Apple small business program

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App Store Small Business Program

Propel your small business forward with the next generation of groundbreaking apps on the App Store and invest more resources into your business.

How it works

The App Store Small Business Program is designed to accelerate innovation and help propel your small business forward with the next generation of groundbreaking apps on the App Store. It features a reduced commission rate of 15% on paid apps and in-app purchases, so you can invest more resources into your business to continue building quality apps that customers love.

The basics

• Existing developers who made up to 1 million USD in proceeds in the prior calendar year for all their apps, as well as developers new to the App Store, can qualify for the program and the reduced commission.
• If a participating developer surpasses the 1 million USD threshold in the current calendar year, the standard commission rate will apply to future sales.
• If a developer’s proceeds fall below the 1 million USD threshold in a future calendar year, they can re-qualify for the 15% commission the year after.
• Developers must identify any Associated Developer Accounts to determine proceeds eligibility.

Associated Developer Accounts

To ensure that all participants are fully eligible as small businesses, you’ll need to list all of your Associated Developer Accounts when you sign up for this program. An Associated Developer Account is an Apple Developer Program account that you own or control or an Apple Developer Program account that owns or controls your account. For additional information, see the FAQs below.

Proceeds eligibility

To participate in the program, you and your Associated Developer Accounts must have earned no more than 1 million USD in total proceeds (sales net of Apple’s commission and certain taxes and adjustments) during the 12 fiscal months occurring within the previous calendar year, and have earned no more than 1 million USD during the current year. For additional information, see the FAQs below.

App transfers

App transfers initiated after December 2020 are not allowed. If you initiate an app transfer after December 2020, or accept an app transfer initiated after December 2020, you will not be able to enroll in the program or will no longer be eligible to participate in the program. For additional information, see the FAQs below.

Enrolling is simple

The vast majority of developers on the App Store who sell digital goods and services are eligible — simply complete a few steps to enroll.

To enroll, you’ll need to:

• Be an Account Holder in the Apple Developer Program,
• Review and accept the latest Paid Apps agreement (Schedule 2 to the Apple Developer Program License Agreement) in App Store Connect, and
• If applicable, list all of your Associated Developer Accounts.

Get started today.

Frequently asked questions

When will my adjusted proceeds go into effect?

Your proceeds will be adjusted fifteen (15) days after the end of the fiscal calendar month in which your enrollment is approved. For example, if your enrollment is approved on February 10, 2022, your proceeds are adjusted starting March 14, 2022.

How do I estimate whether I’m eligible for the program based on my proceeds?

Your eligibility is based on your total App Store proceeds converted into United States dollars (USD) in the prior calendar year. Proceeds are your sales net of Apple’s commission and certain taxes and adjustments. To estimate your proceeds, use the payments deposited into your bank account and your tax and adjustment details in App Store Connect.

• If your bank account currency is in USD. Add the total App Store payments deposited into your bank account in the prior calendar year. Then modify that amount with any taxes and adjustments from the Payments and Financial Reports section of App Store Connect. For taxes and adjustments in other currencies, use the USD exchange rate shown in App Store Connect for each month.
• If your bank account currency is not in USD. You’ll need to convert your App Store payments deposited into your bank account in the prior calendar year into USD. Use a publicly available exchange rate that corresponds with the end of each fiscal month in Apple’s fiscal calendar to calculate your total USD proceeds. Then modify the total USD amount with any taxes and adjustments from the Payments and Financial Reports section of App Store Connect.

Make sure to add the proceeds for any Associated Developer Accounts.

Why do I need to list my Associated Developer Accounts?

The App Store Small Business Program is intended for small businesses and individual developers. If your organization controls other Apple Developer Program accounts or is controlled by another account that sells digital goods and services on the App Store, the collective proceeds from these related organizations must not exceed the 1 million USD threshold in order to qualify for the program.

How do I know if I have an Associated Developer Account?

As the individual or legal entity who accepted the Apple Developer Program License Agreement, you have an Associated Developer Account if any of the following apply:

• You have majority (over 50%) corporate, individual, or partnership interest in the ownership or shares of another Apple Developer Program account.
• Another Apple Developer Program member has majority (over 50%) corporate, individual, or partnership interest in the ownership or shares of your account.
• You have ultimate decision-making authority over another Apple Developer Program account.
• Another Apple Developer Program member has ultimate decision-making authority over your account.

What details about my Associated Developer Account will I need to provide?

In addition to stating how many Associated Developer Accounts you have, you must provide the following details for each account:

• Name (individual or organization)
• Team ID
• Account Holder email address
• Description of relationship between you and the account

Why are app transfers not allowed?

The App Store Small Business Program is designed to be simple and easy for the vast majority of developers to apply and qualify for the program. We are not able to support the many complex scenarios and risks of unfair abuse that arise if a developer chooses to transfer apps between accounts before or after enrolling in the program. Note that if you initiated an app transfer before January 1, 2021, or accepted an app transfer that was initiated before January 1, 2021, you are eligible to enroll and participate in the program.

If I have additional questions who should I contact?

Apple Developer Support can help. Receive guidance by phone or email by contacting us.

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How to Enroll for the New App Store Small Business Program

Eugene Virnik

Apple has announced the new App Store Small Business Program in November. The program allows reducing the Apple commission on paid apps and in-app purchases from 30% to 15%. You can check your eligibility and more details on the program here. Today Apple started sending emails to invite developers to enroll in the program. Also, the announcement showed up on the App Store Connect account.

First of all, you need to answer some questions to ensure you are fully eligible as a small business. If you own or control more than one developer account you need to list them on the special form when you sign up for the program.

One more important condition: during the program, you are not allowed to initiate any app transfer. It means that from January 2021 you can not accept or transfer any apps if you want to participate in the program.

How to Enroll for the Apple App Store Small Business program:

The process is pretty simple, you just need to take some steps and submit the form:

1. Make sure you are an account holder in the Apple Developer Program.

2. Review and accept the updated Paid Applications Schedule (Schedule 2 to the Apple Developer Program License Agreement). Just open your App Store Connect account, go to the Agreements, Tax, and Banking section, and accept the agreement – yellow dot .

3. Go to your App Store Connect main page and click Learn More in the App Store Business Program news block.

4. When the form is opened you will see some questions. First of all, choose that you have accepted the Paid Applications Agreement.

Answer the following questions:

Do you have a majority (over 50%) corporate, individual, or partnership interest in the ownership or shares of another Apple Developer Program member account?

If you own (51% and more shares) or have an individual Apple Developer Account choose “Yes”.

Does another Apple Developer Program member have majority (over 50%) corporate, individual, or partnership interest in the ownership or shares of your account?

Choose the correct one. 99% is “No”.

Do you have ultimate decision-making authority over another Apple Developer Program member account?

Choose the correct one. 99% is “No”.

Does another Apple Developer Program member have ultimate decision-making authority over your account?

Choose the correct one. 99% is “No”.

If you chose “Yes” to answer the first question you will see a drop-down:

Choose how many Associated Developer Accounts you have and fill the form below.

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Financing that fits most business plans.

Take advantage of special lease offers with flexible terms and end of lease options. Each one is an affordable way to grow your business.

Get started by applying online.*

Compare finance options

Apply online at CIT or speak with our Business Team by calling 1-800-854-3680 or visiting an Apple Store.

Frequently Asked Questions

What is the process for applying?

You can apply online at CIT or by calling our Business Team at 1-800-854-3680 or visiting an Apple Store. All lease applications are submitted to our financing provider for credit review. For personal financing options, visit our consumer financing page.

Who is eligible for financing?

What are my options at the end of the lease term?

On a fair market value lease (FMV), you have the option to return your equipment and, subject to credit approval, refresh with new, in-stock equipment under a new lease, purchase your equipment from the finance provider at the current fair market value, or return your products to the finance provider and close out your lease. You can also continue to rent your existing products by making post-term monthly payments.

If you choose the $1 buyout lease, you will own your equipment at the end of the lease after making a final $1 payment.

Are there other financing options available?

You can contact our Business Team by calling 1-800-854-3680 or visiting an Apple Store to learn about all available financing options.

Can I choose a different model, color, or storage capacity when I refresh my equipment?

Will I be charged any additional fees?

Do you offer AppleCare+?

Yes. If you choose AppleCare+, it can be financed as part of the lease.

What if my product is damaged during the lease?

If your product is not covered by AppleCare+ and you do not return your equipment in conditions required by the lease, the finance provider may charge you in accordance with the terms of the lease.

* This is not a commitment to finance. Not all applicants will qualify for financing. Financing options are for informational purposes only. Financing is provided by CIT. Nothing herein is a commitment to finance by Apple or CIT. Financing options are only available to business customers and subject to credit approval and completion of necessary documentation and due diligence. Apple and CIT reserve the right to modify or cancel these options at any time without prior notice. Nothing herein constitutes tax, accounting, financial, or legal advice.

AppleCare+ provides coverage for up to two incidents of accidental damage from handling. Each incident is subject to a service fee (up to $99 for iPhone, $49 for iPad, and $299 for Mac) plus applicable tax.

Service coverage is available only for iPhone, Mac, or iPad and its original included accessories that are defective in material or workmanship or for batteries that retain less than 80 percent of their original capacity. The replacement equipment that Apple provides may be new or equivalent to new in both performance and reliability. See AppleCare+ for full terms and conditions.

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