Apple from hong kong

iPhone

Shop early for the best selection of holiday favorites. Shop now

iPhone 13 Pro

See it from every angle.

• Sierra Blue
• Silver
• Gold
• Graphite

iPhone 13

Your new superpower.

See it from every angle.

• Pink
• Blue
• Midnight
• Starlight
• (PRODUCT)RED

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7″ or 6.1”

All-screen OLED display 2 with ProMotion

Pro camera system

Telephoto, Wide, Ultra Wide

A15 Bionic chip

Fastest chip in a
smartphone

Up to 28 hours video
playback 4

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1″ or 5.4″

All-screen OLED display 2

Advanced dual‑camera system

Wide, Ultra Wide

A15 Bionic chip

Faster than the competition

Up to 19 hours video
playback 4

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1″ or 5.4″

All-screen OLED display 2

Wide, Ultra Wide

A14 Bionic chip

Up to 17 hours video
playback 4

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

A13 Bionic chip

4G LTE cellular 3

Up to 13 hours video
playback 4

Let the holidays be filled with great gifts.

Trade in your smartphone
for credit.

With Apple Trade In, you can get credit toward a new Phone when you trade in an eligible smartphone. 5

It’s good for you and the planet.

Why Apple is the best place to buy iPhone.

With Apple Trade In, you can get credit toward a new Phone when you trade in an eligible smartphone. 5

It’s good for you and the planet.

Featured
accessories

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirTag

Attach one to your keys. Slip another in your backpack. Then easily keep track of them in the Find My app.

AirPods

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Free delivery

Get free delivery direct
to your door.

Get help buying

Have a question? Call a Specialist or chat online.
Call 800-908-988.

What makes an iPhone an iPhone?

iOS 15

In touch. In the moment.

Switching to iPhone
is super simple.

Privacy

What you share
should be up to you.

Get more out of your iPhone.

Today at Apple

Learn the basics of using iPhone live with Apple Creatives.

Apple Pay

Apple Pay now supports Octopus.

Update to the latest iOS to get started.

Apple TV Plus

Get 3 months of Apple TV+ free
when you buy an iPhone. 6

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Apple from hong kong

Shop early for the best selection of holiday favorites. Shop now

Save on MacBook Air and 13-inch MacBook Pro in our Education Store. * Shop education pricing

New MacBook Pro

Supercharged for pros.

Which Mac is
right for you?

MacBook Air

8-core

8-core

Up to 16GB
unified memory

Maximum configurable storage 1

Up to 18 hours battery life 3

720p FaceTime HD camera

1.29 kg

MacBook Pro 13”

8-core

8-core

Up to 16GB
unified memory

Maximum configurable storage 1

Up to 20 hours battery life 4

720p FaceTime HD camera

1.4 kg

Touch Bar and Touch ID

MacBook Pro 14” and 16”

Apple M1 Pro chip or
Apple M1 Max chip

10-core

32-core

Up to 64GB
unified memory

Maximum configurable storage 1

14.2” or 16.2”

Liquid Retina XDR display 2

Up to 21 hours battery life 5

1080p FaceTime HD camera

1.6 kg or 2.1 kg

iMac 24”

8-core

8-core

Up to 16GB unified memory

Maximum configurable storage 1

1080p FaceTime HD camera

Configurable with Magic Keyboard with Touch ID and Numeric Keypad

iMac 27”

Up to Intel Core i9

10-core

Radeon Pro 5700 XT GPU

Up to 128GB memory

Maximum configurable storage 1

1080p FaceTime HD camera

Configurable with Magic Keyboard with Numeric Keypad

Mac Pro

Intel Xeon W processor

28-core

Radeon Pro W6800X Duo GPU

Up to 1.5TB memory

Maximum configurable storage 1

Magic Keyboard with Numeric Keypad

Mac mini

Also available with Intel Core i5 or i7 processor

8-core

8-core

Up to 16GB unified memory 8

Maximum configurable storage 1

Let the holidays be filled with great gifts.

Accessories

Explore Mac accessories.

Apple Trade In

Get credit toward a new Mac.

Just trade in your eligible computer for credit or recycle it for free. It’s good for you and the planet. 9

Fast, free delivery

Choose free delivery or pick up available items at an Apple Store.

Get help buying

Have a question? Call a Specialist or chat online.
Call 800-908-988.

What makes
a Mac a Mac?

Why Mac

Incredible power.
Incredibly simple.

Continuity

All your devices.
One seamless
experience.

macOS Monterey

High powered meets
“Hi everyone.”

Built-in Apps

Powerful creativity and productivity tools live inside every Mac — apps that help you explore, connect, and work more efficiently.

Safari has innovative features that let you enjoy more of the web. In even more ways. Built-in privacy features help protect your information and keep your Mac secure. An updated start page helps you easily and quickly save, find, and share your favorite sites. And Siri suggestions surface bookmarks, links from your reading list, iCloud Tabs, links you receive in Messages, and more.

Keep your growing library organized and accessible. Perfect your images and create beautiful gifts for sharing. And with iCloud Photos, you can store a lifetime’s worth of photos and videos in the cloud.

Tell stories like never before. A simple design and intuitive editing features make it easy to create beautiful 4K movies and Hollywood-style trailers.

The easiest way to create great-sounding songs on your Mac. With an intuitive interface and access to a complete sound library, it’s never been easier to learn, play, record, and share music like a pro.

This powerful word processor gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac, iOS, and iPadOS devices. And work effortlessly with people who use Microsoft Word.

Create sophisticated spreadsheets with dramatic interactive charts, tables, and images that paint a revealing picture of your data. Work seamlessly between Mac, iOS, and iPadOS devices. And work effortlessly with people who use Microsoft Excel.

Bring your ideas to life with beautiful presentations. Employ powerful tools and dazzling effects that keep your audience engaged. Work seamlessly between Mac, iOS, and iPadOS devices. And work effortlessly with people who use Microsoft PowerPoint.

Pro Apps

For professionals ready to push their creativity, these industry-leading apps offer maximum control over editing, processing, and output of music and film.

Logic Pro puts a complete recording and MIDI production studio on your Mac, with everything you need to write, record, edit, and mix like never before. And with a huge collection of full-featured plug-ins along with thousands of sounds and loops, you’ll have everything you need to go from first inspiration to final master, no matter what kind of music you want to create.

Take your Mac to the stage with a full-screen interface optimized for live performance, flexible hardware control, and a massive collection of plug-ins and sounds that are fully compatible with Logic Pro.

Built to meet the needs of today’s creative editors, Final Cut Pro offers revolutionary video editing, powerful media organization, and incredible performance optimized for Mac computers and macOS Monterey.

Motion is a powerful motion graphics tool that makes it easy to create cinematic 2D and 3D titles, fluid transitions, and realistic effects in real time.

Add power and flexibility for exporting projects from Final Cut Pro. Customize output settings, work faster with distributed encoding, and easily package your film for the iTunes Store.

The Mac App Store features rich editorial content and great apps for Mac. Explore the Mac App Store

Get more out of Mac

Today at Apple

Virtual Sessions

Learn the basics of using Mac
live with Apple Creatives.

Apple TV Plus

Get 3 months of
Apple TV+ free
when you buy a Mac.

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Apple apm Hong Kong

Open until 22:00

We’re open and look forward to welcoming you. Shop by walking in, reserving a one-on-one session with a Specialist or buy online and pickup in store. Get support at the Genius Bar in store or by making a reservation.

Limiting store occupancy

Continuous deep cleaning

Address

Store Hours

Day	Date	Time
Today Today	Dec 8 December 8	10:00 — 22:00
Thu Thursday	Dec 9 December 9	10:00 — 22:00
Fri Friday	Dec 10 December 10	10:00 — 22:00
Sat Saturday	Dec 11 December 11	10:00 — 22:00
Sun Sunday	Dec 12 December 12	10:00 — 22:00
Mon Monday	Dec 13 December 13	10:00 — 22:00
Tue Tuesday	Dec 14 December 14	10:00 — 22:00

We’re open and look forward to welcoming you. Shop by walking in, reserving a one-on-one session with a Specialist or buy online and pickup in store. Get support at the Genius Bar in store or by making a reservation.

How can we help you?

Need help finding what’s right for you? Book a one-on-one session to shop with a Specialist at an Apple Store.

From setting up your device to recovering your Apple ID to replacing a screen, Genius Support has you covered.

Come see the best of Apple at our stores.

Shop our products and get expert advice in person.

Shop a wide range of curated accessories designed for your Apple products.

Move everything over to your new iPhone with temporary access to all the iCloud storage you need.

Apple Trade In

Bring in an eligible device and we’ll trade it for instant credit. 1

We’ll help you get started. And keep going.

Every store has dedicated teams for support, learning, and more.

Genius Support

Get expert service and support at the Genius Bar.

• Call 852-2112-0099 or get help here
• How to prepare for an appointment

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Apple from hong kong

With convenient delivery and pickup methods, Apple is making it easier and safer to get the products you want.

All orders can enjoy free standard delivery service. Apple works with leading carriers in the industry to ensure that your orders are delivered on time.

Get free standard delivery on all in-stock items.

Pick up your items easily and safely.

We’re working to keep pickup fast and easy. So we’ll guide you through the pickup process every step of the way with emails and notifications.

Pick up your online order at the Apple Store. Experience our new products and shop for accessories. Temperature checks and face masks may be required. In-store pickup is not available for Education Store purchases.

Our retail stores are open and look forward to welcoming you.

Schedule a free one-on-one session with an Apple Specialist when you buy select products from Apple. From basics to pro tips, we’ll help you discover amazing new things your device can do.
Learn more

Excited to get your new products from Apple? Stay updated by visiting your Order Status. Check to see if your order is ready for pickup, track your delivery, see the status of any trade-ins, and view your order history.

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Apple Trade In

Turn the device you have into the one you want.

Get credit toward a purchase today.

Trade in when you buy a new product and we’ll apply the value toward your purchase or recycle your device for free. 1

Your device	Estimated trade-in value 1
iPhone 12 Pro Max
iPhone 12 Pro
iPhone 12
iPhone 12 mini
iPhone SE (2nd generation)
iPhone 11 Pro Max
iPhone 11 Pro
iPhone 11
iPhone X S Max
iPhone X S
iPhone X R
iPhone X
iPhone 8 Plus
iPhone 8
iPhone 7 Plus
iPhone 7
iPhone 6s Plus
iPhone 6s
iPhone 6 Plus

Shop for a new iPhone with your trade‑in credit.

Your device	Estimated trade-in value 1
iPad Pro
iPad
iPad Air
iPad mini

Shop for a new iPad with your trade‑in credit.

Your device	Estimated trade-in value 1
MacBook Pro
MacBook Air
MacBook
iMac Pro
iMac
Mac Pro
Mac mini

Shop for a new Mac with your trade‑in credit.

Computer trade-in is currently only available online.

Your device	Estimated trade-in value 1
Apple Watch Series 6
Apple Watch SE
Apple Watch Series 5
Apple Watch Series 4
Apple Watch Series 3

Shop for a new Apple Watch with your trade‑in credit.

Recycle your device for free.

We believe every device has value. While it doesn’t qualify for trade-in value, just send us your device and we’ll recycle it for free.

Trading in has never been easier.

See how much your device is worth and save on a new one.

We’ll give you a quote for what your current device is worth online or in a store. Choose a new one that’s right for you, and apply your credit toward that device.

Easily transfer your data.

When you get your new device, just follow a few simple steps to safely transfer over your data and wipe the information from your current one. 2 And with iOS 15, you’ll have temporary access to all the iCloud storage you need to back up and transfer all your apps and data to your new device.

Here’s how to prep your:

Just mail it out, or bring it in. 3

Return it to us using the prepaid trade-in kit we send you. Or trade in at an Apple Store.

Trade in and get Apple Store Gift Card credit — even without a purchase.

Not ready for a new device? You can still trade in a current one. We’ll put the value on a gift card you can use to shop for Apple products.

Select your device to get a trade-in estimate without a purchase. 1

It goes on to help the planet.

You may be done with your device, but chances are it still has more to give. If it’s in good shape, we’ll help it go to a new owner, diverting electronic waste from landfills. If not, we’ll send it to our recycling partner, so we can save more precious materials and take less from the earth.

And if it’s an iPhone, it could even go to Daisy, our disassembly robot that can efficiently recover the resources inside.

Frequently Asked Questions

What is Apple Trade In?

How does it work?

Whether you’re making a purchase or not, we’ve made it easy to trade in an eligible device either in a store or online. Just answer a few questions regarding the brand, model, and condition of your device. We’ll provide an estimated trade-in value or a simple way to recycle it.

If you accept the trade-in estimate in the store, we’ll give you instant credit toward a purchase or a gift card you can use anytime.

If you accept the trade-in estimate online when you purchase a new Mac, iPhone, iPad, or Apple Watch, we’ll arrange for you to send us your current device. Once we receive it, we’ll inspect it and verify its condition. If everything checks out, we’ll credit your original purchase method and send you any remaining balance on an Apple Store Gift Card by email.

If you choose to trade in your current device online for a gift card, we’ll also arrange for you to send it to us. When everything checks out, we’ll send you an Apple Store Gift Card by email.

Regardless of how you choose to trade in, if the condition of your device doesn’t match what you described, a new estimated trade-in value will be provided. You’ll have the option to either accept this revised quote or reject it. If you reject it, your device will be returned to you at no charge.

Should I choose credit toward a purchase or an Apple Store Gift Card?

It depends on where and when you make a purchase.

If you’re ready to buy a new product at an Apple Store, you can bring your current device with you. If it’s eligible for trade-in, we’ll apply an instant credit at the time of purchase. The only exception is that Mac trade-ins are only available online.

If you’re ready to buy a new Apple product online (apple.com or the Apple Store app), you can trade in a current device and get credit toward your purchase.

If you’re not ready to make a purchase, you can trade in your current device online for an Apple Store Gift Card via email that you can apply to any future Apple purchase.

And no matter how you use Apple Trade In, if your device has no trade-in value, you can always recycle it responsibly for free.

How long does the online trade-in process take?

Generally it takes 2–3 weeks for online trade-in. But the sooner you send us your device, the sooner we can verify its condition and process your trade-in refund or gift card.

For recycling, you will receive an email with details on arranging a pick up of your device. This process generally takes about 1 week.

If I buy a new device online with a trade-in, what kind of credit will I get?

It depends on what you buy and how you pay for it.

If you buy an iPhone, iPad, Mac, or Apple Watch and pay in full, we’ll apply a credit to your original payment method up to the total purchase price. For any remaining amount, you’ll receive an Apple Store Gift Card via email.

Once our trade-in partner receives your trade-in device and confirms that the condition matches what you described, there’s nothing more you need to do. If it doesn’t match, our trade-in partner will work with you to confirm that you still want to move forward with the trade-in.

Can I see what my device is worth online, then bring it with me when I buy a new device in the store?

Yes, the Apple Trade In program is available on apple.com as well as in all our retail stores. The only exception is that Mac trade-ins are only available online.

However, keep in mind that the trade-in credit you get in the store may be different from the estimated trade-in value you received online.

How much will I get for my trade-in?

It depends on the device, model, manufacturer, and condition. Answer a few questions accurately, and once we receive the device within the specified time frame and verify its condition, you’ll most likely receive the full amount of the estimated refund.

Keep in mind that we need to receive your device within 14 days of initiating the trade-in, and the condition needs to match what you told us.

If the condition of the device is different from what you described, we’ll provide a revised value. You can either accept or reject it. If you accept it, we’ll continue with the trade-in and credit to your original payment method. If you reject it, we’ll cancel the trade-in and return your current device. No matter what, we’ll send you email updates about the progress of your trade-in, so you’ll know what’s happening at every step.

Does Apple offer recycling?

What devices are eligible for trade-in with Apple Trade In?

Is there a way to track my trade-in status?

If your trade-in will be applied as a credit toward an online purchase, you can track it from your Apple Store account.

If you’re trading in for an Apple Store Gift Card, you can follow the status of your trade-in by using our trade-in partner’s status portal.

Can I cancel a trade-in?

If you haven’t yet shipped your device, you can cancel your trade-in by simply keeping your device.

If you’ve already shipped your device, the trade-in can’t be cancelled. If you receive a revised trade-in value after the inspection of your device, you can then choose to reject it. However, all accessories of devices (such as keyboard, mouse, cables and power adapter) will not be returned once sent in, regardless of cancellation of trade-in.

Do I have to include accessories like chargers and cables?

Can I trade in a device at an Apple Store?

How do I pack my device for trade-in, and how quickly should I send it to you?

You’ll receive detailed instructions on how to prepare your device so you can complete your trade-in.

If you’re trading in your device for credit toward a new one, you can choose to drop it off or schedule a courier pick-up. If you prefer to drop it off, we’ll provide you a code you can present when dropping it off at the designated SF Express locations, where they’ll pack up your device and send it to our trade-in partner. If you select courier pick-up, a courier will come with a trade-in kit to collect it at the scheduled time.

To trade in a device without purchasing a new one, we’ll send you a trade-in kit so you can pack up your own device, and a courier will come to collect it at the scheduled time.

Keep in mind that the estimated trade-in value is valid for 14 days, and we encourage you to send the device to us within this time frame to ensure that you get this value. For recycling, you’ll receive an email with instructions on how to arrange pick up as soon as possible.

How do I pack my device for recycling?

Devices that contain batteries should be packed in compliance with all applicable laws, regulations, and industry best practices, which typically include the guidelines below:

• Do not ship electronics that are disassembled into parts.
• Do not ship electronics with swollen, damaged or defective batteries.
• Ship only one device per box.
• Discharge the unit to less than 30%.
• The device should be completely powered off and packed in a way to prevent accidental activation.
• For whole units, surround the product with at least 2.5 inches of suitable filler material, such as recycled or reused packaging, before placing inside a corrugated box, ensuring the device is secure and cannot move around inside the package during transportation.
• Package your electronics in a strong outer packaging, that is in new or like-new condition.
• Completely remove, cover up, or obliterate any previous markings or labels on the package.

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