Apple iphone from london

Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about network provider support, payment options and getting your new iPhone set up, we have all the answers you need.

Let’s talk purchase options.

Do I have to pay for my iPhone all at once?

Not at all. You can pay in full if you prefer. But we also offer low monthly payments with 0% APR. And you can split the cost of your AppleCare+ coverage when purchased with an iPhone. You can also trade in your current iPhone to lower the monthly payment. 1 Show more Show less

Can I trade in my old iPhone to lower the cost of my new one?

Absolutely. We offer competitive trade-in values that you can use to lower the cost of your new iPhone. If your trade-in doesn’t have any monetary value, we can recycle it for free. And if you have a few old devices lying around, you can trade those in too. Show more Show less

What if I want a new iPhone every year?

We have an option for that too. Ask a Specialist about the iPhone Upgrade Programme. After you join, you can upgrade to the latest iPhone every year with AppleCare+ coverage included. 2 Show more Show less

What do I get with AppleCare+ coverage?

Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, your coverage is extended to two years, including up to two incidents of accidental damage, each subject to an excess fee of £25 for screen damage or £79 for any other damage. And you’ll get 24/7 priority access to Apple experts by chat or phone. 3 Show more Show less

Have more questions about purchase options?

We make it easy to trade in your old iPhone.

How does it work?

Just answer a few questions online or in an Apple Store regarding the condition of your iPhone. We’ll instantly provide either an estimated trade-in value or a simple way to recycle it for free if it’s not eligible for credit. Show more Show less

If your device is eligible for credit and you’re ready to buy your new iPhone, we can apply the credit towards your new purchase. If not, you can choose to get an Apple Store Gift Card instead. Show more Show less

Will I get the estimated value I see on apple.com?

If your iPhone is in good condition, you’ll get the estimated value. There are no hidden costs or additional requirements. And if your iPhone is damaged, it may still be eligible for credit. Check with one of our Specialists at an Apple Store. If it is not eligible for credit, we’ll recycle it responsibly for you. It’s that easy. Show more Show less

How can I ensure my data is safe when I trade in my iPhone?

If you are trading in your iPhone at an Apple Store, one of our Specialists can show you how to safely back up and wipe your data, so you can keep your personal data to yourself. Show more Show less

What happens to the device I trade in?

If your device is in good shape, we’ll help it go to a new owner. If not, we’ll send it to our recycling partner, so we can save more precious materials and take less from the earth. It’s good for you and it’s good for the planet. Show more Show less

Have more questions about Apple Trade In?

We’ll help get your new iPhone set up quickly

Can you help me set up my new iPhone?

Of course. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in‑store or book an Online Personal Session, we’ll help you transfer your data, contacts and photos, show you how to set up privacy and security features like Face ID or Touch ID and more. Show more Show less

Is it hard to move everything over to my new iPhone?

Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in an instant. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone. And with iOS 15, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever. Show more Show less

Can you connect my new iPhone to my network?

Certainly. We can easily activate your new iPhone so you can keep your existing number and plan. A Specialist can even help you get connected via phone or chat. Show more Show less

Can you show me how to keep my data safe?

Totally. We take privacy very seriously at Apple. One of our Specialists can show you how to keep your iCloud data and other personal information secure by helping you discover the different privacy and security settings available to prevent anyone but you from using your device and accessing your information. Show more Show less

Have more questions about setting up your iPhone?

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7” or 6.1”

All-screen OLED display 4 with ProMotion

A15 Bionic chip

Fastest chip ever in a smartphone

Pro camera system

Telephoto, Wide, Ultra Wide

Up to 28 hours video playback 6

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1” or 5.4”

All-screen OLED display 4

A15 Bionic chip

Faster than the competition

Advanced dual‑camera system

Wide, Ultra Wide

Up to 19 hours video playback 6

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1” or 5.4”

All-screen OLED display 7

A14 Bionic chip

Wide, Ultra Wide

Up to 17 hours video playback 6

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

4G LTE cellular 5

A13 Bionic chip

Up to 13 hours video playback 6

— MagSafe not available

Need some help? Chat now, call 0800 048 0408 or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

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Discover Apple iPhone | Best UK iPhone Deals & Plans | O2

Fast performance. Advanced cameras. Built-in privacy features. And long battery life. You’re going to love your new iPhone. Choose yours today.

Big upgrades. Incredible new possibilities.

Introducing iPhone 13 and iPhone 13 Pro. With huge upgrades to the camera systems. Lightning-fast A15 Bionic chip. Superfast 5G. A big leap in battery life. And brighter Super Retina XDR displays.

Discover the latest iPhone 13 and all our Apple deals and offers at O2.

Our iPhone range

Discover iPhone

Find out more about iPhone, choose the one for you and pick from our best iPhone offers.

Introducing iOS 14.

A whole new look. On a whole new level. It introduces a bold new look, with major updates to the apps you use every day.

iOS 14 has new ways to help you protect your privacy, and improvements across the entire system that make your iPhone even faster and more delightful to use.

Get more out of your iPhone

With Apple TV+, you can stream Apple Original series and films, including compelling dramas, ground-breaking documentaries, kids’ entertainment, and comedies—with new Apple Originals added every month.

Apple Fitness+ features onscreen metrics from Apple Watch to keep you motivated. Choose from 11 workout types, including HIIT, pilates, strength, and yoga. And video and audio guided meditations help train your mind.

And get up to six months’ free Apple Music on us. With Apple Music, you can play 75 million songs ad-free, online or off. Immerse yourself in spatial audio with Dolby Atmos. And unlock amazing definition with lossless audio, at no extra cost.

Find your perfect iPhone

Experience the new iPhone 13, with a powerful A15 Bionic processor, the most advanced dual-camera system yet and a bright 6.1-inch Super Retina XDR display. Or why not check out iPhone 13 mini and iPhone 13 Pro Max in the latest iPhone 13 series?

Take a look at our iPhone SE deals, where you’ll find lots to love and less to spend. Or maybe you prefer iPhone 12, with just the right amount of everything.

If you’d like to drop down a generation, iPhone 11 remains a powerful and feature-rich member of the Apple family. And you can choose between a new or refurbished iPhone 11. Whichever you choose, you’ll benefit from fast charging times, a 12MP camera, a 6.1-inch Liquid Retina screen and an A13 Bionic processor.

Can’t decide? Take a look at our iPhone plans and pick the one that works best for you.

Ready to choose?

Choose your iPhone

Pick the best iPhone deal for you with our Custom Plans.

Compare iPhones

Choose the iPhone that suits you, then choose from our custom iPhone plans.

Add Apple Watch

Stay connected with cellular on your wrist. Pair your iPhone with Apple Watch.

See Apple Watch range

Pick up AirPods Pro

And other accessories, to help you get more from your iPhone.

Apple Music is here

Get up to six months’ free Apple Music on our Plus Plans.

As of September 2021, the newest iPhone handsets are: iPhone 13 5G, iPhone 13 mini 5G, iPhone 13 Pro 5G and iPhone 13 Pro Max 5G.

The spectacular iPhone 13 leads the charge in the new wave of handheld tech from Apple, while iPhone 13 Pro and Pro Max boast even more enhanced features. Prefer something smaller? The iPhone 13 mini may be compact, but it delivers deceptive levels of power.

Compare the iPhone 13 range in more detail and view our iPhone 13 deals.

Which iPhone has the best camera?

Both iPhone 13 Pro and iPhone 13 Pro Max set the benchmark for smartphone camera quality; these devices are the first ever phones to allow the recording of 4K Dolby Vision video.

They both feature 12MP TrueDepth front-facing cameras and triple-lens Telephoto, Wide and Ultra-Wide cameras on the back (12MP + 12MP + 12MP).

iPhone 13 Pro Max just edges out in front of iPhone 13 Pro with a greater range in its Telephoto camera, which offers greater optical and digital zoom ranges. It also features Sensor-shift optical image stabilisation, so your shots are steady even if you’re not.

Where can I compare iPhone models?

Use our device comparison tool to see how the phones stack up against one another. Simply choose up to three different handsets and press «compare” at the bottom of the page.

Which iPhone has the biggest screen?

iPhone 13 Pro Max has a 6.7-inch OLED Super Retina XDR display – making it the largest iPhone screen yet. Not only that, it also has the best iPhone display quality, allowing for you to shoot and edit 4K Dolby Vision video.

Is iPhone water resistant?

Many devices use an IP rating to measure water and dust resistance.

Every Apple handset released after iPhone 11 has an IP rating of IP68, apart from iPhone SE (IP67, meaning according to testing, it’ll survive in 6m of water for up to 30 mins) and new iPhone 13 series (IPX6).

To find out more about a device’s IP rating, search our iPhone range.

How long does iPhone’s battery last?

This will depend entirely on the individual model and how you use your iPhone, but the newest iPhone 13 range allows for up to 28 hours of video playback.

Older models typically won’t give you the same performance, so keep this in mind when you search our iPhone range.

Must-have iPhone accessories

Whether it’s the latest AirPods or one of the new MagSafe range, we’ve got an extensive range of accessories that’ll work perfectly with your new iPhone.

When is the new iPhone coming out?

The latest iPhone 13 series was announced on Tuesday 14 September. You can pre-order on O2 from 1pm Friday 17 September. They will be available a week later, on Friday 24 September.

Both iPhone 13 Pro and iPhone 13 Pro Max set the benchmark for smartphone camera quality; these devices are the first ever phones to allow the recording of 4K Dolby Vision video.
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Use our device comparison tool to see how the phones stack up against one another. Simply choose up to three different handsets and press \»compare” at the bottom of the page. \n\n

iPhone 13 Pro Max has a 6.7-inch OLED Super Retina XDR display – making it the largest iPhone screen yet. Not only that, it also has the best iPhone display quality, allowing for you to shoot and edit 4K Dolby Vision video.
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Many devices use an IP rating to measure water and dust resistance. \n\n

Every Apple handset released after iPhone 11 has an IP rating of IP68, apart from iPhone SE (IP67, meaning according to testing, it’ll survive in 6m of water for up to 30 mins) and new iPhone 13 series (IPX6). \n\n

This will depend entirely on the individual model and how you use your iPhone, but the newest iPhone 13 range allows for up to 28 hours of video playback.
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