Available on the app store android app on google play

Use these badges in your marketing to promote your content on Google Play.

If you are driving to music or podcast streaming in Google Play Music, use the Google Play Music badge available here instead.

Dos & Don’ts

Follow these guidelines whenever you are using a Google Play badge.

Never use out-of-date badges

Never change badge color

Never remove or rearrange badge elements

Make sure badge is legible

Use the badges as provided. Never alter the badges.
There must be clear space surrounding the badge equal to one-quarter the height of the badge.
The badge must be large enough that all of the text is legible.
The Google Play badge should be the same size or larger than other application store badges.
Badges must be shown on a solid colored background or a simple background image that does not obscure the badge.
Match the badge language to the language of your marketing campaign whenever possible.
Any online use of the badge must link to the Google Play store. Use the generator below to get the HTML to include in your digital marketing.
The badge can only be used to promote content available on Google Play.
Include the appropriate Google Play legal attribution when there is space in the creative. See the badge generator for localized legal attributions.
Use of the Google Play badge must be reviewed and approved by the Google Play Partner Brand team if the badge will be in:
- a TV commercial
- an out-of-home marketing campaign
- a marketing campaign that will receive over 1 million impressions
Use this form to submit your marketing for approval.

Get your badge

Choose your language, deliverable type, and file type to generate your Google Play badge.

For digital badges, enter the Google Play store URL for your content to generate a badge in HTML to add to your digital marketing.

Generate a badge

Using Google Play in text

Any use of Google Play or Android in text in your marketing must be reviewed and approved by the Google Play Partner Brand team.
Use this form to submit your marketing for approval.

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Available on the app store android app on google play

Use these badges in your marketing to promote your content on Google Play.

If you are driving to music or podcast streaming in Google Play Music, use the Google Play Music badge available here instead.

Dos & Don’ts

Follow these guidelines whenever you are using a Google Play badge.

Never use out-of-date badges

Never change badge color

Never remove or rearrange badge elements

Make sure badge is legible

Use the badges as provided. Never alter the badges.
There must be clear space surrounding the badge equal to one-quarter the height of the badge.
The badge must be large enough that all of the text is legible.
The Google Play badge should be the same size or larger than other application store badges.
Badges must be shown on a solid colored background or a simple background image that does not obscure the badge.
Match the badge language to the language of your marketing campaign whenever possible.
Any online use of the badge must link to the Google Play store. Use the generator below to get the HTML to include in your digital marketing.
The badge can only be used to promote content available on Google Play.
Include the appropriate Google Play legal attribution when there is space in the creative. See the badge generator for localized legal attributions.
Use of the Google Play badge must be reviewed and approved by the Google Play Partner Brand team if the badge will be in:
- a TV commercial
- an out-of-home marketing campaign
- a marketing campaign that will receive over 1 million impressions
Use this form to submit your marketing for approval.

Get your badge

Choose your language, deliverable type, and file type to generate your Google Play badge.

For digital badges, enter the Google Play store URL for your content to generate a badge in HTML to add to your digital marketing.

Generate a badge

Using Google Play in text

Any use of Google Play or Android in text in your marketing must be reviewed and approved by the Google Play Partner Brand team.
Use this form to submit your marketing for approval.

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App Store vs Google Play: Stores in Numbers

Apple and Google are the two biggest players on the app market. Let’s make something clear: the comparison of the App Store vs Google Play is not about passing judgment. It’s not our objective to rally behind any particular marketplace. We will give you the numbers to see how they compare and what to expect from both stores — from there you decide which platform best fits your business.

App Store vs Google Play: The Launch and App Numbers

Apple App Store

The App Store was launched in 2008 with 500 apps available. Five years later the total number of apps passed the 1 million milestone.

In January Apple’s App Store reached 2.2 million apps — last quarter the store grew by 60%.

Google Play Store

Google launched its Play Store (formerly known as Android Market) in 2008 as well. It quickly outgrew Apple’s store with 82% of growth. How many apps are there? As of January, the total number of apps is over 2.7 million.

According to App Annie, in 2016 the Play Market received over 75 billion downloads, while the App Store recorded just slightly over 25 billion downloads during the same year.

What Is The App Review

So, you probably figured out how to create an application, have found a developer and have done your best to make an app according to mobile app development trends 2017. What’s next you may ask? You have to submit your app for a review. Think of a review as a permission to store your app on the marketplace.

Apple App Store

Apple used to have a severe ‘quality control’ process. Users were spending weeks to compile their products with all of Apple’s guidelines and ensuring the app didn’t contain any element that might harm its users. Now the review process is quicker — it takes less than a week (usually up to 5 days) to release the app on the App Store. As well, this past fall the company rolled out some improvements related to evaluating published apps.

Apple is all about quality. As some apps don’t get updates since they have been uploaded, the company takes control over the situation. In case here is a problem with your app or your app is not complying with the guidelines, you will be notified and have to fix the issue within a month. Otherwise, Apple can remove your app from the store if it evaluated as a low-qualitative.

Google Play

The reviewing time at Play Store used to be much quicker than at the App Store — around a week, as the platform relied on complex algorithms to scan the apps. But since 2015 “the internal team of reviewers analyzes apps for policy violations prior to publication”. Now you can’t be sure how much time it will take to get the company’s review.

You can pre-review your app at Google Play by activating pre-launch reports in your Developer Console. As Google play says:

“When you upload an APK to your alpha or beta channel, you can identify issues for a wide range of devices running different versions of Android. The pre-launch report on your Play Console identifies crashes, display issues, and security vulnerabilities.”

Types of Apps

Play market

Android developers typically make their apps available for a wide range of smartphones and tablets, with different display sizes, CPUs and RAM capacity. iOS apps are not as much adaptive: most apps work both on iPhones and iPads, but there are still some “exceptions” that aren’t adapted to the larger screen of an iPad.

The most popular categories in the Play Store are photography, family, music & audio, entertainment, shopping, and personalization.

App store

In a great variety of apps, users can find whichever fits their needs. Apple launched the phrase “There’s an app for that” on January 26, 2009, to promote its App Store, and now the trademark has permeated pop culture.

The most appreciated app categories in iOS Store are games, photo & video, and entertainment.

Many developers decide not to take part in a competition “Google Play vs App Store” and launch versions for both Play Store and iOS. That makes sense in case you have done a global research on your audience and know for sure what the devices users use to run apps related to yours.

Monetization in Stores

Google Play generated $3.3 billion in revenue in Q4 2016 while the App Store managed to generate $5.4 billion, which makes it the best marketplace to make money with apps.

The revenue-sharing terms in both mobile marketplaces are the same: they take 30% of the funds users pay.

Because of a high competence level in the Play Store and the fact that users aren’t ready to spend even $1 for an app, developers make their application free to attract more users. To make money in the app, they incorporate ads, which sometimes is the reason why users delete the app.

The competition in the App Store isn’t that harsh which makes the situation quite opposite: users prefer to spend several dollars a month to enjoy a good app.

App Store vs Google Play: Reviews and Refunds

Play Store

Google has made great strides in creating efficient search algorithms to make it easier for users to search for an app. In addition, the company integrated Google+ features to make users see the comments written by their friends first. Friend recommendations are much more effective in decision making than recommendations made by a stranger.

App Store

To help users discover apps, Apple promotes high-rated applications (higher than 4 stars) and improves their ranking. However, you can only ask users to rate your iOS app 3 times a year, while Android apps don’t have such limitation.

In the case you have paid for the app from a Google Play Store, you can get a refund with no questions asked within 2 hours from the moment you have made the purchase. Apple’s refund policy is even more appealing: you can get a refund within 14 days of making your purchase.

If you can’t decide which marketplace to choose for launching your future app — we would be glad to hear from you . Let’s get the project discussion started!

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How to Publish an Android App on Google Play Store: A Step-by-Step Guide

To discuss your tech and business needs in detail

When the application development process is completed, it’s high time to introduce your special product to the world. First publishing may be thrilling and tricky. Don’t worry. Today we will guide you through the release process on the Play Store that is undoubtedly the leader in the number of published apps and users.

First, we’d like to give you precious advice: do not postpone some crucial tasks until the release or pre-release date. Completing them in advance will save your time and nerves.

And now, let’s get started with publishing your very first app.

So, let’s get started!

Step 1: Create a Google Developer account

This is something you can do at the beginning of the app development process. Without registering a Google Developer Account, you can’t publish your app on the Play Market.

You can use any of your current Google accounts or create another one to sign up for a Google Developer Account. It doesn’t matter whether it’s a private or corporate account. You may easily transfer your app to another one in the future.

The creation process includes signing the Google Play Developer distribution agreement, adding some personal information, and paying a one-time registration fee of $25. There is nothing complicated. Just follow the instructions.

Usually, it takes no more than two days to get approval from Google. Don’t worry if you forget to add some information. You can edit your account later.

Step 2: Add a Merchant Account

If you plan to sell paid apps or in-app purchases, you have to create a Google Merchant Account. There you can manage app sales and your monthly payouts, as well as analyze sales reports.

Once you finish creating the Merchant profile, the developer account gets automatically linked to it.

Step 3: Prepare the Documents

Paperwork always requires much effort, especially when it comes to any kind of legal documents. Based on our experience, we highly recommend starting to prepare the End User License Agreement (EULA) and Privacy Policy in advance.

You can take the documents from similar apps as references and create your own based on them, or ask a lawyer to make everything from scratch.

EULA is an agreement between you as an owner and a user of your product. In brief, it contains:

What the users can do with the app, and what they aren’t allowed to do
Licensing fees
Intellectual property information, etc.

Terms of Use or Terms and Conditions explain what services you offer the users and how you expect them to behave in return. Though Google doesn’t demand Terms of Use, it’s better to publish them. You can create one document, adding there Privacy Policy and Terms of Use chapters.

Pay special attention to include in the Privacy Policy the following information:

A complete list of personal data that is collected, processed and used through the app
Technical information that is collected about the device and the installed OS
Functional features of the app, its paid and free functionality
Place of registration of the company and/or location of the copyright holder of the application
The chosen legal system and legislation that will be applied in resolving disputes and regulating legal relations
The terms of subscription
Citizenship (residence) of the overwhelming majority of application users
Age criteria, the presence of specific content

Step 4: Study Google Developer Policies

We guess you already made up your product concept. Now it’s time to make sure that every feature you will implement in the app is aligned with the Google Developer Policies. These documents explain how apps need to be developed, updated, and promoted to support the store’s high-quality standards.

If Google decides that your product violates some policy chapters, it may be rejected, blocked, or even deleted from the Play Store. Besides, numerous and repetitive violations may lead to the developer account termination.

So study all the available information carefully about:

Restricted content definition
Store listing and promotion
Impersonation and intellectual property
Rules for monetization and ads
Privacy, security and deception regulation
Spam and minimum functionality

Google is constantly working on its policies, and it’s important to monitor the changes and stay up to date even after your app is released.

Step 5: Technical Requirements

You went through the development process, endless testing, and bug fixing, and finally, the “X-day” comes. Before moving on to the upload process, you need to check the following things:

The package name should be suitable over the life of your application. You cannot change it after the distribution. You can set the package name in the application’s manifest file.

Signed App Release With a Signing Certificate

Every application should be digitally signed with a developer’s certificate. The certificate is used to identify the author of an app and can’t be generated again.

Google set the limit size of the uploaded file: 100MB for Android 2.3 and higher (API level 9-10, 14 and higher) and 50MB for lower Android versions.

If your app exceeds this limit, you can always switch to APK Expansion Files.

Two possible release formats are accepted by Google: app bundle and .apk. However, .aab is the preferred one. To use this format, you need to enroll in app signing by Google Play.

You may learn more about app file technical requirements in the Developer Documents, Prepare for the release guide.

Step 6: Creating the App on the Google Console

Now you have the file that is ready for uploading. It’s time to get to the fun part. Let’s create a new app in your Developer Account:

Reach to All applications tab in the menu
Now select Create Application
Choose the app’s default language from the drop-down menu
Add a brief app description (you can change it later)
Tap on Create

After this, you will be taken to the store entry page, where we will add the complete data about the app.

Step 7: Store Listing

First, let’s prepare the Store listing. It contains the most important information useful for app store optimization (ASO) and gives the users more details about your app before downloading. The mandatory sections are marked with *.

You may need some designer and copywriter efforts, so it’s better to start preparing the following materials in advance.

It contains a title of your app (up to 50 symbols), a brief description (up to 80 symbols), and a full description (up to 4000 symbols). Control yourself and do not overdo the keywords.

You may add from 2 to 8 screenshots. Choose the ones that show the app functionality and value the most.

The requirements are the following:

— JPEG or 24-bit PNG (no alpha)

— from 320px to 3840 px

— the ratio of the long side to the short side should not be more than 2:1

The requirements are the following:

— 32-bit PNG (with alpha)

— Maximum file size: 1024KB

It is an optional marketing tool displayed in various places on the Play Store, for example, on the homepage.

The requirements are the following:

— JPEG or 24-bit PNG (no alpha)

If you have any promo video, you may add a link to your YouTube channel. This video will be shown before the screenshots on the app’s page.

You may choose from the list the most relevant to your app keywords for better ASO. There is no possibility to add any custom tags.

If your app supports several languages, mention all of them and add translations of your app’s information. It’s highly recommended to include localized screenshots and images.

Application type and categorization

First, through the drop-down menu, select the application type: game or app. Then pick the category that your app fits into. You can also add a section to rate your content after uploading APK to Google Play.

Here you should provide the support service contacts. By filling the website URL, email, and phone, you make it easier for the users to contact you if necessary.

Google requires you to add a link to the Privacy Policy that we discussed above.

While editing the Store Listing, you can take a break at any moment, click Save Draft, and complete this stage later.

Step 8: Content Rating

In order not to be marked as an Unrated App (that may lead to app removal), pass a rating questionnaire. You can easily find this section on the left-side menu.

The information provided in the questionnaire must be accurate. Any misrepresentation of your app’s content might lead to suspension or removal of the Play Store account.

Click on Save Questionnaire once you complete the survey
Click on Calculate Rating
In the end, click on Apply Rating to confirm the rating and move forward with the pricing & distribution plan

Step 9: Pricing the Application

In the Pricing and distribution section, you need to fill the following information:

Whether your app is free or paid
Where the app will be available (just choose the countries from the list)
Whether your app will be available only on the specific devices
Whether the app has sensitive content and is not suitable for children under the age of 13
Whether your app contains ads

Remember that you can change your paid app to a free one later, but you cannot do the vice versa. If you decide later that you want to distribute it for money, you’ll have to create another app.

Step 10: Upload APK and Send for Review

Finally, you are ready to upload your app file. That’s the most exciting moment ever.

Let’s go to the App Releases section on the left panel. Here you will find three options for publishing the app: Production, Beta and Alpha tracks.

We highly recommend starting with Alpha or Beta versions. In this case, after passing the review process, your app will not be available to everyone on the Play Store.

The Alpha version assumes closed testing and is available only to those who you invite as testers. The Beta version means that anyone can join your testing program and send feedback to you.

Pre-release testing allows you to gather people’s opinions, test your app in a broader audience, and fix issues before making the app public.

Note that if you decide later to change the Alpha or Beta version to Production type, it will take time to go through another review round.

Once you choose the type of release, follow the steps:

Choose Manage (Production/Beta/Alpha)
Click on Edit Release
Upload an APK or app bundle

The release name will be added automatically. For the first time, you may delete the text from the What’s new in this release field.

Click on Review to confirm the changes and send your app to the review by pressing Start rollout to production.

Don’t worry that you may forget to add some information. All the way, Google will show you the instructions and tips. Actually, you won’t manage to send the app to the review if something important is missed.

Remember that with the very first version, there is no opportunity to set manual publishing. The app will be released right after it passes the review. Usually, it takes up to 2 days. Google says the review process could take up to 7 days or even longer.

Once the app is reviewed, you’ll receive a notification on Google Console Dashboard.

Wrapping Up

We hope these instructions will help you to get through the publishing process easily, and soon the Play Store users can download your very special app.

But remember that the journey does not stop at publishing. Running a mobile application requires continuous efforts to get it trending, otherwise competition will overshadow the app.

Let’s discuss your mobile app strategy. Our experts will help you in making it a success!

This article was originally published on GoodFirms

How to submit the app to Google Play?

To submit an app, you just need to accomplish the following steps:

create a Google Developer account
prepare the End User License Agreement (EULA) and Privacy Policy
make sure the app complies with the Google Developer Policies
create the app
fill in the information for the store listing
set the package name and sign the app with the certificate
upload app bundle or .apk.

How much does it cost to publish an app on the Google Play Store?

Apart from the cost of the app development, you should pay a one-time registration fee of $25. Also, you may decide to hire an ASO specialist to promote the app effectively.

How long does it take to publish an app on Google Play?

Google says the review process could take up to 7 days or even longer. But usually, it takes up to 2 days. Please, keep in mind that it may take a few days to fill in all the necessary information in the Google Developer account before submitting the application.

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