Apple logo on twitter

Apple Event Hashtag on Twitter Gets Custom Apple Logo Through September 28 [Updated]

MacRumors

macrumors bot

With rumors suggesting that Apple may announce the date of its fall product event at some point this week, the #AppleEvent hashtag on Twitter has now been customized with a blue Apple logo, fueling even more speculation.

According to Jane Manchun Wong’s Hashflag Browser, the Apple logo was added to the hashtag earlier today and will be active through Monday, September 28. While nothing is for certain, this expiration date could suggest that Apple plans to host its fall event at some point in September, rather than in the second half of October as previously rumored.

Twitter allows brands to add custom emojis next to hashtags as a marketing strategy. According to Agency Creative, these «hashflags» can cost upwards of one million dollars, and they’re commonly seen for large events like the Super Bowl or holidays. The file name for Apple’s hashflag is AppleEvent2020.png.

Bloomberg‘s Mark Gurman recently suggested that Apple will soon announce a virtual iPhone and Apple Watch event that would take place later in September. This contradicts information shared by leaker Jon Prosser, who claimed that new Apple Watch and iPad Air models would be announced via press release today.

Update 9/15: On the day of Apple’s event, Twitter has added a unique heart animation to the Like button if the tweet being liked includes the #AppleEvent hashtag – try it!

Источник

Did Alan Turing Inspire the Apple Logo?

In 1954, computer scientist and brilliant mathematician Alan Turing died after biting into an apple laced with cyanide—a real-life version of Snow White and the poison apple.

It’s long been assumed that it was suicide, perhaps because he was frustrated and overwhelmed by the chemical castration the British government forced upon him after he admitted to having a sexual relationship with a man, which was against the law at the time. Recently, some have speculated that Turing’s death-by-apple wasn’t necessarily intentional. He was known to be careless with his experiments, and accidentally inhaling cyanide or accidentally placing an apple in a cyanide puddle wouldn’t have been outside of the realm of possibilities. Still another theory is that British Security Services considered Turing a high security risk because he was gay, and may have sabotaged him rather than risk that Turing would spill government secrets or defect and work for the enemy.

Whatever happened, the fact remains that a half-eaten apple was found by Turing’s bedside. Fast forward about two decades, to a few guys making personal computers in a garage. They had a name for their product and were now in need of a logo. The men were aware of Turing’s contributions to computers and coding, and decided to honor him and comment on his persecution by removing a single bite from the apple graphic they had picked to represent their company. And that’s how we got the iconic Apple logo on the back of all of our phones, computers, and iPods.

So the story goes, anyway. But as nice as it is, it simply isn’t true, according to the designer who created the logo, Rob Janoff. “I’m afraid it didn’t have a thing to do with it,” he said in 2009. “It’s a wonderful urban legend.” Janoff says the single bite out of the Apple logo originally served a very practical purpose: scale. The size of the bite showed that the shape was an apple, not a cherry or any other vaguely round fruit. Other theories—that the logo references Eve biting into the forbidden fruit or Newton’s discovery of gravity—are also misguided.

If you’re curious about the multicolored stripes on early versions of the logo, there’s a very practical reason for those, too: “The Apple II was the first home or personal computer that could reproduce images on the monitor in color. So it represents color bars on the screen,” Janoff has explained.

But that’s not to say that the idea of paying homage to Turing is something the creators of Apple were against. When actor Stephen Fry once asked his good friend Steve Jobs if the famous logo was based on Turing, Jobs replied, “God, we wish it were.”

Источник

 Apple Logo History: All About Apple Logo Evolution

Simplicity is the ultimate sophistication: Apple logos over the years.

Custom Logo for 2018 Apple Special Event

The story about the Apple logo is as rich as the brand itself: each stage of the development is captured in logotype versions, transferring the company’s ups and downs. But how did it all go from the first Apple logo with a drawn Newton to a minimalistic black apple?

For decades Apple company has been holding the leading positions in the world of computer software and consumer electronics. Founded in 1976 by Steve Wozniak and Steve Jobs, it has gone through a lot: from budget issues to constant changes of the executives, playing hopscotch with the company’s destiny. All Apple logos over the years are like symbols of the innovative ideas, witnessing the succession of brilliant inventions and updates, changing each.

What does the Apple logo mean?

Being the direct association with one of the brightest periods in Steve Jobs’s life, when he lived in the apple orchard commune, Apple also happens to have a scientific symbolism in it. The fruit is the straight symbol of Isaac Newton’s brilliant discovery: just like an apple hit the scientist’s head, the law of gravity came home to him when Isaac was peacefully resting under the apple tree. The significance of this event put the beginning of science as we know it nowadays, it was as revolutionary as the creation of a first computer.

Apple Is Not Only A Fruit Anymore

Apple logo design history starts with its name being established. When Steve Jobs and Steve Wozniak were deciding on the company’s name, they’ve gone through many “boring and pompous” variants, before Jobs suggested something from his early years. When Steve left college in 1974, he hit the road to Oregon, where he joined the apple orchard commune and lived a peaceful life for some time. Steve Wozniak wrote about it in his memoir:

The First Attempt to Design Apple Logo

In 1977 one of the company’s founders, Ronald Wayne, illustrated the first apple logo design. It was an actual illustration, the ones you see in history books, depicting some meaningful moments in black and white. This version was far from perfection, especially in terms of branding design, which, of course, couldn’t represent the innovative Apple company on the market. Such logotype like this could be decorating a craft beer can, or restaurant menu pages but not technology-related products. Fortunatelly, that variant lasted less than a year.

What was Apple’s first logo?

Being the direct association with one of the brightest periods in Steve Jobs’s life, when he lived in the apple orchard commune, Apple also happens to have a scientific symbolism in it. The fruit is the straight symbol of Isaac Newton’s brilliant discovery: just like an apple hit the scientist’s head, the law of gravity came home to him when Isaac was peacefully resting under the apple tree. The significance of this event put the beginning of science as we know it nowadays, it was as revolutionary as the creation of a first computer.

Reaching Out For The Brand Identity

Steve Jobs saw Newton’s image as the old-fashioned and inconvenient: resizing the shape would make it impossible to distinguish the logotype placed on computers, flyers, or ads. He wanted something fresh yet straightforward: to transfer the company’s mood and be impressive at the same time. Understandable demands for the business owner, commissioning a corporate identity design.

Janoff developed the Apple logo, guided by the imagery of apple fruit, working with the shape and details, reducing them to what we know today as the official logotype. In one of his interviews, he told that the actual process of inventing the logo took one week: he was buying apples, putting them in a bowl, and redrawing over and over again to get that desirable shape.

The 1977 version in Apple logo evolution was colored in rainbow stripes, which triggered many discussions later on about the LGBT reference and secret messages the Apple rainbow logo conveyed. However, the rainbow flag was proclaimed a symbol of the LGBT community a year later, in 1978. These colors had more computer meaning than anything else: Apple II was supporting a colored image with its display, which was the indisputable advantage over the monochrome monitors. No unique colors order was implemented, except for Jobs’s wish to place green at the top simply because the leaves are green.

Источник

Apple Logo History – Everything You Need to Know About the Apple Logo

Apple Inc. is synonymous with high standards of quality, innovative technologies, and for setting the curve on progress in the technology world. The brainchild of Steve Jobs and Steve Wozniak, Apple has continued to set the norms on excellence with several new high-tech gadgets that, to many, are the only kind of technology they would ever need. And the Apple logo history is another aspect that makes the brand so enigmatic.

Start with a visionary

Much of this standard of quality came from the individual philosophies of Steve Jobs, who believed that technology should allow people to create and discover the great things of life, to explore, and invent and create. He didn’t want computers just to be something someone used from a consumer end.

Add a unique logo

Jobes also valued branding and used the unique logo to promote his brand. After brainstorming different names and logos for his company, he and Wozniak decided on Apple due to its allusions to the “forbidden fruit” in “The Garden of Eden,” and the idea of it being a required element of all that is good and wholesome.

But what role did the logo itself play in the success of Apple?

Looking at the history of the logo may shed some light on this question.

History of the Apple Logo

Let’s raise the curtain on the Apple logo evolution phenomenon, that has ever since fascinated people all over the world. So, the initial logo was drawn by hand by Ronald Wayne and showed Sir Isaac Newton underneath an apple tree, as in the famous painting. Following this, in 1977, a designer named Rob Janoff created a logo with a rainbow scheme that was used until 1999.

Problems with the Rainbow

Like any logo, there were a few hiccups along the way. For example, the rainbow logo seemed to work fine on the original beige Apple computer (old-fashioned) version. But, once the new streamlined computer was created more recently, they removed the rainbow logo because it didn’t seem to fit with the more modern look.

The Current Apple logo

Delving deep into the Apple logo history, as mentioned, the current apple logo was born from the minds of Rob Janoff, famous for creating corporate identities and logos. The company changed to a silver logo design with a bite out of it later. Then, after the passing of CEO and founder, Steve Jobs, Hong Kong design student, Jonathan Mak Long created a unique logo tribute to Jobs.

In the logo, he placed the silhouette of his face in the eaten part of the apple, to indicate the loss of a visionary that Apple (and all who appreciated Jobs’ tribute to the world) would have forever.

The unique logo even got the attention of Coca-Cola, who recruited Long to design a logo for their company following the unveiling of the logo of Apple.

Why is it Half-Bitten?

There are numerous speculations as to why Apple logo is half bitten. Is it a ‘bite’ of Wisdom? Does it have any Biblical undertone? Is this the same ‘Apple’ that is mentioned in the Book of Genesis?

Well, not really!

Contrary to these romantic beliefs, Apple’s logo was made out of a simple thought. Janoff, the Apple logo designer, stated that the bite had been added so that people don’t confuse the fruit imagery with a cherry. Moreover, the word bite symbolizes byte as per computer technology.

And the apple itself was a tribute to Alan Turing, the famous mathematician, cryptanalyst, who played a huge role in winning World War II. By inventing a codebreaking machine called the Bombe, he made it possible to decipher up to 4000 messages a day.

But alas, he was wronged and charged for his sexual orientation and was arrested. This arrest broke his spirit down and left him disheartened. There’s still a doubt surrounding his untimely death and cyanide poisoning. His bedside found a half-eaten (read bitten) apple. And thus the world lost a prolific man of sheer genius!

Janoff’s logo for Apple Inc. was a tribute to him. He improvised the first logo designed by Ronal Wayne that depicted Sir Issac Newton sitting under the apple tree. Janoff made the logo way more simple with just the fruit. And the half bite is a commemoration to the death of Turing. So an apple that created a milestone in human civilization, the ‘Gravity’, that same apple was the cause of the end of a versatile genius.

What made it successful?

Considering the Apple history timeline, it’s crucial to think about what made it successful. It may be impossible to know exactly what factor was the most influential in helping the company find success. But there are some common factors we can analyze regarding the company’s logo.

1. Consistency

Consistency is the key to creating a logo that lasts. This is a part of the branding of a company, and it’s essential that the logo becomes an integral part of the brand itself. Steve Jobs was able to do this by showing the logo often through all of the rollouts of products he advertised and the degree of “hype” that he put out on every product before its launch.

Who can forget the day Jobs unveiled the iPod in 2003? He didn’t just come out on that stage in Silicon Valley and say to his people that they were revealing a music player. He said it was a “tool for the heart.” Additionally, he said that people should imagine “a thousand songs in your pocket.”

With such visual imagery, Jobs was able to gain such credibility and trust in the products he created that people decided they just “had to have one.” To this day, Apple’s stores are packed to the brim with lines all of the way to the highway when a new product is released, and all with the prevalent Apple logo on every one of them.

2. Uniqueness

The prime aspect of the logo of Apple Inc. is its uniqueness. Who else has a logo that is one of the most basic fruits, a universal symbol of goodness and something to be desired in that of a fresh apple? The bite out of the apple is also important because it indicates the idea that people cannot help but take a bite out of it.

The apple itself may be ordinary, but the way that Apple has included it in their branding is the key to their success. The Apple logo history facts are truly unique in their own way and have been explained by many, true or untrue!

3. Intrigue

There is a bit of mystery and intrigue with the apple, as well. When someone sees it initially, they are immediately drawn to the bitten out section. They may wonder who took the bite out of the apple, why they felt compelled to do so, and how the bite of the apple symbolizes the brand. The quest to find the meaning of Apple logo, has made it so baffling.

Once someone uses Apple products, they make the connection. They start to understand why the logo of that particular brand is so useful. The apple itself symbolizes something that you want to bite into, and the bite indicates the indulgence of the greatness that you get when you consume the brand.

4. Connection to founder

The logo design also has a strong connection to the founder, Steve Jobs. As explained before, Jobs and Wozniak, his business partner, created the logo based on a story Jobs referred to as “his childhood story,” as someone who came up from nothing and created an empire, as well as the idea of the “forbidden fruit.” Since Jobs related to his company identity and logo, he reinforced it and made the connection stronger.

The presence of the entrepreneur and leader of a company should be present as much as possible with their logo as they build their brand. Jobs did a great job of immersing himself in his brand, and to this day, though Jobs died in 2011, people automatically see the face of Steve Jobs in every product Apple sells.

5. Status

Apple is also a status symbol. Just look on Facebook on any given day, and you’ll see someone bragging about getting the next big thing from Apple. They line up for miles both online and in the real world at the Apple Store in California to be the first to reel in the latest greatest gadget created by Apple.

6. Branding

Branding is the key to logo success. This is the key to everything when it comes to creating and maintaining a business. Regarding your logo, you should focus on how to use your logo for everything you do to include both offline or online and incorporate it into everything you do.

You also want to try to maintain a degree of consistency, even if you do make some changes now and then in the color, texture, or other aspects of your logo. Don’t change your logo just to change it. Have a reason, like Apple did, such as the fact that they needed to change the look to fit the modern technology or to blend more into their branding that was in the process of evolving. Not has just the brand evolved, but along with it, also evolved the Apple logo history theories and conceptions.

When to Change Your Logo

So how do you know when you should change your logo? One way is to think about the success of your company and how people are responding to your branding. Check your analytics and metrics in Google Analytics and other tools to see how your logo is doing.

Another way is to send out surveys to your best customers and ask them what they think of your logo. By considering the ideas of your clients and customers, you may gain some insight that you would not have otherwise.

Once you gain this information and consider your options, think about how you want your logo to look. Don’t go for radical changes. Make some subtle changes first so that people will not be shocked by the change and work on improving your logo to fit the needs and goals of your brand better.

Источник