How to buy from apple store

The best ways to buy from Apple.

No matter how you like to buy, we have an option that works for you. Choose to pay using low monthly instalments with EMI and get upfront savings to cover your interest with No Cost EMI for 12 months. § And, if you’re buying a new iPhone, you can exchange your current smartphone for instant credit.

Low monthly payments, and the interest is covered with No Cost EMI.

Available with Credit Cards from most leading banks.

No Cost EMI

For a limited time get No Cost EMI for 12 months with qualifying Credit Cards from most leading banks. §

Calculate your monthly instalment options.

Apple Trade In

Save up to ₹46120 when you exchange your eligible smartphone.

Save on the new iPhone you want. Exchange your old smartphone to lower the price of your new iPhone — and your monthly instalments.

Ready. Set. Shop.

Shop Mac

Shop iPad

Shop iPhone

Shop Watch

Shop Accessories

Shop All

Get help buying

Have a question? Call a Specialist or chat online. Call 000800 040 1966.

Free delivery

Buy online and get free contactless delivery.

*Subject to available offers.

§ No Cost EMI available for purchases made using qualifying credit cards on 12 month tenure only. Offer available on qualifying purchases made after 1:30 PM IST on December 6, 2021 and before 11:59 PM IST on January 19, 2022. Minimum order spend applies as per your credit card’s issuing bank threshold. Offer cannot be combined with Apple Store for Education or Corporate Employee Purchase Plan pricing. Credit card eligibility is subject to terms and conditions between you and your credit card issuing bank. Offer may be revised or withdrawn at any time without any prior notice. Offer valid for limited period. Terms & Conditions apply.

Representative example: Based on purchase of ₹73766. Total amount payable ₹79900 paid over 12 months as 12 monthly payments of ₹6658 at an interest rate of 15% p.a. Total interest paid to bank: ₹6134.

‡ Listed pricing is Maximum Retail Price (inclusive of all taxes).

†† We use your location to show you delivery options faster. We found your location using your IP address or because you entered it during a previous visit to Apple.

1. Ways to Buy — EMI, Cashback & Finance Options

More ways to shop: Find a retailer near you. Or call 000800 040 1966 .

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Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.

We’ll make sure it works with your carrier.

Can you connect my new iPhone to any carrier?

For sure. We can easily activate your new iPhone so you can keep your same number and rate plan, saving you a trip to the carrier’s store. A Specialist can even help you get connected via phone or chat. Show more Show less

Will my new iPhone
be unlocked?

Every iPhone you buy from us online or in an Apple Store is unlocked, with the exception of a few carrier financing options. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

What about carrier plans with my new iPhone?

You can easily stick with the carrier plan you have. If you’re looking to switch, stop by your nearest Apple Store or call 1-800-MY-APPLE. We can talk about what’s best for you. Show more Show less

Is it cheaper to buy from my carrier?

Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Come in or call a Specialist and let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less

Have more questions about carrier support?

Let’s talk payment options.

Should I buy with Apple Card?

Definitely. You’ll get 3% Daily Cash back on the purchase of your new iPhone and any accessories when you buy from Apple. Or if you’d rather pay for your iPhone monthly, just choose Apple Card Monthly Installments as your payment option and get interest-free payments and 3% Daily Cash, all up front. 1 Show more Show less

Can I get special carrier deals at Apple?

Yes, you can get up to $1000 credit on the newest iPhone after trade-in with special carrier deals, directly from Apple. You can also take advantage of special deals for iPhone 12. 2 Show more Show less

Can I trade in my old phone?

Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on a gift card. 3 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less

What if I want a new iPhone every year?

We have an option for that. With the iPhone Upgrade Program, you can get the latest iPhone every year with AppleCare+ coverage included. 4 Interested? Just chat, call, or visit an Apple Store to learn more from a Specialist. Show more Show less

Have more questions about payment options?

We’ll help get your new iPhone set up quickly.

Can you help me set up my new iPhone?

You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or book an Online Personal Session, we’ll help you transfer your data, contacts, and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less

Is it hard to move everything over to my new iPhone?

Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone. And with iOS 15, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data – so moving everything to your new iPhone is easier than ever. Show more Show less

Is all my
information safe?

Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data right then and there. Show more Show less

What do I get with AppleCare+ coverage?

Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, you can extend that coverage and get up to two incidents of accidental damage coverage every 12 months. Or you can upgrade to AppleCare+ with Theft and Loss for an additional cost. 5 Show more Show less

Have more questions about setting up your iPhone?

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7” or 6.1”

All-screen OLED display 6 with ProMotion

A15 Bionic chip

Fastest chip ever in a smartphone

Pro camera system

Telephoto, Wide, Ultra Wide

Up to 28 hours video playback 8

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1” or 5.4”

All-screen OLED display 6

A15 Bionic chip

Faster than the competition

Advanced dual‑camera system

Wide, Ultra Wide

Up to 19 hours video playback 8

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1” or 5.4”

All-screen OLED display 10

A14 Bionic chip

Wide, Ultra Wide

Up to 17 hours video playback 8

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

4G LTE cellular 7

A13 Bionic chip

Up to 13 hours video playback 8

Need some help? Chat now, call 1-800-MY-APPLE, or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

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1. Apple Card Monthly Installments (ACMI) is a 0% APR payment option available to select at checkout for certain Apple products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T‑Mobile.
2. AT&T Special Deal: Offer pricing will reflect application of AT&T trade‑in credit up to $1,000 (iPhone 13 Pro and iPhone 13 Pro Max) or $800 (iPhone 13 mini and iPhone 13) applied over 36 months after trade‑in of eligible smartphone. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max on qualifying 36‑month 0% APR installment plan, subject to carrier credit qualification. AT&T Installment Plan with Next Up is not eligible for this promotion. $0 down for well‑qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan. If you cancel eligible wireless service, credits will stop and you will owe device the remaining device balance. Activation/Upgrade Fee: $30. Trade‑in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36‑month installment plan. Credits start within 3 bills. Will receive catch‑up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited‑time offer; subject to change. Limits: one trade‑in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 13 and iPhone 13 mini includes $30 AT&T instant discount. Activation required.

Verizon Special Deal: Offer pricing will reflect application of Verizon’s trade-in credit up to $440 (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max) or $412 (iPhone 13 mini) after trade-in of eligible smartphone. Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max).Offer pricing will reflect application of Verizon’s trade-in credit up to $440 (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max) or $412 (iPhone 13 mini) after trade-in of eligible smartphone. Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max). Customer must remain in the Verizon Device Payment Program for 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max) to receive the full benefit of the Verizon bill credits. Bill credits may take 1–2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max with the Verizon Device Payment Program at 0% APR for 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max), subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade‑in of eligible device in an eligible condition. Must be at least 18 to trade in. Apple or its trade‑in partners reserve the right to refuse or limit any trade‑in transaction for any reason. In‑store trade‑in requires presentation of a valid, government‑issued photo ID (local law may require saving this information). In‑store promotion availability subject to local law; speak to a Specialist to learn more. Limited‑time offer; subject to change. Additional terms from Apple, Verizon, and Apple’s trade‑in partners may apply. Price for iPhone 13 and iPhone 13 mini includes $30 Verizon instant discount. Activation required.

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