Android designed by google

Secure, up to date and easy to use.

Meet the Android One family.

Introducing Nokia 5.3

Be transported to another world with the epic 6.55” display. Handle any task at speed with the latest Android 10 operating system.

Introducing the new Motorola One Power

Be ready for anything with a long-lasting battery, dual rear cameras, and unlimited storage for pictures and videos.

Introducing Xiaomi Mi A3

Re-imagine picture perfect with a 48MP ultra-wide triple camera, in-screen fingerprint sensor and leading quality Xiaomi is known for.

Explore our latest phones.

Nokia 5.3

Push the boundaries of photography with a quad camera and Android 10.

Motorola One Action

With the Ultra-Wide Action Cam and triple camera system, capture more of what matters.

Xiaomi Mi A3

Power your experience with picture perfect photos and a bigger battery.

Motorola One Vision

Maximize your view with the first edge-to-edge, 21:9 CinemaVision display.

Nokia 9 PureView

Explore every detail with its five perfectly synchronised cameras.

Nokia 3.2

View more with a 6.26” screen and do more with its two-day battery.

Nokia 4.2

Get more done with a long‑lasting battery and the Google Assistant button.

Nokia 8.1

Take stunning photos in challenging lighting with AI‑powered cameras.

Nokia 7.1

A photo studio in your pocket with HDR imaging and a 5.8” PureDisplay.

Motorola One Power

Always ready with a 5000 mAh battery and TurboPower TM charging.

Xiaomi Mi A2

Top-notch-AI-powered experience right out of the box.

Infinix Note 5

4500mAh battery power for an uninterrupted experience.

Nokia 3.1

An essential everyday companion with a 5.2” HD+ display and premium feel.

Nokia 5.1

A seamless 6000 series aluminium body that takes craftsmanship to the next level.

Nokia 8 Sirocco

Featuring the new Pro camera mode for stunning shots everytime.

Nokia 7 Plus

A 6.0″ inch big camera screen display, right in the palm of your hand.

Nokia 6

Enjoy the speed and power of the Qualcomm ® Snapdragon™ 630 processor.

Mi A1

Picture-perfect dual camera with 2x optical zoom.

Discover the power of Android One phones

A phone that works smarter for you

Android One phones will receive at least two years of OS upgrades. With the latest version of Android, you’ll get software that auto-adjusts to your needs, and helps you get things done more easily throughout the day.

Long live your battery

To keep your battery going, Android One phones will prioritise background activity for your most important apps. Your phone will even reduce power usage while it’s in your pocket or bag.

Meet your Google Assistant

Android One phones have the Google Assistant built in. It’s your own personal Google, always ready to help. Just say “Ok Google” to get started, then ask it questions and tell it to do things. Try asking for directions, setting a reminder, or playing music.

Built for life’s memories

With Google Photos, you can search terms like ‘dog’, ‘Italy’ or ‘sunset’ to get your photos fast — even get suggestions on who may want to see them.

Explore your photos like never before

With Google Lens on Android One phones, you can get answers, look up information, or copy and paste text—all right from your photos.

Long live your battery

To keep your battery going, Android One phones will prioritise background activity for your most important apps. Your phone will even reduce power usage while it’s in your pocket or bag.

Meet your Google Assistant

Android One phones have the Google Assistant built in. It’s your own personal Google, always ready to help. Just say “Ok Google” to get started, then ask it questions and tell it to do things. Try asking for directions, setting a reminder, or playing music.

Built for life’s memories

With Google Photos, you can search terms like ‘dog’, ‘Italy’ or ‘sunset’ to get your photos fast — even get suggestions on who may want to see them.

Explore your photos like never before

With Google Lens on Android One phones, you can get answers, look up information, or copy and paste text—all right from your photos.

A simply amazing experience

With high-quality hardware, Android’s intuitive software and only the most essential apps loaded, Android One phones delivers a seamless phone experience.

Storage stress solved

Android One phones are light on preloaded apps and offer 15GB of free account storage*

Simple and streamlined

With software designed by Google, Android One phones are easy to navigate and a cinch to customize right out of the box.

Storage stress solved

Android One phones are light on preloaded apps and offer 15GB of free account storage*

Simple and streamlined

With software designed by Google, Android One phones are easy to navigate and a cinch to customize right out of the box.

Peace of mind built right in

Security protections are built into every layer of your phone experience, so your device stays safe, fast, and performs at its best.

Your phone, fortified

With monthly security updates** and Google Play Protect integrated, Android One phones are among the most secure.

Protection that gets smarter over time

Play Protect actively scans over 50 billion apps per day and uses Google’s machine learning to dynamically prevent viruses and malware.

Find My Device

Track down a lost or stolen device, set a passcode, or wipe it clean by signing into your Google account from another device.

Surf on the safe side

With Safe Browsing protection in Chrome, you can browse with confidence. If you visit a site that’s acting out of line, you’ll be warned and taken back to safety.

For developers

For enterprise

For the press

The ecosystem

Support

Some features and devices may not be available in all countries. Subject to availability.

Some features and availability vary by OEM and/or device manufacturer.

* Free 15 GB of Google Account storage requires a Google account and internet connection. Google Photos is a trademark of Google LLC. As of June 1, 2021, all new photos and videos backed up in Storage saver and Express quality will count toward the 15 GB of storage that comes with your Google account.
** Confirm exact duration of support for phones in your territory with smartphone manufacturer. Monthly security updates to be supported for at least 3 years after initial phone release.
***All battery life claims are approximate and based on a standard mixed use profile. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data and other application usage patterns.

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Google made its best acquisition nearly 16 years ago: Can you guess what it was?

Back in 2005, everyone thought of Google as just another ad-supported search company. However, nearly 16 years ago, on July 11, 2005, the company made what we think was its best acquisition to date. It purchased a little startup company called Android. At the time, there was no “Google buys Android” news headline to reveal the move; that would come a little later.

Of course, we all know the deal was a great success — this website wouldn’t exist if it wasn’t. Using the skills of its new Android team members, Google spent the next three years developing an operating system for mobile devices. This culminated in the launch of the first public version of Android in 2008, released on the T-Mobile G1/HTC Dream.

Today, Android is the most popular mobile OS in the world by a large margin. The latest estimates from the research firm Statista claim that Android was used in 71.93 percent of all new smartphones as of January 2021. Android also beat more established rivals like Microsoft’s Windows Phone (and Windows Mobile), Nokia’s Symbian, and most notably BlackBerry.

In May 2021, Google revealed there were over 3 billion monthly active Android devices. Besides smartphones, Android is used in smartwatches, tablets, smart TVs, and more. Perhaps more importantly, the launch of Android helped Google become one of the biggest and most influential companies in the world.

It wasn’t smooth sailing the whole time for Android, though.

Google buys Android: A history

Google bought Android from a standalone company called Android Inc. It was founded a couple of years before Google bought it, in the first half of 2003. The Palo Alto company’s most well-known co-founder was Andy Rubin, who had previously worked for companies like MSN and Apple. It was at Apple where Rubin reportedly got the “Android” nickname when his co-workers noticed his own love of robots.

In 1999, Rubin helped form the company Danger, which launched one of the first proto-smartphones, the Danger Hiptop (re-branded as the Sidekick when T-Mobile sold it in 2002). Rubin later departed Danger in 2003 to help form Android, along with the other co-founders Rich Miner, Nick Sears, and Chris White.

The original idea for the company was to create an operating system for digital cameras (read more about that below) and that’s how Android OS was initially pitched to early investors. That soon changed as by then the market for standalone digital cameras was shrinking, as consumers ditched them for mobile phones. Rubin and the team decided to switch their focus and make an open-source OS for phones.

However, for a while, it looked like Android as a company was close to shutting down entirely. At the lowest point, Rubin had to ask a friend, investor Steve Perlman, for some extra money. Perlman actually went to a bank and took out $10,000 cash, giving it directly to Rubin. The day after that cash transaction, Rubin wired an unknown amount of extra money to Android to keep it going.

As it turned out, that’s all Android Inc. needed to survive before its next deal. Google asked to meet the co-founders of Android in January 2005 to see if they could help the company.

In a second meeting later that year, the Android co-founders showed off a prototype of their mobile OS to Google’s Larry Page and Sergey Brin. It was apparently good enough because Google quickly offered to acquire Android. How much did Google buy Android for? The official documents state it was a mere $50 million.

As for why Google decided to buy Android, it’s likely that Page and Brin believed that a mobile OS would help greatly expand its core search and ad businesses well beyond its PC platform at that time.

The Android team officially moved to Google’s campus in Mountain View, California on July 11, 2005. That day is considered the official date for the acquisition of Android by Google. However, the news about Google purchasing Android didn’t become public until a few weeks later, in August 2005.

Why this was its best acquisition

The fact that Google bought Android for just $50 million is remarkable compared to its acquisitions in the 16 years that followed. In fact, the company spent just $130 million to buy companies in all of 2005. By comparison, only a little over a year later, Google spent a whopping $1.65 billion acquiring YouTube. There was much debate about whether YouTube was worth the money at the time, but it’s certainly paid off by now, though Android’s actually been even more successful.

Some of Google’s other acquisitions have not been as successful, however. The massive $12.5 billion purchase of Motorola in 2011 is often cited as one of Google’s biggest missteps, with the search giant selling the company to Lenovo for just $2.9 billion a little over three years later. You also only need to look at some of the plots in the Google Graveyard to see multiple examples of purchases that went sour.

Some of Google’s other purchases could still be considered works in progress. Nest Labs, which Google bought for $3.2 billion in 2014, was slow to take off, but with the move to bring Google and Nest devices under a single brand, there are clearly big plans ahead. There’s also the company’s recent purchase of Fitbit for a cool $2.1 billion. Who knows what will come of that — a Pixel Watch maybe?

Nevertheless, it’s highly unlikely Google will ever get a better return on its investment than it had with Android. While the company will no doubt continue buying and investing in other companies, there’s really no getting around how big of a win that $50 million startup became.

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