Apple from south africa

iPhone

iPhone 13 Pro

See it from every angle.

• Sierra Blue
• Silver
• Gold
• Graphite

iPhone 13

Your new superpower.

See it from every angle.

• Pink
• Blue
• Midnight
• Starlight
• (PRODUCT)RED

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7” or 6.1”

All-screen OLED display 1 with ProMotion

Pro camera system

Telephoto, Wide, Ultra Wide

A15 Bionic chip

Fastest chip in a
smartphone

Up to 28 hours video
playback 3

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1” or 5.4”

All-screen OLED display 1

Advanced dual‑camera system

Wide, Ultra Wide

A15 Bionic chip

Faster than the competition

Up to 19 hours video
playback 3

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1” or 5.4”

All-screen OLED display 1

Wide, Ultra Wide

A14 Bionic chip

Up to 17 hours video
playback 3

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

A13 Bionic chip

4G LTE cellular 2

Up to 13 hours video
playback 3

— MagSafe not available

Get more out of your iPhone.

Apple TV Plus

Get 3 months of Apple TV+ free
when you buy an iPhone. 4

Apple Music

Over 75 million songs. 3 months on us.

Apple Arcade

Get 3 months of Apple Arcade free when you buy an iPhone.

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Apple from south africa

Enjoy so much more with your Mac at iStore .

iStore Gifting Calendar

New exciting offers added daily.

Check in early to not miss out.

Get 3% off Mac if you’re a tertiary

student, teacher or lecturer.

iCare Plus for Mac

Peace of mind that your most loved

product is always taken care of.

FNB Budget plan

Competitive interest rate payment plan

over 12 or 24 months.

Get the most out of your products

with sessions from our Apple experts.

All cellular contracts from 3 major

networks available in-store & online.

Windows Trade in

Trade in your PC

and save on your next Apple product.

A fully comprehensive insurance

package tailored to cover your new Apple product.

Enjoy so much more with your iPhone at iStore .

iStore Gifting Calendar

New exciting offers added daily.

Check in early to not miss out.

All cellular contracts from 3 major

networks available in-store & online.

iCare Plus for iPhone

Peace of mind that your most loved

product is always taken care of.

FNB Budget plan

Competitive interest rate payment plan

over 12 or 24 months.

Get the most out of your products

with sessions from our Apple experts.

Vitality Active Rewards

Achieve all your Vitality Active Rewards

goals over 24 months to fully fund a new iPhone.

A fully comprehensive insurance

package tailored to cover your new Apple product.

on your next Apple product.

Stay protected, anywhere.

On the go panic button.

Enjoy so much more with your iPad at iStore .

iStore Gifting Calendar

New exciting offers added daily.

Check in early to not miss out.

All cellular contracts from 3 major

networks available in-store & online.

iCare Plus for iPad

Peace of mind that your most loved

product is always taken care of.

FNB Budget plan

Competitive interest rate payment plan

over 12 or 24 months.

Get the most out of your products

with sessions from our Apple experts.

on your next Apple product.

iSchoolAfrica & iPad Trade-in

iPad are contributed to the iSchoolAfrica

A fully comprehensive insurance

package tailored to cover your new Apple product.

Enjoy so much more with your Apple Watch at iStore .

iStore Gifting Calendar

New exciting offers added daily.

Check in early to not miss out.

FNB Budget plan

Competitive interest rate payment plan

over 12 or 24 months.

Stay protected, anywhere.

On the go panic button.

Vitality Active Rewards

Achieve all your Vitality Active Rewards

goals over 24 months to fully fund a new Apple Watch.

iCare Plus for Apple Watch

Peace of mind that your most loved

product is always taken care of.

on your next Apple product.

Get the most out of your products

with sessions from our Apple experts.

A fully comprehensive insurance

package tailored to cover your new Apple product.

Cellular at iStore

All cellular contracts from 3 major networks.

iCare Plus for your Apple Product

Peace of mind that your most loved product is always taken care of.

Welcome

If you have an account with us, please log in.

Registration is free and easy!

Account

Free Delivery Nationwide

Order Online & Safely Collect in Store

Monthly payment options

Trade in your Windows Laptop.

+ R1000 Trade in Boost

Shop our range of new accessories and Apple products this holiday season. We’re bringing in new brands and products to give you the ultimate gifting inspiration.

iStore Gifting Calendar

Shop the iStore Gifting calendar where we launch limited time only deals every day from 1-20 December. Check in early each day to avoid missing out.

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iPhone 13 Pro

Oh. So. Pro.

• A dramatically more powerful camera system.
• A display so responsive, every interaction feels new again.
• The world’s fastest smartphone chip.
• Exceptional durability.
• And a huge leap in battery life.

Design

Super Retina XDR display 1 with ProMotion

iPhone 13 Pro Max

iPhone 13 Pro in Graphite, Gold, Silver and Sierra Blue Sierra Blue , Silver , Gold and Graphite

Surgical-grade stainless steel

Ceramic Shield, tougher than any smartphone glass

Industry-leading IP68 water resistance 2

Camera System

Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Super-intelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.

Macro

Macro photography comes to iPhone.

With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.

Macro video, anyone?

Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerised.

Low Light

Bring on
the night.

iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor and all-new autofocus. And Telephoto now has Night mode.

The Wide camera captures up to 2.2x more light for better photos and videos

The Ultra Wide camera captures 92% more light for better photos and videos

Night mode now on
every camera

Sharper, more detailed photos and videos in any light

Optical Zoom

The new Telephoto camera features a 77mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.

• 3x optical zoom on Telephoto for closer close‑ups
• 6x optical zoom range across the system for more framing options than ever

Cinematic mode

Shift the focus.
Up the drama.

Presenting Cinematic mode.

Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.

• The only smartphone that lets you edit the depth effect after you shoot
• Shoot with the Wide, Telephoto or TrueDepth camera in Cinematic mode
• Cinematic mode supports Dolby Vision HDR

See how we trained your camera to be a cinematograph­er.

To bring Cinematic mode to iPhone, we carefully studied how master filmmakers use rack focus to add drama and emotion to the story.

On Hollywood shoots, pulling focus requires a talented team of experts. Like a cinematographer, who makes the overall call about what’s in focus and when that changes. And a focus puller, who makes sure the transition is smooth, the timing is spot on and the subjects are perfectly crisp.

Making all this happen automatically on your iPhone was no small feat.

First we had to generate high-quality depth data so Cinematic mode knows the precise distance to the people, places and pets in a scene. And because this is video, we needed that depth data continuously — at 30 frames per second.

We also trained the Neural Engine to work like the experts. It makes on-the-fly decisions about what should be in focus, and it applies smooth focus transitions when that changes. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit.

It’s so computationally intense, we needed a chip that could handle the workload. Enter A15 Bionic.

The sheer computational power needed to run the machine learning algorithms, render autofocus changes, support manual focus changes and grade each frame in Dolby Vision — all in real time — is astounding.

It’s like having Hollywood in your pocket.

Photographic Styles.

Customise
your camera to lock in
your look.

Introducing
Photo­graphic Styles.

Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.

• Our advanced image pipeline renders your custom style in real time

ProRes

Shoot it. Cut it. Ship it.

• The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision

The high colour fidelity and low compression of ProRes let you record, edit and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac.

Tons of
tech behind every shot.

Smart HDR 4 optimises each part of the scene.

Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting and skin tones for each person. So everyone always looks amazing.

Deep Fusion analyses every pixel from multiple exposures.

For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.

A snap­shot of each cam­era.

• 26mm focal length
• 1.9 μm pixels
• ƒ/1.5 aperture
• 100% Focus Pixels
• 7-element lens
• Sensor-shift OIS

Our three most powerful cameras ever

TrueDepth camera

The TrueDepth camera system is a total Pro too, with:

• Cinematic mode
• Photographic Styles
• ProRes video recording
• Dolby Vision HDR recording
• Portrait mode
• Night mode selfies
• Smart HDR 4
• Deep Fusion
• and more

No wonder your selfies look so good.

• A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone

Storage

of storage, plenty for all those photos and videos

of storage, plenty for all those photos and videos

Display

Meet the 120Hz adaptive refresh display that changes the game.

The new Super Retina XDR display with ProMotion can refresh from 10 to 120 times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything like it.

• iOS 15 is optimised for ProMotion, so the things you do every day feel phenomenally fluid

The display’s ability to refresh up to 120Hz — combined with the amazing graphics performance of the new 5-core GPU on A15 Bionic — makes iPhone 13 Pro perfect for power gamers.

See why your battery will love ProMotion.

Running a display that refreshes 120 times every single second requires a ton of power. But you don’t really need all that speed all the time.

One way to be more efficient is to set standard frame rates for different types of content. Say, 10 fps for a book and 120 fps for a game. The problem with this approach is that frame rates are always changing. If the game drops to 30 fps for a menu screen while the display is set at 120 fps, you end up using precious battery life without seeing any benefit from the higher frame rate.

For us, power is far too important to waste on empty frames. So we set out to design a more intelligent solution. One that can adapt to ever-changing refresh rates.

With ProMotion, there are no settings. Refresh rates are tied to whatever’s happening on the screen. If your game drops to 30 fps, ProMotion dips to 30 fps too. If you’re watching a video that was filmed at 24 fps, it plays at 24 fps. All of this saves power.

ProMotion makes it feel like you’re reaching right through the screen and touching the code.

We also considered the way your finger speeds up and slows down as you scroll, swipe or pinch. The speed of your finger now drives the speed of each gesture. iOS 15 is full of moments where 120Hz makes the interface feel glued to your finger. It’s just so fast. But even then, ProMotion only uses 120Hz at the precise moment you’ll feel the impact.

It would have been much easier to put a 120Hz iPhone in your hand without worrying about battery life. But that’s not the Apple way. We wanted to deliver fast frame rates when you need them, and preserve battery life when you don’t.

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