How to buy apple shares

How to Buy Apple Stock & Shares to Invest in AAPL

Like most of us, you have probably imagined buying shares of a company that skyrockets in a couple of years in value, making you enough money to travel and chill for the rest of your life. Maybe even Apple was among your top picks for buying its shares, or it will be. In reality, investing is a bit more complex than waiting for the birds flying into your mouth ready roasted, but hey, you have to start somewhere right?

The good news is that unlike back in the days, today you can buy shares in companies like Apple fully online.

While we do not specifically advise to buy Apple shares, this article explains in layman’s terms how you can buy shares in companies in general, taking Apple as an example. Whether your first share to buy should be Apple or not it’s for you to decide. We strongly suggest to contact investment advisors as this article is not meant to be investment advice under any circumstance.

If you are interested in our guide about how to buy shares online, click here.

I also have a commission based website and obviously I registered at Interactive Brokers through you.

Especially the easy to understand fees table was great!

How to buy Apple Stocks & Shares to Invest in AAPL
Overview of Apple

Apple is a US Tech company, traded on the NASDAQ under the AAPL ticker. It is known for their quality and unique products and solutions, like the Iphone, Macbook or Icloud. If you’d like to buy its stocks you need to find a broker that gives you access to the NASDAQ because that’s the main exchange it’s traded on (hang tight, we’ll get into this in a bit).

All of this doesn’t mean that Apple is a good company or a bad one. As part of this example you might want to get reminded of what you are considering investing in though.

Let’s see the steps now!

How to buy Apple Stocks & Shares to Invest in AAPL
Steps of buying Apple shares

Okay so for your own reasons you have decided you’d like to buy Apple. That’s a good start. Let’s see what lies ahead of you before you can officially state that you are a shareholder of Apple! The process is rather similar for any company shares and again, we only take Apple as an example.

Step 1: find a good online broker

One of the characteristics of an online broker is the exchanges they have access to. Not all brokers allow you to buy shares of Apple, simply because they don’t have access to the NASDAQ. Needless to say, you need a broker that gives you access to this exchange.
The next important thing with a broker is that it should fit you as well. Not all brokers allow every citizen to open an account with them; some brokers are super expensive if you just want to buy a couple of Apple shares every once in a while, some brokers can be absolutely free. You can actually get great recommendations on choosing the right broker using our questionnaire:

When recommending a broker, we take into account different factors, like the broker’s fees, trading platform, accessible markets to trade, and how easy it is to open an account. Safety is also highly important, but since we recommend only safe brokers, you do not have to worry about it.

Step 2: open your brokerage account

After finding your online broker, you need to open an account. This is much like a regular bank account and opening one is usually a fully online process. At some brokers it’s as quick as opening a new Gmail account, at some brokers it takes a couple of days until they do some background check on you. Instead of storing money on it you will store your shares on this though, so you definitely need this to buy Apple shares and to store them.

Step 3: deposit money to your account

You will pay cash to buy those Apple stocks. This cash first needs to be sent (deposited) to your broker. This is usually super easy and quick, actually even easier than opening your brokerage account.
The most common way you can deposit your money is bank transfer and using credit/debit card. At some brokers, you can deposit to your investment account even from different electronic wallets like Paypal, e.g. at eToro.

Step 4: buy the Apple share

You have the account, the cash, and the share target. The last step is to press the buy button! You log in to your online brokerage, search for Apple share, insert the number of shares you wish to buy, and click buy, which will initiate the purchase of shares (in trading lingo: execute the buy order).

A couple of hints around this: when placing an order, you can choose from different order types. The market order buys at the actual market price, while the limit order allows you to specify the exact price at which you want to buy the share.

Step 5: review your Apple position regularly

You are not finished after you purchased your Apple stock. Now it is key to monitor your investments. This basically means following your investment strategy. If you bought the Apple share for holding it for a longer term, you might participate in the annual meeting and collect all the news and information about the company.

If you plan to sell it shortly after you see some increase in the price, you might use different position management tools. E.g. you can set the target price at which you want to sell the share with a profit, or use the stop-loss to set a price at which you want to sell the share to avoid further losses.

Now that you have mastered the 5 steps of buying shares, take a moment to look at the top 5 brokers we have selected for you.

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How to buy Apple Stocks & Shares to Invest in AAPL
Best 5 brokers for buying Apple shares

DEGIRO	DEGIRO is a discount broker that merged with flatexDEGIRO Bank AG and is supervised by the German financial regulator	Visit broker
Interactive Brokers	Interactive Brokers is a US discount broker. It is listed on a stock exchange and regulated by several authorities, including top-tier ones like the FCA and the SEC.	Visit broker
Fidelity	Fidelity is a US stockbroker. It is regulated by top-tier authorities SEC and FINRA.	Visit broker
Zacks Trade	Zacks Trade is a US discount broker that also allows international clients to open an account. Zacks Trade is a division of LBMZ Securities, which is regulated by SEC and FINRA. Customers are protected by the SIPC scheme, up to $500,000 (including a $250,000 limit for cash).	Visit broker
TradeStation Global	TradeStation Global is an introducing broker of Interactive Brokers. This practically means that assets and cash are held with Interactive Brokers, but services like fees and customer support are provided by TradeStation Global. TradeStation Global is regulated by the top-tier UK FCA.	Visit broker

How to buy Apple Stocks & Shares to Invest in AAPL
Fees for investing in Apple stocks

You have to count with different kind of fees when you are trading with Apple shares.

Commission is a fee, based on the traded volume or a flat fee per trade. For example, 0.1% of €10,000, $5/trade or $0.005/share.

Needless to say, these are different at each broker. Let’s see the fees of trading with Apple shares at our recommended five brokers

Apple stock fees

DEGIRO	Interactive Brokers	Fidelity	Zacks Trade	TradeStation Global
US stock	Commission-free	$0.005 per share, min. $1, max. 1% of trade value. Free for US clients choosing IBKR Lite plan.	Free stock and ETF trading	$0.01 per share commission for stocks above $1 share price, or 1% of trade value for stocks below $1 share price. The minimum fee is $1 minimum.	$0.007 per share, min. $1.5
US stock fees class	Low	Low	Low	Low	Low

How to buy Apple Stocks & Shares to Invest in AAPL
How to reduce risks

Investments always come with some risks, investing in Apple is no difference. Please take the time to review the following tips from BrokerChooser that help you minimize your risks. You can also read more about market risk and other types of risks over here.

Avoid the scams

Risk: unfortunately, there are tons of scam «brokers» that are trying to steal your money. When you are faced with binary option ads and automated investment algorithms that generate outstanding returns, start to get highly suspicious. In these cases, the best thing to do is to immediately turn these ads down.

How to manage it: when buying shares online, go with our broker selection. We have an active account with the brokers we selected and we test them regularly.

Diversify your portfolio

Risk: spending all of your savings on one or two shares. If Apple goes bust, you lose all your invested money.

How to manage it: buy other shares as well, not only Apple to diversify your investment portfolio. This practically means buying more different shares and not putting all your eggs in one basket. The ideal number of shares in a portfolio varies somewhere between 20 and 30.

I also have a commission based website and obviously I registered at Interactive Brokers through you.

Especially the easy to understand fees table was great!

How to buy Apple Stocks & Shares to Invest in AAPL
Bottom line

How to purchase Apple shares online?

Just follow these five easy steps:

1. find a broker
2. open your account
3. fund the account
4. buy the share
5. review your position

It may look tricky for the first time but all you need to do is progress step-by-step.

Author of this article

Author of this article

Gergely Korpos

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology

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How to buy Apple shares

This guide teaches you what you need to know about Apple stock, the factors to consider before you invest, and where to find the best online brokers. This page is packed with information for experienced investors and beginners alike.

Compare the best Apple trading platforms

The table below gives quick comparisons of the top brokers available, to help you find the right platform as soon as possible. If you’re ready to open your portfolio now, then simply follow one of these links and get started. If not, keep reading to learn more about Apple.

How to buy Apple shares, a step-by-step guide

The process isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

1. Choose a broker. The first thing you need is a broker platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Apple shares.
4. Place an order for AAPL stock. Now navigate to the broker’s buying stocks page (a link to this can be found in the menu on the website). Here you’ll be able to search for Apple’s ticker symbol (AAPL) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to buy and place your order.
5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Apple shares will be listed in your account. Congratulations, you’ve just bought shares in Apple!

What is Apple? And should I invest?

Apple is one of the best-known technology companies in the world, and largest tech company by revenue. Based in the heart of Silicon Valley in California, Apple started life in 1976 to sell the Apple 1 personal computer designed by Steve Wozniak. The company had mixed fortunes throughout the 20th century, growing throughout the 80s but struggling to compete with Microsoft and Intel in the 90s – leading to the return of Steve Jobs to the company in 1997. Jobs became CEO of Apple in 2000.

Since 2000, Apple has been one of the world’s top-performing companies. The most notable moment in the company’s growth was the launch of the iPhone in 2007. Masterminded by Jobs, this revolutionised personal technology and placed Apple firmly ahead of its competitors. Apple stock has performed strongly ever since, and has surged to new highs in recent years as the company’s sleek computers dominate the market.

The decision as to whether you should invest in Apple comes down to your financial goals. Consider how the stock has performed recently, and whether you’d rather put your money into a smaller company looking to grow rather than an established giant whose stock costs more than $100 a share.

For further information and up-to-the minute price movements, check out our Apple Quote page. This page gives you access to various charts, statistics, and key information about Apple. You can also keep reading below to find out if Apple is the right investment for you.

How has the company performed in recent years?

Apple’s stock performance in the past five years has been the best the company has ever achieved. In 2015, Apple shares were trading for just under $30 each, today you’ll have to part with more than $100 to get your hands on one.

A large part of this growth has happened since 2019. During this period, Apple stock doubled in value from January 2019 to February 2020, fell sharply as the coronavirus pandemic swept the world, and then recovered strongly to once again increase in value by more than 100% between March and August 2020.

Apple benefits from almost unparalleled brand recognition, backed up by decades of successful marketing campaigns. It has thrived during the Covid crisis, and has undeniably been one of the stand-out performers of recent years.

Is it a good time to buy Apple shares now?

This depends on a variety of factors, a central one being whether a new product launch is just around the corner. Apple’s business revolves around the design and manufacture of new products, with each announcement of a new iPhone or Macbook followed eagerly around the world. For this reason, AAPL stock often inflates in value before a product launch, in expectation of good sales and company growth.

It is worth bearing in mind, though, that these company-boosting sales are not guaranteed. Underperforming sales, or another event such as news of a security issue, can cause the stock to drop sharply. Equally, if the expected gains do materialise then the stock price could also fall as investors decide to ‘sell-the-news’ and cash in their shares while the price is high – also resulting in a fall in share price.

If you’re buying shares for the long term, then these considerations aren’t so relevant, and Apple stock’s strong performance over the past 20 years means it’s rarely a bad time to invest. However, if you’re looking for short or medium-term gains with your AAPL investment, then you’ll want to have a look at certain indicators such as the stock’s price-to-earnings ratio to ensure you’re not buying into a bubble that’s likely to burst.

Equally, you’ll want to stay on top of recent news – as this can particularly affect stock prices in the tech sector. Check out our recent market analysis features below to see if it’s a good time to invest in Apple.

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