Apple special events october

When Could the October Apple Event Be Held?

Update: Apple has now announced its October event for Monday, October 18.

Apple is rumored to be hosting an event this month to unveil new MacBook Pro models, a redesigned Mac mini, and third-generation AirPods. While the date of Apple’s rumored October event has not yet been confirmed, its timing has started to be narrowed down, giving us a hint at when we could see the event take place.

This fall, Bloomberg‘s Mark Gurman has suggested that Apple will hold two events, with the second focused on the Mac. An October Apple event in 2021 would also be in line with previous years, since the company has held an event in October in seven of the past ten years:

• Tuesday, October 4, 2011
• Tuesday, October 23, 2012
• Tuesday, October 22, 2013
• Thursday, October 16, 2014
• Thursday, October 27, 2016
• Tuesday, October 30, 2018
• Tuesday, October 13, 2020

Apple typically holds its events on Tuesdays, with invites being sent out to the media one week earlier. It was initially thought that the timing of the company’s annual Back to School promotion may have hinted that the event could take place on Tuesday, October 12, but with no invites sent out yet, an event on October 12 can now be ruled out. This means that there are now only two feasible options for an event this month:

• Tuesday, October 5
• Tuesday, October 12
• Tuesday, October 19
• Tuesday, October 26

For an event on October 19 or October 26, we could see invites being sent out on Tuesday, October 12 or Tuesday, October 19, respectively. Google has, however, announced that it is holding its next Pixel event on October 19, and while Apple could choose to go head-to-head with Google’s event, Apple seems to prefer dates closer to the end of the month anyway, so October 26 is probably the more likely date at this point. November remains a possibility, of course, but based on past events, it’s looking like late October is when we’ll see Apple’s final products launching in 2021.

We will update this article as soon as we know more about when Apple’s October event is set to take place.

For detailed information about what we could feasibly see announced at the October event, see our helpful breakdown.

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Apple Special Events in 2020

Promotional image of WWDC 2020

The following Special Events were held by Apple in 2020:

Contents

Spring 2020

The 4th generation iPad Pro and an updated MacBook Air (3rd generation) were announced online on March 18, 2020. [1] The 2nd generation iPhone SE was announced online on April 15, 2020. There was no live in-person or virtual special event for these products during the COVID-19 pandemic. [2]

June 2020

Everything you need to know about WWDC 2020, day one — Apple

The 2020 Worldwide Developers Conference (WWDC20) was streamed online from June 22 to 26, 2020, the first to be held virtually due to the ongoing COVID-19 pandemic. During the keynote event on the opening day, new announcements included iOS 14, iPadOS 14, macOS Big Sur, tvOS 14, and watchOS 7. The company also announced that the Mac platform would switch to Apple processors over the next 2 years, with Rosetta 2 and Universal 2 to aid in the transition. [3] [4]

September 2020

Apple Event — September 15

Apple hosted another online-only media event on September 15, 2020 at 10 a.m. PT from Apple Park in Cupertino, titled «Time flies.» Apple CEO Tim Cook opened the event with decriptions of usage of the Apple Watch during the COVID-19 pandemic. COO Jeff Williams introduced the Apple Watch Series 6 and SE, both running watchOS 7. New service announcements include Apple One, a bundle of subscription services which includes Apple Fitness+. Other announcements included the new iPad (8th generation) and iPad Air (4th generation), running iPadOS 14. [5] iOS 14 and iPadOS 14 were released the following day on September 16. [6]

October 2020

Apple announced the HomePod mini and the iPhone 12 line in an online-only media event on October 13, 2020 at 10 a.m. PT from Apple Park in Cupertino. [7] The theme «Hi, Speed.» referred to support for faster 5G wireless networks, with peak throughput of 4 Gbps. Additional models include the downsized iPhone 12 mini, high-end 12 Pro, and larger 12 Pro Max. [8] [9]

Some market analysts had predicted that such releases would be delayed about a month after September due to the impact of the COVID-19 pandemic. [10] In an earnings call on July 30, 2020, Apple CFO Luca Maestri confirmed that new iPhones would be delayed by several weeks to sometime in October. [11]

November 2020

On November 10, 2020, Apple Senior VP of Hardware Technologies Johny Srouji introduced the 8-core Apple M1 processor, designed specifically for the Mac through a 5nm process that allows increased performance with reduced power usage. The first models to use the M1 processor are the MacBook Air, 13-inch MacBook Pro, and Mac mini. Senior VP of Software Engineering Craig Federighi announced that macOS Big Sur would be released on November 12. [12] [13]

Because Apple committed to releasing Macs using Apple Silicon in 2020, some websites predicted that another special event would be scheduled before the end of the year. [14] [15] On November 2, Senior VP of Worldwide Marketing Greg Joswiak announced that an event titled «One More Thing.» would be held on November 10. [16]

December 2020

The AirPods Max over-ear headphones are quietly introduced as the surprise final product announcement of the year. [17] [18]

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Apple announces October 18th event after months of Mac rumors

New MacBooks, a Mac Mini, and AirPods are anticipated

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Apple October 18th event invitation Image: Apple

Apple’s next hardware event will take place on October 18th, according to invites it sent out today. The company is widely expected to use its second fall event to launch a pair of new MacBooks, a redesigned higher-end Mac Mini, and possibly a pair of third-generation AirPods.

The invite video teases one word: Unleashed. As seen below in a tweet from Apple marketing exec Greg Joswiak, it appears in a dotted font that could hint at mini LED tech on the way. The “special” event will stream live on Apple.com at 1PM ET / 10AM PT.

There have been reports for months that Apple is on the cusp of releasing new 14- and 16-inch MacBook Pro models. The new MacBooks would be the latest step in Apple’s transition away from Intel chips, replacing them with an Arm-based processor called the M1X that Apple designs itself. The new chip could boost performance compared to the M1 chip that debuted last year, as Bloomberg’s Mark Gurman reports the M1X has ten CPU cores compared to the M1’s eight, plus graphics processors with 16 or 32 cores compared to seven or eight in M1-equipped machines.

Other anticipated features include the return of fan-favorite MacBook features like magnetic MagSafe charging, an HDMI port, and an SD card slot. The maligned OLED touch bar, mercifully, could be on the way out. Gurman recently noted that stock of the company’s existing MacBook Pro appears to be running low.

Rumors suggest that the same M1X processor will feature in a redesigned higher-end Mac Mini. The new machine will reportedly have more ports than last year’s M1 model, with two Thunderbolt / USB 4 Type-C ports and two USB Type-A ports. The changes should make the new Mac Mini much better suited to power users.

Finally, Apple may announce a pair of redesigned AirPods, representing the third generation of the company’s original true wireless earbuds. The AirPods are expected to adopt a design similar to the AirPods Pro, with shorter stems and a redesigned charging case.

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Apple’s 2021 Event Plans: New Products and Software Coming in 2021

In an average year, Apple holds three to four events. There’s usually a spring event in March, the Worldwide Developers Conference in June, a September event that’s focused on iPhone and Apple Watch, and sometimes an October event if there are iPads or Macs expected in the fall.

In this guide, we’re keeping track of all of the Apple events that are on the horizon and what we’re expecting to see at each one, so make sure to check back in regularly. There are no additional events expected in 2021, and the next event we’ll see will likely take place in the spring of 2022. We’re also expecting WWDC in June and Apple’s traditional September event in 2022, both of which are regularly yearly events.

April Event

Apple held an event in April 2021 and introduced AirTags, new iMac models, an updated Apple TV 4K, and refreshed versions of the 11 and 12.9-inch iPad Pro.

June Event — WWDC

Apple held the Worldwide Developers Conference in June, debuting iOS 15, iPadOS 15, watchOS 8, tvOS 15, and macOS 12 Monterey. Details on everything new in these software updates can be found in our dedicated roundups.

No new hardware was introduced at WWDC, with Apple instead focusing on the new software updates that were released in the fall.

September 14 «California Streaming» Event

Apple held its annual iPhone-centric event on Tuesday, September 14. At the «California Streaming» event, Apple unveiled the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, all of which launched on September 24.

Apple also introduced the iPad mini 6 and the ninth-generation iPad, also with a September 24 release date.

The Apple Watch Series 7 was introduced at the September event, but due to supply constraints caused by manufacturing issues, it didn’t launch until mid-October.

October 18 «Unleashed» Event

Apple held a second fall event with the tagline «Unleashed» on Monday, October 18, which focused on new high-end MacBook Pro models and third-generation AirPods, as well as some new colors for the HomePod mini. Apple also introduced a lower-cost «Voice Plan» for Apple Music.

Products Coming in 2022

• Mac mini — Apple is developing a high-end version of the Mac mini, which will feature additional ports and a more powerful Apple silicon chip. It will include an improved version of the M1 chip with a 10-core CPU that has eight high-performance cores and two energy-efficient cores, plus 16-core or 32-core GPU options. The Apple silicon chip will support up to 64GB RAM and four Thunderbolt ports. It’s supposed to use the same chip that the MacBook Pro will use, but it was not announced at Apple’s October event and so a 2022 debut appears likely.
• MacBook Air — Apple is developing a thinner and lighter version of the MacBook Air that will have thinner bezels than the current model. The bezels and the keyboard will be an off-white color, and the chassis will not have a wedge shape. The machine will feature a mini-LED display, MagSafe charging technology and USB-C ports for connecting external devices, but it won’t have an HDMI port or an SD card slot. It will include an faster version of the M1 chip with the same number of computing cores as the M1 (eight). The new Apple silicon chip will support better graphics with nine or 10 GPU cores instead of the seven or eight in the current M1 MacBook Air. The MacBook Air could see a launch in mid-2022.
• AirPods Pro — Apple is working on a new version of the AirPods Pro with a more compact design and a new wireless chip. The design is said to eliminate the short stem that sticks out from the bottom, resulting in a more rounded shape closer in design to competing wire-free earbuds from Google and Samsung.
• iPhone SE — Apple is rumored to be developing a new version of the iPhone SE with 5G and an upgraded processor, with a release expected in the first half of 2022.

Products With Unknown Release Dates

• Mac Pro — Apple is working on two versions of the Mac Pro, both of which feature a redesigned chassis that’s smaller in size. The new Mac Pro models will feature high-end Apple silicon chip options with 20 or 40 computing cores, made up of 6 high-performance or 32 high-performance cores and four or eight high-efficiency cores. These upgraded chips are also expected to include 64 or 128 core GPUs.
• Larger iMac — Apple is still developing a larger version of the iMac with more powerful Apple silicon chips, but paused work on the larger version to launch the 24-inch iMac model. There is no word on when the larger variant of the iMac might launch, but it is expected to include much more powerful Apple silicon chips.

Further in the Future

• AR/VR Headset — Apple is working on augmented/virtual reality headset that could come at some in 2022 or 2023. The headset is said to feature a dedicated display, built-in processor, and an «rOS» or reality operating system. Input will be via touch panels, voice activation, and head gestures, and it’s said to have a high price point at around $2,000. Current rumors suggest a launch at the end of 2022.
• Foldable iPhone — Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2023 at the earliest.
• Apple Car — There have been a lot of twists and turns in the saga of Apple’s electric car development, but reliable Apple analyst Ming-Chi Kuo believes Apple is still planning on a full autonomous vehicle rather than just an autonomous car software offering, with a launch to happen between 2023 and 2025.

2021 Product Refreshes and Announcements

We have a list of all the products that Apple has released so far in 2021.

2020 Product Refreshes and Announcements

This list of all of the products that Apple introduced in 2020 is useful for predicting some of the dates when we might see 2021 devices.

Guide Feedback

Know of an upcoming product that we’ve missed on this list or see an error that needs to be fixed? Send us an email here.

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