Newest phone from apple

iPhone

Get your holiday gifts on time. See when to order

iPhone 13 Pro

See it from every angle.

• Sierra Blue
• Silver
• Gold
• Graphite

iPhone 13

Your new superpower.

See it from every angle.

• Pink
• Blue
• Midnight
• Starlight
• (PRODUCT)RED

A Guided Tour of iPhone 13 &
iPhone 13 Pro

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7″ or 6.1”

All-screen OLED display 2 with ProMotion

Pro camera system

Telephoto, Wide, Ultra Wide

A15 Bionic chip

Fastest chip in a
smartphone

Up to 28 hours video
playback 4

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1″ or 5.4″

All-screen OLED display 2

Advanced dual‑camera system

Wide, Ultra Wide

A15 Bionic chip

Faster than the competition

Up to 19 hours video
playback 4

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1″ or 5.4″

All-screen OLED display 2

Wide, Ultra Wide

A14 Bionic chip

Up to 17 hours video
playback 4

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

A13 Bionic chip

4G LTE cellular 3

Up to 13 hours video
playback 4

Let the holidays be filled with great gifts.

Ways to Buy iPhone

Special carrier deals at Apple

Save up to $1000 on
the newest

iPhone
after trade‑in. 5

Save up to $1000

T-Mobile/Sprint, now part of T-Mobile

Get $400 ‑ $900 in credit

Verizon

Our Specialists can help you
shop — online or in store.

Trade in your smartphone
for credit.

With Apple Trade In, you can get credit toward a new Phone when you trade in an eligible smartphone. 6

It’s good for you and the planet.

Get 3% Daily

Cash
back with Apple Card.

And pay for your new iPhone over 24 months, interest‑free when you choose to check out with Apple Card Monthly Installments. *

Why Apple is the best place to buy iPhone.

You can choose a payment option that works for you, pay less with a trade‑in, connect your new iPhone to your carrier, and get set up quickly.
You can also chat with a Specialist anytime.

Featured
accessories

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirTag

Attach one to your keys. Slip another in your backpack. Then easily keep track of them in the Find My app.

AirPods

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Free delivery

And free returns. See checkout

for delivery dates.

Pay monthly at 0% APR

You can pay over time when you choose to check out with Apple Card Monthly Installments. *

Get help buying

Have a question? Call a
Specialist or chat online.
Call 1‑800‑MY‑APPLE.

What makes an iPhone an iPhone?

iOS 15

In touch. In the moment.

Switching to iPhone
is super simple.

Privacy

What you share
should be up to you.

Get more out of your iPhone.

Today at Apple

Learn the basics of using iPhone live with Apple Creatives.

Apple One

Bundle up to six Apple services. And enjoy more for less.

Apple TV Plus

Get 3 months of Apple TV+ free
when you buy an iPhone. 8

Apple Music

Over 75 million songs. 3 months on us.

Apple News Plus

Hundreds of magazines and
leading newspapers. One subscription.

Apple Arcade

Get 3 months of Apple Arcade free when you buy an iPhone.

Fitness+

The first fitness service

powered by Apple Watch.

Apple Gift Card

For everything and everyone.

Introducing
the Apple
Research app.

The future of health
research is you.

Update to the latest version of iOS or macOS to start your Apple News+ free trial.

Upgrade to start your free trial.

Apple Footer

T‑Mobile/Sprint Special Deal: Buy an Apple iPhone 13 Series, or 12 series and trade in a qualifying device (iPhone X, XS, XS Max, XR, 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro 128GB) to receive (i) Apple instant trade‑in credit and (ii) an additional $200 back in bill credits on your T‑Mobile/Sprint rate plan. Bill credits will be applied over 24 months towards your rate plan charges; must be active and in good standing to receive credits; allow 2 bill cycles from valid submission and validation of trade in. If you cancel or downgrade your wireless service before receiving 24 bill credits, credits will stop. Tax on pre‑credit price due at sale. Limited‑time offer; subject to change. Qualifying credit, service, & trade‑in in good condition required. T‑Mobile/Sprint in stores & on customer service calls, $30 assisted or upgrade support charge may be required. Max 4/account. May not be combinable with some offers or discounts. Price for iPhone 13, 13 mini, 12, 12 mini includes $30 T‑Mobile/Sprint instant discount. Activation required.

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What to do before you sell, give away, or trade in your iPhone, iPad, or iPod touch

Use these steps to transfer information to your new device, then remove your personal information from your old device.

Before you sell, give away, or trade in your device, you should first transfer information to your new device, then remove your personal information from your old device.

You shouldn’t manually delete your contacts, calendars, reminders, documents, photos, or any other iCloud information while you’re signed in to iCloud with your Apple ID. This would delete your content from the iCloud servers and any of your devices signed in to iCloud.

If you still have your iPhone, iPad, or iPod touch

Follow these steps to transfer information to your new device, then remove your personal information from your old device.

Transfer information to your new device

If you have a new iPhone, iPad, or iPod touch, you can use Quick Start to automatically transfer information from your old device to your new device if you’re using iOS 11 or later. Use iCloud, iTunes, or the Finder to transfer information to your new device if you’re using iOS 10 or earlier.

If your phone number will change with your new device, add additional trusted phone numbers to your account to ensure you don’t lose access. If you no longer have access to your old phone number, you can generate a two-factor authentication code on your old device if needed.

Remove your personal information from your old device

1. If you paired an Apple Watch with your iPhone, unpair your Apple Watch.
2. Back up your device.
3. Sign out of iCloud and the iTunes & App Store.
   • If you’re using iOS 10.3 or later, tap Settings > [your name]. Scroll down and tap Sign Out. Enter your Apple ID password and tap Turn Off.
   • If you’re using iOS 10.2 or earlier, tap Settings > iCloud > Sign Out. Tap Sign Out again, then tap Delete from My [device] and enter your Apple ID password. Then go to Settings > iTunes & App Store > Apple ID > Sign Out.
4. If you’re switching to a non-Apple phone, deregister iMessage.
5. Go back to Settings and tap General > Transfer or Reset [device] > Erase All Content and Settings. If you turned on Find My [device], you might need to enter your Apple ID and password. If your device uses eSIM, choose the option to erase your device and the eSIM profile when asked.
6. If asked for your device passcode or Restrictions passcode, enter it. Then tap Erase [device].
7. Contact your carrier for help transferring service to a new owner. If you aren’t using a SIM card with your device, you can contact them to get help transferring service to the new owner.
8. Remove your old device from your list of trusted devices.

When you erase your iPhone, iPad, or iPod touch, Find My [device] and Activation Lock are turned off.

If you no longer have your iPhone, iPad, or iPod touch

If the steps above weren’t completed and you no longer have your device, use these steps:

1. Ask the new owner to erase all content and settings using the above steps.
2. If you’re using iCloud and Find My [device] on the device, sign in to iCloud.com/find or the Find My app on another device, select the device, and click Erase. After the device has been erased, click Remove from Account.
3. If you can’t follow either of the above steps, change your Apple ID password. This won’t remove personal information that’s stored on your old device, but it prevents the new owner from deleting your information from iCloud.
4. If you’re switching to a non-Apple phone, deregister iMessage.
5. If you’re using Apple Pay, you can remove your credit or debit cards at iCloud.com. Choose Account Settings to see which devices are using Apple Pay, then click the device. Next to Apple Pay, click Remove.
6. Remove your old device from your list of trusted devices.

If you’re trading in an Android device to Apple

Before you send in an Android device to Apple as a trade-in, be sure to do the following:

• Back up your data.
• Erase the device.
• Remove any SIM cards, memory cards, cases, and screen protectors.

Contact your device’s manufacturer if you need help.

Learn more

• Make a backup of your iPhone, iPad, or iPod touch or restore from a backup.
• Remove all of your cards from Apple Pay.
• Get help if your iPhone, iPad, or iPod touch is lost or stolen.
• Learn about Activation Lock.
• No matter the model or condition, we can turn your device into something good for you and good for the planet. Learn how to trade in or recycle your iPhone, iPad, or iPod touch with Apple Trade In.

When you tap Erase All Content and Settings, it completely erases your device, including any credit or debit cards you added for Apple Pay and any photos, contacts, music, or apps. It will also turn off iCloud, iMessage, FaceTime, Game Center, and other services. Your content won’t be deleted from iCloud when you erase your device.

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Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.

We’ll make sure it works with your carrier.

Can you connect my new iPhone to any carrier?

For sure. We can easily activate your new iPhone so you can keep your same number and rate plan, saving you a trip to the carrier’s store. A Specialist can even help you get connected via phone or chat. Show more Show less

Will my new iPhone
be unlocked?

Every iPhone you buy from us online or in an Apple Store is unlocked, with the exception of a few carrier financing options. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

What about carrier plans with my new iPhone?

You can easily stick with the carrier plan you have. If you’re looking to switch, stop by your nearest Apple Store or call 1-800-MY-APPLE. We can talk about what’s best for you. Show more Show less

Is it cheaper to buy from my carrier?

Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Come in or call a Specialist and let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less

Have more questions about carrier support?

Let’s talk payment options.

Should I buy with Apple Card?

Definitely. You’ll get 3% Daily Cash back on the purchase of your new iPhone and any accessories when you buy from Apple. Or if you’d rather pay for your iPhone monthly, just choose Apple Card Monthly Installments as your payment option and get interest-free payments and 3% Daily Cash, all up front. 1 Show more Show less

Can I get special carrier deals at Apple?

Yes, you can get up to $1000 credit on the newest iPhone after trade-in with special carrier deals, directly from Apple. You can also take advantage of special deals for iPhone 12. 2 Show more Show less

Can I trade in my old phone?

Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on a gift card. 3 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less

What if I want a new iPhone every year?

We have an option for that. With the iPhone Upgrade Program, you can get the latest iPhone every year with AppleCare+ coverage included. 4 Interested? Just chat, call, or visit an Apple Store to learn more from a Specialist. Show more Show less

Have more questions about payment options?

We’ll help get your new iPhone set up quickly.

Can you help me set up my new iPhone?

You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or book an Online Personal Session, we’ll help you transfer your data, contacts, and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less

Is it hard to move everything over to my new iPhone?

Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone. And with iOS 15, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data – so moving everything to your new iPhone is easier than ever. Show more Show less

Is all my
information safe?

Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data right then and there. Show more Show less

What do I get with AppleCare+ coverage?

Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, you can extend that coverage and get up to two incidents of accidental damage coverage every 12 months. Or you can upgrade to AppleCare+ with Theft and Loss for an additional cost. 5 Show more Show less

Have more questions about setting up your iPhone?

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7” or 6.1”

All-screen OLED display 6 with ProMotion

A15 Bionic chip

Fastest chip ever in a smartphone

Pro camera system

Telephoto, Wide, Ultra Wide

Up to 28 hours video playback 8

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1” or 5.4”

All-screen OLED display 6

A15 Bionic chip

Faster than the competition

Advanced dual‑camera system

Wide, Ultra Wide

Up to 19 hours video playback 8

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1” or 5.4”

All-screen OLED display 10

A14 Bionic chip

Wide, Ultra Wide

Up to 17 hours video playback 8

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

4G LTE cellular 7

A13 Bionic chip

Up to 13 hours video playback 8

Need some help? Chat now, call 1-800-MY-APPLE, or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Apple Footer

1. Apple Card Monthly Installments (ACMI) is a 0% APR payment option available to select at checkout for certain Apple products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T‑Mobile.
2. AT&T Special Deal: Offer pricing will reflect application of AT&T trade‑in credit up to $1,000 (iPhone 13 Pro and iPhone 13 Pro Max) or $800 (iPhone 13 mini and iPhone 13) applied over 36 months after trade‑in of eligible smartphone. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max on qualifying 36‑month 0% APR installment plan, subject to carrier credit qualification. AT&T Installment Plan with Next Up is not eligible for this promotion. $0 down for well‑qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan. If you cancel eligible wireless service, credits will stop and you will owe device the remaining device balance. Activation/Upgrade Fee: $30. Trade‑in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36‑month installment plan. Credits start within 3 bills. Will receive catch‑up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited‑time offer; subject to change. Limits: one trade‑in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 13 and iPhone 13 mini includes $30 AT&T instant discount. Activation required.

Verizon Special Deal: Offer pricing will reflect application of Verizon’s trade-in credit up to $440 (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max) or $412 (iPhone 13 mini) after trade-in of eligible smartphone. Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max).Offer pricing will reflect application of Verizon’s trade-in credit up to $440 (iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max) or $412 (iPhone 13 mini) after trade-in of eligible smartphone. Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max). Customer must remain in the Verizon Device Payment Program for 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max) to receive the full benefit of the Verizon bill credits. Bill credits may take 1–2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max with the Verizon Device Payment Program at 0% APR for 24 months (iPhone 13 mini and iPhone 13) or 30 months (iPhone 13 Pro and iPhone 13 Pro Max), subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade‑in of eligible device in an eligible condition. Must be at least 18 to trade in. Apple or its trade‑in partners reserve the right to refuse or limit any trade‑in transaction for any reason. In‑store trade‑in requires presentation of a valid, government‑issued photo ID (local law may require saving this information). In‑store promotion availability subject to local law; speak to a Specialist to learn more. Limited‑time offer; subject to change. Additional terms from Apple, Verizon, and Apple’s trade‑in partners may apply. Price for iPhone 13 and iPhone 13 mini includes $30 Verizon instant discount. Activation required.

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