Store.
* Available to qualified customers and requires 24-month installment loan when you select Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. Pricing for iPhone 13 and iPhone 13 mini includes a $30 carrier instant discount that requires activation with AT&T, T‑Mobile, Sprint, or Verizon. iPhone activation required with AT&T, T‑Mobile, Sprint, or Verizon for purchases made with ACMI at an Apple Store. Subject to credit approval and credit limit. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. Additional Apple Card Monthly Installments terms are in the Customer Agreement. Additional iPhone Payments terms are here. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.
** Offer is available for new subscribers who connect an eligible device to an Apple device running iOS 15 or iPadOS 15 or later, for a limited time only. Offer good for 3 months after eligible device pairing. Plan automatically renews at your region’s price per month until cancelled. No purchase necessary for current owners of eligible devices. Service availability varies by region. Restrictions and other terms apply.
◊ Apple Card Monthly Installments (ACMI) is a 0% APR payment option available to select at checkout for certain Apple products purchased at Apple Store locations, apple.com (Opens in a new window) , the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 (Opens in a new window) for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement (Opens in a new window) for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile.
† Monthly pricing is available when you select Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple, and is subject to credit approval and credit limit. Financing terms vary by product. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.
To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with the latest version of iOS or iPadOS. Update to the latest version by going to Settings > General > Software Update. Tap Download and Install.
Available for qualifying applicants in the United States.
Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.
1. AT&T Special Deal: Offer pricing will reflect application of AT&T trade-in credit up to $1,000 (iPhone 13 Pro and iPhone 13 Pro Max) or $800 (iPhone 13 mini and iPhone 13) applied over 36 months after trade-in of eligible smartphone. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max on qualifying 36‑month 0% APR installment plan, subject to carrier credit qualification. AT&T Installment Plan with Next Up is not eligible for this promotion. $0 down for well‑qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $30. Trade‑in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36‑month installment plan. Credits start within 3 bills. Will receive catch‑up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited‑time offer; subject to change. Limits: one trade‑in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 13 and iPhone 13 mini includes $30 AT&T instant discount. Activation required.
T-Mobile/Sprint Special Deal: Buy an iPhone 13 Series or iPhone 12 series and trade in a qualifying device (iPhone X, iPhone XS, iPhone XS Max, iPhone XR, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro 128GB) to receive (i) Apple instant trade-in credit and (ii) an additional $200 back in bill credits on your T-Mobile/Sprint rate plan. Bill credits will be applied over 24 months toward your rate plan charges; must be active and in good standing to receive credits; allow 2 bill cycles from valid submission and validation of trade in. If you cancel or downgrade your wireless service before receiving 24 bill credits, credits will stop. Tax on pre-credit price due at sale. Limited-time offer; subject to change. Qualifying credit, service, and trade-in in good condition required. T-Mobile/Sprint in stores and on customer service calls, $30 assisted or upgrade support charge may be required. Max 4/account. May not be combinable with some offers or discounts. Price for iPhone 13, iPhone 13 mini, iPhone 12, and iPhone 12 mini includes $30 T-Mobile/Sprint instant discount. Activation required.
Verizon Special Deal: Offer pricing will reflect application of Verizon’s trade-in credit up to $440 (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max) or $412 (iPhone 13 mini) or $425 (iPhone 12) or $375 (iPhone 12 mini) after trade-in of eligible smartphone. Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max). Customer must remain in the Verizon Device Payment Program for 24 months (iPhone 12 mini, iPhone 12, iPhone 13 mini, and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max) to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 12 mini, iPhone 12, iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max with the Verizon Device Payment Program at 0% APR for 24 months (iPhone 12 mini, iPhone 12, iPhone 13 mini, and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max), subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade-in of eligible device in eligible condition. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple’s trade-in partners may apply. Price for iPhone 12 mini, iPhone 12, iPhone 13 mini, and iPhone 13 includes $30 Verizon instant discount. Activation required.
2. Special pricing available to qualified customers. To learn more about how to start qualifying toward special pricing, talk to an Apple Specialist in a store or give us a call at 1‑800‑MY‑APPLE.
3. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.
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Apple Store (retail)
This article is about the physical retail chain. For the online store, see Apple Store (online).
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Apple Store
Industry
Computer software
Consumer electronics
Distribution
Founded
Founders
Head-quarters
Number of locations
(270+ U.S. / 230+ overseas)
Key people
Products
Apple and 3rd-party software and accessories
Website
Contents
History
The Apple Store concept was developed by Ron Johnson who had joined Apple Computer in 2001 after leaving Target, where he was previously the Vice President of Merchandising. [1] Johnson worked closely with Apple co-founder Steve Jobs, who had a hands-on role in the design. [2] The first Apple retail store was opened on May 19, 2001 at Tysons Corner Center in McLean, Virginia. Flagship stores were opened in New York City , Los Angeles, Chicago and San Francisco. Apple was awarded numerous architectural awards for its store design, particularly its SoHo location. By February 2003, Apple opened 76 retail stores in the United States. In 2004, Apple began opening «mini stores» under 2000 square feet as retail space became difficult to find at the rapid rate of Apple’s expansion. [3] By 2011, over 200 stores had been opened. [1]
Steve Jobs visits the Apple Store in Palo Alto for iPhone launch
Openings of new stores have turned into social happenings among avid Mac and iPhone users. The events often attract thousands of customers, waiting in line to get in first. Apple co-founder Steve Jobs was known to personally visit the Palo Alto store near his home. [4]
International expansion
The first interational store was opened in the Ginza district of Tokyo , Japan on November 30, 2003. The first store in Europe opened in London, UK on Regent Street at 10am on November 20, 2004. Stores across Asia, particularly China, have become substantial revenue generators for Apple. By February 2015, Apple had phased out all of its smaller stores as more desirable locations became available. [5] By 2018, 84 stores had relocated and only 2 locations were closed without a direct replacement. [6] By 2020, Apple had 510 store locations. [7]
On February 25, 2021, Target announced that it would begin opening Apple store-within-a-store experiences at 17 of their locations, with more coming in the fall. [8]
COVID-19 pandemic
Apple Store in Shanghai, China in early 2020.
In February 2020, Apple closed their retail stores in China in response to the 2019–20 coronavirus pandemic caused by the COVID-19 virus. [9] Apple soon closed all of their store locations worldwide. [10] [11]
Apple Store reopens in Seoul, South Korea on April 18, 2020.
Senior VP of Retail Deirdre O’Brien at the reopening of a Apple Store in Burlingame, California on May 27, 2020.
All 42 retail stores in China were reopened on March 13, 2020 as the outbreak in China was stated to be under control. [9] This was followed by the reopening of Apple’s store in Seoul, South Korea on April 18, with limited hours and an emphasis on repair appointments. [12] Stores in Australia reopened on May 7, with requirements of face masks, social distancing, and temperature checks of customers. [13] Other stores around the world, including the United States, [14] began reopening on a rolling basis in May, based on local conditions and guidelines. [15] By the end of the month, half of all Apple Stores worldwide had reopened. [16] However, future product launch dates may be affected due to disruptions in Apple’s manufacturing supply chain. [17]
On the early morning of April 17 in California, Apple’s retail store closure page due to the COVID-19 pandemic was briefly redirected to the pre-order page of the newly announced 2nd generation iPhone SE. [18] However, this was quickly reverted after the pre-orders became active. [19]
The Apple Store in Portland, Oregon was boarded up and covered with a mural.
George Floyd protests
On May 30, 2020, stores in the United States were looted in the wake of nationwide protests over the death of George Floyd. [20] Damaged stores were closed for repairs, and high-risk locations were pre-emptively boarded up. [21] Some boarded-up stores were decorated with murals and became gathering places for Black Lives Matter marches. [22] [23]
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