Companies with apple logos

Apple Logo History – Everything You Need to Know About the Apple Logo

Apple Inc. is synonymous with high standards of quality, innovative technologies, and for setting the curve on progress in the technology world. The brainchild of Steve Jobs and Steve Wozniak, Apple has continued to set the norms on excellence with several new high-tech gadgets that, to many, are the only kind of technology they would ever need. And the Apple logo history is another aspect that makes the brand so enigmatic.

Start with a visionary

Much of this standard of quality came from the individual philosophies of Steve Jobs, who believed that technology should allow people to create and discover the great things of life, to explore, and invent and create. He didn’t want computers just to be something someone used from a consumer end.

Jobes also valued branding and used the unique logo to promote his brand. After brainstorming different names and logos for his company, he and Wozniak decided on Apple due to its allusions to the “forbidden fruit” in “The Garden of Eden,” and the idea of it being a required element of all that is good and wholesome.

But what role did the logo itself play in the success of Apple?

Looking at the history of the logo may shed some light on this question.

Let’s raise the curtain on the Apple logo evolution phenomenon, that has ever since fascinated people all over the world. So, the initial logo was drawn by hand by Ronald Wayne and showed Sir Isaac Newton underneath an apple tree, as in the famous painting. Following this, in 1977, a designer named Rob Janoff created a logo with a rainbow scheme that was used until 1999.

Problems with the Rainbow

Like any logo, there were a few hiccups along the way. For example, the rainbow logo seemed to work fine on the original beige Apple computer (old-fashioned) version. But, once the new streamlined computer was created more recently, they removed the rainbow logo because it didn’t seem to fit with the more modern look.

Delving deep into the Apple logo history, as mentioned, the current apple logo was born from the minds of Rob Janoff, famous for creating corporate identities and logos. The company changed to a silver logo design with a bite out of it later. Then, after the passing of CEO and founder, Steve Jobs, Hong Kong design student, Jonathan Mak Long created a unique logo tribute to Jobs.

In the logo, he placed the silhouette of his face in the eaten part of the apple, to indicate the loss of a visionary that Apple (and all who appreciated Jobs’ tribute to the world) would have forever.

The unique logo even got the attention of Coca-Cola, who recruited Long to design a logo for their company following the unveiling of the logo of Apple.

Why is it Half-Bitten?

There are numerous speculations as to why Apple logo is half bitten. Is it a ‘bite’ of Wisdom? Does it have any Biblical undertone? Is this the same ‘Apple’ that is mentioned in the Book of Genesis?

Well, not really!

Contrary to these romantic beliefs, Apple’s logo was made out of a simple thought. Janoff, the Apple logo designer, stated that the bite had been added so that people don’t confuse the fruit imagery with a cherry. Moreover, the word bite symbolizes byte as per computer technology.

And the apple itself was a tribute to Alan Turing, the famous mathematician, cryptanalyst, who played a huge role in winning World War II. By inventing a codebreaking machine called the Bombe, he made it possible to decipher up to 4000 messages a day.

But alas, he was wronged and charged for his sexual orientation and was arrested. This arrest broke his spirit down and left him disheartened. There’s still a doubt surrounding his untimely death and cyanide poisoning. His bedside found a half-eaten (read bitten) apple. And thus the world lost a prolific man of sheer genius!

Janoff’s logo for Apple Inc. was a tribute to him. He improvised the first logo designed by Ronal Wayne that depicted Sir Issac Newton sitting under the apple tree. Janoff made the logo way more simple with just the fruit. And the half bite is a commemoration to the death of Turing. So an apple that created a milestone in human civilization, the ‘Gravity’, that same apple was the cause of the end of a versatile genius.

What made it successful?

Considering the Apple history timeline, it’s crucial to think about what made it successful. It may be impossible to know exactly what factor was the most influential in helping the company find success. But there are some common factors we can analyze regarding the company’s logo.

1. Consistency

Consistency is the key to creating a logo that lasts. This is a part of the branding of a company, and it’s essential that the logo becomes an integral part of the brand itself. Steve Jobs was able to do this by showing the logo often through all of the rollouts of products he advertised and the degree of “hype” that he put out on every product before its launch.

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Who can forget the day Jobs unveiled the iPod in 2003? He didn’t just come out on that stage in Silicon Valley and say to his people that they were revealing a music player. He said it was a “tool for the heart.” Additionally, he said that people should imagine “a thousand songs in your pocket.”

With such visual imagery, Jobs was able to gain such credibility and trust in the products he created that people decided they just “had to have one.” To this day, Apple’s stores are packed to the brim with lines all of the way to the highway when a new product is released, and all with the prevalent Apple logo on every one of them.

2. Uniqueness

The prime aspect of the logo of Apple Inc. is its uniqueness. Who else has a logo that is one of the most basic fruits, a universal symbol of goodness and something to be desired in that of a fresh apple? The bite out of the apple is also important because it indicates the idea that people cannot help but take a bite out of it.

The apple itself may be ordinary, but the way that Apple has included it in their branding is the key to their success. The Apple logo history facts are truly unique in their own way and have been explained by many, true or untrue!

3. Intrigue

There is a bit of mystery and intrigue with the apple, as well. When someone sees it initially, they are immediately drawn to the bitten out section. They may wonder who took the bite out of the apple, why they felt compelled to do so, and how the bite of the apple symbolizes the brand. The quest to find the meaning of Apple logo, has made it so baffling.

Once someone uses Apple products, they make the connection. They start to understand why the logo of that particular brand is so useful. The apple itself symbolizes something that you want to bite into, and the bite indicates the indulgence of the greatness that you get when you consume the brand.

4. Connection to founder

The logo design also has a strong connection to the founder, Steve Jobs. As explained before, Jobs and Wozniak, his business partner, created the logo based on a story Jobs referred to as “his childhood story,” as someone who came up from nothing and created an empire, as well as the idea of the “forbidden fruit.” Since Jobs related to his company identity and logo, he reinforced it and made the connection stronger.

The presence of the entrepreneur and leader of a company should be present as much as possible with their logo as they build their brand. Jobs did a great job of immersing himself in his brand, and to this day, though Jobs died in 2011, people automatically see the face of Steve Jobs in every product Apple sells.

5. Status

Apple is also a status symbol. Just look on Facebook on any given day, and you’ll see someone bragging about getting the next big thing from Apple. They line up for miles both online and in the real world at the Apple Store in California to be the first to reel in the latest greatest gadget created by Apple.

6. Branding

Branding is the key to logo success. This is the key to everything when it comes to creating and maintaining a business. Regarding your logo, you should focus on how to use your logo for everything you do to include both offline or online and incorporate it into everything you do.

You also want to try to maintain a degree of consistency, even if you do make some changes now and then in the color, texture, or other aspects of your logo. Don’t change your logo just to change it. Have a reason, like Apple did, such as the fact that they needed to change the look to fit the modern technology or to blend more into their branding that was in the process of evolving. Not has just the brand evolved, but along with it, also evolved the Apple logo history theories and conceptions.

So how do you know when you should change your logo? One way is to think about the success of your company and how people are responding to your branding. Check your analytics and metrics in Google Analytics and other tools to see how your logo is doing.

Another way is to send out surveys to your best customers and ask them what they think of your logo. By considering the ideas of your clients and customers, you may gain some insight that you would not have otherwise.

Once you gain this information and consider your options, think about how you want your logo to look. Don’t go for radical changes. Make some subtle changes first so that people will not be shocked by the change and work on improving your logo to fit the needs and goals of your brand better.

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Apple Trademark List*

A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Also, as trade dress, it can be the appearance of a product or its packaging, including size, shape, color, texture, graphics, and appearance (e.g, retail store or website).

The following is a non-exhaustive list of Apple’s trademarks and service marks.

When using the marks in publications that will be distributed only in the United States, include the appropriate ™, ℠, or ® symbol on first use. For publications that will be distributed outside the United States, do not include trademark symbols. Instead use the appropriate trademark attribution notice, for example: Mac and macOS are trademarks of Apple Inc., registered in the U.S. and other countries and regions.

The list also includes a suggested generic term for each trademark. For all publications, include an appropriate generic term after the trademark the first time it appears. Thereafter, the generic term should appear frequently with the trademark. (These generic terms are only suggestions, and there may be other words that are equally appropriate.)

Trademarks are adjectives, and should not be made into verbs or made plural or possessive. For more information on how to use Apple’s trademarks, refer to the document titled, “Guidelines for Using Apple Trademarks,” or contact the Trademark team.

The absence of a product or service name or logo from this list does not constitute a waiver of Apple’s trademark or other intellectual property rights concerning that name or logo.

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Apple’s Trademarks Generic Terms
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SPECIAL AND LICENSED TRADEMARKS AND/OR COPYRIGHTS
Use the trademark notation shown here the first time the trademark is mentioned in text in U.S. publications. Include the credit line in all U.S and international publications in which the trademark is mentioned.

The Apple TV+ service and all materials incorporated on the service (including, but not limited to text, photographs, images, video, music, and audio content) are protected by copyright, patent, trade secret, or other proprietary rights under the laws of the United States and other countries and regions. Some of the titles, characters, logos, or other images incorporated by Apple on the Apple TV+ service are protected as registered or unregistered trademarks owned by Apple Inc. and its subsidiaries. All other trademarks are the property of their respective owners.

For FileMaker, Inc. trademarks, refer to the FileMaker, Inc . website. FileMaker marks require the trademark notation the first time the trademark is mentioned in U.S. publications and credit lines in all U.S. and international publications in which the trademark is mentioned.

For NeXT trademarks, refer to the NeXT Trademarks List.

For Beats Electronics, LLC trademarks refer to the Beats website. Beats marks require the trademark notation the first time the trademark is mentioned in U.S. publications and credit lines in all U.S. and international publication in which the trademark is mentioned.

1-Click® is a registered trademark of Amazon.com, Inc. in the US and other countries. [Place a ® notation after the first mention of 1-Click in text in publications distributed in the US, Europe, and Canada.]

ADDmotion is a trademark of Motion Works International, Inc.

Ad Lib is a trademark of Nick Nallick, used under license.

Adobe, the Adobe logo, Acrobat, the Acrobat logo, Distiller, PostScript, and the PostScript logo are trademarks or registered trademarks of Adobe Systems Incorporated in the U.S. and/or other countries.

AIX is a trademark of IBM Corp., registered in the U.S. and other countries, and is being used under license.

Apache: The Apache acknowledgement is now included in the code itself, in line with the new Apache Foundation license (2000). Credit in printed advertising materials is no longer required.

BLUEmagic is a trademark of Open Interface North America in the U.S. and other countries.

Bluetooth: The registered trademark symbol «®» should be added in superscript format immediately following the Bluetooth word mark wherever the word mark first appears on product packaging, products, web pages, and marketing pieces, and in textual information.

Whenever the Bluetooth word mark or logo is used it must be attributed with an appropriate trademark footnote, such as: The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Apple is under license. The registered trademark symbol, ®, is to be printed as part of the logo. In the event that the use of the «®» symbol with the Bluetooth mark on a product, or as part of a product display feature, is impractical due to the small size of a Bluetooth mark, you may omit the «®» symbol on such product or product display feature, provided, however, that appropriate language identifying and attributing the Bluetooth marks is included.

BSD (4.4 Lite) operating system from UC Berkeley and others for Mac OS X and/or Mac OS X Server: All advertising materials mentioning features or use of this software must include the following acknowledgement: «This product includes software developed by the University of California, Berkeley, FreeBSD, Inc., The NetBSD Foundation, Inc., and their respective contributors.» We must also obtain UCB’s written permission prior to any endorsement or promotion of their software.

CDB is a trademark of Third Eye Software, Inc.

The CD Extra logo™ is a trademark of Sony Corporation.

DEC™, DECnet™, VMS™, and VAX™ are trademarks of Digital Equipment Corporation.

Dolby Laboratories: Manufactured under license from Dolby Laboratories. «Dolby,» «Pro Logic,» and the double-D symbol are trademarks of Dolby Laboratories. Confidential Unpublished Works, © 1992-1997 Dolby Laboratories, Inc. All rights reserved.

ENERGY STAR and the ENERGY STAR mark are registered trademarks owned by the U.S. Environmental Protection Agency.

FaceSpan™ and FrontMost™ are trademarks of Software Designs Unlimited, Inc.

GeForce4 is a trademark of NVIDIA Corporation.

Helvetica®, Times®, and Palatino® are registered trademarks of Heidelberger Druckmaschinen AG, available from Linotype Library GmbH.

Intel, Intel Core, and Xeon are trademarks of Intel Corp. in the U.S. and other countries. [This attribution is not necessary unless Apple’s own marks are specifically attributed.]

IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

ITC Avant Garde Gothic® , ITC Bookman®, ITC Garamond®, ITC Zapf Chancery®, and ITC Zapf Dingbats® are registered trademarks of International Typeface Corporation.

Java is a registered trademark of Oracle and/or its affiliates.

LaserTools™ is a trademark of LaserTools Corporation.

MacDNS: Include the following copyright notice on end-user documentation only: «ThreadLib 1.04 © 1994 by Ari Halberstadt.»;

mLAN code: When the mLAN Trademark is used in an Apple catalogue, brochure or instruction manual, the following attribution statement must be included in a footnote: «mLAN™ is a trademark of YAMAHA CORPORATION.»

MobileComm is a registered trademark of Mobile Communications Corporation of America.

Notion is a trademark of Eidetic, Inc. All packaging and product labels must also include the following copyright notice: «© 1994, Eidetic, Inc. All rights reserved.»

NuBus is a trademark of Texas Instruments.

OpenGL® or OpenGL Logo®: OpenGL is a registered trademark of Silicon Graphics, Inc.

OpenSSL by The OpenSSL Project (Mac OS X and/or Mac OS X Server): All advertising materials mentioning features or use of this software must include the following acknowledgement: «This product includes software developed by the OpenSSL Project for use in the OpenSSL Toolkit (http://www.openssl.org/).» We must also obtain the OpenSSL Project’s written permission if we wish to use the names «OpenSSL Toolkit» or «OpenSSL Project» to endorse or promote software derived from the OpenSSL software.

Ping is a registered trademark of Karsten Manufacturing Corporation and is used in the U.S. under license.

PowerCD™ is a trademark of ZCI, Inc., Dallas, Texas.

PowerForms™ is a trademark of Sestra, Inc., a division of HealthCare Communications.

PowerPC™ and the PowerPC logo™ are trademarks of International Business Machines Corporation, used under license therefrom.

RealAudio™ and the RealAudio logo™ are trademarks of Progressive Networks, Inc.

The «Signalling disc watch design» is owned by Swiss Federal Railways SFR, spezialgesetzliche Aktiengesellschaft, Berne, Switzerland.

Smalltalk-80™ is a trademark of ParcPlace Systems.

SoftWindows™: Windows is a registered trademark of Microsoft Corporation and SoftWindows is a trademark used under license by Insignia from Microsoft Corporation. [Place a™ symbol after the first and most prominent use of the mark SoftWindows in text.]

SPEC® is a registered trademark of the Standard Performance Evaluation Corporation (SPEC). See http://www.spec.org for more information.

SRS: Use one of the following as appropriate:

«The SRS Symbol is a registered trademark of SRS Labs, Inc.»
«The word SRS is a registered trademark of SRS Labs, Inc.»
«SRS and the SRS Symbol are registered trademarks of SRS Labs, Inc.»

TextBridge® and Xerox® are registered trademarks of Xerox Corporation. [Place the trademark notation symbol (™ or ®) after the first mention of the marks in text and in the credit notice.]

Trinitron® is a trademark of Sony Corporation, registered in the U.S. and other countries.

UCB (ftpd) code from UC Berkeley and others for Mac OS X and/or Mac OS X Server: All advertising materials mentioning features or use of this software must include the following acknowledgement: «This product includes software developed by the University of California, Berkeley, FreeBSD, Inc., The NetBSD Foundation, Inc., and their respective contributors.» We must also obtain UCB’s written permission prior to any endorsement or promotion of their software.

UNIX® is a registered trademark of The Open Group.

VideoWorks is a trademark of Macromedia, Inc.

The Walk of Fame Star is a trademark of the Hollywood Chamber of Commerce.

X Window System is a trademark of the Massachusetts Institute of Technology.

The YouTube logo is a trademark of Google Inc. (Only necessary when Apple’s or other party’s logos are also attributed.)

OTHER APPLE PRODUCT OR SERVICE NAMES
If a product or service name is not listed under Apple’s Trademarks or Apple’s Service Marks, it should not be followed by a ™, ℠, or ® notation and should not be included in credit lines. However, if a product or service name includes Apple, Mac, or another Apple mark listed in this trademark list, apply the correct trademark symbol (™, ℠, or ®) to that portion of the name for U.S. publications only. In addition, all Apple trademarks need to be given the correct attribution in the credit section of all U.S. and international publications.

Example:

The Apple® iPhone® mobile digital device comes with the Multi-Touch™ touchscreen interface.

Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries and regions. Multi-Touch is a trademark of Apple Inc.

If you have any questions or comments regarding the list, please contact the Trademark team.

This list includes updates as of October 27, 2021.

*This is a non-exhaustive list of Apple trademarks and service marks in the United States.

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Apple’s Service Marks Generic Terms