls, $30 assisted or upgrade support charge may be required. Max 4/account. May not be combinable with some offers or discounts. Price for iPhone 13, iPhone 13 mini, iPhone 12, and iPhone 12 mini includes $30 T-Mobile/Sprint instant discount. Activation required.
Verizon Special Deal: Offer pricing will reflect application of Verizon’s trade-in credit up to $440 (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max) or $412 (iPhone 13 mini) or $425 (iPhone 12) or $375 (iPhone 12 mini) after trade-in of eligible smartphone. Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max). Customer must remain in the Verizon Device Payment Program for 24 months (iPhone 12 mini, iPhone 12, iPhone 13 mini, and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max) to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 12 mini, iPhone 12, iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max with the Verizon Device Payment Program at 0% APR for 24 months (iPhone 12 mini, iPhone 12, iPhone 13 mini, and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max), subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade-in of eligible device in eligible condition. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple’s trade-in partners may apply. Price for iPhone 12 mini, iPhone 12, iPhone 13 mini, and iPhone 13 includes $30 Verizon instant discount. Activation required.

2. Special pricing available to qualified customers. To learn more about how to start qualifying toward special pricing, talk to an Apple Specialist in a store or give us a call at 1‑800‑MY‑APPLE.

3. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

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