Apple com the new iphone

iPhone SE

Lots to love. Less to spend.

iPhone SE packs our powerful A13 Bionic chip into a popular design at our most affordable price. It’s just what you’ve been waiting for.

Durable glass and aluminum design

Brilliant 4.7” Retina HD display

A13 Bionic

iPhone 11 Pro called.
It wants its chip back.

We put the brains of iPhone 11 Pro in the body of iPhone SE. Our A13 Bionic chip is built for speed. So everything feels fluid, whether you’re launching apps, playing the latest games, or exploring new ways to work and play with augmented reality.

We put the brains of iPhone 11 Pro in the body of iPhone SE. Our A13 Bionic chip is built for speed. So everything feels fluid, whether you’re launching apps, playing the latest games, or exploring new ways to work and play with augmented reality.

Portrait Mode

Smile, you’re in Portrait mode.

The advanced camera system with A13 Bionic brings you Portrait mode, which artfully blurs the background to put the focus on your subject — even when you’re taking selfies.

The advanced camera system with A13 Bionic brings you Portrait mode, which artfully blurs the background to put the focus on your subject — even when you’re taking selfies.

Depth Control.

A simple slider lets you blur the background as much or as little as you like — before or after you take the photo.

Portrait Lighting.

Choose from six studio‑quality effects, then adjust the lighting intensity to show your subject in the best possible light.

Stage Light Mono

High‑Key Light Mono

Smart HDR

Let there be light. And shadow. And contour.

Next‑generation Smart HDR knows a face when it sees one, and intelligently relights it to capture more natural-looking contours and skin tones. It also finesses highlight and shadow detail in the background. So every part of your photo looks amazing.

4k Video

High, high, high,
high‑definition video.

4K video means you’ll see four times more detail than in 1080p HD video. And extended dynamic range adds greater detail in highlights and shadows.

QuickTake.

When a photo op turns into a video op, you can instantly start recording video by just holding the shutter.

Touch ID

Home sweet
Home button.

Touch ID

Home sweet
Home button.

Touch ID lets you securely unlock your iPhone and sign in
to apps instantly. You can even use it with Apple Pay to grab a coffee, get a yoga app, or shop for sneakers online.
All without reaching for your credit card.

Privacy

Privacy is built in.

Everything we make is designed to give you control over your information. All the iMessages you send are encrypted. Fingerprint data is stored on your device, never on Apple servers or in iCloud. Apple Pay doesn’t share your credit card number. And the list goes on.

Water Resistance

sloshes,
sprinkles,
sprays,

splatters,
and spills.

iPhone SE is water resistant to 1 meter for 30 minutes. 2 It’s not afraid of a little coffee, tea, or soda either. And dust? No worries.

Battery

Binge‑worthy battery life.

The show must go on. So iPhone SE lets you watch up to 13 hours of video on a single charge. 3 When you do need to power up, just set it down on a wireless charger. Or connect to an 18W fast-charge adapter to go from zero to up to 50 percent in 30 minutes. 4

Phone displaying Dickinson TV show, held in landscape mode by pair of hands.

iOS 13

Built for iOS 13. And beyond.

iPhone SE is made to run the latest features — and even some that haven’t been invented yet. So you can use Dark Mode, Siri Shortcuts, and the new Photos app now. And take advantage of feature and security updates in the future.

Colors

Comes in
Black. Comes in
Black.

iPhone SE in black

Comes in White. Comes in
Black. White.

iPhone SE in white

Comes in Pow. Comes in
Black. White. And Pow.

iPhone SE in red

Other Features

Even more great stuff.

True Tone

Dynamically adjusts white balance on the display so images look natural and are easier on your eyes.

Haptic Touch

Press and hold an icon
for shortcuts and a slight
vibration makes it feel
like you’re pressing a
real, physical button.

Augmented reality

Run the latest AR apps that
let you measure real‑world objects, map constellations over the stars, and more.

Stereo audio recording

iPhone SE records videos in stereo to make the sound as engaging as the picture.

Faster Wi‑Fi and cellular data

Wi‑Fi 6 and Gigabit‑class LTE can deliver much
faster download speeds, whether you’re on Wi‑Fi
or cellular networks. 5

Audio Sharing

You and a friend can
both
rock out to the
same playlist by pairing
two sets of AirPods or
Beats headphones to one iPhone. 6

Dual SIM, dual numbers

Dual SIM with eSIM lets
you have both a business number and a personal number on the same iPhone. 7

Use AR to see iPhone SE.

Open this page using Safari on your iPhone or iPad.

Accessories

Explore iPhone accessories.

Why Upgrade

Why it’s worth upgrading from your iPhone to iPhone SE.

Have an Android?

Get credit toward a new iPhone SE.

With Apple Trade In, you can get credit toward iPhone SE when you trade in your eligible smartphone. 8 Trade in multiple devices for even more credit. It’s good for you and the planet.

The smartest way to buy your next iPhone.

Apple Card Monthly Installments lets you pay for your new iPhone over time, interest‑free, when you choose to check out with Apple Card Monthly Installments. † You’ll get 3% Daily Cash back, which is automatically added to your Apple Cash card in the Wallet app.

Why Apple is the best place to buy.

Have questions about carriers, payments, or anything else iPhone? Just say the word.

Apple Footer

In-store pick up or
free delivery

Pick up available items at the Apple Store or choose free delivery.

Pay monthly at 0% APR

You can pay over time when you choose to check out with Apple Card Monthly Installments.†

Get help buying

Have a question? Call a Specialist or chat online.

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iPhone

Get your holiday gifts on time. See when to order

iPhone 13 Pro

See it from every angle.

• Sierra Blue
• Silver
• Gold
• Graphite

iPhone 13

Your new superpower.

See it from every angle.

• Pink
• Blue
• Midnight
• Starlight
• (PRODUCT)RED

A Guided Tour of iPhone 13 &
iPhone 13 Pro

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7″ or 6.1”

All-screen OLED display 2 with ProMotion

Pro camera system

Telephoto, Wide, Ultra Wide

A15 Bionic chip

Fastest chip in a
smartphone

Up to 28 hours video
playback 4

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1″ or 5.4″

All-screen OLED display 2

Advanced dual‑camera system

Wide, Ultra Wide

A15 Bionic chip

Faster than the competition

Up to 19 hours video
playback 4

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1″ or 5.4″

All-screen OLED display 2

Wide, Ultra Wide

A14 Bionic chip

Up to 17 hours video
playback 4

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

A13 Bionic chip

4G LTE cellular 3

Up to 13 hours video
playback 4

Let the holidays be filled with great gifts.

Ways to Buy iPhone

Special carrier deals at Apple

Save up to $1000 on
the newest

iPhone
after trade‑in. 5

Save up to $1000

T-Mobile/Sprint, now part of T-Mobile

Get $400 ‑ $900 in credit

Verizon

Our Specialists can help you
shop — online or in store.

Trade in your smartphone
for credit.

With Apple Trade In, you can get credit toward a new Phone when you trade in an eligible smartphone. 6

It’s good for you and the planet.

Get 3% Daily

Cash
back with Apple Card.

And pay for your new iPhone over 24 months, interest‑free when you choose to check out with Apple Card Monthly Installments. *

Why Apple is the best place to buy iPhone.

You can choose a payment option that works for you, pay less with a trade‑in, connect your new iPhone to your carrier, and get set up quickly.
You can also chat with a Specialist anytime.

Featured
accessories

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirTag

Attach one to your keys. Slip another in your backpack. Then easily keep track of them in the Find My app.

AirPods

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Free delivery

And free returns. See checkout

for delivery dates.

Pay monthly at 0% APR

You can pay over time when you choose to check out with Apple Card Monthly Installments. *

Get help buying

Have a question? Call a
Specialist or chat online.
Call 1‑800‑MY‑APPLE.

What makes an iPhone an iPhone?

iOS 15

In touch. In the moment.

Switching to iPhone
is super simple.

Privacy

What you share
should be up to you.

Get more out of your iPhone.

Today at Apple

Learn the basics of using iPhone live with Apple Creatives.

Apple One

Bundle up to six Apple services. And enjoy more for less.

Apple TV Plus

Get 3 months of Apple TV+ free
when you buy an iPhone. 8

Apple Music

Over 75 million songs. 3 months on us.

Apple News Plus

Hundreds of magazines and
leading newspapers. One subscription.

Apple Arcade

Get 3 months of Apple Arcade free when you buy an iPhone.

Fitness+

The first fitness service

powered by Apple Watch.

Apple Gift Card

For everything and everyone.

Introducing
the Apple
Research app.

The future of health
research is you.

Update to the latest version of iOS or macOS to start your Apple News+ free trial.

Upgrade to start your free trial.

Apple Footer

T‑Mobile/Sprint Special Deal: Buy an Apple iPhone 13 Series, or 12 series and trade in a qualifying device (iPhone X, XS, XS Max, XR, 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro 128GB) to receive (i) Apple instant trade‑in credit and (ii) an additional $200 back in bill credits on your T‑Mobile/Sprint rate plan. Bill credits will be applied over 24 months towards your rate plan charges; must be active and in good standing to receive credits; allow 2 bill cycles from valid submission and validation of trade in. If you cancel or downgrade your wireless service before receiving 24 bill credits, credits will stop. Tax on pre‑credit price due at sale. Limited‑time offer; subject to change. Qualifying credit, service, & trade‑in in good condition required. T‑Mobile/Sprint in stores & on customer service calls, $30 assisted or upgrade support charge may be required. Max 4/account. May not be combinable with some offers or discounts. Price for iPhone 13, 13 mini, 12, 12 mini includes $30 T‑Mobile/Sprint instant discount. Activation required.

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Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.

We’ll make sure it works with your carrier.

Can you connect my new iPhone to any carrier?

For sure. We can easily activate your new iPhone so you can keep your same number and rate plan, saving you a trip to the carrier’s store. A Specialist can even help you get connected via phone or chat. Show more Show less

Will my new iPhone
be unlocked?

Every iPhone you buy from us online or in an Apple Store is unlocked, with the exception of a few carrier financing options. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

What about carrier plans with my new iPhone?

You can easily stick with the carrier plan you have. If you’re looking to switch, stop by your nearest Apple Store or call 1-800-MY-APPLE. We can talk about what’s best for you. Show more Show less

Is it cheaper to buy from my carrier?

Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Come in or call a Specialist and let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less

Have more questions about carrier support?

Let’s talk payment options.

Should I buy with Apple Card?

Definitely. You’ll get 3% Daily Cash back on the purchase of your new iPhone and any accessories when you buy from Apple. Or if you’d rather pay for your iPhone monthly, just choose Apple Card Monthly Installments as your payment option and get interest-free payments and 3% Daily Cash, all up front. 1 Show more Show less

Can I get special carrier deals at Apple?

Yes, you can get up to $1000 credit on the newest iPhone after trade-in with special carrier deals, directly from Apple. You can also take advantage of special deals for iPhone 12. 2 Show more Show less

Can I trade in my old phone?

Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on a gift card. 3 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less

What if I want a new iPhone every year?

We have an option for that. With the iPhone Upgrade Program, you can get the latest iPhone every year with AppleCare+ coverage included. 4 Interested? Just chat, call, or visit an Apple Store to learn more from a Specialist. Show more Show less

Have more questions about payment options?

We’ll help get your new iPhone set up quickly.

Can you help me set up my new iPhone?

You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or book an Online Personal Session, we’ll help you transfer your data, contacts, and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less

Is it hard to move everything over to my new iPhone?

Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone. And with iOS 15, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data – so moving everything to your new iPhone is easier than ever. Show more Show less

Is all my
information safe?

Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data right then and there. Show more Show less

What do I get with AppleCare+ coverage?

Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, you can extend that coverage and get up to two incidents of accidental damage coverage every 12 months. Or you can upgrade to AppleCare+ with Theft and Loss for an additional cost. 5 Show more Show less

Have more questions about setting up your iPhone?

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7” or 6.1”

All-screen OLED display 6 with ProMotion

A15 Bionic chip

Fastest chip ever in a smartphone

Pro camera system

Telephoto, Wide, Ultra Wide

Up to 28 hours video playback 8

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1” or 5.4”

All-screen OLED display 6

A15 Bionic chip

Faster than the competition

Advanced dual‑camera system

Wide, Ultra Wide

Up to 19 hours video playback 8

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1” or 5.4”

All-screen OLED display 10

A14 Bionic chip

Wide, Ultra Wide

Up to 17 hours video playback 8

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

4G LTE cellular 7

A13 Bionic chip

Up to 13 hours video playback 8

Need some help? Chat now, call 1-800-MY-APPLE, or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Apple Footer

1. Apple Card Monthly Installments (ACMI) is a 0% APR payment option available to select at checkout for certain Apple products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T‑Mobile.
2. AT&T Special Deal: Offer pricing will reflect application of AT&T trade‑in credit up to $1,000 (iPhone 13 Pro and iPhone 13 Pro Max) or $800 (iPhone 13 mini and iPhone 13) applied over 36 months after trade‑in of eligible smartphone. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max on qualifying 36‑month 0% APR installment plan, subject to carrier credit qualification. AT&T Installment Plan with Next Up is not eligible for this promotion. $0 down for well‑qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan. If you cancel eligible wireless service, credits will stop and you will owe device the remaining device balance. Activation/Upgrade Fee: $30. Trade‑in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36‑month installment plan. Credits start within 3 bills. Will receive catch‑up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited‑time offer; subject to change. Limits: one trade‑in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 13 and iPhone 13 mini includes $30 AT&T instant discount. Activation required.

Verizon Special Deal: Offer pricing will reflect application of Verizon’s trade-in credit up to $440 (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max) or $412 (iPhone 13 mini) after trade-in of eligible smartphone. Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max).Offer pricing will reflect application of Verizon’s trade-in credit up to $440 (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max) or $412 (iPhone 13 mini) after trade-in of eligible smartphone. Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max). Customer must remain in the Verizon Device Payment Program for 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max) to receive the full benefit of the Verizon bill credits. Bill credits may take 1–2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max with the Verizon Device Payment Program at 0% APR for 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max), subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade‑in of eligible device in an eligible condition. Must be at least 18 to trade in. Apple or its trade‑in partners reserve the right to refuse or limit any trade‑in transaction for any reason. In‑store trade‑in requires presentation of a valid, government‑issued photo ID (local law may require saving this information). In‑store promotion availability subject to local law; speak to a Specialist to learn more. Limited‑time offer; subject to change. Additional terms from Apple, Verizon, and Apple’s trade‑in partners may apply. Price for iPhone 13 and iPhone 13 mini includes $30 Verizon instant discount. Activation required.

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