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MediaMarkt

Europe’s largest retailer for consumer electronics.

Europe’s Number One.

At a glance

More than 800 stores with sales floors measuring up to 8,000 square meters in 13 countries around the globe are what makes MediaMarkt Europe’s undisputed Number One consumer electronics retailer. For 40 years, MediaMarkt has been synonymous with innovation, uncompromising customer orientation and a comprehensive range of customer and after-sales services. But sheer size alone is not the key to success.

In 1979, the company’s founders reinvented electrical goods retailing once and for all. Up until then, it was the local retailer who had the undeniable power to decide which devices to add to his product portfolio. MediaMarkt, however, demonstrated that emancipated, well-informed customers can decide for themselves which TV, stereo system or kitchen appliance they want to own. And today’s product portfolio is more persuasive than ever, comprising everything from flat-screen TVs to tablets, from smartphones to action cams, from game consoles to fully-automated coffee makers. With an average assortment of 45,000 articles in its bricks-and-mortar stores and integrated online retailing, MediaMarkt offers its customers clear, fair and reliable prices both online and offline.

Philosophy

Innovative products

Every MediaMarkt is like a permanent innovation trade fair where customers can try out and compare products – the perfect opportunity for customers to find out more about the latest innovations available on the market and evaluate them for themselves. Touching products, picking them up and trying them out is all part of the shopping experience at MediaMarkt. After all, who wants to buy a pig in a poke? This is one of the things that make MediaMarkt so irresistible to technology enthusiasts. Those who can never get enough of the latest trends and developments are in seventh heaven when they browse the shelves at MediaMarkt. The stores act as genuine magnets for tech-savvy customers, which is why a great many manufacturers use them to show-case their latest product innovations.

Omnichannel is the name of the game

MediaMarkt continues to take an innovative approach. By closely linking the online shops in all the countries in which it operates with the local bricks-and-mortar stores, customers can now decide between a number of different sales channels. Within the framework of this omnichannel strategy, MediaMarkt provides customers with a key component of modern life: flexibility. Customers can, for example, pick up purchases made online at a local MediaMarkt store the very same day, subject to availability, and take advantage of services offered at the store. Alternatively, they can obtain advice at a local store and then order online and have the products delivered to their home. Thus MediaMarkt is once again setting new standards when it comes to consumer electronics retailing. The individual combination of sales channels – i.e. omnichannel – is the name of the game at MediaMarkt. And this is first and foremost beneficial to the customers’ shopping experience as they get the best of both worlds. Whatever customers need, whenever they need it, they will find it at MediaMarkt.

Consistent service orientation

High-quality and reliable service provides the foundation for a relationship that is based on trust. Customers can rely on friendly staff to provide expert advice when selecting their products of choice. With MediaMarkt’s Service, customers can choose between a wide range of after-sales services such as the assembly and installation of TVs and household appliances or immediate technical assistance, as well as financing, extended warranties, repair services and the disposal of old devices.

Decentralized corporate structure

Not only are the omnichannel approach and high level of service orientation key components of the company’s philosophy but also its decentralized corporate structure. MediaMarkt is not a centrally controlled network of stores. Instead, each MediaMarkt store is an independent company whose local manager holds a stake of up to ten percent in his store. As a businessman and part owner, he identifies to a much greater extent with his store and has a vested interest in its success. True to the motto “all business is local”, he has a great deal of freedom to decide and act as he sees fit. He decides, for example, on the range of products he offers in his store, allowing him to cater to the needs and desires of his local customers.

People are the key

Meeting the needs of its customers, industry partners and employees is part of MediaMarkt’s mission. Its employees are highly motivated and willing to work hard – and not without reason. Flat hierarchies and the opportunity for employees to contribute their own ideas are two things that are deliberately encouraged. A high level of individual responsibility and autonomy mean that employees make a significant contribution to the company’s overall success.

History

Milestones of our success story

It was back in 1979 that Helga and Erich Kellerhals, Walter Gunz and Leopold Stiefel came up with the brilliant idea for the very first MediaMarkt store. A huge selection of brand-name products at permanently low prices offered on a large sales area situated in a commercial zone in Munich, Germany – it was with this simple yet ingenious business idea that the four company founders hit the nail on the head.

Today, MediaMarkt can look back on a success story that spans
40 years – take a look:

Located in the Euroindustriepark in Munich, Helga and Erich Kellerhals, Walter Gunz and Leopold Stiefel present a huge range of electronic products under one roof for the very first time. The idea of MediaMarkt is born.

First MediaMarkt store in Munich, Germany, 1979.

MediaMarkt opens its first store in Austria.

MediaMarkt Salzburg, Austria, 1990.

Media World is founded in Italy with the opening of the first store in the city of Bergamo.

Media World Catanzaro, Italy, 2009.

MediaMarkt expands into Switzerland with a double opening of the stores in Dietikon and Dietlikon.

MediaMarkt Conthey, Switzerland, 2004.

With “Ich bin doch nicht blöd.” (“Hey, I’m not stupid.”), MediaMarkt creates one of the best known advertising slogans of all times.

German advertising slogan, 1995.

MediaMarkt opens its first store in Hungary.

Store opening in Budapest, Hungary, 1997.

In Munich, the 100th MediaMarkt store opens its doors. In the same year, the company expands into Poland.

MediaMarkt Czeladz, Poland, 1998.

MediaMarkt celebrates its debut in Spain and the Netherlands. The Corporate Group also takes over the Media World stores in Italy.

MediaMarkt Granada, Spain, 2005.

MediaMarkt expands into Belgium.

MediaMarkt Antwerpen, Belgium, 2002.

MediaMarkt celebrates the opening of the first MediaMarkt store in Portugal.

Portuguese advertising, 2013.

The 200th MediaMarkt store opens its doors in the city of Hamburg. In the same year, the company also expands into Greece.

MediaMarkt Hamburg Altona, Germany, 2005.

In Stockholm, MediaMarkt celebrates its premiere in Sweden. Expansion into Russia is launched with the double opening of two stores in Moscow.

MediaMarkt Opening in Russia, 2006.

The first MediaMarkt store in Turkey opens its doors.

MediaMarkt opening in Istanbul Ümraniye, Turkey, 2007.

MediaMarkt celebrates its 30th anniversary. With a sales area of 8,000 square meters, the biggest MediaMarkt store in the world opens up in Munich.

MediaMarkt Store opening in Munich, 2009.

The company introduces its own brands ISY, KOENIC, PEAQ and ok., which are available at MediaMarkt stores throughout Europe.

MediaMarkt Erding, Germany, 2013

In January, MediaMarkt celebrates the launch of its German online shop.

German online shop 2012.

Europe’s most advanced and outstanding MediaMarkt store opens in Ingolstadt, seat of the corporate HQ.

MediaMarkt Ingolstadt, Germany, 2014

Virtual reality, shopping on mega-screens and a robot arm for picking online orders – MediaMarkt launches a new store concept in Barcelona that boasts a large variety of visual effects and numerous digital features

MediaMarkt Barcelona, Spain, 2016

Employees

Skilled and dedicated employees

The foundation of MediaMarkt’s success is its skilled and dedicated employees, who love the products that they sell every day. After all, that is what makes work fun, and it also pays off handsomely. Customers appreciate the expert advice and excellent service that they receive at MediaMarkt. Employees are crucial to the company’s success and important to its corporate culture. The company therefore ensures that the individual strengths of each and every employee are cultivated. Individual responsibility and an entrepreneurial mindset are encouraged, and the company offers attractive career prospects and further training opportunities. The great appreciation that the company shows to its employees has a positive impact on the way in which they deal with customers.

Developing young talent

The career prospects are what make vocational training at MediaMarkt so very attractive to young people. The company wants to make sure that they have a pool of qualified new talent for the future. That is why many of the vocational trainees are given permanent work contracts once they successfully finish their vocational training.

High level of practice orientation

Another key component of working at MediaMarkt is a high level of practice orientation from the word go. This means that vocational trainees are given the opportunity to get to know all the departments and categories of products in a store, while more experienced employees are provided with regular product, customer relations or sales strategy training courses.

Individual development

At MediaMarkt, the individual strengths of employees are cultivated to enable them to develop their full potential. Employees are provided with individual support during their vocational training and later they profit from a mentoring system. Every employee is also given a great deal of individual responsibility and autonomy is encouraged. At MediaMarkt, people are the key – that is the core principle of our corporate philosophy.

Working in the service of our customers

Ultimately, MediaMarkt employees are always working in the service of our customers. Some customers need extensive expert advice. Others know exactly what they want but just can’t find the right product on the shelves. Others want to take a closer look at the products and have someone demonstrate how they work. Even when they cannot immediately be seen, be it in the back office or in the warehouse, MediaMarkt employees are always there to provide customers with expert advice and be at their service whenever they are needed.

Brand

MediaMarkt is one of the best known companies in Europe and is renowned for its attention-grabbing advertising. The swirl in MediaMarkt’s logo is characteristic of the whole company. Permanently low prices and sensational advertising are constantly causing a stir within the industry. Surveys confirm that MediaMarkt creates advertising that people remember best. And the core advertising concept that has been used since the company was founded is still in place today and focuses on honesty, individuality and humor.

Loud, funny and to the point

The tried-and-tested advertising concept is very similar in all the countries in which the company operates. The advertising is intended to attract attention and speak to people’s emotions. This is why the name and logo are the same in all the countries and advertising slogans are simply translated or adapted slightly. Nevertheless, there are also advertising campaigns that have been developed specifically for a particular country in order to reach customers in that country more effectively.

After all, people in Belgium or Spain might laugh at different things compared to people in Poland or Turkey. The resounding success and ongoing growth of MediaMarkt in all the countries in which it operates proves that this brand strategy works. And after all, millions of customers cannot be wrong.

Visit our national websites.

International

More than 800 stores with sales floors measuring up to 8,000 square meters in 13 countries, an average assortment of 45,000 articles and an integrated online offering – these are the key data of a business enterprise whose extraordinary dynamic growth has kept the industry holding its breath for 40 years. Innovative, customer oriented and highly competitive, MediaMarkt is continually enhancing its position as the Number One consumer electronics retailer in Europe.

Why is that? The answer is simple. The business concept is based on innovation, drive and modern personnel management. This principle can be applied in all the countries and yet be individually adapted to the local customers’ needs. The decentralized corporate structure grants a high degree of freedom to each store manager. True to the motto “all business is local”, they are responsible for deciding on the product portfolio, personnel and marketing for their respective store. This allows the managers of stores from Lisbon to Ankara to tailor the range of products they offer to the local context in which they operate and to guarantee a high level of customer orientation. With this strategy, MediaMarkt has become a real export hit, and the concept has also proven successful internationally. MediaMarkt stores and online shops are popular shopping destinations in Germany, Spain, Italy, Turkey and nine other countries in Europe.

Visit our onlineshops

MediaMarkt

Imprint

Media-Saturn-Holding GmbH

• Registered office:
  Wankelstraße 5
  85046 Ingolstadt
  Germany
• Contact:
  Phone: +49(0) 841 634-0
  Fax: +49(0) 841 634-2478
  E-Mail: info@mediamarktsaturn.com

Managing Director:

Ferran Reverter Planet

Responsible for the content of this website according to § 5 TMG:
Media-Saturn-Holding GmbH, Corporate Communications
E-Mail: presse@mediamarktsaturn.com

Entry in the commercial register of Ingolstadt District Court: HRB 1123
VAT identification number: DE 165229796

Press

You are a journalist and have further questions or need more information about MediaMarkt? The corporate communications team is here to help you with any inquiries. Just call us or send us an E-Mail:

MediaMarkt
Corporate Communications

Wankelstraße 5
85046 Ingolstadt
Phone: +49(0) 841 634-1111
Fax: +49(0) 841 634-2478
E-Mail: presse@mediamarktsaturn.com

Please notice that we will only reply to editorial questions from journalists. For customer inquiries please contact your local store.

Privacy Policy for www.mediamarkt.com

We aim to ensure that you feel safe on our website, so your privacy and the protection of your personal rights are important to us. Therefore, we would ask you to carefully read the summary below about how our website works. You can trust that your data will be processed transparently and fairly, and we will make every effort to handle your data carefully and responsibly.

The following Privacy Policy aims to inform you about how we use your personal data, for which we comply with the strict requirements of the German Data Protection Act and the requirements of the General Data Protection Regulation (GDPR).

Controller and data protection officer contact details

The controller for the purposes of the GDPR, other data protection legislation in EU member states and other regulations pertaining to data protection is:

Media-Saturn-Holding GmbH, Wankelstraße 5, 85046 Ingolstadt, Germany
Phone: +49(0) 841 634-0
E-Mail: info@mediamarktsaturn.com

The data protection officer of the controller can be contacted at: privacy@mediamarkt.com

Scope of processing of personal data

We collect and use your personal data only insofar as it is necessary to provide a functioning website, our content and services, for instance when you register on our website, log in to an existing customer account or order products. Your personal data is only collected and used with your consent. An exception to this rule is where prior consent is not possible due to given circumstances and the processing of the data is permitted by statute.

The security of your personal data is of high priority to us. We therefore take technical and organisational measures to protect your data stored by us in order to effectively prevent its loss and its misuse by third parties. Our employees tasked with processing personal data in particular are bound by confidentiality obligations and are required to comply with these. Your personal data is secured by ensuring that it is transmitted in encrypted form; for instance, we use SSL (Secure Sockets Layer) to communicate with your web browser. A padlock symbol will be displayed by your browser so that you can see when an SSL connection has been established. To ensure that your data is protected at all times, the technical security measures undergo regular review and are adapted to new technological standards where necessary. These principles also apply to companies that we commission to process and use data in accordance with our instructions.

Purposes of processing and the legal principles governing how your personal data is processed

We collect, process and use your personal data for the following purposes:
• The establishment and performance of contracts
• The delivery of newsletters
• Marketing activities, such as prize draws
• Customer service and customer support
• Provision of broadcast media services, e.g. for processing orders for the goods and services we offer online

Your personal data may be processed on the basis of the following legal principles:
• Art. 6, para. 1, letter a of the GDPR serves as the legal basis for processing activities for which we acquire your consent for a certain processing purpose.
• Art. 6, para. 1, letter b of the GDPR states that personal data may be processed for the performance of a contract, e.g. when purchasing a product. The same applies to any processing activities that are necessary for the performance of pre-contractual activities such as handling enquiries regarding products or services.
• Art. 6, para. 1, letter c of the GDPR applies in cases where we are bound by a legal obligation that requires personal data to be processed, for instance for compliance with tax obligations.
• Art. 6, para. 1, letter d of the GDPR states that personal data may be processed in order to protect the vital interests of yourself or other natural person.
• Art. 6, para. 1, letter f of the GDPR applies in relation to our legitimate interests, for instance when employing service providers for the purpose of performing orders (e.g. delivery services), when performing statistical surveys and analyses or when logging login attempts. Our interest lies in providing a user-friendly, appealing and secure website and optimising the same in order to both serve our business interests and meet your expectations.

Duration of storage and routine erasure of personal data

We only process and store your personal data for as long as it is necessary to fulfil the purpose for which it is stored or while we are required to do so according to law or regulation. Once the purpose ceases to apply or is fulfilled, your personal data will be erased or restricted. Where data is restricted, the data will be erased as soon as retention periods imposed by law, articles of association or contract no longer prevent this erasure from being performed, as long as there is no reason to assume that erasure would jeopardise your legitimate interests, and provided that this erasure would not involve a disproportionately high amount of effort due to the specific nature of the storage.

Collection of general data and information (log files)

In keeping with Art. 6, para. 1, letter f of the GDPR, our website collects a range of general data and information upon each access that is temporarily stored in a server’s log files. A log file is created as part of the automatic logging performed by the processing computer system. The following data may be collected:
• Access to the website (date, time and frequency)
• How you arrived at the website (referring page, hyperlink, etc.)
• Volume of data sent
• The browser and browser version that you are using
• The operating system that you are using
• The internet service provider that you are using
• The IP address that your internet service provider assigns to your computer when connecting to the internet

The collection and storage of this data is required for the operation of the website in order to provide the website functionality and correctly deliver the content of our website. We also use the data to optimise our website and ensure the security of our IT systems. For this reason, the data is stored for a maximum of seven days as a technical precaution.

We also use this data for the purposes of marketing, market research and structuring our services to meet demand by creating and analysing usage profiles under pseudonyms, albeit only if you have not asserted your right to refuse or withdraw consent for the usage of your data in this fashion (see notes regarding your right to object under “Your rights”). This includes the “Remember me” function that you can also disable in your customer account under “Personal data”.

Cookies, web analysis services and social media

We use cookies, web analysis services and social media plugins on our website, for which there is a separate Privacy Policy.

Processing of personal data when making contact, upon registration and when submitting guest orders

a) Making contact
When contacting us by telephone, email or via the contact form, the information that you provide will be stored by us on the basis of Art. 6, para. 1, lit. a of the GDPR in order to answer your questions. The contact will be logged in order to be able to provide evidence of the contact in accordance with legal requirements. Your consent will be obtained for the data processing when completing the contact form and this Privacy Policy is referenced therein. The data that is collected in connection with this will be deleted by us when the conversation in question is concluded and the matter at hand has been conclusively resolved.

b) Miscellaneous
Based on Art. 6, para. 1, letters c and f of the GDPR, we use and store your personal data and technical information where necessary to prevent or investigate misuse or other illegal behaviour on our website, e.g. to maintain data security in the event of attacks on our IT systems. This may also be done on the basis of orders by public authorities or courts of law, insofar as we are required to do so by law, and also to preserve our rights and interests and to enable a legal defence on our part.

Transmission of personal data to third parties

When transmitting your personal data, we ensure that the level of security is always as high as possible, which is why your data is only transmitted to service providers and partner companies that are carefully selected beforehand and bound by contractual obligations. We also only transmit your data to bodies which are located within the European Economic Area and are thus subject to strict EU data protection legislation or which are bound by a corresponding security standard. Transmission of data to third countries is not currently performed or planned.

a) Transmission among companies affiliated with the Group in accordance with Art. 6, para. 1, letter b of the GDPR
We transmit your personal data for the conclusion and performance of contracts relating to the performance of deliveries and services on our website to companies affiliated with the Group within Germany to be stored in central databases and for internal Group billing and accounting purposes. This is necessary in particular for you to be able to use all of our services. If you wish to collect your order at a retail outlet, the retail outlet that you have selected will be notified of your order and will process it. If you contact a retail outlet or our customer hotline in the event of questions, complaints or returns, they will also gain access to your order data to enable them to address your concern.

b) Transmission to other third parties in accordance with Art. 6, para. 1, letters c and f of the GDPR
Finally, we may transmit your data to third parties or government bodies under current data protection legislation if we are legally required to do so (e.g. on the basis of an order of a public authority or court of law) or if we are entitled to do so (e.g. because it is necessary for the investigation of criminal activity or to assert and enforce our rights and interests).

Your rights

Of course, you have rights in connection with the collection of your data, which we are pleased to inform you about here. If you wish to make use of any of the following rights free of charge, simply send us a message. You can use the following contact details without incurring any costs other than those charged by your communications provider for transmitting the message:

By email: info@mediamarktsaturn.com
By post: Media-Saturn-Holding GmbH, Wankelstraße 5, 85046 Ingolstadt, Germany

For your own security, we reserve the right to acquire further information needed to confirm your identity when responding to an existing enquiry. If identification is not possible, we also reserve the right to refuse to respond to your enquiry.

a) Right to information
You have the right to demand information from us on the personal data stored about you.

b) Right to rectification
You have the right to demand immediate rectification and/or completion of the personal data stored about you.

c) Right to restrict processing
You have the right to demand that processing of your personal data be restricted if you dispute the accuracy of the data stored about you, if processing is unlawful and we no longer require the data, but you do not wish the data to be deleted and require it to assert, exercise or defend legal entitlements, or if you have disclosed your objection to its processing.

d) Right to erasure
You have the right to demand erasure of your personal data stored by us, unless the retention of the data is necessary for freedom of expression, for freedom of information, for compliance with a legal obligation, for reasons in the public interest, for asserting or defending against legal claims or for exercising legal rights.

e) Right to information
If you have asserted your right to rectification, to erasure or to place restrictions on processing, we will notify all recipients of the your personal data of how this data has been rectified, erased or is now subject to restrictions on processing, unless it is impossible to do so or involves disproportionate effort.

f) Right to data portability
You have the right to have a copy of the data that you have provided us with sent to you or a third party in a structured, standardised and machine-readable format. If you demand that the data be sent directly to another data controller, this will only be done if it is technically feasible.

g) Right to object
If your personal data is being processed on the basis of legitimate interests in accordance with Art. 6, para. 1, letter f of the GDPR, you have the right to object to processing at any time in accordance with Art. 21 of the GDPR.

h) Right to withdraw consent
You have the right to withdraw your consent for the collection of data at any time with future effect. The data collected until the withdrawal takes legal effect remains unaffected by this. We hope that you understand that it may take some time to process your withdrawal for technical reasons and that you may continue to receive messages from us during this time.

i) Right to submit a complaint to a regulatory authority
If the processing of your personal data violates data protection legislation or if your data protection rights have been violated in any other way, you may submit a complaint to the regulatory authority.

The quickest, easiest and most convenient way to exercise your rectification and erasure rights is to log into your customer account and edit or delete the data stored therein directly. Please note that once your data is erased, you will no longer have access to the services of our product partners through our website. This may also include re-downloading services. Therefore, please backup your data before asserting your right to erasure. Data that we are required to store in accordance with statutory obligations, articles of association or contractual retention requirements will be restricted instead of being erased in order to prevent its usage for other purposes.

Links to the websites of other companies

Our website contains links to the websites of other companies. We are not responsible for the data security precautions of other websites accessible via these links. Please enquire through these external websites about their respective privacy policies.

Amendments to the Privacy Policy

To ensure that our Privacy Policy is compliant with current statutory requirements at all times, we reserve the right to make amendments at any time. This also applies where the Privacy Policy needs to be amended to accommodate new or revised products or services.

Version: May 2018, Version 2.0

Cookies, web analysis services and social media

We would like your experience on our website to be a good one and therefore we use cookies, web analysis services and social media plug-ins as per Art. 6 para. 1 f of the GDPR.

For this purpose, we use various cookies and services to ensure full functionality of our website and to make it as informative and as user-friendly as possible for you. It is important to us that you are able to surf our website with ease, and therefore we place great value on making continuous improvements to it. This includes saving your settings and pre-filled forms so that you do not need to keep entering the same data. It is also important to us that you only see content that you are really interested in and that would make your online experience easier.

However, we will not forget to handle your personal data with care. In the following you will find detailed information about the use of cookies and services in operation on this website. Of course you can deactivate all cookies and services if you wish. You can do this either by blocking or deleting cookies via your internet browser or separately deactivating them by installing an opt-out cookie or following a link. Please remember that deactivation is necessary for all browsers that you use. If you delete all cookies in your browser, this also affects the opt-out cookie.

Functional cookies

Cookies are small text files that are placed on your computer by sites you visit, which allow any settings or other changes you have made to be reconstructed on your next visit.

These functional cookies ensure that our website works correctly. These cookies are stored for a maximum of two years – they are then automatically deleted. The following functions are possible with these cookies:
• saving products that you have placed in the basket or saved to your wish list,
• saving data that you have entered during checkout or while placing an order so that you do not need to enter it again,
• saving settings such as language, location, number of search results, etc.
• saving settings for optimum video display, e.g. the desired buffer size and your screen’s resolution data,
• recording your browser settings to allow our website to be displayed optimally
• recognising misuse of our websites and services, e.g. by recording numerous consecutive or failed attempts to register
• loading the website in full so that the website remains accessible
• saving your login data so that you do not need to enter it again each time

You can prevent these cookies from being stored or delete cookies already stored. You can gain more detailed information from the manufacturer or from the help section of your internet browser. We must remind you that some functions on our website will either no longer be available or only to a limited extent if you do not allow these functional cookies.

Analysis services for statistical purposes

In order to determine what content on our website is the most attractive to you, we continually monitor the number of visitors and the most commonly viewed content. We use the data we collect for statistical purposes, such as:
• recording the number of visitors to our websites,
• recording the amount of time visitors spend on our site,
• recording the order of the visits to the different websites,
• determining which parts of our website need changing or
• optimising the website.

We use the following services for statistical purposes; you can deactivate these by installing an opt-out cookie or following a link:

• Google Analytics
Google Analytics is a web analysis service of Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses cookies to allow the website operator to analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. The stored cookies of Google Analytics are automatically deleted after 14 months.

To deactivate Google analytics, click on the following link to download and install a browser plugin: https://tools.google.com/dlpage/gaoptout?hl=en

You can also log off these cookies, which are fired by the so-called Google Tag Manager integrated into the website, please click here: Opt Out.This will provide you with an opt-out option for all Google Tag Manager Tags based on a cookie.

Marketing services

We use marketing services to show you attractive offers and third-party offers. This will involve us showing adverts via advertising partners or advertising networks that use third-party cookies. These are activated when you visit our website and are only read by the relevant advertising partner. We also only want to show you adverts that you would really find appealing. For this purpose, we use retargeting on our website to ensure the adverts match your interests. The cookies stored temporarily for this allow our retargeting partners to recognise visitors to our website under a pseudonym and only show products that would interest our visitors.

No personal or sensitive data is stored in our retargeting partner’s cookies. And the data collected will not be merged with data that allows our visitors to be identified.

The services enable us, for example:
• to measure success and charge for the advertising between advertising partners and ourselves,
• to track which adverts you have already seen to avoid the same ones being shown again,
• to see the number of times our website is viewed,
• to track internal search requests,
• to see which product sites are called up or
• to recognise your login status.

We would nevertheless like to inform you that, even if you deactivate these services for marketing purposes, you will still be shown adverts. These adverts could, for example, be adapted to suit the content of the website. You could compare this type of content – dependant internet advertising with TV advertising – if you watch a TV programme about cooking, you will often see an advert about cooking products during the advert breaks.

We use the following services for marketing purposes; you can deactivate these by installing an opt-out cookie or following a link:

• ADEX
The service of The ADEX GmbH, Torstr. 19, 10119 Berlin, Germany, represents a Data Management Platform (DMP). It uses cookies, web beacons or similar technologies. The data is collected via a cookie ID, which is stored as a pseudonym. This pseudonym is associated with information about user activities on our websites, services and applications. A personal identification of the user is excluded by an aggregation of the data sets. To ensure the functionality, IP addresses are temporarily stored and shortened before each processing. There is no storage or processing of unabridged IP addresses. The cookies stored by ADEX are deleted after 6 months at the latest.

For more information about privacy at ADEX, please visit http://www.theadex.com/ and click on “privacy” in the footer.

To deactivate ADEX, confirm the opt-out button under: http://www.theadex.com/opt-out

• AppNexus
The service of AppNexus Inc., 28 W 23rd Street, 4th floor, New York, NY — 10010, USA is a service provider for advertising and provider of a mediation platform. By integrating the AppNexus platform, it can be seen that you have accessed the relevant part of our website and have clicked on an ad from us. The data is collected via a cookie ID, which is stored as a pseudonym. This pseudonymous identifier is used to associate information about user activity on our websites, which are transmitted by AppNexus to a server in the United States and stored there. A direct connection is automatically established between your browser and the AppNexus server. AppNexus is certified under the US-EU Privacy Shield Agreement. Data transfer to third parties takes place exclusively within the framework of legal regulations or order processing. The cookies stored by AppNexus are deleted after 18 months at the latest.

For more information about privacy at AppNexus, please visit https://www.appnexus.com/en/company/platform-privacy-policy

• Facebook “visitor action pixel” The “visitor action pixel” is a tool of Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. Based on website visits and the surfing behavior, this tool allows us to determine target groups for advertising on Facebook, so-called “Facebook-Ads”. Also we use this tool to measure the effectiveness of online marketing activities. So we can follow the actions of users after they have viewed and/or clicked a Facebook advertisement and then placed an order. Once you reach the website, the pixel is integrated directly by Facebook and can store a cookie on your device. If you subsequently log in to Facebook or you are already logged in to Facebook, your website visit will be noted in your profile. The collected data remain anonymous, which means that we can neither see personal data of individual users, nor associate them with other information about a user. However, this data is stored and processed by Facebook, so that a conclusion on the respective user profile is possible. The data processing by Facebook takes place in accordance with Data Use Policy of Facebook. If you are not a member of Facebook, you are not affected by this data processing.

To deactivate the Facebook “visitor action pixel“, please click here.

• salesforce.com The service of salesforce.com EMEA Limited service, Floor 26 Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY, United Kingdom, is a Data Management Platform (DMP). It uses cookies, web beacons or similar technologies. The data is collected via a cookie ID, which is stored as a pseudonym. This pseudonym is associated with information about user activity on our websites, services, and applications. A personal identification of the user is excluded by an aggregation of the data sets. To ensure the functionality, IP addresses are temporarily stored and shortened before each processing. There is no storage or processing of unabridged IP addresses. The cookies stored by salesforce.com will be deleted after 180 days at the latest.

For more information about privacy at salesforce.com, please visit: https://www.salesforce.com/eu/company/privacy/

Social media plug-ins

Our website offers you social media plug-ins from various social media sites so that you can connect to your social media channels. These plug-ins are marked with a logo or the words “social plug-in”. The integration of the plug-ins take place through AddThis.com, a service of Oracle America Inc., 500 Oracle Parkway, Redwood Shores, CA 94065, USA.

To protect your privacy, we integrate social plug-ins with technical solution that prevents data (such as an IP address) being sent to AddThis.com or social networks when you open our website. Only with first clicking on the social media plug-ins, they are activated. As a result, your browser will retrieve the plug-ins from the AddThis.com servers and present them as part of our website. In doing so, information (e.g., IP address) is transmitted to AaddThis.com and to social networks. In addition, AddThis.com can store cookies or so-called «web beacons» on your computer.

Only with a second click of the social media plug-ins you can fully use the disseminate function (like «Like button»). If you are a member of a social network and click on the corresponding social plug-in, the social network provider may be able to link information about your visit to our website with your profile data there. Please inform yourself about these functionalities by the providers of the social networks you use.

For more detailed information on how AddThis.com works, please take a look in the privacy policy and additionally in the privacy information of the providers of the respective social media plug-ins.

The following social media plug-ins are integrated into our website:

Facebook Like / Share button
Provider: Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA
Privacy Policy Facebook

Google+ button
Provider: Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Privacy Policy Google+

Instragram Social Plugin
Provider: Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA
Privacy Policy Instragram

Pin-it-Button
Provider: Pinterest Inc., 651 Brannan Street, San Francisco, CA 94103, USA
Privacy Policy Pinterest

Twitter Tweet Button
Provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA
Privacy Policy Twitter

YouTube Social Plugin
Provider: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA
Privacy Policy YouTube

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