Say apple say banana

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Monday, November 26, 2007

You say Apple, I say Bananas!

Quite a catchy tune isn’t it? So why is it then that some are putting apple down for selling music through its commercials?
A brief history. Boy in England finds catchy song. Boy makes video for fun and posts it on youtube.com. Apple associate view video, love it, and properly market the video under the said boy’s creative control.
What’s wrong with this? Nothing. The music industry has been using newest forms of media to advertise music for years now. I believe it started with the jingle. duh. As Bagdikian suggests, selling music has become a process, its not about greed or power. Musicians are now realizing that there are many different ways to distribute their music and have it heard other than the radio. Youtube, Myspace, commercials, all of which are new and great methods to which new audience can be reached for the artist. Pepsi did it with Kanye West and Britney Spears. So give credit to apple for discovering new bands and distributing their music.
This trend in music will continue. Bands like Radiohead are leading way in new and innovative ways of releasing music. Recently the band released their newest album online, and gave consumers the ability to select what price they wished to pay for it. Artists are now looking for ways in which they can release music, and with the ever expanding internet and its availablity, the possibilities for such are endless.

For the last decade, since the inception of Napster, the music industry has been holding onto the idea that they can revive record sales. Best of luck to you folk! I highly doubt that they will be able to do so. Artists have given up on such idealistic approaches to the business, and have now looked at new ways to reach an audience. So why not apple. One of the highest grossing stocks on the market today, Apple, with the ipod, leads trends in music. While it uses these new trends, it is no different that any other form of advertisement. Viewers still get to make their own call as to whether or not they enjoy the music they are hearing in the advertisement.

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Рабочая тетрадь Spotlight 6. Workbook. Страница 53

9a. Food & drink — Еда и напитки

a) Look at the pictures and tick (✓) the items that are on the shopping list. — Посмотрите на картинки и отметьте те, которые есть в списке покупок

• bananas — бананы
• milk — молоко
• fish (4) — рыба
• carrots — морковь
• potatoes (2) — картофель
• apples (7) — яблоки
• meat (6) — мясо
• chicken — курица
• bread — хлеб
• eggs (1) — яйца

b) Say in which section of the supermarket we can find the products on the shopping list. — Скажите, в каком отделе супермаркета мы можем найти продукты из списка

• dairy • bakery • meat & poultry • seafood • fruit & vegetables

The bananas are in the fruit and vegetable section. — Бананы — в секции фруктов и овощей

• Milk and eggs are in the dairy section. — Молоко и яйца в секции молочных продуктов
• Bread is in the bakery section. — Хлеб — в секции хлебобулочных изделий
• Meat and chicken are in the meat & poultry section. — Мясо и курица — в секции «мясо и курица»
• Fish is in the seafood section. — Рыба — в секции морепродуктов
• Carrots, potatoes and apples are in the fruit & vegetable section. — Морковь, картошка, яблоки — в секции фрукты и овощи

2. Choose the correct item. — Выберите правильный вариант

I always have a big breakfast before I leave for school. I start with 1) some / many orange juice and eggs. After that I have 2) a / an small bowl of cereal with 3) much / a little milk. Sometimes I eat 4) a / an apple or 5) a / any banana with my cereal. When mum makes her special pancakes, I have 6) a few / much with 7) a / some big glass of milk. My older sister always yells at me because I eat so 8) much / many food.

Я всегда плотно завтракаю перед школой. Я начинаю с апельсинового сока и яиц. После этого я съедаю маленькую чашку хлопьев с большим количеством молока. Иногда я съедаю яблоко и банан вместе с хлопьями. Когда мама делает свои блинчики, я съедаю несколько и запиваю молоком в большом стакане. Моя старшая сестра всегда орёт на меня, потому что я ем очень много.

3. a) Match the words in the two columns. — Объедините слова из двух колонок

• a carton of milk; — упаковка молока
• a bottle of oil; — бутылка масла
• a piece of cheese; — кусок сыра
• a kilo of oranges; — килограмм апельсинов
• a box of chocolates; — коробка шоколада
• a loaf of bread; — булка хлеба

b) Use words from Ex. 3a to complete the sentences. — Используйте слова из упр. 3а, чтобы дополнить предложения

1. A: What do you want from the baker’s? — Что вы хотите купить в пекарне?
   B: Only a loaf of bread. — Только булку хлеба.
2. A: How much milk do your children drink? — Сколько молока пьют ваши дети?
   B: About a carton a day. — Примерно пакет в день.
3. A: Would you like some bread? — Не хотели бы хлеба?
   B: Yes, please. And could I have a piece of cheese with that, too? — Да, пожалуйста. И не могли бы принести кусочек сыра с ним?
4. A: My salad is too dry. Where’s the bottle of oil? — Мой салат слишком сухой. Где бутылка с маслом?
   B: On the kitchen table. — На кухонном столе.
5. A: What are you bringing Elizabeth for her birthday? — Что ты принесешь на день рождение Елизаветы?
   B: A box of chocolates. — Коробку шоколада.
6. A: I’m making a fruit salad. I need apples, bananas… — Я делаю фруктовый салат. Мне нужны яблоки, бананы…
   B: And about a kilo of oranges. — И примерно килограмм апельсинов.

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