Android in app promotions

Apps Promotion: All you need to Know

Once creating and launching an application, every developer tends to reach an impressive popularity by the means of modern online platforms and tools. In fact, it is easy to gain unparalleled results of app promotion campaigns once following certain steps that can bring real app success. App promotion is one of the most important stages of app development and advertising. People can find numerous app promotion services online, which offer own promotion guides. It is important to choose the exact online service that can help your application to reach the highest rankings at app stores.

App market counts billions of up-to-date applications, thus only well-planned apps promotion strategy can bring the desired results. Effective app promotion is a set of planned tactical moves that allow improving the app’s functionality, increasing the user engagements and the app stores rankings. There is a bunch of benefits the developers and marketers get once work at promotion apps, including increased visibility, improved positions at Google Play and App Store and a significant increase in downloads and installs.

iOS & Android App promotion Benefits

There are many ways and tricks to promote your app, still choosing professional assistance is the best way to make your application visible, interesting and reliable. Expert app promotions bring a bunch of benefits, including the following:

• Constant improvement of app store positions;
• The increase of users, their trust and engagement;
• The growth of downloads and installs;
• The increase in total revenue.

When you want to promote your app, think first how you can do it alone. This is a quite complex set of tactical moves and special solutions implementation with the final aim of getting the desired increase in downloads and revenue. Besides, app promotion is key to user engagement improvement. When you want your app to reach the requested goals, visit our app promotion site and order our professional services.

Why App-Promotion.net

App Promotion team has used to work with numerous developers, marketers, project managers and other people interested in effective app promotion. With the years of successful experience online, we manage our own system of app promotion delivery. We always work to reach the clients’ top expectations. Besides, we know the latest secrets of modern app markets, and can easily help our clients to make their application visible and highly demanded.

If you want to promote the Android app or tend to promote the iOS app, the procedure of ordering is easy and convenient for both Google Play and App Store. You simply need to reach our website and pass an easy registering procedure. Once you have created your personal account, set your budget and start your first mobile promotion at once! Be sure, you will see the first positive results almost immediately! We offer advanced online services, professional round-the-clock help, and affordable prices. Do not waste your time, and make your app world-famous right now!

Started our work with App Promotion company 2 months ago and I am amazed now. By doing ASO and just 50 keyword-based reviews, they brought my application from the 97th to the 8th rank in the Education category for UK geo! Appreciated, will continue working with you.

Great service, in contrast to other providers – App Promotion Company really cares about your app reputation and always follow all necessary conditions. Thanks for the greatest service.

Many thanks for the reviews and installs! They targeted exactly my desired audience and did the job as committed, I am happy that I chose this company. I recommend them as the best service I have ever cooperated with.

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Stefan Maescher

Pay Per Click Consultant

Stefan Maescher

Pay Per Click Strategy — Advertising, Analytics and Optimization.

Android App Promotion: 4,127 App Installs in 2 Weeks

In terms of online advertising growth, mobile is where it’s at. In 2013 an estimated $13.1 billion was spent on mobile advertising. Mobile advertising revenues are expected to grow to around $18 billion in 2014 (TechCrunch, 2014).

Since 2010, internet advertising growth was fueled by 123% compound annual growth rate in mobile, compared to a measly 12% growth in non-mobile revenue (IAB report, 2014).

One of the areas in mobile advertising that has taken off is mobile app promotion; advertising on mobile phones that promotes mobile apps (iOS / Android). It works so well because users never leave the mobile ecosystem. In most cases a click on the ad takes the visitor straight to a specific app on the Google Play Store or iOS App Store. It’s scalable, low friction and very effective to acquire mobile app users.

In this article I’ll discuss results and insights from one of the mobile advertising campaigns I’ve run recently.

App Promotion 101: Affiliate Networks, Advertising & Tracking

A few months ago I decided to experiment with a few advertising strategies to promote mobile apps. I currently don’t have my own iOS or Android app so I used mobile affiliate offers for my campaigns.

There are many affiliate networks that have cost per install (CPI) offers for mobile apps. Some networks even specialise in mobile affiliate offers.

Mobile affiliate marketing is hot right now partly because mobile ads are still less competitive than desktop advertising. But it’s also because mobile advertising strategies are much harder to reverse engineer than other forms of advertising.

When you are running a profitable mobile campaign it’s more difficult for your competition to copy your strategies. Why? Because spy tools for mobile advertising are not as advanced as for more established traffic sources like Google Adwords and because mobile advertising offers very granular targeting settings which make it much harder to reverse engineer a campaign by just looking at an ad.

Here’s what you need to start promoting mobile apps:

• An account with an affiliate network that has mobile offers (I used Mundo and Glispa for my campaigns)
• An affiliate tracking solution like Voluum
• An account with a mobile advertising network (I used Decisive for this case study)
• A virtual private server (VPS) or dedicated server (for example HostGator)

For cost per install offers many affiliates directly link to the app using their affiliate link. Most mobile apps are free and therefore it’s easy to generate app installs without a landing page that is selling the benefits of the app.

4 Useful Mobile Advertising Spy Tools

Once you’ve got your basic networks and tracking setup it makes sense to do some research and understand how other advertisers and affiliates are promoting mobile apps. There are still fewer research and spy tools that are specifically designed for mobile advertising compared to desktop advertising.

But as I mentioned earlier that can be a good thing since it’s harder for your competition to figure out what you are doing.

Below are four tools that I used extensively as part of this campaign. Also check out my other article about my favorite online marketing spy tools here.

WhatRunsWhere
WhatRunsWhere (WRW) is a display advertising spy tool for desktop and mobile advertising. Especially for mobile advertising WRW offers more features, ad networks and countries than any of the other tools I’ve tested.

WRW allows you to find out on which ad networks specific mobile apps are being promoted and what text or banner ads the advertisers are using. It’s a great way to learn about mobile advertising before spending thousands of dollars on your own ads.

There’s a 3-day trial for $1 which you should check out.

Virtual Private Network (VPN)
A VPN provider allows you to establish a more secure connection between your computer or mobile phone and the internet.

But it also allows you to appear to be located in a different place than you actually are and that’s the real benefit in terms of advertising research. There are plenty of VPN providers who offer servers in dozens of countries.

That way you can connect to a VPN server in pretty much any country on your iPhone or Android and see the actual ads that are running in that particular country. Advertising spy tools are using this strategy on a large scale to collect their intel.

I recommend Overplay VPN, it’s only $9.95 per month for unlimited VPN access to servers in 48 countries.

Where Goes?
Sometimes you will want to see the entire path of redirects from a URL to the final destination. WhereGoes.com shows you exactly that. It’s a great way to find out what ad networks or affiliate networks an advertiser is using.

It’s a free tool, check it out here: WhereGoes.com.

App Annie
App Annie is a free tool that shows you worldwide app store rankings for any mobile app. It’s a great tool to find out how long an app has been around and whether it’s been heavily promoted recently.

Check it out here: App Annie.

Android App Promotion Case Study and Results

I’ve run a number of different mobile cost per install offers. For this case study I will discuss the results of one particular app. The offer was a free Android utility app with a payout of $0.50 per app install.

Cost Per Install Offer

• Free Utility App
• Operating System: Android
• Country: Brazil
• Affiliate Payout: $0.50 per app install

Mobile Advertising

• Ad Spend: $1,337.48
• Clicks: 72,859
• Conversion Rate: 5.3%
• Cost per Click: 1.8 cent
• CPM: $0.09

App Installs, Revenue & Profit

• App Installs: 4,127
• Cost per Install: $0.32
• Revenue: $2,063.50
• Profit: $726.02

The campaign generated 4,127 app installs at a cost per install of $0.32. The total profit over two weeks was $726.02.

Mobile Advertising Optimisation and Targeting Features

In order to achieve results similar to the campaign described above you need to test and optimise all aspects of your mobile advertising campaigns.

Here are some unique targeting features of mobile advertising:

• Connection type targeting: you can choose to target users who are connected to a wi-fi network or mobile carrier (3G / 4G connection)
• Carrier targeting: you can target users based on their carrier (e.g. only users on Verizon)
• Operating system: Android / iOS / Windows Phone etc.
• OS version: target or blacklist specific versions (e.g. iOS 6.1 or newer)
• Device model: iPhone 4 / iPhone 5 / Samsung Galaxy 4 etc.
• Content type: run ads only in mobile apps or on websites
• App targeting: choose specific apps to run your ads in (e.g. only fitness related apps)

In addition to the unique targeting opportunities many mobile ad networks offer real-time bidding (RTB) to advertisers. That means as soon as your ads are running your statistics are updated in real-time and you can adjust your settings based on the performance immediately.

Here are the optimisation strategies I have used for the Android case study described above:

Banner Designs

Mobile traffic is cheap and conversion rates for app installs are high. That means you can get results on your banner split tests quickly. For this campaign I split tested 29 different banner designs (320×50).

Only two out the 29 banner designs consistently generated app installs at a cost per install of $0.32. The next best banner design generated a 30% higher cost per install. Banner copy and design are probably your most important optimisation strategy.

Advertising in Apps vs on Websites

For this campaign the cost per install from advertising in apps was much lower compared to advertising on websites. This doesn’t always have to be the case but after a few days I chose to only advertise in apps for this campaign.

Wi-Fi vs Carrier Connection

Wi-Fi is typically where it’s at in terms of traffic volume. 86% of my traffic came from users connected to a wi-fi network and only 14% were using a carrier connection (3G / 4G etc.). Interestingly the cost per install was 30% lower for mobile users who were using a carrier connection.

Device Brands and Models

A large part of the traffic for this campaign came from Samsung phones. The performance reports were showing dozens of different handset models with huge differences in conversion rates. Some handset models were generating app installs for as low as $0.12 per install. I also had to blacklist a number of handset models that were generating a cost per install above the payout of $0.50 per install.

Operating System Version

The operating system version also has a huge impact on the performance. In this case some older Android OS versions were generating very low conversion rate and I blacklisted them.

Opportunities in Mobile Advertising

As you can see it’s possible to make money as an affiliate by promoting cost per install offers. The campaign described above was one of my first mobile affiliate campaigns.

In the beginning there’s a bit of a learning curve when you setup your affiliate networks, mobile ad networks and tracking tools. But after that you can launch and test campaigns quickly.

There’s a huge opportunity in developing better ways to monetize mobile traffic. Mobile app promotion is one strategy that is proven to work well because there’s almost zero friction; users are on their mobile phone, click on an ad and are taken straight to the app store to download it.

However, other areas like mobile e-commerce traffic are still nowhere close to the performance of desktop traffic. e-Commerce conversion rates for mobile devices are currently only one third to one quarter of tablet or desktop conversion rates (Smart Insights, 2014).

Mobile advertising is probably the most exciting area of online advertising and also an area with huge opportunity since ad formats and features are evolving fast.

Have you experimented with mobile advertising strategies already?

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How to Effectively Promote Android Apps

If you’ve picked Android as your operating system, you need to promote your Android app in the most effective way to get awesome results.

1. The World of Android	Maket Share | Play Store
2. Free Android App Promotion	ASO | Free Channels
3. Paid Android App Promotion	Ad Agencys | Incent vs Non-Incent
4. Insider Tips	Alternativ App Stores | Google AdWords

The World of Android

Before we start, let’s look some basic information about Android itself.

Market Share

According to TechCrunch, Android hit 86.2% market share in Q2 of 2016 (while iOS had a market share of 12.9%). Android can be used by different mobile manufacturers, hence it isn’t surprising that it is so popular worldwide.

This popularity makes it harder to publish and promote Android apps: Since every device manufacturer has different standards, it’s a tough road to provide the best UX for all Android users.

The need for good mobile app promotion has risen in the last few years © ayeT-Studios

The Play Store

There are +2,000,000 Android apps available on Google Play Store, with thousands of new mobile applications being published on a monthly basis.

Most apps downloaded from the Play Store can be downloaded for free by the user. The statistics of Statista show that only 4% of the 100 highest-grossing apps in the U.S. require payment for usage.

So, choosing the right monetization model is an important factor for Android app promotion to increase their apps’ popularity. Android users do not like to spend money for mobile applications unless they are really worth it.

Promote Android Apps for Free

Let’s get started: How to promote Android apps in the most effective way without paying any money for it?

You can choose between many services that are ready to boost your app’s visibility. Let us show you steps you can take by yourself first.

There are several things you can do to promote your Android app’s discoverability. Since they are for free it is the perfect solution for a tight budget.

ASO on Google Play

To give your app the best ranking possible, the first thing you can do within your Android app promotion strategy is optimizing its page on the Play Store.

Nobody knows how Google’s algorithm works in detail. But be sure: The information on your app’s Play Store page is one of the most important factors, so arrange it right.

App Name

This is where ASO to promote Android apps starts:

The app name is the textual flagship of your mobile app and the place you have to combine creativity, function(s) and keywords – all in one title with 30 characters.

App Description

In the app description, you’re also limited by a maximum of possible characters (4.000). Set your focus on the first 167 characters to promote your Android app because they will always be displayed.

The description contains all the information about your app that is necessary for the user. If you can make it attractive, users might want to take a closer look at your app.

You should make sure to use your keywords no more than 5 times in the description. Google will filter them out for keyword searches.

Keywords

Relevance, competition and search volume – these are the elements that will count for the correct choice of your app store keywords when promoting Android apps.

App Icon

App name and app icon: These two things are the main focus of attention when mobile users first check out new apps.

When you create the app icon, it needs to be consistent with your app’s design. Otherwise, it will have a negative effect on your Android app promotion.

You can take a look at competitive apps in your app category to catch some ideas.

Screenshot & Feature Graphics

Mobile users have access to the so-called feature graphic, which is the small picture at the top of the page. It is a plain yet expressive picture, containing app name or icon only. Make sure not to forget it when you promote Android apps.

Potential users always want to see what your app can do before downloading it. With screenshots, you can perfectly show them features, feelings and use of your Android app.

Video

People love videos, so you can take advantage of it when you promote Android apps and create a short clip. Demonstrate what your app can do and why users should download this app.

The amount of Android apps in the Play Store is growing steadily © ayeT-Studios

Your Channels for Your App

Now that your Play Store page is perfectly curated, you can get down to all the other channels. Spread the word and promote your Android app wherever possible.

Social Media

The perfect place to let your app circulate around the worldwide web is social media. Everybody knows about social media outlets and, for example, with an average of 1.15 billon active mobile Facebook users in December 2016 (as stated in the Facebook newsroom), there is quite a big potential for attracting new users in there.

You can take the chance and register your mobile app on the main channels and share

• a post (Facebook),
• a tweet (Twitter),
• a picture (Instagram) or
• a short video (Snapchat)

App Website

Users don’t want and need every single detail on the Play Store page. However, if you create a landing page for your app, users can take some time and take in all the information about your mobile app, your company and all other channels.

You will convey way more reliability by presenting a well-designed website for your Android app promotion and your company. Bear in mind to make it suitable for mobile devices, too.

External Websites, Forums and Blogs

Another step you should definitely take when working on Android app promotion is publishing it on other websites than your own and in hopes of making it go viral.

There are many review websites where mobile apps are rated and tested (just like nearly every product nowadays). Users might take a look around and search for certain app categories or even app names.

When you are listed on such websites, you can increase your app’s discoverability. The good thing is: There are app review sites where you don’t have to pay for such a service. All you need to do is register your app or contact the website admin. You can very easily promote Android apps this way.

In forums, like-minded people chat, discuss and share information about their favorite interests. Mobile technology lovers could be interested in your app, so you should definitely take the chance to register as a user and examine potential forums. Maybe you will find some to promote your Android app.

Another idea to promote Android apps are blogs. You can either create your own and give users insight on your app, news, updates, and so on.

Furthermore, you can contact bloggers to give a word about your app. If you can convince them of your app idea, they will show it to their audience.
More app promotion sites are listed here.

How paid and free apps are distributed in the Google Play Store © ayeT-Studios

Paid Promotion to Promote Android Apps

The afore-mentioned strategies already represent a great start to promote Android apps.

Is there more you can do to give your app a real kick? Yes, there are plenty of promotion services you can choose from if you invest some money.

Ask an Ad Agency

Many steps to promote Android apps can be taken by professionals in this business. Ad agencies have access to a widespread network they perform in and work with.

Furthermore, they collaborate with various people and channels on different media to offer the best adjusted service to promote Android apps.

Incentivized or Non-Incentivized?

This is an important question, not only for your budget, but also for your traffic and user behavior.

We will explain both types to you with regard to promoting your Android app. However, our tip is: It’s always a good choice combining both strategies to get the best effect.

Incentivized

This ad model includes the exchange of items (e.g. virtual currencies or game items, upgrades, discounts, etc.) for user interaction.

More precisely: When a mobile user downloads/uses/interacts with your Android app, he/she will receive a reward for this behavior.

This model is cheap when choosing it for Android app promotion but leads to early abandonment of your mobile app, too. The most common ad formats exercising this model are offerwalls and rewarded videos. There, users have the chance to receive rewards if they complete tasks at hand.

Non-Incentivized

The non–incentivized ad model promotes Android apps without the exchange rewards. It simply means that engagement generated with the app were solely out of initial interest in the app, yet there is no guarantee the user will complete any further action.

The main advantage of non-incentivized app promotion strategies is that the users have no virtual benefit associated with the install of the app and that is why they are more likely to keep it and use it lately. This will bring great results when you promote Android apps.

The basic mobile ad formats for non-incentivized strategies are banners, interstitials, natives and videos. Users will start using the displayed mobile app if the ad attracts the sheer interest of the people in the app.

Pricing Models	Incent – Ad Formats	Non-Incent Ad Formats
CPI	Offerwall	Banner Interstitial Native
CPA / CPE	Offerwall	–
CPC	–	Banner Interstitial Native
CPM / CPV	Rewarded Video	Banner Interstitial Native Video

Typical ad formats and their pricing models © ayeT-Studios

Pricing Models

There are various pricing models available for Android app promotion. To make sure that you receive the best results with your strategy, here are some of the basic media pricing models:

• CPA: Cost Per Action (payment for a certain action)
• CPE: Cost Per Engagement (payment for an interaction – ayeT-Studios offers this type for direct engagement time!)
• CPI: Cost Per Install (payment for an install)
• CPM: Cost Per Mille (payment for every 1,000 impressions)
• CPV: Cost Per Completed View (payment for watching a video)

You want to learn more about the most common pricing models? Check out our mobile media pricing article.

Insider Tips

Promoting your Android app with the methods we discussed will already improve your app’s discoverability noticeably.

Now, we have some tips that might lead to even more success for your app.

Make Use of Alternative App Stores

Google Play is the biggest and most famous store for Android apps. Additionally, there are way more app stores that contain apps based on this OS.

Although publishing an Android app directly in Google Play seems to be the most attractive option, there are many advantages for choosing third party app stores to promote your Android app.

Target Audience

It is hard to get access to some countries and their users, either due to national regulations or because of the popularity of regional app stores. If users have more trust in these stores than in Google Play, you will barely attract potential users from these regions.

Take China as an example, where Google Play is not even available to promote your Android app at all.

App Category

When users want to download an app from a specific category (e.g. games) there are app stores available that specialize in certain classes.

For example, the Chinese app store “D.cn Games Center” has set its focus on mobile gaming. If you promote your Android app in such stores you can be sure to reach the perfect target audience for your application.

Revenue Share Model

While Google offers a 70/30 revenue split, some alternative app stores offer app developers a higher percentage. “Soc.io Mall” distributes revenue 80/20 – in favor of app developers.

Furthermore, these app stores also offer various tools to promote your Android app’s visibility. Such elements are not given in the major app stores, which is a great benefit for app developers.

Mobyaffiliates gathered some data about alternative app stores, their users and downloads. These numbers are quite impressive: AppChina has 30 million users, with 600 million apps downloaded monthly.

These facts prove that publishing and promoting Android apps in other app stores mostly carries advantages for your app. It should be definitely worth a thought.

Get Connected with Google AdWords

This online advertising tool by Google lets you promote products via various ad formats, displayed on different channels. You can promote Android apps with it, too.

There are two campaign types you can choose from:

Universal App Campaign

This option lets you promote Android apps via different ad formats and on several networks available by Google. Text and visual elements are taken from your app’s app store page (one more reason for ASO).

This campaign type is based on a CPI bidding system, meaning you can choose how much you are willing to pay for users installing or first-opening your Android app. Thus, you can promote your Android app and increase your marketing budget if results are great.

Mobile App Installs Campaign

With such campaigns, you target only one network to generate app installs. Depending on the specific campaign model, you can choose between CPA, CPV, and CPI as bidding option to promote your Android app.

There are three different campaign models, each of them target a different network:

• Display Network app installs campaigns (text or image app install ads)
• Search Network app installs campaigns (text app installs ads on)
• TrueView for app installs campaigns (video ads on YouTube)

According to your Android app promotion strategy and your target audience, you can select the campaign type that best fits your needs.

With its bidding system, you can adjust it to your current marketing budget. Click here for more information about mobile app installs campaigns with Google AdWords.

Get Connected with ayeT-Studios

Ad agencies like ayeT-Studios provide different kind of app promotion services for both Android and iOS. With their multichannel ad solutions, they can tap into a wide variety of different channels to optimize campaigns across publishers. Facebook and Google only combine for around 50% of the mobile advertising market, leaving behind a big chunk of other (often times cheaper) opportunities to promote your Android app.

Combined with the optimization across ad formats and pricing models, ad agencies like ayeT-Studios can offer a highly competitive alternative to Facebook and Google to promote your Android app. Try it yourself!

Beneath, you can find information about our pricing:

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