Information about apple logo

Apple Logo History : Why is the Apple Logo bitten

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Over the past 3 decades no company on earth has come close to Apple in terms of their design standard. They have also created beautiful products that are seamless and that work well.Apple has been lucky since the beginning to have worked with talented designers who helped them build their brand. Steve Jobs’ role has always been more design oriented than technology. Talking about Apple’s design, the first thing that comes to everybody’s mind is the bitten apple. But what is the story behind it?

Why is the Apple logo bitten

This question was asked many a time to the designer, Rob Janoff and there were a lot of speculations floating around. The main reason Rob chose to take a bite out of the apple was to differentiate it from a cherry.

This is what he wanted to avoid.

That’s the story of Apple’s bite in their logo. What about previous logos?

Apple Logo History

First Logo

Apple’s first logo was a tribute to Issac Newton’s discovery of gravity. The logo shows, Newton sitting under a tree and bright apple beaming on top. There is a quote written on the side of the logo that reads

Newton…A Mind Forever Voyaging Through Strange Seas of Thought…Alone

Although a great thought behind it, the first logo was far from practical and too detailed. Apple’s third founder, Ronald Wayne, who sold his 10% stake in the company for $800, created this logo. If he had held on to his stake, in 2010 his worth would have been $1.6 Billion.

Apple First Logo

Second Logo

Apple had to move on to a more practical logo and boy they did. This logo created in 1977 would stand the test of time because of its simple yet catchy design. It was designed by Rob Janoff and had multi colors to it. Apple decided to have a color scheme to connect with the users better. The most significant part of this logo was the bite in the apple. This logo was used in all of Apple’s products all the way till 1998.

Short-spanLogos

In 1998, the blue logo was launched during the release of iMac. Just after Steve Jobs’ comeback to apple, this logo was used. It was discontinued in the year 2000.

From 2000 to 2002. The logo without the color and the iconic silver with a glassy finish came to existence. This logo paved the way for apple’s simplicity in color and design for the next decade.

From 2002 onwards the logo with the prominent cut was introduced during the launch of the Panther OS. This logo was continued all the way till 2007 when the iPhone was launched.

Fourth Logo

From 2007 onwards, apple moved away from their skeuomorphic style and chose the flat design style. This brought the simple apple logo with a clean black finish.

That was the story of Apple’s logo and its journey. For a highly innovative and eternally design focused company, their logo has not changed much. That is justified because companies generally change their logos when the brand needs to be refurbished into something new.

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Apple Logo Design – History, Meaning and Evolution

Logo is a graphic image used by commercial organizations to attract customers’ attention. Any company tries to create its unique sign, but, unfortunately, not all of them do it successfully. The famous half-eaten apple, logo of the world’s largest producer of computers, phones and software, is in the top 5 most recognizable emblems in the world. The history of Apple logo shows how many changes it has undergone.

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Apple Logo history

April 1, 1976, is the official date when Apple was established. There were three founders: Steve Jobs, Ronald Wayne and Steve Wozniak. These three friends who managed to build a PC with MOS Technology 6502 processor and sell several prototypes got funding and registered their firm.

The first Apple logo was designed by Ronald Wayne in 1976.

In the beginning was Newton and apple

Ronald Wayne was the author of the new firm’s logo. He left the company after two weeks of its establishment selling his 10% stake for $800. Having decided that the friends’ venture was a failure he lost billions. If we assume that Apple stock price will triple, Wayne’s possible profit could reach $100 billion.

The logo designed by Ronald didn’t look like the world-famous Apple logo. The image that Wayne created was more of miniature artwork. It depicted Isaac Newton sitting under a giant tree with an apple falling down from it. As you zoom in, you can see a phrase on the edge “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone”. It’s a quote from The Prelude, a poem by William Wordsworth.

Apple Logo Evolution – How “half-eaten apple” logo was born

Apple logo has been altered twice over its history of the four decades and it was a significant design change – mostly in color.

Even though the emblem created by Ronald was unique and carried meaning, it wasn’t suitable for commercial purposes. The company used Wayne’s image as its logo for almost a year. Then Steve Jobs decided to use the services of a professional. The choice fell on Rob Janoff.

Jobs imposed the following requirements on the future company logo. It should be:

In a week the designer presented the finished project to the client: a multi-colored apple with a bite. In the process of developing the logo, Janoff bought apples in a nearby store, put them on a plate at home, and made multiple sketches trying to get rid of unnecessary details. He decided to design the apple with a bite for a scale so that people got that it was an apple, not another fruit or berry.

Rumors and speculations

Apple’s colored logo gave rise to rumors and speculations that the company supported members of sexual minorities. Generally supporting the LGBT community the firm didn’t intend to demonstrate it with the logo. If homosexuals chose the rainbow as their sign, it had nothing to do with the multi-colored Apple logo. Rob had created the icon long before these events.

Those who like discerning hidden meanings in everything claimed that the rainbow-striped apple is a tribute to an Englishman Alan Turing, famous mathematician and cryptologist.

Alan tried to fight fascism using his knowledge and skills, breaking the codes of secret organizations. When World War II was over Turing became involved in the research of artificial intelligence. But his scientific work didn’t save Alan from a criminal conviction for homosexuality. The scientist had to make a tough choice: two years in prison or hormone therapy. In addition to that Alan was prevented from doing cryptography. In the end, Turing adopted a very reclusive way of life. At the age of 41, he committed suicide by biting a poisoned apple.

The logo has been altered twice over its history of the four decades and it was a significant design change.

Apple Logo Meaning

The Apple logo designer invites not to look for hidden meanings in the logo color scheme. Rob claims that the logo he developed reflected the sphere of the company’s activities. Apple produced PC with color monitors, that is why the apple was colored. A display of that time could generate six colors. The comparison of the apple logo and rainbow is irrelevant as the rainbow consists of seven colors, not six. Green was the main color for Janoff, he meant it to be in the first place. The arrangement of the other colors was random.

The apple symbol, the Apple company logo has a deep meaning – symbolizes knowledge. This symbol is one of the oldest and most important in Western mythology. In the Bible, Adam and Eve were tempted and took a bite of an apple it was their first taste of knowledge. After that they were ashamed. And as a result this first taste represents the fall of man.

From colored to monochrome

The colored apple attracted customers to Apple products for 22 years. The company underwent a series of changes during that time.

Problems began in the 1980s. First, the failure of the Apple III project, then the plane crash in which Wozniak was injured. Having hard times leading the company all by himself Jobs asked John Sculley to join. But there were more and more frictions between the two CEOs. Steve was extremely anxious about the problems with the firm. Although in 1985 Jobs and Wozniak got medals for the contribution to technological progress, Steve decided to leave the company. Which he did in the same 1985. He came back only 13 years later. At that time the company was in a miserable state. Financial problems were so serious that competitors repeatedly advised it to declare bankruptcy.

Only a miracle could save the company. The design of the iMac G3 was a miracle. Johnathan Ive was the author of this design. The computer case he created made personal computers look like lollipops. With this invention, the industrial designer saved the firm from financial ruin. A series of new all-in-one personal computers formed the basis for developing a consumer desktop line. This compact desktop computer had all the necessary specifications for uninterrupted work. The iMac featured a web-camera and the option of wireless networking. In order to use it one needed to connect the keyboard and mouse included in the basic package. The computer came with remote control for operating multimedia files.

The new computer was more and more popular among users. Unusually designed PCs became an integral attribute of characters in movies and TV shows. iMac 3 that combined a beautiful design and technical capacity became worldly known. The amount of attention the new product attracted made the company managers decide to replace the colored logo that looked odd on the colored computer. In 1998 the decision was made to use the monochrome version of the apple instead of the multi-colored one. This change adds originality to the Apple logo.

What does the monochrome apple tell us? The evolution of the Apple logo shows that the company has matured. It went through hard times and managed to move on. Apple continues to develop and make its fans happy by creating new products.

Appreciation for the logo’s success

It is worth mentioning that Apple didn’t really recognize Rob Janoff’s contribution. Thanks to his job Apple products are recognized all over the world. But Jobs forgot the person who created the ‘face’ of his baby. Having a huge annual income he could distinguish the designer in the same way as, for example, Phillip Knight, the founder of Nike, did. The firm thanked its logo designer by making her a shareholder and giving her a diamond ring.

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Apple Logo

Apple Logo PNG

Apple is one of the world’s top consumer electronics manufacturers, whose products include smartphones and computers, as well as software and facilities for online services.

Meaning and history

The iconic Apple logo was introduced just one year after the company’s establishment and hasn’t changed at all since that time. It is one of the examples of brilliant branding in contemporary marketing history, which proves, that not everything has to follow the trends, but there are logos, which set them.

Who designed the Apple logo?
The current Apple logo was developed by Rob Janoff, a graphic designer known primarily for corporate logos and identities. The author of the concept was Steve Jobs. By the way, the original Apple logo was created by Steve Jobs and Ronald Wayne.

1976 — 1977

Though even such company as Apple started with the trial version of the logo, which was placed on their first computer. It was a classic and elegant badge surrounded by a smooth ribbon, where the “Apple Computer Co” lettering was placed. The inscription was executed in a bold serif typeface, which made its capital letters solid yet sophisticated. The badge itself depicted a very detailed image of Isaak Newton sitting under the apple tree with a book in his hands.

1977 — 1998

The iconic bitten Apple logo was designed by Rob Janoff in 1977. It was a clean and perfectly balanced image, with a horizontal rainbow pattern. The representation of knowledge, diversity, creativity, and inspiration, this logo remained untouched until now and is truly one of the most recognizable visual identities in history. The color palette of the Apple icon stayed rainbow until 1998.

1998 — Today

The Apple logo was renewed in 1998, and this is when the rainbow version was replaced by its monochrome twin. The black bitten Apple was used by the brand for several years but became official only after the release of iMac. Today the black icon on a white background is a symbol of style and technologies, a synonym for quality and excellence.

Symbol

Later, Jobs confessed that he had gone on a fruitarian diet and visited an apple farm, and it was then that the idea came to him. Rob Janoff, a graphic designer, suggested an image of an apple with a “bite”, so that it would not be confused with other fruits.

Logo meaning

There is also more about the ‘bite’ taken out of the apple than just distinction from a cherry or any other fruit. Indeed, the idea goes back to the time of Adam and Eve, who bit from the apple of knowledge. Thus, the image suggests human thirst for knowledge, and using Apple products would help people get knowledge and quench it. Also, the ‘bite’ symbolically puns with ‘byte’ – the unit of digital data.

Who “bit” the emblem?

When Rob Jan first met Steve Jobs in 1977, the Apple company was less than one year old. The process of creating the Apple emblem took just a couple of weeks. While working on the logo, Rob Jan, according to his own confession, cut a lot of apples in halves, and used them as models to make the picture look realistic.

In 1977, Rob Janoff developed a beautiful new design with an apple and the word “Apple. The new logo was aimed at a young audience and symbolized the computer’s unique ability to display colors. And so that the apple would not be confused with the cherry, it was decided to make it a bite.

In 1984, with the release of the Apple Macintosh, Apple executives decided the logo had already acquired enough fame to represent the firm on its own, without the brand name. This decision turned out to be right. Since 1984, the company didn’t change its legendary symbol, experimenting only with colors and shadows.

The Apple Icon today is a minimalist and clean image of the bitten fruit, executed in plain black and most cases placed on a white background. As for the devices of the brand, the icon is usually being engraved or embossed and its color depends on the color of the metal or glass of the gadget.

Shape and colors

After shutting down the ‘rainbow’ logo in 1998, Steve decided to use a monochromatic apple image. The logo’s shape remained unchanged. The reason was that the many-colored logo did not go well with the metal casing of new Mac computers. Today, the logo comes in different colors depending on the background.

It should be noted that there were a few color transformations in between. In 1999, an Aqua-themed version of the logo was introduced, and it was in use until 2003.

In 2007 the designer team came up with a glass-themed logo, which was used until 2013.

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