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The Big Apple: How NYC Got Its Name

TripSavvy / Brakethrough Media

New York, New York, the most populous city in the United States, has been given many nicknames, including The City That Never Sleeps, Empire City, and Gotham—but perhaps the most famous one of all is the Big Apple.

The nickname «The Big Apple» originated in the 1920s in reference to the prizes (or «big apples») rewarded at the many racing courses in and around New York City. However, it wasn’t officially adopted as the city’s nickname until 1971 as the result of a successful ad campaign intended to attract tourists.

Throughout its history, the term «big apple» has always come down to simply mean the best and biggest of places to be, and New York City has long lived up to its nickname. Once you visit this seven-mile-long city, you’ll truly understand why it’s called the Capital of the World and the Big Apple.

The Big Reward: From Racing to Jazz

The first mention of New York City as «The Big Apple» was in the 1909 book «The Wayfarer in New York.» In the introduction, Edward Martin writes about the dynamic between NYC and the Midwest, using the apple as an extended metaphor:

«New York is merely one of the fruits of that great tree whose roots go down in the Mississippi Valley, and whose branches spread from one ocean to the other, but the tree has no great degree of affection for its fruit. It inclines to think that the big apple gets a disproportionate share of the national sap. It is disturbed by the enormous drawing power of a metropolis which constantly attracts to itself wealth and its possessors from all the lesser centers of the land. Every city, every State pays an annual tribute of men and of business to New York, and no State or city likes particularly to do it.»

The term only started gaining traction when sports writer John J. Fitz Gerald began writing about the city’s horse races for the New York Morning Telegraph. In his column, he wrote that these were «the big apples» of competitive racing in the United States.

Fitz Gerald got the term from African American stable hands in New Orleans; jockeys and trainers who aspired to race on New York City tracks referred to the money prizes as the «Big Apple. He once explained the term in an article for the Morning Telegraph:

«The Big Apple. The dream of every lad that ever threw a leg over a thoroughbred and the goal of all horsemen. There’s only one Big Apple. That’s New York.»

Although the audience for Fitz Gerald’s articles was markedly smaller than most, the concept of «big apple» representing the best of the best—or most-sought-after of rewards or accomplishments—began to popularize across the country.

In the late 1920s and early 1930s, the nickname started to become well known outside of the northeast, as New York City’s jazz musicians began referring to New York City as the «Big Apple» in their songs. An old saying in show business was «There are many apples on the tree, but only one Big Apple.» New York City was (and is) the premier place for jazz musicians to perform, which made it more common to refer to New York City as the Big Apple.

A Bad Reputation for the Big Apple

In the late 1960s and early 1970s, New York City was quickly earning a national reputation as a dark and dangerous city. To increase tourism to New York City in 1971, the city launched an ad campaign with Charles Gillett, president of the New York Convention and Visitors Bureau, at the helm. A fan of jazz, he wanted to restore the city to its former glory by adopting the Big Apple as an officially recognized reference to New York City.

The campaign featured red apples in an effort to lure visitors to New York City. The red apples, intended to serve as a bright and cheery image of the city, would stand in contrast to the common belief that New York City was riddled with crime and poverty. T-shirts, pins, and stickers promoting the «Big Apple» quickly became popular, thanks in part to the help of celebrities like New York Knicks legend Dave DeBusschere—and the city welcomed tourists to «take a bite out of the Big Apple.»

Since the conclusion of the campaign—and subsequent «rebranding» of the city—New York City has officially been nicknamed The Big Apple. In recognition of Fitz Gerald, the corner of 54th and Broadway (where Fitz Gerald lived for 30 years) was renamed «Big Apple Corner» in 1997.

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Apple Maps introduces new ways to explore major cities in 3D

Explore Cities with Highly Detailed Maps

Enhanced Navigation Provides a Better Driving Experience

Never Miss a Stop with Powerful Transit Updates

Immersive Walking Directions

Discover Great Places with Curated Guides

A New Interactive Globe

• Look Around gives users a way to explore parts of the world through an interactive 3D street-level experience and a smooth, seamless 360-degree view. Customers anywhere in the world can explore places like Dublin, Edinburgh, London, Los Angeles, New York City, Tokyo, Toronto, and the Italian countryside.

• Cycling directions show the elevation for a ride, how busy a street is, and whether there are stairs along a route. With voice guidance and Haptic Touch on Apple Watch, users can stay even more focused on the path ahead while enjoying their ride.

• Speed cameras let users know when approaching speed and red light cameras along a route, with the added ability to see where cameras are located on the map.

• Share ETA enables users to share an estimated time of arrival with family, friends, and coworkers with a simple tap or by asking Siri.

• Incident reports make it possible to safely and easily report an accident, hazard, or speed check along a route by simply letting Siri know “There’s an accident up ahead” or “There is something on the road.” Users can even report when incidents displayed on the map have been cleared, all while keeping their focus on the road.

• Flyover offers a way to see select major metro areas with photo-realistic, immersive 3D views. Users can move their device through space to view a city from above, or explore in high resolution as they zoom, pan, tilt, and rotate around the city and its landmarks.

• Favorites provides one-tap navigation to frequently visited places. Whether they’re headed home, to work, to the gym, or to school, users can simply tap and go once a location is added to Favorites on the launch screen.

• Indoor Maps for airports and malls allow users to simply open the Maps app and see what level they’re on, look for restrooms, and even find out which stores and restaurants are open.

Maps and Privacy

Text of this article

September 27, 2021

Apple Maps introduces new ways to explore major cities in 3D

Maps users in London, Los Angeles, New York City, and San Francisco can experience a three-dimensional city view with rich detail, enhanced navigation, immersive walking directions, and more

With the release of iOS 15, Apple Maps gets its biggest update ever with a city experience that offers rich details, driving routes with better navigation, immersive walking directions shown in augmented reality, and much more. The update, which expands on the new map that Apple spent years building from the ground up, is now available in London, Los Angeles, New York City, and the San Francisco Bay Area, with more cities to come.

“We are thrilled to offer the new Apple Maps experience. Maps is the best way to navigate the world: It is easy to use, beautifully designed, and built with privacy at its core. With this update, we are pushing Maps even further, providing more ways for users to discover the natural beauty of the world and explore cities through a new 3D view,” said Eddy Cue, Apple’s senior vice president of Services. “Our goal has always been to build the best and most accurate map in the world. The upgrades in Apple Maps are a continuation of that effort, with features and an attention to detail that only Apple can deliver.”

Explore Cities with Highly Detailed Maps

Apple Maps introduces a new way to navigate cities with a visually stunning 3D map that offers unprecedented detail for neighborhoods, commercial districts, marinas, buildings, and more. Now users can see elevation details across a city, new road labels, and hundreds of custom-designed landmarks like Coit Tower in San Francisco, Dodger Stadium in LA, the Statue of Liberty in NYC, and the Royal Albert Hall in London, with more to come. A beautiful nighttime mode with a moonlit glow activates at dusk. The city map experience is now available in London, Los Angeles, New York, and San Francisco, and later this year, it will be available in Philadelphia, San Diego, and Washington, D.C. Support for additional cities, including Montreal, Toronto, and Vancouver, will be available next year.

Enhanced Navigation Provides a Better Driving Experience

Maps now features even more road details to help drivers navigate through cities more easily and safely. Turn lanes, medians, bus and taxi lanes, and crosswalks are clearly displayed for navigating busy intersections, and highways with overlapping complex interchanges are rendered in a road-level 3D view, making it easier to see upcoming traffic conditions or the best lane for an approaching exit. Route planning provides the estimated time of arrival for future departures based on expected traffic. The new navigation will be available through CarPlay later this year.

Never Miss a Stop with Powerful Transit Updates

Maps now offers major improvements for public transit riders. Nearby stations are prominently displayed at the top of the screen, and users can pin their favorite lines in Maps so the best route is just one tap away. Once a transit route is selected, Maps will automatically notify a user when it is time to disembark as they approach their final destination, and riders can even keep track on Apple Watch. These updates build on transit features already available in Maps, including real-time transit, which provides detailed transit schedules, live departure times, arrival times, the current location of a bus or train en route, and system connections to help plan a journey. Maps also includes important real-time information like outages.

Immersive Walking Directions

With iOS 15, Apple Maps introduces step-by-step walking guidance in augmented reality. Users can simply raise their iPhone to scan buildings in the area, and Maps generates a highly accurate position to deliver detailed directions that can be viewed in the context of the real world.

Discover Great Places with Curated Guides

Maps makes it easy to discover the amazing things to see and do in cities around the world through curated Guides created by a selection of trusted resources. In iOS 15, users can tap the Explore Guides button in Maps to access over a thousand expertly curated guides that include recommendations from respected brands such as Time Out, The Washington Post, the National Park Foundation, Complex, and The Infatuation. Curated Guides can be saved, and they are automatically updated when new places are added, so users always have the latest recommendations. Users can even create their own personal Guides of favorite places to share with friends and family.

A New Interactive Globe

In iOS 15, Apple Maps offers a rich and interactive three-dimensional globe that introduces a whole new way of looking at the world. The globe shows Earth’s natural beauty with amazing textures and contours. Users can see vibrant details of mountain ranges, deserts, rainforests, oceans, and more. Now even the most remote and precious locations on the planet can be explored right from iPhone.

In addition to the new updates available in iOS 15, Apple Maps offers many useful features:

• Look Around gives users a way to explore parts of the world through an interactive 3D street-level experience and a smooth, seamless 360-degree view. Customers anywhere in the world can explore places like Dublin, Edinburgh, London, Los Angeles, New York City, Tokyo, Toronto, and the Italian countryside.

• Cycling directions show the elevation for a ride, how busy a street is, and whether there are stairs along a route. With voice guidance and Haptic Touch on Apple Watch, users can stay even more focused on the path ahead while enjoying their ride.

• Speed cameras let users know when approaching speed and red light cameras along a route, with the added ability to see where cameras are located on the map.

• Share ETA enables users to share an estimated time of arrival with family, friends, and coworkers with a simple tap or by asking Siri.

• Incident reports make it possible to safely and easily report an accident, hazard, or speed check along a route by simply letting Siri know “There’s an accident up ahead” or “There is something on the road.” Users can even report when incidents displayed on the map have been cleared, all while keeping their focus on the road.

• Flyover offers a way to see select major metro areas with photo-realistic, immersive 3D views. Users can move their device through space to view a city from above, or explore in high resolution as they zoom, pan, tilt, and rotate around the city and its landmarks.

• Favorites provides one-tap navigation to frequently visited places. Whether they’re headed home, to work, to the gym, or to school, users can simply tap and go once a location is added to Favorites on the launch screen.

• Indoor Maps for airports and malls allow users to simply open the Maps app and see what level they’re on, look for restrooms, and even find out which stores and restaurants are open.

Maps and Privacy

Apple is committed to keeping personal information safe and has built privacy into the core of Maps. With Maps, no sign-in is required. Personalized features, such as suggesting departure time to make the next appointment, are created using on-device intelligence. Any data collected by Maps while using the app, including search terms, navigation routing, and traffic information, is associated with random identifiers that regularly reset to prevent connecting search and location data stored on the server to a unique user. Maps goes even further to obscure a user’s location on Apple servers when searching for a location through a process called “fuzzing.” Maps converts the precise location where the search originated to a less-exact one within 24 hours.

Some features may not be available in all regions or all languages.

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