- App Review
- Preparing apps for review
- App Store Review Guidelines
- Apple Developer Program License Agreement
- Providing App Review information
- Review status
- Avoiding common app rejections
- Crashes and bugs
- Broken links
- Placeholder content
- Requesting Permission
- Inaccurate screenshots
- Incomplete information
- Substandard user interface
- Web clippings, content aggregators, or a collection of links
- Repeated submission of similar apps
- Misleading users
- Not enough lasting value
- Contacting Us
- Resolution Center
- App Review Board
- Expedited App Review
- Apple Inc.
- Garage start-up
- Commercial success
- Competition from IBM
- Macintosh and the first affordable GUI
- Apple Review
- Brand popularity
- eCommerce rating
- Payment options
- Shipping & returns policies
- Coupons & discounts
- Customer-specific discounts
- Financing options
- Company values, ethics & policies
- Customer service & brand
- Privacy policy & data security
- Loyalty, rewards & partnership programs
- Apple Review: Apple Pros & Cons
- Apple Customer Reviews (17)
App Review
We review all apps and app updates submitted to the App Store in an effort to determine whether they are reliable, perform as expected, respect user privacy, and are free of objectionable content. As you plan and build your app, use these guidelines and resources to help your app approval go as smoothly as possible.
Preparing apps for review
Get familiar with the App Store Review Guidelines, Apple Developer Program License Agreement, and learn more about submitting your app for review.
App Store Review Guidelines
Before you submit your app, it’s important to become familiar with the technical, content, and design criteria that we use to review all apps outlined in the App Store Review Guidelines.
Apple Developer Program License Agreement
The Apple Developer Program License Agreement details your obligations and responsibilities for the use of Apple software and services. The latest agreement can be found on the Terms and Conditions page.
Providing App Review information
If your app requires specific settings, user account information, or special instructions, include these details in the App Review Information section of App Store Connect. If you don’t include this information, the app review process may be delayed and your app could be rejected.
Review status
Once you’ve submitted your app for review, you can view its status in the My Apps section of App Store Connect or on the App Store Connect App for iPhone and iPad. Review times may vary by app. On average, 50% of apps are reviewed in 24 hours and over 90% are reviewed in 48 hours. If your submission is incomplete, review times may be further delayed or your app may be rejected. Once your app has been reviewed, its status will be updated and you will be notified.
Design guidelines
In addition to the App Store Review Guidelines, make sure your apps follow these guidelines before you submit them to the App Store.
Avoiding common app rejections
We’ve highlighted some of the most common issues that cause apps to get rejected to help you better prepare your apps before submitting them for review.
Crashes and bugs
You should submit your app for review only when it is complete and ready to be published. Make sure to thoroughly test your app on devices running the latest software and fix all bugs before submitting. For apps already on the App Store that may have minor guideline issues, bug fixes can be approved as long as there are no legal concerns.
Broken links
All links in your app must be functional. A link to user support with up-to-date contact information and a link to your privacy policy is required for all apps.
Placeholder content
Finalize all images and text in your app before sending it in for review. Apps that are still in progress and contain placeholder content are not ready to be distributed and cannot be approved.
Requesting Permission
When requesting permission to access user or usage data, you should clearly and completely describe how your app will use the data. Including an example can help users understand why your app is requesting access to their personal information.
If your app’s code references one or more APIs that access sensitive user data, the app’s Info.plist file should contain a $!
Inaccurate screenshots
App Store screenshots should accurately communicate your app’s value and functionality. Use text and overlay images to highlight your app’s user experience, not obscure it. Make sure app UI and product images match the corresponding device type in App Store Connect. This helps users understand your app and makes for a positive App Store experience.
Incomplete information
Enter all of the details needed to review your app in the App Review Information section of App Store Connect. If some features require signing in, provide a valid demo account username and password. If there are special configurations to set, include the specifics. If features require an environment that is hard to replicate or require specific hardware, be prepared to provide a demo video or the hardware. Also, please make sure your contact information is complete and up-to-date.
Substandard user interface
Apple places a high value on clean, refined, and user-friendly interfaces. Make sure your UI meets these requirements by planning your design carefully and following our design guides and UI Design Dos and Don’ts.
Web clippings, content aggregators, or a collection of links
Your app should be engaging and useful, and make the most of the features unique to iOS. Websites served in an iOS app, web content that is not formatted for iOS, and limited web interactions do not make a quality app.
Repeated submission of similar apps
Submitting several apps that are essentially the same ties up the App Review process and risks the rejection of your apps. Improve your review experience — and the experience of your future users — by thoughtfully combining your apps into one.
Misleading users
Your app must perform as advertised and should not give users the impression the app is something it is not. If your app appears to promise certain features and functionalities, it needs to deliver.
Not enough lasting value
If your app doesn’t offer much functionality or content, or only applies to a small niche market, it may not be approved. Before creating your app, take a look at the apps in your category on the App Store and consider how you can provide an even better user experience.
On average, over 40% of app rejections are for Guideline 2.1 – Performance: App Completeness.
Technical Support
If your app has been rejected for technical reasons, such as crashes and bugs, see the following documentation. For help with code-level issues in your app, you can also submit a TSI from your developer account.
Contacting Us
You can contact us to get details on your app’s status, ask for clarification on a rejection, appeal a rejection, request an expedited review, suggest guideline changes, and more.
Resolution Center
If your app has been rejected, the Resolution Center in App Store Connect provides more information, including any specific App Review Guidelines that your app did not follow. You can access the Resolution Center on the App Summary or Version Details pages in App Store Connect.
App Review Board
You have the option to appeal the rejection of an app if you believe that the functionality or technical implementation was misunderstood. Submit additional details to the App Review Board to help them determine if your app should be reconsidered.
Help improve the App Store Review Guidelines or identify a need for clarity in our policies by suggesting guideline changes. Your suggestions will be taken into consideration by App Review.
Expedited App Review
You can request the review of your app to be expedited if you face extenuating circumstances, such as fixing a critical bug in your app or releasing your app to coincide with an event you’re directly associated with.
When submitting an expedited review to fix a critical bug, include the steps to reproduce the bug on the current version of your app. For apps associated with an event, we recommend you plan and schedule the release of your app in App Store Connect. However, if your app is still in review and the launch of your event is quickly approaching, you can request to have your app review expedited. Make sure your request includes the event, date of the event, and your app’s association with the event.
Expedited reviews are granted on a limited basis and we cannot guarantee that every request will be expedited.
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Apple Inc.
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Apple Inc., formerly Apple Computer, Inc., American manufacturer of personal computers, smartphones, tablet computers, computer peripherals, and computer software. It was the first successful personal computer company and the popularizer of the graphical user interface. Headquarters are located in Cupertino, California.
Garage start-up
Apple Inc. had its genesis in the lifelong dream of Stephen G. Wozniak to build his own computer—a dream that was made suddenly feasible with the arrival in 1975 of the first commercially successful microcomputer, the Altair 8800, which came as a kit and used the recently invented microprocessor chip. Encouraged by his friends at the Homebrew Computer Club, a San Francisco Bay area group centred around the Altair, Wozniak quickly came up with a plan for his own microcomputer. In 1976, when the Hewlett-Packard Company, where Wozniak was an engineering intern, expressed no interest in his design, Wozniak, then 26 years old, together with a former high-school classmate, 21-year-old Steve Jobs, moved production operations to the Jobs family garage. Jobs and Wozniak named their company Apple. For working capital, Jobs sold his Volkswagen minibus and Wozniak his programmable calculator. Their first model was simply a working circuit board, but at Jobs’s insistence the 1977 version was a stand-alone machine in a custom-molded plastic case, in contrast to the forbidding steel boxes of other early machines. This Apple II also offered a colour display and other features that made Wozniak’s creation the first microcomputer that appealed to the average person.
Commercial success
Though he was a brash business novice whose appearance still bore traces of his hippie past, Jobs understood that in order for the company to grow, it would require professional management and substantial funding. He convinced Regis McKenna, a well-known public relations specialist for the semiconductor industry, to represent the company; he also secured an investment from Michael Markkula, a wealthy veteran of the Intel Corporation who became Apple’s largest shareholder and an influential member of Apple’s board of directors. The company became an instant success, particularly after Wozniak invented a disk controller that allowed the addition of a low-cost floppy disk drive that made information storage and retrieval fast and reliable. With room to store and manipulate data, the Apple II became the computer of choice for legions of amateur programmers. Most notably, in 1979 two Bostonians—Dan Bricklin and Bob Frankston—introduced the first personal computer spreadsheet, VisiCalc, creating what would later be known as a “killer app” (application): a software program so useful that it propels hardware sales.
While VisiCalc opened up the small-business and consumer market for the Apple II, another important early market was primary educational institutions. By a combination of aggressive discounts and donations (and an absence of any early competition), Apple established a commanding presence among educational institutions, contributing to its platform’s dominance of primary-school software well into the 1990s.
Competition from IBM
Apple’s profits and size grew at a historic rate: by 1980 the company netted over $100 million and had more than 1,000 employees. Its public offering in December was the biggest since 1956, when the Ford Motor Company had gone public. (Indeed, by the end of 1980, Apple’s valuation of nearly $2 billion was greater than Ford’s.) However, Apple would soon face competition from the computer industry’s leading player, International Business Machines Corporation. IBM had waited for the personal computer market to grow before introducing its own line of personal computers, the IBM PC, in 1981. IBM broke with its tradition of using only proprietary hardware components and software and built a machine from readily available components, including the Intel microprocessor, and used DOS (disk operating system) from the Microsoft Corporation. Because other manufacturers could use the same hardware components that IBM used, as well as license DOS from Microsoft, new software developers could count on a wide IBM PC-compatible market for their software. Soon the new system had its own killer app: the Lotus 1-2-3 spreadsheet, which won an instant constituency in the business community—a market that the Apple II had failed to penetrate.
Macintosh and the first affordable GUI
Apple had its own plan to regain leadership: a sophisticated new generation of computers that would be dramatically easier to use. In 1979 Jobs had led a team of engineers to see the innovations created at the Xerox Corporation’s Palo Alto (California) Research Center (PARC). There they were shown the first functional graphical user interface (GUI), featuring on-screen windows, a pointing device known as a mouse, and the use of icons, or pictures, to replace the awkward protocols required by all other computers. Apple immediately incorporated these ideas into two new computers: Lisa, released in 1983, and the lower-cost Macintosh, released in 1984. Jobs himself took over the latter project, insisting that the computer should be not merely great but “insanely great.” The result was a revelation—perfectly in tune with the unconventional, science-fiction-esque television commercial that introduced the Macintosh during the broadcast of the 1984 Super Bowl—a $2,500 computer unlike any that preceded it.
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Apple Review
Based on online research and 87 Apple reviews, Apple’s overall score is 4.7 out of 5 stars. Apple’s review score is based on Apple’s customer ratings, its brand popularity, its price competitiveness, as well as the breadth and quality of features it offers to customers. The Apple review table below incorporates summarizes 87 Apple ratings on 5 features such as storage space, battery life and screen quality. You can also compare Apple against popular alternatives like Shutterfly, Vistaprint and Walmart Photo. or you can view the top 50 brands in similar categories, such as , and .
Brand popularity
eCommerce rating
Payment options
Shipping & returns policies
Coupons & discounts
Customer-specific discounts
Financing options
Company values, ethics & policies
Customer service & brand
Privacy policy & data security
Loyalty, rewards & partnership programs
Apple Review: Apple Pros & Cons
Apple ( apple.com ) is an extremely popular cell phones & accessory brand which competes against other mobile phone brands like Shutterfly, Vistaprint, Walmart Photo, Samsung and Casetify. Based on our in-depth Apple review , when compared to its competitors, Apple is a lower-performing brand within its category, with an overall ranking of #3 out of 0 total brands. Read the full Apple.com review below for more details.
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Apple’s strengths are:
Knoji has 87 Apple reviews and ratings as of December 7, 2021. Knoji editors and the Knoji shopper community have reviewed Apple and compared it against 0 top brands, reviewing Apple based on product and store features such as warranty protection, and build quality. Knoji reviews and ranks Apple.com and other cell phones & accessory brands based on how many features each offers and based on a 5-star rating scale. Based on these factors and 87 Apple reviews, Apple earns an overall score of 4.7 out of 5.0 points. Apple offers 0 total features such as , and . Apple’s’s review score is also bolstered by the fact that it is a very popular brand with high brand recognition among consumers.
Apple Customer Reviews (17)
iPads are recommended for use with crypto accounts because of the app safety. It’s very unlikely to have a compromised app or iOS compared to other products. If you have to run a virus scanner in a device, then it’s not a great place to open your crypto wallet. The number one thing I live about Apple (aside from the incredible screens and cameras) is having a low-maintenance device that can only add apps from the Apple Store.
Ever since I was searching for a good device particularly coming from a great brand. And my friend recommended buying Apple products. Now, I have 3 iPhones, an Ipad Air, and a MacBook. I am very satisfied using their products until this very moment.
I had purchased the iPhone 4 at a discounted rate a couple of years back. The performance has been satisfactory.
I have purchased several re-furbs from Apple and all have been «as new» with no after sale issues.
I very much enjoy doing design work on a Mac.
Apple product are good I support that, but with high price which are overwhelming costly but it’s up to the standard which the products worth the price. I have an Airpod which I got for 234$ and it a water resistance and its thumb print.
has the very best products very durable products and reliable company
I have an iPhone and its the best thing I ever got so I decided to make all my devices apple.
I absolutely love Apple! I’ve found that anytime I need help with my Apple phone I get more help from Apple the store than my carrier! I never have problems with the customer care service. The only thing is wait time but that’s okay. I Don’t want to use any other type of phone.
I’ve been a huge fan of Apple for a very long time.
I actually waited in line for hours for the original iPhone and was not disappointed. I love my iPhone as it lets me do work on the go, but also have fun and play games.
Over the years I have accumulated a MacPro desktop that I use on a daily basis that has not disappointed me in one bit. Being big into video and photo editing the MacPro has the power that I need and allows me to use all the necessary software that I need to get my projects done.
For work I am using a MacBook Pro and I absolutely love it. It has the right amount of power and portability that allows me to get my work done in an efficient manner. In a pinch I can also do some quick video editing on the go and it is able to handle that.
I’ve never had any complaint about any Apple Products I’ve purchased. I still have my old Emac, and it still works.
I get a used iPhones 6s on energyitshop, It works very well and like a new one. The most important thing is that it’s cheap.
I had been a very happy user for many years. Many years ago I have switched my BlackBerry and HP to an iPhone and a MacBook and couldn’t be happier. The look is clean and simple and the same reflects when actually using any of the Apple products.
I love the customer service and everything I go to their store they are always friendly and helpful.
Awesome, love Apple products!
Never ever again in my life I am going back to other products than Apple. Amazing experience and I absolutely love it
a bit over rated brand, especially after the 999 monitor stand we can see that they are a bit confused on their strategy as a brand .
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