Android slipknot wear the mask

Slipknot Release App ‘Wear The Mask’

\n Their first app for iOS and Android coincides with the release of their first best-of compilation, and was built with advertising legends Saatchi & Saatchi.

\n \n \n \n \n \n \n Unregistered \n \n \n \n \n \n

Slipknot have released their first ever app on iOS and Android, to coincide with the release of their first best-of compilation \»Antennas To Hell\».

The app entitled \»Slipknot: Wear The Mask\» aims to help fans immerse themselves in the culture of Slipknot, and includes social, gameplay and photography aspects.

\»Welcome to what we are,\» says Slipknot’s Clown (via Blabbermouth). \»Welcome to what you are, and what we together have always been. Slipknot is not a band. We are a culture and you are our blood. We play for blood. Enjoy your new face. It has always been there with you. Strap it on and let’s infect the entire world together as one. It’s time to Wear The Mask. Stay (sic) and enjoy it.\»

Slipknot worked with renown advertising agency Saatchi & Saatchi to develop the app. Creative director Con Williamson explains more:

\»Slipknot’s Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band. ‘Wear the Mask’ is an engaging, layered and multi faceted way to do that. Fans will discover an app that’s complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of Slipknot.\»

Have you tried the app? Does it live up to expectations? Let us know in the comments.

Источник

Slipknot Release App ‘Wear The Mask’

\n Their first app for iOS and Android coincides with the release of their first best-of compilation, and was built with advertising legends Saatchi & Saatchi.

\n \n \n \n \n \n \n Unregistered \n \n \n \n \n \n

Slipknot have released their first ever app on iOS and Android, to coincide with the release of their first best-of compilation \»Antennas To Hell\».

The app entitled \»Slipknot: Wear The Mask\» aims to help fans immerse themselves in the culture of Slipknot, and includes social, gameplay and photography aspects.

\»Welcome to what we are,\» says Slipknot’s Clown (via Blabbermouth). \»Welcome to what you are, and what we together have always been. Slipknot is not a band. We are a culture and you are our blood. We play for blood. Enjoy your new face. It has always been there with you. Strap it on and let’s infect the entire world together as one. It’s time to Wear The Mask. Stay (sic) and enjoy it.\»

Slipknot worked with renown advertising agency Saatchi & Saatchi to develop the app. Creative director Con Williamson explains more:

\»Slipknot’s Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band. ‘Wear the Mask’ is an engaging, layered and multi faceted way to do that. Fans will discover an app that’s complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of Slipknot.\»

Have you tried the app? Does it live up to expectations? Let us know in the comments.

Источник

Slipknot Release App ‘Wear The Mask’

\n Their first app for iOS and Android coincides with the release of their first best-of compilation, and was built with advertising legends Saatchi & Saatchi.

\n \n \n \n \n \n \n Unregistered \n \n \n \n \n \n

Slipknot have released their first ever app on iOS and Android, to coincide with the release of their first best-of compilation \»Antennas To Hell\».

The app entitled \»Slipknot: Wear The Mask\» aims to help fans immerse themselves in the culture of Slipknot, and includes social, gameplay and photography aspects.

\»Welcome to what we are,\» says Slipknot’s Clown (via Blabbermouth). \»Welcome to what you are, and what we together have always been. Slipknot is not a band. We are a culture and you are our blood. We play for blood. Enjoy your new face. It has always been there with you. Strap it on and let’s infect the entire world together as one. It’s time to Wear The Mask. Stay (sic) and enjoy it.\»

Slipknot worked with renown advertising agency Saatchi & Saatchi to develop the app. Creative director Con Williamson explains more:

\»Slipknot’s Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band. ‘Wear the Mask’ is an engaging, layered and multi faceted way to do that. Fans will discover an app that’s complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of Slipknot.\»

Have you tried the app? Does it live up to expectations? Let us know in the comments.

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AR фильтр от Facebook позволяет примерить маски Slipknot и Guns N ‘Roses

В то время как в создании контента дополненной реальности для Snapchat часто участвуют поп-звезды, такие как Дрейк и Ариана Гранде, несколько групп из более неформальной ветви музыкальной индустрии решили сотрудничать с Facebook.

Недавно Slipknot опубликовал AR опыт на платформе Spark AR в Facebook, чтобы прорекламировать грядущий альбом группы «We Are Not Your Kind», выход которого ожидается 9 августа.

Группа предлагает металлистам примерить знаменитые сценические маски при помощи функции «Wear the Mask». Там имеются виртуальные версии девяти жутких масок, которые носят участники Slipknot на своих концертах и в клипах. И все они доступны для примерки в дополненной реальности. Кроме того, AR эффект камеры сопровождается отрывком сингла «Unsainted».

По другую сторону металлического спектра расположились еще одни ветераны тяжелой музыки. Группа Guns N ‘Roses также прибегла к аналогичной AR тактике для продажи обновленного и расширенного издания своего классического рок-альбома «Appetite for Destruction».

В своем AR опыте, группа приглашает поклонников в «GnFnR», чтобы они могли примерить виртуальные маски вокалиста Эксла Роуза (Axl Rose), гитариста Слэша (Slash) и басиста Даффа Маккагана (Duff McKagen). Аналогичные маски изображены на обложке альбома.

Оба опыта дают пользователям возможность снять получившийся контент и поделиться им на Facebook, либо сохранить в смартфоне. Тем не менее, Guns N ‘Roses также давала фанатам возможность выиграть коллекционное издание Locked N’ Loaded (розничная стоимость $399), если пользователь выложит свой AR опыт в сети, придерживаясь условий розыгрыша.

Так почему же эти группы выбрали Facebook вместо Snapchat? Учитывая тот факт, что Slipknot и Guns N ‘Roses выпустили свои революционные альбомы в 1999 и 1987 годах соответственно оба фокусируются на более зрелой аудитории. Согласно интернет-опросу от Pew, в настоящее время у Facebook доля пользователей 30 лет и старше значительно превышает таковую у Snapchat.

Тем не менее, использование дополненной реальности для маркетинга всех музыкальных жанров (а не только поп-музыки) является хорошим признаком дальнейшего внедрения и развития этой технологии.

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Why do Slipknot wear masks and what do they look like without?

SLIPKNOT has long been known not just for its aggressive music style but too for its image.

The heavy metal band’s attention-grabbing look is mostly down to unique masks each member dons on stage.

Why do Slipknot wear masks?

During the band’s early days, percussionist Shaun «Clown» Crahan would turn up to rehearsals wearing a clown mask, inspiring his nickname.

By 1997, the band decided every member should wear a unique mask.

Frontman Corey Taylor told Kerrang! Radio in February 2020: “I give a lot of credit to Clown. His imagination, his vision in a lot of ways has helped shaped this for so many years.

“Obviously, we contribute and do our part but his unifying vision in a lot of ways has helped us maintain that risk, that look, that attention to detail. So even when we do big things like a reveal on the internet for new outfits, new masks and stuff, it’s still a big deal.

“Because we started from day one knowing we had to evolve, knowing that we had to stay relevant and one of the things we knew we had to do was find ways to look like a unit and do it in a way that didn’t feel forced.”

Taylor said the masks gave the band uniqueness and went against the grain of the prevailing trends in heavy metal at the time the band started out.

In an interview with BBC’s Artsnight program in 2016, he added: “That mask for me has always been a physical representation of the person inside me who just never had a voice.

“It just allows me to be me.”

Read our Joey Jordison live blog for the latest news and updates…

Holding his legendary clown mask, Crahan added: «I had gotten a version of this mask when I was 14.

«I just never knew why it was in my world but it was always around me.

«Then one day, it just so happened, it was that moment of clarity to decide what I want to project. This thing has no f**kin’ limits.»

What do Slipknot look like without masks?

Shawn Crahan

Shawn Crahan is one of the founding members of the band and the only original member in the lineup.

Nicknamed Clown, he is credited for bringing about the band’s unique mask style and when performing with Slipknot, he is also known as #6.

The 51-year-old has donned several masks during his time with the band, all of which have been clown-themed — except for his «death mask» used in the video for the song Vermilion.

Crahan is the longest-serving member of Slipknot

Joey Jordison

Joey Jordison was also a founding member of the group, joining when Slipknot formed back in 1995.

The drummer, also known as #1, stayed in the band until December 12, 2013, when it was announced he left the band due to personal reasons but in a 2016 interview, he revealed he was fired.

«All I got was a stupid f***ing email saying I was out of the band that I busted my a** my whole life to f***ing create,” Jordison told Metal Hammer.

In 2016, Jordison revealed that he was diagnosed with transverse myelitis, a disease that causes inflammation in the spinal cord and as a result, Jordison lost the use of his legs.

Paul Gray

The third founding member of Slipknot was bassist Paul Gray.

Also known as the Pig or #2, Gray remained in the band until his death on May 24, 2010 at the age of 38.

The following day, his fellow bandmates — without their usual masks — held a press conference in Iowa.

Crahan hailed him a «great friend and great person» in a touching tribute.

Craig Jones

Craig Jones joined Slipknot in 1996, shortly after the release of their first single — Mate. Feed. Kill. Repeat.

Jones — also known as #5 — is still a member of Slipknot, and is now the second-longest-serving member of the band.

The sampler and keyboardist initially wore women’s pantyhose on his head when performing, which was later changed to an astronaut space helmet with long nails hammered through it.

The helmet was later replaced by a bondage mask, with a zipper added over the mouth area.

Behind the mask, the 49-year-old has brown hair, a beard and wears glasses.

Corey Taylor

Corey Taylor was approached by Jordison, Crahan and Thomson to join Slipknot in 1997.

After joining in on one of their practice sessions, he signed up to become lead singer.

Taylor’s first gig with the group was on August 24 that year — during which he wore facepaint instead of the mask.

The 47-year-old, also known as #8, is still in the band.

Mick Thomson

Mick Thomson joined Slipknot in the summer of 1996, replacing Jones on guitar after he became the band’s full-time sampler.

Thomson — also known as #7 — originally wore a hockey mask which he bought from a store during performances.

Only minor changes have been made to his mask over the years.

The 47-year-old is Slipknot’s third longest-serving member, and without a mask has brown hair tied back in a ponytail and a beard, and often wears dark sunglasses.

Sid Wilson

Sid Wilson joined Slipknot in 1998 as the band’s turntablist.

He took on the nickname #0 while performing with the group.

For the most part, his mask has been based on gas masks, but has also incorporated skull styles in designs.

The 44-year-old also donned a robot-style mask during the All Hope is Gone tour — dedicated to his love of the Transformers franchise.

Chris Fehn

Chris Fehn joined Slipknot in the summer of 1998, replacing percussionist Brandon Darner.

He also sung backing vocals on a number of songs and would usually wear a Pinocchio-style mask with a long nose.

Fehn, also known as #3, split from the band in 2019 after filing a lawsuit against them citing payment being held back.

Jim Root

Jim Root — also known as #4 — became a member of Slipknot in 1999.

He is one of two guitarists for the group and is considered to be one of the band’s main songwriters.

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