All well and good apple

The Best Apples, Ranked

We all have opinions on the best apples, but these are the correct opinions. My qualifications: I have eaten a lot of apples. I’ve been lucky enough to taste antique varieties of apples and experimental research varieties of apples. If you would like to know the best grocery store apples, I can tell you about them. If you want the truly best apples, these are harder to find, but I can tell you which ones to look for.

The Best Grocery Store Apples

1. The expensive ones in the fancy bag. These are “club apples” with trademarked names where the growers have to maintain membership in a sort of club to be able to grow them . One of the club’s requirements is that they be really good about quality control, so they tend to be good varieties that show up at the store in excellent condition. I’ve never been disappointed by one of these. SweeTango are one such brand.

2. Honeycrisp. Sorry, honeycrisp. You’re tasty but you’re way too big, so you can’t have the number one spot. You don’t fit in anybody’s apple slicers, and the club apples are usually just a little bit crisper, a little bit juicier, a little bit sweeter.

3. Pink Lady. Third place is tough to fill; if the Pink Ladies are past their prime, they could easily be surpassed by one of the runners-up below.

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Honorable mentions: Empire, Fuji, Gala, Jazz

The Best Pie Apples

1. Granny Smith. This apple has a combination of qualities that make it unsuited for casual snacking: it’s too tart, too dry, too unbalanced. Our food and beverage editor Claire Lower likes these with salt; I believe this is a good apple that requires a partnership to shine. It’s good with cheese, too. And it’s especially good in pies, where its tartness gets balanced by sugar, and its dryness means it’s easy to make a good-textured pie that will never get soupy.

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iPhone 13 Pro

Oh. So. Pro.

• A dramatically more powerful camera system.
• A display so responsive, every interaction feels new again.
• The world’s fastest smartphone chip.
• Exceptional durability.
• And a huge leap in battery life.

Design

Super Retina XDR display 1 with ProMotion

iPhone 13 Pro Max

iPhone 13 Pro in Graphite, Gold, Silver and Sierra Blue Sierra Blue , Silver , Gold and Graphite

Surgical-grade stainless steel

Ceramic Shield, tougher than any smartphone glass

Industry-leading IP68 water resistance 2

Camera System

Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Super-intelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.

Macro

Macro photography comes to iPhone.

With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.

Macro video, anyone?

Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerised.

Low Light

Bring on
the night.

iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor and all-new autofocus. And Telephoto now has Night mode.

The Wide camera captures up to 2.2x more light for better photos and videos

The Ultra Wide camera captures 92% more light for better photos and videos

Night mode now on
every camera

Sharper, more detailed photos and videos in any light

Optical Zoom

The new Telephoto camera features a 77mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.

• 3x optical zoom on Telephoto for closer close‑ups
• 6x optical zoom range across the system for more framing options than ever

Cinematic mode

Shift the focus.
Up the drama.

Presenting Cinematic mode.

Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.

• The only smartphone that lets you edit the depth effect after you shoot
• Shoot with the Wide, Telephoto or TrueDepth camera in Cinematic mode
• Cinematic mode supports Dolby Vision HDR

See how we trained your camera to be a cinematograph­er.

To bring Cinematic mode to iPhone, we carefully studied how master filmmakers use rack focus to add drama and emotion to the story.

On Hollywood shoots, pulling focus requires a talented team of experts. Like a cinematographer, who makes the overall call about what’s in focus and when that changes. And a focus puller, who makes sure the transition is smooth, the timing is spot on and the subjects are perfectly crisp.

Making all this happen automatically on your iPhone was no small feat.

First we had to generate high-quality depth data so Cinematic mode knows the precise distance to the people, places and pets in a scene. And because this is video, we needed that depth data continuously — at 30 frames per second.

We also trained the Neural Engine to work like the experts. It makes on-the-fly decisions about what should be in focus, and it applies smooth focus transitions when that changes. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit.

It’s so computationally intense, we needed a chip that could handle the workload. Enter A15 Bionic.

The sheer computational power needed to run the machine learning algorithms, render autofocus changes, support manual focus changes and grade each frame in Dolby Vision — all in real time — is astounding.

It’s like having Hollywood in your pocket.

Photographic Styles.

Customise
your camera to lock in
your look.

Introducing
Photo­graphic Styles.

Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.

• Our advanced image pipeline renders your custom style in real time

ProRes

Shoot it. Cut it. Ship it.

• The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision

The high colour fidelity and low compression of ProRes let you record, edit and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.

Tons of
tech behind every shot.

Smart HDR 4 optimises each part of the scene.

Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting and skin tones for each person. So everyone always looks amazing.

Deep Fusion analyses every pixel from multiple exposures.

For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.

A snap­shot of each cam­era.

• 26mm focal length
• 1.9 μm pixels
• ƒ/1.5 aperture
• 100% Focus Pixels
• 7-element lens
• Sensor-shift OIS

Our three most powerful cameras ever

TrueDepth camera

The TrueDepth camera system is a total Pro too, with:

• Cinematic mode
• Photographic Styles
• ProRes video recording
• Dolby Vision HDR recording
• Portrait mode
• Night mode selfies
• Smart HDR 4
• Deep Fusion
• and more

No wonder your selfies look so good.

• A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone

Storage

of storage, plenty for all those photos and videos

of storage, plenty for all those photos and videos

Display

Meet the 120Hz adaptive refresh display that changes the game.

The new Super Retina XDR display with ProMotion can refresh from 10 to 120 times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything like it.

• iOS 15 is optimised for ProMotion, so the things you do every day feel phenomenally fluid

The display’s ability to refresh up to 120Hz — combined with the amazing graphics performance of the new 5-core GPU on A15 Bionic — makes iPhone 13 Pro perfect for power gamers.

See why your battery will love ProMotion.

Running a display that refreshes 120 times every single second requires a ton of power. But you don’t really need all that speed all the time.

One way to be more efficient is to set standard frame rates for different types of content. Say, 10 fps for a book and 120 fps for a game. The problem with this approach is that frame rates are always changing. If the game drops to 30 fps for a menu screen while the display is set at 120 fps, you end up using precious battery life without seeing any benefit from the higher frame rate.

For us, power is far too important to waste on empty frames. So we set out to design a more intelligent solution. One that can adapt to ever-changing refresh rates.

With ProMotion, there are no settings. Refresh rates are tied to whatever’s happening on the screen. If your game drops to 30 fps, ProMotion dips to 30 fps too. If you’re watching a video that was filmed at 24 fps, it plays at 24 fps. All of this saves power.

ProMotion makes it feel like you’re reaching right through the screen and touching the code.

We also considered the way your finger speeds up and slows down as you scroll, swipe or pinch. The speed of your finger now drives the speed of each gesture. iOS 15 is full of moments where 120Hz makes the interface feel glued to your finger. It’s just so fast. But even then, ProMotion only uses 120Hz at the precise moment you’ll feel the impact.

It would have been much easier to put a 120Hz iPhone in your hand without worrying about battery life. But that’s not the Apple way. We wanted to deliver fast frame rates when you need them, and preserve battery life when you don’t.

A15 Bionic

A15 Bionic is the world’s fastest smartphone chip.

See how A15 Bionic is powered by collaboration.

Year after year, iPhone silicon pushes our idea of what’s possible with smartphones. A big reason why is that we build long-term product road maps — and bring our teams together — in ways no other company can.

Deep integration between our teams allows us to deliver features you can’t find on any other smartphone.

That’s how we deliver features like ProMotion, which have to be planned years in advance. Our chip team fully understood the needs of the display hardware, display software and operating system teams, and took them into account for A15 Bionic.

For example, we overhauled the display engine to support variable frame rates, then designed the system so ProMotion could capture the incredible graphics performance — and efficiency potential — of the new 5-core GPU.

In turn, the display software and iOS teams decided where all that speed would make the biggest impact, and where they could optimise refresh rates to use a lot less power.

What’s truly unique about Apple is that we don’t just start with a superfast chip and build features around it. Instead, we start with an idea about a great experience we’d like you to have, and then we all work together to bring it to life.

Battery

iPhone 13 Pro Max has

the best battery life ever on iPhone.

• Up to 2.5 more hours of battery life on iPhone 13 Pro Max 3
• Up to 1.5 more hours of battery life on iPhone 13 Pro 3

Add a MagSafe charger for faster wireless charging.

No one does 5G like iPhone.

The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos and more. With Smart Data mode, iPhone will switch down a gear automatically to save power when you don’t need all that speed. 4

• More 5G bands for
  5G speed in more places

iOS 15

In touch.
In the moment.

iOS 15 lets you keep the conversation going while sharing movies, music or whatever’s on your screen in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions and more.

Privacy is built in.

Privacy is built in.

iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.

Good design is good for the planet.

Our stores, offices, data centres and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be too. This year we eliminated the plastic wrapping around the iPhone 13 and iPhone 13 Pro boxes, saving 600 tonnes of plastic. And our established final assembly sites now send zero waste to landfill.

A phoneful

Stream songs, albums and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favourite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.

Multiply the magic.

Everything you love about your iPhone gets even better when you use it with a Mac, iPad or Apple Watch. It all just works together — seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.

See it from
every angle and
in every colour.

See iPhone 13 Pro and 13 Pro Max in AR.

Open this page in Safari on your iPhone or iPad.

Accessories

AirPods

Take the perfect iPhone accessory and make it yours with free engraving — only from Apple.

AirTag

Attach one to your keys. Slip another in your backpack. Then easily keep track of them in the Find My app.

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

Trade in your smartphone for credit.

With Apple Trade In, you can get credit towards a new iPhone when you trade in an eligible smartphone. 5 It’s good for you and the planet.

Still have questions? Just ask.

You won’t find a better place to buy iPhone. We know about network providers, payment options and more. And we make it easy to understand.

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Fast, contactless delivery

Choose two-hour courier or free, next-day delivery.

Financing

Monthly payment options available.

Get help buying

Have a question? Call a Specialist or chat online.

Call 0800 048 0408.

• * iPhone 13 Pro pricing is before the application of a trade-in credit. Consumer finance in Apple Stores and on the Apple Online Store is brokered by Apple Retail UK Limited, which offers financing from a range of finance providers. Monthly pricing requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number: 311753). Registered in England. Registered No: 2901725. Registered office: 1 Churchill Place, London E14 5HP. Subject to application and status. Full terms apply.

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