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App Store

The apps you love.
From a place you can trust.

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.

Designed for discovery.

Stories and collections that inform, help, and inspire. Updated daily.

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Stories and collections that inform, help, and inspire. Updated daily.

Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.

Over 20K stories and counting.

Curated by experts. Handpicked for you.

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Curated by experts.
Handpicked for you.

With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.

Explore in-app events like movie premieres, gaming competitions, and livestreams.

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Explore in-app events like movie premieres, gaming competitions, and livestreams.

Discover events on the Today, Games, and Apps tabs on the App Store. Or find them via search and on app product pages.

Discover amazing apps with a rich search experience.

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Discover amazing apps with a rich search experience.

Our comprehensive search feature offers suggestions and helpful hints, and provides results with in‑line video previews, editorial stories, tips and tricks, and lists.

1.8M apps available worldwide.

175 storefronts in over 40 languages.

Over 150 expert editors worldwide.

Get the details on every app.

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Get the details on every app.

App product pages give you the information you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.

Privacy and security.
Built into everything we do.

Security for every app. At every level.

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Security for every app.
At every level.

We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.

100% of apps are automatically screened for known malware.

Over 16K apps use Apple health technologies like HealthKit, CareKit, and ResearchKit designed to protect patient privacy.

You choose what data to share. And with whom.

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You choose what data to share. And with whom.

Each app is required to ask for your permission so you can choose what data to share. The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data.

Over 215K submissions rejected last year for violating privacy guidelines.

Apps can’t pull your data from other apps.

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Apps can’t pull your data from other apps.

System-level protections prevent an app from accessing data from other apps without your explicit permission.

Dedicated to trust and safety.

Apps must adhere to our guidelines.

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Apps must adhere to our guidelines.

When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.

Every week, over 500 dedicated experts around the world review over 100K apps.

Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.

You should never have to worry about inappropriate content.

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You should never have to worry about inappropriate content.

We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children.

No surprise purchases.

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No surprise purchases.

Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. So you won’t get bills out of the blue.

Every day, moderators review worldwide App Store charts for quality and accuracy.

In 2020, we removed over 80M user reviews that were considered spam.

We have removed over 2.3M apps because they haven’t been updated or don’t work on our latest OS releases.

Hardware and software. Powering amazing experiences together by design.

Apps help unlock the full potential of your Apple devices.

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Apps help unlock the full potential
of your Apple devices.

Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buy it.

We help app developers take advantage of our latest hardware technologies.

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We help app developers take advantage
of our latest hardware technologies.

We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. And with our innovations in augmented reality and machine learning, you’ll be seeing even more amazing features in the years to come.

Download with confidence.

Make any app yours. Instantly.

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Make any app yours. Instantly.

Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date.

Over 900K apps have secure payment technologies like Apple Pay and StoreKit for goods and services.

Purchase safely and securely.

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Purchase safely and securely.

App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web. Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.

Problem with an app? Easily report it from the App Store.

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Problem with an app? Easily report it from the App Store.

In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store.

Need a refund? AppleCare has your back.

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Need a refund? AppleCare has your back.

Contact AppleCare online, by phone, or by email, and one of over 5000 team members will assist you with the refund process.

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Store.

* Available to qualified customers and requires 24-month installment loan when you select Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. Pricing for iPhone 13 and iPhone 13 mini includes a $30 carrier instant discount that requires activation with AT&T, T‑Mobile, Sprint, or Verizon. iPhone activation required with AT&T, T‑Mobile, Sprint, or Verizon for purchases made with ACMI at an Apple Store. Subject to credit approval and credit limit. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. Additional Apple Card Monthly Installments terms are in the Customer Agreement. Additional iPhone Payments terms are here. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.

** Offer is available for new subscribers who connect an eligible device to an Apple device running iOS 15 or iPadOS 15 or later, for a limited time only. Offer good for 3 months after eligible device pairing. Plan automatically renews at your region’s price per month until cancelled. No purchase necessary for current owners of eligible devices. Service availability varies by region. Restrictions and other terms apply.

◊ Apple Card Monthly Installments (ACMI) is a 0% APR payment option available to select at checkout for certain Apple products purchased at Apple Store locations, apple.com (Opens in a new window) , the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 (Opens in a new window) for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement (Opens in a new window) for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile.

† Monthly pricing is available when you select Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple, and is subject to credit approval and credit limit. Financing terms vary by product. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.

To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with the latest version of iOS or iPadOS. Update to the latest version by going to Settings > General > Software Update. Tap Download and Install.

Available for qualifying applicants in the United States.

Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.

1. AT&T Special Deal: Offer pricing will reflect application of AT&T trade-in credit up to $1,000 (iPhone 13 Pro and iPhone 13 Pro Max) or $800 (iPhone 13 mini and iPhone 13) applied over 36 months after trade-in of eligible smartphone. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max on qualifying 36‑month 0% APR installment plan, subject to carrier credit qualification. AT&T Installment Plan with Next Up is not eligible for this promotion. $0 down for well‑qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $30. Trade‑in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36‑month installment plan. Credits start within 3 bills. Will receive catch‑up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited‑time offer; subject to change. Limits: one trade‑in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 13 and iPhone 13 mini includes $30 AT&T instant discount. Activation required.
T-Mobile/Sprint Special Deal: Buy an iPhone 13 Series or iPhone 12 series and trade in a qualifying device (iPhone X, iPhone XS, iPhone XS Max, iPhone XR, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro 128GB) to receive (i) Apple instant trade-in credit and (ii) an additional $200 back in bill credits on your T-Mobile/Sprint rate plan. Bill credits will be applied over 24 months toward your rate plan charges; must be active and in good standing to receive credits; allow 2 bill cycles from valid submission and validation of trade in. If you cancel or downgrade your wireless service before receiving 24 bill credits, credits will stop. Tax on pre-credit price due at sale. Limited-time offer; subject to change. Qualifying credit, service, and trade-in in good condition required. T-Mobile/Sprint in stores and on customer service calls, $30 assisted or upgrade support charge may be required. Max 4/account. May not be combinable with some offers or discounts. Price for iPhone 13, iPhone 13 mini, iPhone 12, and iPhone 12 mini includes $30 T-Mobile/Sprint instant discount. Activation required.
Verizon Special Deal: Offer pricing will reflect application of Verizon’s trade-in credit up to $440 (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max) or $412 (iPhone 13 mini) or $425 (iPhone 12) or $375 (iPhone 12 mini) after trade-in of eligible smartphone. Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max). Customer must remain in the Verizon Device Payment Program for 24 months (iPhone 12 mini, iPhone 12, iPhone 13 mini, and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max) to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 12 mini, iPhone 12, iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max with the Verizon Device Payment Program at 0% APR for 24 months (iPhone 12 mini, iPhone 12, iPhone 13 mini, and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max), subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade-in of eligible device in eligible condition. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple’s trade-in partners may apply. Price for iPhone 12 mini, iPhone 12, iPhone 13 mini, and iPhone 13 includes $30 Verizon instant discount. Activation required.

2. Special pricing available to qualified customers. To learn more about how to start qualifying toward special pricing, talk to an Apple Specialist in a store or give us a call at 1‑800‑MY‑APPLE.

3. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

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