- Почему Tesla не поддерживает Apple CarPlay и есть ли неприязнь между Куком и Маском
- Tesla беспокоится о том, что Apple может стать конкурентом в будущем
- Concept imagines what CarPlay would look like ‘if Apple made the Tesla Model 3’ [Video]
- Apple Car Concept: What if Apple made the Tesla Model 3?
- Related:
- Is Tesla Apple CarPlay a thing? Does Tesla Model 3 have Apple CarPlay?
- Is Tesla Apple CarPlay a thing? Does Tesla Model 3 have Apple CarPlay?
- Tesla and apple carplay
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Почему Tesla не поддерживает Apple CarPlay и есть ли неприязнь между Куком и Маском
Автор Ольга Питель · 10:32 07.09.2021
Зарубежные СМИ недавно опубликовали статью о том, что хотя Tesla и Apple лидеры каждый в своей отрасли, основными причинами отсутствия тесной интеграции между компаниями считается личная неприязнь между генеральным директором Apple Тимом Куком и генеральным директором Tesla Илоном Маском, а также опасение основных акционеров Tesla, что в будущем им придется столкнуться с Apple как с конкурентом.
Обе компании известны своим передовым дизайном, инновационными технологиями и созданием собственных экосистем. Вместо физических кнопок в автомобилях Tesla установлены большие дисплеи, похожие на iPad, а пользователи могут использовать свои смартфоны в качестве ключей от автомобиля.
Компания Tesla также уверенно продвигается вперед в развитии технологии беспилотного вождения. Это позволило ей заслужить репутацию «Apple of cars». Маск даже пытался продать компанию Apple, а пользователи считают автомобили Tesla «айфоном на колесах».
Однако возможности автомобилей Tesla для пользователей Apple довольно скудные. Приложение Tesla для iPhone имеет ряд полезных функций, таких как дистанционное отпирание автомобиля, контроль температуры внутри и управление функцией зарядки. Но как только пользователь оказывается в автомобиле — когда ему необходимо интегрировать смартфон с машиной — проблема совместимости становится очевидной.
Поклонники Apple, скорее всего, знакомы с CarPlay и являются пользователями Apple Music, но в автомобилях Tesla ничего из этих сервисов не работает. В автомобилях Tesla пользователи Apple не могут получить доступ к Apple Music через специальное приложение (Tesla предлагает для этих целей Spotify) и могут передавать музыку со своего iPhone на автомобиль Tesla только через Bluetooth.
Хотя пользователи могут регулировать громкость и перематывать вперед, они не могут получить доступ ко всей библиотеке, как в автомобилях других марок, и в лучшем случае могут найти только список песен текущего плейлиста.
По крайней мере, некоторые инженеры Tesla планировали поддерживать Apple Music, и в декабре прошлого года слова «Apple Music» появились в программном обеспечении автомобиля Tesla, но Apple и Tesla, очевидно, не смогли договориться по этому поводу.
За границей CarPlay распространен практически повсеместно. Согласно веб-сайту Apple, CarPlay доступен на более чем 600 моделях, охватывая всех основных производителей автомобилей. А вот в самых продаваемых моделях электромобилей — Tesla Model Y и Model 3 — CarPlay нет.
Tesla беспокоится о том, что Apple может стать конкурентом в будущем
Инициатором того, чтобы автомобили Tesla не поддерживали Apple Music и CarPlay, является Tesla. Автомобили Tesla практически захватили парковку офиса Apple, и самым большим желанием сотрудников Apple, несомненно, является возможность беспрепятственного использования Apple Music и CarPlay в своих автомобилях.
Apple пытается внедрить свои сервисы во все устройства, включая автомобили, и интеграция с Tesla Motors являлась бы знаковым успехом для Apple. Apple Music уже есть в Porsche Taycan, Android, телевизорах Smart TV и умных колонках от Google, Amazon и Sonos.
Tesla не хочет отдавать контроль над интерфейсом автомобильной системы, но и ничего своего пока предложить не может. Зарубежная пресса считает, что интеграция CarPlay не повредила бы репутации Tesla. Это, скорее всего, даже более невыгодно самой Apple, так как интеграция автомобилей Tesla с CarPlay даст пользователям доступ к сервисам Apple, что создаст угрозу для Apple, когда она будет продавать автомобили собственной марки.
Возможно, самым большим препятствием для партнерства Tesla и Apple является сам Маск, который заявил, что Apple была «пристанищем» для бывших сотрудников Tesla, когда новость об автомобиле впервые появилась в 2015 году, и который был ярым критиком политики Apple App Store и приложения Apple News. Несмотря на то, что на встрече с бывшим президентом США в 2016 году Кук и Маск сидели рядом друг с другом, они утверждают, что никогда не разговаривали друг с другом.
Обе компании могут рассматривать друг друга как будущих конкурентов. Apple разрабатывает электромобиль и планирует выпустить его в продажу к 2024 году. Что может расстроить Маска, так это то, что руководителем автомобильного проекта Apple является Даг Филд, бывший руководитель Tesla.
Все эти причины звучат разумно, но они все равно не объясняют отсутствие интеграции Android Auto в автомобилях Tesla. Еще более озадачивает то, что эта ситуация не вызвала протеста со стороны клиентов Tesla и, похоже, не беспокоит поклонников iPhone — несмотря на то, что на рынке существуют сотни моделей, уже интегрированных с iPhone.
Однако Маск и Tesla должны были обратить внимание, что сообщение на Reddit от 1 января этого года, написанное Motorbiscuit об отсутствии интеграции со смартфоном, собрало тысячи комментариев от недовольных пользователей автомобилей Tesla.
Некоторые пользователи заявили, что не стали бы рассматривать возможность покупки автомобиля Tesla, если бы он не был интегрирован с их смартфоном. Хотя на рынке можно и потенциально дешевле купить аксессуары, которые предлагают те же функции, большинство водителей не хотят «выходить из зоны комфорта».
Очевидно, что между Apple и Tesla существует определенная напряженность, но больше всего в данном противостоянии проигрывают потребители.
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Concept imagines what CarPlay would look like ‘if Apple made the Tesla Model 3’ [Video]
— Jan. 18th 2021 5:55 am PT
Even though it looks like we’re still more than several years out until Apple Car might reach the world, excitement is building as we learn more details. Now a graphic designer has created a sharp Apple Car concept that imagines what it would look like with a large 15-inch center console screen like Tesla uses with its Model 3 and Model Y.
Graphic designer John Calkins shared the “ Autos” Apple Car concept on Behance yesterday. It’s based around the idea what “if Apple made the Model 3”? While Apple has already been confirmed to be in talks with auto manufacturers like Hyundai and Elon Musk himself has shared that Tim Cook turned down a meeting about buying Tesla years ago, this is still a fun experiment in imagining what an Apple Car interior could look like. After all, Tesla arguably makes the most compelling center console/media experience in the auto industry.
Apple Car Concept: What if Apple made the Tesla Model 3?
John’s concept is sort of like imaging CarPlay on steroids – in a really great way. The Model 3 uses a 15-inch center mounted touch screen, so this is like bringing a MacBook Pro to a car and blending a the rest of the necessary auto interfaces with what we have with CarPlay now.
This Apple Car concept uses a dock on the left hand side like CarPlay features now, but with this screen size, it feels more like macOS Big Sur mixed with a larger iPad Pro.
Car and driving visualizations and overall layout are inspired by Tesla’s existing experience here but with Apple’s polish and attention to detail.
Check out the video and images below and see the full concept from John on Behance.
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Is Tesla Apple CarPlay a thing? Does Tesla Model 3 have Apple CarPlay?
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Does Tesla Model 3 have Apple CarPlay? Tesla means advanced technology and the Tesla Model 3 is no exception. With a bunch of wide-angle exterior cameras, a 322-mile driving range, and 0-60 miles per hour in just 3.2 seconds, this electric car is testing the boundaries of modern driving.
There’s much more, actually; they use a fantastic adaptive cruise control which they call Autopilot. Blind spot monitoring to keep you safe? Yes, that too. Its also got regenerate braking, single or dual electric motor, a large battery pack, a pretty considerable cargo space, an amazing Tesla app, great 0 to 60 mph times, and an awesome steering wheel for spirited driving. If it’s cold and you’re relaxing, turn on the heated seats and place your arm on the armrest of the center console. Even in the base model the Model 3 is a fantastic sedan. No internal combustion engines here.
But what about the infotainment system? With a 15-inch display screen, we would hope that the company with some of the best auto-tech in the world would include support for Apple CarPlay.
Tesla has its own app which allows you to control your car. Aside from very cool features like using your phone as a key and getting your car to come to you, we wanted to know how we could link our iPhone to the Model 3 so that we could use our favorite apps while driving this stunning vehicle.
By the way, if you’re wondering if this applies to the Tesla Model Y, yes, it does. Both cars are closely related sharing a significant number of components.
Is Tesla Apple CarPlay a thing? Does Tesla Model 3 have Apple CarPlay?
The simple answer is no. The Tesla automaker supports neither CarPlay nor Android Auto. If you’re a Tesla owner it doesn’t matter if you have the Standard Range Plus, the Long Range model, or even the Performance model; unfortunately, the answer is still no.
Although we’re not the Tesla CEO Elon Musk, we can tell you there are a few theories. Tesla might prefer users to only use their proprietary Tesla software, or it might be that the comparatively cumbersome mobile software from Apple and Google could slow down the software in the Model 3.
It is also probable that the company is looking at more sophisticated and developed ways to allow for iPhone integration for Tesla vehicle software.
Another very logical reason to not have Tesla Model 3 Apple CarPlay is that with the intricate advanced autopilot, it makes sense that Tesla electric vehicle wants its drivers to use the built-in navigation system that has been designed for autopilot driving.
The hardware in the Model 3 is set up ready for a future of complete self-driving, and again, it could be that Tesla would prefer to use its software and apps rather than Apple Maps.
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Tesla and apple carplay
Apple Inc. and Tesla Inc. have a lot in common, but there’s much to be desired — oddly enough — when it comes to how their products work together.
Both companies are known for design, advanced technology and a controlling approach to their ecosystems. Tesla’s cars use a giant iPad-like screen instead of physical controls, and customers can use a smartphone as their key. It’s also steadily moving toward autonomous driving. That’s led people to call Tesla the Apple of carmakers. Elon Musk even tried to sell Tesla to Apple, and consumers frequently say that a Tesla is an “iPhone on wheels.”
But for Apple users, the experience of owning a Tesla can be frustrating.
Tesla’s iPhone app is certainly capable, allowing users to remotely unlock their car, control the climate and manage charging. The ability to use your iPhone as your car key is also nifty. But once you’re in the car — where you truly want integration — the compatibility mostly disappears.
If you’re an Apple fan, chances are you’re familiar with CarPlay and subscribe to Apple Music. If you also own a Tesla, you know that your car supports neither feature.
You can’t access Apple Music through a dedicated app in a Tesla — even though that’s offered for Spotify. Instead, you have to stream directly over Bluetooth. While you can control volume and skip tracks, you can’t easily access your entire library or find playlists the way you can with other cars. The most you can get is a list of songs from the current playlist or album.
It appears at least some engineers inside Tesla were aiming to get Apple Music support up and running. In December, references of support for Apple Music briefly appeared in Tesla’s in-car software. But Apple and Tesla don’t yet have traction on actually launching the option.
CarPlay (and Android Auto for that matter) is also nowhere to be found. On its website, Apple touts that CarPlay is available in over 600 models, including those from “every major automobile manufacturer.” Obviously that’s not true: At any given time, either the Tesla Model Y or the Model 3 is the best-selling electric car.
The lack of Apple Music and CarPlay support in Teslas comes down to decisions from the carmaker rather than Apple. Teslas are the de facto car of Apple’s office parking lots (outside of the executive section), and Apple employees would love nothing more than to get their Apple Music and CarPlay fix.
Apple has been trying to get its services on any device or in any car that will have them, and Tesla integration would be a clear win for Cupertino. Apple Music is already built into the Porsche Taycan, as well as Android, smart TVs, and speakers from Google, Amazon and Sonos.
Tesla doesn’t want to give up control of its interface, but I don’t think having CarPlay in, say, a small window would hurt the experience. Perhaps Tesla is worried that adding CarPlay could expose users to Apple services and therefore be a risk when Apple eventually ships its own vehicle. Still, it’s puzzling.
In addition to CarPlay and Apple Music support, there are other areas where the two companies could align. Tesla could choose to support Apple services like TV+ (Tesla already offers Netflix) and Apple Podcasts. Apple, on the other hand, could offer Tesla deeper integration with Apple Maps, better highlighting Tesla’s network of chargers.
The biggest barrier to an Apple and Tesla accord is probably Musk himself. In 2015, amid Apple’s first attempt to build a car, Musk said that Apple is the graveyard for ex-Tesla staffers. He has lambasted Apple’s App Store policies and the Apple News app, and slammed the company on a recent earnings call.
Cook and Musk say they have never spoken or interacted, despite sitting just feet away in a meeting with Donald Trump in 2016. “I have great admiration and respect for the company he’s built,” Cook recently said of Musk to the New York Times. “I think Tesla has done an unbelievable job of not only establishing the lead, but keeping the lead for such a long period of time in the EV space.”
The two companies may also see each other as future rivals. Apple is building an electric car and plans for it to hit roads later this decade. Musk may not be too pleased that Apple’s project is run by his former chief vehicle engineer, Doug Field, along with his former heads of car interiors and exteriors, Autopilot software and drivetrains.
If Apple and Tesla can’t come to an agreement, I think they should still work together behind the scenes. They could improve the syncing of text messages from iPhones to Tesla’s in-car system and actually allow the music app to drill down into an iPhone library.
There is clearly some strain between the two companies. But for now, the main people losing out are consumers.
The Bench
Apple finally makes a major App Store change to lessen antitrust concerns. I’ve probably written at least a dozen times that Apple’s quickest move to lessen antitrust concerns — and appease a large chunk of developers — would be nixing its anti-steering rule. That rule bars apps from pointing users to external websites to complete purchases of subscriptions, which would mean bypassing Apple’s 15%-to-30% cut. Well, on Wednesday night, Apple said it would do just that.
Starting early next year, Apple will let “reader” apps — for video, music, news and other media — point users to their websites to sign up for services. That means Spotify and Netflix could have a button in their apps to point users to a site to sign up and pay.
Let me be very clear: I think this is a major and welcome change from Apple. It’s the exact opposite of their “concession” in August that changed basically nothing.
I would have thought that this move would appease Spotify, but their top executives have already taken to Twitter to say Apple didn’t go far enough. The company is still accusing Apple of stealing its sensitive business information, giving preference to Apple Music and not giving developers access to all of its app programming interfaces.
Tim Sweeney, the CEO of Epic Games, said something similar, but he has a stronger case: This move doesn’t fix his concerns over Fortnite because the change doesn’t apply to games. Nonetheless, that may not matter. U.S. District Judge Yvonne Gonzalez Rogers said during the Epic-versus-Apple trial that Apple should consider the very change it just made. If this gesture does enough to keep Apple from losing to Epic, the company got everything it needed.
But I don’t think it’s the end. I’d imagine there are a few more things Apple will alter in the App Store. I’m not expecting the company to further cut its fees, allow sideloading or bless third-party App Stores, but I can see Apple loosening its restrictions on apps sending push notifications to users for advertising purposes (like it does for its own services). It also may allow more third-party apps to be set as system defaults on iOS and give more leeway to cloud-streaming gaming services.
Apple to deploy iPhone satellite features for emergency uses. After nearly five years exploring how it could work with satellites, Apple is gearing up for its first related launch: emergency features for the iPhone. Apple is working on at least two approaches: transmitting short emergency texts and sending SOS distress signals for crises, like plane crashes or sinking ships, in remote areas.
While some have speculated that the functionality will show up this month with the iPhone 13, I’m told we won’t see the features go live until next year. That doesn’t mean hardware support won’t be embedded this year, but don’t expect your iPhone to save your life for at least several more months.
Some have asked me if these new features mean that the iPhone can be used as a satellite phone and have the ability to make calls anywhere in the world without cellular coverage. The answer is a big no. That’s not happening now, next year or anytime in the near future. Launching such a feature would require hardware not ready for prime time, would be expensive and could cause a revolt from the phone carriers that Apple relies on.
The emergency features will only work in areas without any cellular coverage and only in select markets. Apple envisions eventually deploying its own array of satellites to beam data to devices, but that plan is likely years away from taking off.
Apple Watch Series 7 to get a serious screen upgrade, but good luck finding one. I had the original Apple Watch, but I was never really sold on the product. After not wearing one for a few years, I decided to get back on the bandwagon with the Series 5. That wasn’t a big upgrade, but it included new features I missed previously, like a larger screen, LTE and a processor that works.
Since that upgrade, I have worn an Apple Watch almost daily. I’m currently wearing a Series 6, and I’m very much looking forward to the Series 7. The big new feature is, well, a bigger screen. As I’ve reported several times, this year won’t be about health upgrades — rather, the focus will be a new design with flatter edges, that new display and a new chip.
The watches will come in 41-millimeter and 45-millimeter variations, and as I wrote this past week, the screen on the larger model will be about 1.9 inches. That’s only about an 8% jump diagonally, but when looking at screen area as a whole, that’s probably between 20% and 30% larger.
But if you can’t wait to get the new watch, you may have to. My colleague Debby Wu and I reported that the new display is causing production headaches. When that happens with a new product, there are typically three outcomes: The announcement is delayed until the issues are fixed, the product launches on time in small quantities, or the device is announced on time but goes on sale later.
I’m led to believe that we’ll see an announcement during the usual September event alongside the iPhone, but there will be a mix of the models shipping late or in small quantities. That shouldn’t be too unfamiliar to those who witnessed the original Apple Watch launch in 2015.
The Schedule
The Apple event is near. Look for Apple’s iPhone 13 and Apple Watch Series 7 event to be announced as early as this week.
Post Game Q&A
Q: What’s next for Apple’s services division?
Q: Is Apple still planning to go ahead with CSAM scanning?
Q: Will the next Apple Watch be able to take your blood pressure?
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