First iphone presentation steve jobs

13 лет первому iPhone: как проходила его презентация!

9 января 2007 года прошла презентация первого смартфона Apple, который получил простое название — iPhone. Мы решили вспомнить, как Стив Джобс показал его миру.

Первый iPhone оказалось большое влияние на индустрию. После 2007 года остальные производители начали массово переходить на емкостные экраны с мультитачем, хотя эта технология появилась намного раньше. Хотя по началу iPhone встретили холодно — эксперты увидели в нем сомнительное устройство с маленькой функциональностью и без интересных «фишек».

iPhone стал знаковым продуктом не только для всего рынка, но и для компании Apple — с 2012 по 2019 год смартфоны занимали больше половины от всей прибыли. Это главный продукт, вокруг которого строится вся экосистема компании — к нему докупаются часы, наушники, планшет, да и компьютеры Mac лучше работают именно в связке с айфоном.

Как это было

Презентация iPhone проходила в рамках ежегодной конференции MacWorld, на которых Apple показывала свои новинки. В 2007 году мероприятие проходило 9 января, ровно 13 лет назад.

Стив Джобс начал свое выступление с рассказа о достижениях компании — тогда ей удавалось продавать по 2 миллиарда песен в год через iTunes. За год до мероприятия Apple перешла с архитектуры PowerPC в компьютерах Mac на процессоры Intel. Поэтому на VIP-местах в помещении сидел генеральный директор Intel, Пол Отелини.

После этого Джобс рассказал, как Apple несколько десятков лет подряд показывала инновационные устройства и не собирается останавливаться. Он плавно подвел к тому, что компания смогла объединить функции телефона, плеера и интернет-коммуникатора в одном устройстве — так и появился iPhone.

Видео презентации первого iPhone на русском языке:

Смартфон получил 3,5-дюймовый дисплей с мультитачем и плотностью пикселей 166 ppi, одну камера на 2 Мп, датчики приближения и освещения, а также операционную систему OS X. В продаже iPhone появился только летом — $499 за версию на 4 ГБ.

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5 Reasons Why Steve Jobs’s iPhone Keynote Is Still the Best Presentation of All Time

The original iPhone presentation had all the elements of a great story.

Today the iPhone celebrates its 10th anniversary as one of the best-selling products of all time. As a communication specialist, I mark the event for a slightly different reason. The launch of the iPhone was accompanied by one of the best business presentations in corporate history.

Here are five techniques that Steve Jobs used to make the iPhone launch magical and memorable, tips that you can use in your very next pitch or presentation.

1. The Setup

A good story—and nearly every successful Hollywood movie—follows the three-act structure: setup, conflict, and resolution. The setup is key. It introduces the characters and provides the background to move the action forward.

In the 2007 iPhone presentation, Jobs built up the narrative before he even mentioned a new product.

«This is a day I’ve been looking forward to for two and a half years,» Jobs began.

«Every once in a while, a revolutionary product comes along that changes everything . Apple has been very fortunate. It’s been able to introduce a few of these into the world. In 1984, we introduced the Macintosh. It didn’t just change Apple; it changed the whole computer industry. In 2001, we introduced the first iPod. It didn’t just change the way we all listen to music; it changed the entire music industry. Well, today, we are introducing three revolutionary products of this class.»

The setup does not have to take long. Jobs delivered the previous paragraph in less than two minutes.

2. The Surprise

The brain loves novelty. It gets bored easily and craves something surprising and new. Jobs was famous for adding «one more thing» at the end of his keynotes. That was his version of the twist you expect to find in a movie. In the 2007 iPhone presentation, he put the twist at the beginning.

The following excerpt is the most viewed—and the most memorable—part of the iPhone presentation:

«Today, we’re introducing three revolutionary products. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device. So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough internet communications device. An iPod, a phone, and an internet communicator. An iPod, a phone—are you getting it? These are not three separate devices. This is one device, and we are calling it . iPhone.»

3. The Headline

Jobs never introduced a product without a short, simple summary that described the product in one sentence. Consider it the headline that anchors the story, the catchy title that makes you want to read or hear more.

«Today Apple is going to reinvent the phone,» Jobs proclaimed. That’s the headline. It’s easy to spot the headline, because it’s the line repeated five times throughout the presentation. It’s also the headline to Apple’s press release on the day of the launch.

4. The Villain

Every great story has a villain or a conflict in need of a resolution. In the 2007 iPhone keynote, Jobs showed several competing smartphones and pointed out their weaknesses. «The problem is that they’re not so smart and they’re not so easy to use. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super easy to use,» Jobs said.

As he described the problems of his competitors at the time, even the words he used positioned them as villains in the narrative, calling existing smartphones «the usual suspects.»

Your customer doesn’t care about a product or an idea unless it solves a real world problem. Jobs never introduced a new product without first describing the conflict—the problem he set out to solve.

5. The Humor

It’s easy to forget how funny Jobs could be onstage. He elicited a laugh from the audience 51 times. During the demo of the Maps feature, Jobs placed a crank call to a Starbucks location, ordering 4,000 lattes before hanging up. Later, his presentation remote stopped working. As it was being fixed, Jobs told a story about the day he and Steve Wozniak created a «TV jammer» and played a prank on Woz’s dorm buddies.

The original iPhone presentation had all the elements of a great story: heroes and villains, twists and turns, and humorous sidebars. Delivering great presentations will help you build a company, sell more products, and inspire your teams. Use the iPhone keynote as a guide.

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Watch Steve Jobs Introduce the Original iPhone in 2007

Ten years ago today, on January 9, 2007, Steve Jobs introduced iPhone to the world.

In a highly anticipated keynote presentation, Jobs famously announced what seemed like three different products: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device… of course this was soon to be revealed as all contained within the same device; the iPhone. The rest, as they say, is history.

As iPhone turns ten years old, it’s worth watching the full MacWorld 2007 presentation of Steve Jobs introducing the very first iPhone to the world. If you’re feeling nostalgic or just want to see one of Jobs most legendary presentations, it has been embedded below for easy viewing:

Whether you’ve had an iPhone since the very beginning, or are a newcomer to the platform, it’s fun to look back a decade and see how the genuinely revolutionary product was unveiled and demoed. It’s not hyperbole to say the iPhone changed consumer electronics, cell phones and smartphones forever, completely changing the expectations of what a phone can do and what a phone should be.

(Image of Steve Jobs holding original iPhone via @pschiller on Twitter)

A month after the device debuted on stage, the very first iPhone commercial was aired on TV, which is a classic worth watching as well.

It certainly makes you wonder, where will iPhone be in another 10 years?

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7 Comments

Just stop worrying about all the gizmos you think you need and enjoy the ones you have. Just leave my Mac, my IPad and my IPhone alone, when something new from apple comes out if there something I feel I want or need I will think about it then. I still wish they had left IPhoto alone, I still use it I do not like photo at all. If it isn’t broke do not fix

Man, I agree 1000%.
I feel like the company has been infiltrated by average people with share prices than in the quality it takes to make it great.
Even the OS on both iPhone and Mac are getting slower, buggier and bloated and with fragmented feature sets leaves you trying to figure out if development is under one roof in Cupertino or like their manufacturing process and made everywhere.
I like their products still more than most but in the end ecosystems will be built and competition will come along and they will become the Dell of the computer industry–trying to cheap it out and milk pro features with cool videos selling the product as a must-have.
7 phones in 10 years. Geezu, think about it.
Make the model I have now the best and I may upgrade the next time around instead of moving on to something else where you change the features so I forget how to login to my phone and how the heck to add a song to a playlist in the Music app.
Uggh.
Steve wouldn’t have stood for the bullsh*t.

It’s because of people like you that cause Apple to continually change the OS, because its just not technically possible to dramatically change the hardware year on year.

Wrong on the number of iPhones in 10 years btw.
1st gen: June 29, 2007
3G: July 11, 2008
3GS: June 19, 2009
4: June 24, 2010
4S: October 14, 2011
5: September 21, 2012
5C, 5S: September 20, 2013
6 / 6 Plus: September 19, 2014
6S / 6S Plus: September 25, 2015
SE: March 31, 2016
7 / 7 Plus: September 16, 2016

Everyone wants the next revolutionary device, but nobody says what that is or should be. There’s only so much you can do to a damn phone unless you want it to make you fly.

Apple have to keep changing and adding features to the OS because people keep bleating about how they want or expect more.

FYI, neither iOS or macOS are bloated or fragmented. In fact they have never been so integrated across all platforms as they are now. If you want fragmentation, look at android, its a dogs breakfast of garbage along with the garbage hardware that it comes in. Anyone for an exploding samsung? Now thats true fragmentation for you.

I don’t share your concern about Apple 10 years from now.

I think it’s very important to remember that Apple, at the time the first iPhone was released, was a much smaller operation.

They were certainly on a growing track before iPhone and it was to continue in a huge way after this launch. The broke record after record after record after record.

I’mm nobody, but I have managed small to medium companies with annual revenues up to 60 million.
I cannot for the life of me, imagine how hard it has to be – after the crazy intense growth they had to sustain for years, and at the overall scale they are at now – to be as attuned and attentive as they were back then on each and every product release, firmware release, and OS release.

That doesn’t make it ok, but I am not unhappy at all with any of my current Apple products. In fact, on Friday I added to one of the many memorable Apple moments in my life with the arrival of my AirPods.

As expected, and as with every Apple product I have purchased since 2004, I was surprised and delighted with everything about them. That is how you want every customer experience to be, no matter what you do.

As with most companies, answering to the stock market on a quarterly basis is a big problem for most publicly traded companies. It make you potentially take your eye off the ball.

Anyway, I’m pretty hopeful at least that this company will continue to delight customers like me long into the future.

I have an original iPhone and iPhone 3G, they are quite literally more responsive to touch and “faster” in the interface than modern iPhones. Sure the internet was slower, but the device is much faster. Why is that?

Steve Jobs was a perfectionist and Apple developed for him, the entire company perfected products for him. Now they seem to design by committee for who knows who, they don’t seem to know who their customer is anymore, but the company is certainly no longer perfecting products and there are compromises all over the place.

Back then we celebrated revolutionary new products and technologies, with amazing intuitive interfaces and amazing performance. Today we celebrate losing features like headphone jacks, worse performance, a clunky “redesigned” lockscreen that still doesn’t feel right and should never have been changed from the iconic slide-to-unlock, and iMessage stickers? Oh and new Emoji!

At this rate I am very concerned about where Apple will be in 10 years, it’s not heading in the right direction right now.

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Steve Jobs iPhone 2007 Presentation (Full Transcript)

On January 9, 2007, then Apple’s CEO Steve Jobs introduced the iPhone for the first time and the world of mobile devices changed forever. Here is the full keynote presentation by Steve Jobs….

TRANSCRIPT:

Steve Jobs- Apple CEO

This is the day I’ve been looking forward to for two and a half years.

Every once in a while, a revolutionary product comes along that changes everything and Apple has been – well, first of all, one’s very fortunate if you get to work on just one of these in your career. Apple has been very fortunate. It’s been able to introduce a few of these into the world.

1984 – we introduced the Macintosh. It didn’t just change Apple. It changed the whole computer industry.

In 2001, we introduced the first iPod. And it didn’t just change the way we all listen to music, it changed the entire music industry.

Well, today we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.

So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone… are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone. Today, Apple is going to reinvent the phone, and here it is.

No, actually here it is, but we’re going to leave it there for now.

So, before we get into it, let me talk about a category of things. The most advanced phones are called smart phones, so they say. And they typically combine a phone plus some e-mail capability, plus they say it’s the Internet. It’s sort of the baby Internet into one device, and they all have these little plastic keyboards on them. And the problem is that they’re not so smart and they’re not so easy to use, and so if you kind of make a Business School 101 graph of the smart axis and the easy-to-use axis, phones, regular cell phones are right there, they’re not so smart, and they’re not so easy to use.

But smartphones are definitely a little smarter, but they actually are harder to use. They’re really complicated. Just for the basic stuff people have a hard time figuring out how to use them. Well, we don’t want to do either one of these things. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been and super-easy to use. This is what iPhone is.

So, we’re going to reinvent the phone. Now, we’re going to start with a revolutionary user interface. It is the result of years of research and development, and of course, it’s an interplay of hardware and software.

Now, why do we need a revolutionary user interface. Here’s four smartphones, right? Motorola Q, the BlackBerry, Palm Treo, Nokia E62 — the usual suspects. And, what’s wrong with their user interfaces? Well, the problem with them is really sort of in the bottom 40 there. It’s this stuff right there. They all have these keyboards that are there whether or not you need them to be there. And they all have these control buttons that are fixed in plastic and are the same for every application. Well, every application wants a slightly different user interface, a slightly optimized set of buttons, just for it.

And what happens if you think of a great idea six months from now? You can’t run around and add a button to these things. They’re already shipped. So what do you do? It doesn’t work because the buttons and the controls can’t change. They can’t change for each application, and they can’t change down the road if you think of another great idea you want to add to this product.

Well, how do you solve this? Hmm. It turns out, we have solved it. We solved in computers 20 years ago. We solved it with a bit-mapped screen that could display anything we want. Put any user interface up. And a pointing device. We solved it with the mouse. We solved this problem. So how are we going to take this to a mobile device? What we’re going to do is get rid of all these buttons and just make a giant screen. A giant screen.

Now, how are we going to communicate this? We don’t want to carry around a mouse, right? So what are we going to do? Oh, a stylus, right? We’re going to use a stylus. No. Who wants a stylus? You have to get them and put them away, and you lose them. Yuck. Nobody wants a stylus. So let’s not use a stylus.

We’re going to use the best pointing device in the world. We’re going to use a pointing device that we’re all born with — born with ten of them. We’re going to use our fingers. We’re going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic. You don’t need a stylus. It’s far more accurate than any touch display that’s ever been shipped. It ignores unintended touches, it’s super-smart. You can do multi-finger gestures on it. And boy, have we patented it.

So we have been very lucky to have brought a few revolutionary user interfaces to the market in our time. First was the mouse. The second was the click wheel. And now, we’re going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product — the Mac, the iPod and now the iPhone. So, a revolutionary user interface. We’re going to build on top of that with software.

Now, software on mobile phones is like baby software. It’s not so powerful, and today we’re going to show you a software breakthrough. Software that’s at least five years ahead of what’s on any other phone. Now how do we do this? Well, we start with a strong foundation. iPhone runs OSX.

Now, why would we want to run such a sophisticated operating system on a mobile device? Well, because it’s got everything we need. It’s got multi-tasking. It’s got the best networking. It already knows how to power manage. We’ve been doing this on mobile computers for years. It’s got awesome security. And the right apps. It’s got everything from Cocoa and the graphics and it’s got core animation built in and it’s got the audio and video that OSX is famous for. It’s got all the stuff we want. And it’s built right in to iPhone. And that has let us create desktop class applications and networking. Not the crippled stuff that you find on most phones. This is real, desktop-class applications.

Now, you know, one of the pioneers of our industry, Alan Kay, has had a lot of great quotes throughout the years, and I ran across one of them recently that explains how we look at this, explains why we go about doing things the way we do, because we love software.

And here’s the quote: “People who are really serious about software should make their own hardware.” Alan said that 30 years ago, and this is how we feel about it. And so we’re bringing breakthrough software to a mobile device for the first time. It’s five years ahead of anything on any other phone.

Synch with iTunes

The second thing we’re doing is we’re learning from the iPod, synching with iTunes. You know, we’re going to ship our 100 millionth iPod this year, and that’s tens of millions of people that know how to synch these devices with their PCs or Mac and synch all of their media right on to their iPod. Right? So you just drop your iPod in, and it automatically synchs. You’re going to do the same thing with iPhone. It automatically syncs to your PC or Mac right through iTunes. And iTunes is going to synch all of your media onto your iPhone. Your music, your audio books, podcasts, movies, TV shows, music videos. But it also synchs a ton of data. Your Contacts, your Calendars and your Photos, which you can get on your iPod today, your Notes, your Bookmarks from your Web browser, your e-mail accounts, your whole e-mail set-up. All that stuff can be moved over to your iPhone completely automatically. It’s really nice. And we do it through iTunes.

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