The apple building in new york

The Big Apple: How NYC Got Its Name

TripSavvy / Brakethrough Media

New York, New York, the most populous city in the United States, has been given many nicknames, including The City That Never Sleeps, Empire City, and Gotham—but perhaps the most famous one of all is the Big Apple.

The nickname «The Big Apple» originated in the 1920s in reference to the prizes (or «big apples») rewarded at the many racing courses in and around New York City. However, it wasn’t officially adopted as the city’s nickname until 1971 as the result of a successful ad campaign intended to attract tourists.

Throughout its history, the term «big apple» has always come down to simply mean the best and biggest of places to be, and New York City has long lived up to its nickname. Once you visit this seven-mile-long city, you’ll truly understand why it’s called the Capital of the World and the Big Apple.

The Big Reward: From Racing to Jazz

The first mention of New York City as «The Big Apple» was in the 1909 book «The Wayfarer in New York.» In the introduction, Edward Martin writes about the dynamic between NYC and the Midwest, using the apple as an extended metaphor:

«New York is merely one of the fruits of that great tree whose roots go down in the Mississippi Valley, and whose branches spread from one ocean to the other, but the tree has no great degree of affection for its fruit. It inclines to think that the big apple gets a disproportionate share of the national sap. It is disturbed by the enormous drawing power of a metropolis which constantly attracts to itself wealth and its possessors from all the lesser centers of the land. Every city, every State pays an annual tribute of men and of business to New York, and no State or city likes particularly to do it.»

The term only started gaining traction when sports writer John J. Fitz Gerald began writing about the city’s horse races for the New York Morning Telegraph. In his column, he wrote that these were «the big apples» of competitive racing in the United States.

Fitz Gerald got the term from African American stable hands in New Orleans; jockeys and trainers who aspired to race on New York City tracks referred to the money prizes as the «Big Apple. He once explained the term in an article for the Morning Telegraph:

«The Big Apple. The dream of every lad that ever threw a leg over a thoroughbred and the goal of all horsemen. There’s only one Big Apple. That’s New York.»

Although the audience for Fitz Gerald’s articles was markedly smaller than most, the concept of «big apple» representing the best of the best—or most-sought-after of rewards or accomplishments—began to popularize across the country.

In the late 1920s and early 1930s, the nickname started to become well known outside of the northeast, as New York City’s jazz musicians began referring to New York City as the «Big Apple» in their songs. An old saying in show business was «There are many apples on the tree, but only one Big Apple.» New York City was (and is) the premier place for jazz musicians to perform, which made it more common to refer to New York City as the Big Apple.

A Bad Reputation for the Big Apple

In the late 1960s and early 1970s, New York City was quickly earning a national reputation as a dark and dangerous city. To increase tourism to New York City in 1971, the city launched an ad campaign with Charles Gillett, president of the New York Convention and Visitors Bureau, at the helm. A fan of jazz, he wanted to restore the city to its former glory by adopting the Big Apple as an officially recognized reference to New York City.

The campaign featured red apples in an effort to lure visitors to New York City. The red apples, intended to serve as a bright and cheery image of the city, would stand in contrast to the common belief that New York City was riddled with crime and poverty. T-shirts, pins, and stickers promoting the «Big Apple» quickly became popular, thanks in part to the help of celebrities like New York Knicks legend Dave DeBusschere—and the city welcomed tourists to «take a bite out of the Big Apple.»

Since the conclusion of the campaign—and subsequent «rebranding» of the city—New York City has officially been nicknamed The Big Apple. In recognition of Fitz Gerald, the corner of 54th and Broadway (where Fitz Gerald lived for 30 years) was renamed «Big Apple Corner» in 1997.

Источник

Inside Apple’s Earthquake-Ready Headquarters

CUPERTINO, Calif. — The circular building housing Apple’s headquarters in Silicon Valley is so big, it’s nearly a mile in circumference. So it’s hard to fathom that it is not actually attached to the ground.

The spaceship, as the building is often called, is a mammoth example of a technology that reduces earthquake shaking by as much as 80 percent.

While other buildings in Silicon Valley are likely to suffer damage and be nonfunctional for days, if not months, after an earthquake, Apple’s headquarters, which were completed early last year, are designed to be usable immediately after the Big One.

The building is one of a relatively small number in the United States that use so-called base-isolation technology. We explore the system in an article here.

Jim Wilson, the San Francisco bureau photographer, and I were the first journalists to descend into the basement and tour the building’s protective seismic system.

More than 9,000 engineers and other Apple employees work in the building, which has its own electricity supply and a vast atrium with a variety of fruit trees, including, perhaps not surprisingly, many varieties of apple.

Two stories underground, beneath offices where engineers design iPhones and MacBooks, the building rests on 692 huge stainless steel saucers. When the ground shakes, the building can shift as much as four feet in any direction on the saucers. Picture an ice cube on a plate. If you shake the plate back and forth, the ice cube slides to stay nearly stationary.

Section of a triple friction pendulum isolator

Section of a triple friction

Section of a triple

friction pendulum isolator

The New York Times

Jony Ive, Apple’s chief design officer, said in an interview that he and Steve Jobs, the Apple co-founder who died in 2011, considered base isolation essential protection for the headquarters — and the brain trust that resides within. (Mr. Ive also spent four years renovating his house in San Francisco to make it more resilient to earthquakes.)

Mr. Jobs was greatly inspired by Japanese engineering, including the ways buildings were designed in Japan to prevent earthquake damage, Mr. Ive said.

Roughly 9,000 buildings in Japan use a variant of base isolation. In the United States, the Apple building is one of only around 175 buildings that use the technology.

Paradoxically, the specific base-isolation system that Apple uses was designed and manufactured a short drive away — on the other side of the San Francisco Bay at a company called Earthquake Protection Systems. Most of what the company produces is exported to earthquake prone countries such as Turkey, Peru and Ecuador. Very few American companies use any earthquake mitigation technology for their buildings.

Apple’s headquarters, purposefully nestled amid trees and meadows, stand in contrast to the unremarkable architecture that is the hallmark of Silicon Valley.

Buildings Can Be Designed to Withstand Earthquakes. Why Doesn’t the U.S. Build More of Them?

At stake is whether places like Silicon Valley, Seattle, Salt Lake City, San Francisco or Los Angeles might be forced to shut down after a direct hit.

Evan Reis, a structural engineer who works in Silicon Valley, says the area has thousands of cheaply built structures known as “tilt-ups” that are known to be vulnerable to collapse in an earthquake. Both workers and executives are often unaware that their buildings are dangerous, he said.

“A lot of Silicon Valley companies, whether they are start-ups or established companies, are in buildings from the 1970s and 1980s that don’t meet current code requirements,” Mr. Reis said.

Mr. Reis is a co-founder of the U.S. Resiliency Council, a nonprofit organization founded to spread the message that even buildings constructed to code can be badly damaged in earthquakes.

Yet even if all companies in Silicon Valley had buildings as robust as Apple’s, it would not make the region earthquake-proof. Roads, mass transit, electricity, water and telecommunications systems, not to mention the homes of employees, are all likely to be damaged by a big earthquake.

And base-isolation devices have their limits, too. Thomas H. Heaton, the director of the Earthquake Engineering Research Laboratory at the California Institute of Technology, warns that a big enough quake could theoretically throw a building off its steel saucers.

The technology has proved its effectiveness in earthquakes in Japan and Latin America, but engineers say a direct hit to a modern American city would be the ultimate determinant of resilience.

“When base isolation works well, it works very well,” Dr. Heaton said. “But since we haven’t had a real earthquake to test anything, someday we are going to have a giant experiment.”

Источник

“The Big Apple” – история одного яблока Услышав термин «The Big Apple» все сразу понимают, что речь идет о Нью-Йорке. «Большое яблоко» — его самое известное прозвище.

В старых материалах изображения недоступны. Приносим извинения за неудобства

Услышав термин «The Big Apple» все сразу понимают, что речь идет о Нью-Йорке. «Большое яблоко» — его самое известное прозвище.

Официально, существует несколько версий возникновения такого названия.

Первая версия гласит, что термин возник в 1920-х годах. В прессе его впервые употребил Джон Фитцджеральд, спортивный обозреватель газеты «New York Morning Telegraph», в номере от 3 мая 1921 года. 18 февраля 1924 года в колонке под названием «Вокруг Большого яблока» он объяснил, что услышал это выражение в Нью-Орлеане. Лошади любят яблоки, а скачки в Нью-Йорке, по словам жокеев, — это «большое яблоко».

По другой версии, выражение возникло в среде джазовых музыкантов, у которых была пословица: «На древе успеха много яблок, но если тебе удалось завоевать Нью-Йорк, тебе досталось самое большое яблоко». В 1930-х годах существовали песня и танец под названием «Большое яблоко». Если кто-то говорил, что «he had a gig at «Big Apple»», это значило, что он выступал с концертом в самом центре Нью Йорка, на Манхеттене, где была самая жаждущая, наибольшая и самая признательная публика в стране. Интересно то, что это название вскоре забылось

В начале 1970-х бюро Нью-Йорка по туризму думало над вопросом, как привлечь побольше туристов в Нью Йорк. К этому времени город приобрел сомнительную репутацию благодаря постоянным забастовкам, уличным преступлениям и беспорядкам. Про «Яблоко» вспомнили снова и провели одну из самых успешных рекламных компаний, рисуя перед каждым американцем вид сочного краснобокого яблока — ну как же не поехать и не посетить этот замечательный город после этого! Кампания прошла успешно.

В 1997 года угол Западной 54-й улицы и Бродвея, где Джон Фитцджеральд жил в 1934—1963 годах, официальным указом мэра Рудольфа Джулиани был назван Углом Большого яблока.

Нью-Йоркские экскурсоводы с Брайтон Бич говорят, что связь «яблока» с Нью-Йорком появилась в силу того, что первое дерево, посаженное первыми переселенцами, которое дало плоды было яблоко. Поэтому «яблоко» стало символом Нью-Йорка. В центе Манхеттена есть магазин фирмы Apple, вход в который представляет собой большой стеклянный куб с хрустальным яблоком.

Источник

The Apple Store

Location: Fifth Avenue 767 5th Ave, New York, NY 10153

Apple Inc. has grown exponentially since its founders, Steve Jobs and Steve Wozniak, built the first Apple I in 1976. Today, Apple is firmly established in the computer industry, earning a reputation as one of the best high-tech developers. Alongside industry-shaking contributions and sleek electronic accessories that have earned more than 100 major design awards from the iF design competition, Apple has won awards for the layout and style of their retail stores. These high-end stores make their homes in major cities. Notable among these is the flagship Manhattan Apple store. New York, NY, has many noteworthy attractions, but surely one of the most eye-catching is this Apple store with its patented glass cube design.

The New York Apple location opened in 2006, and it underwent a major overhaul in 2011 to reduce to the number of glass panels used in the all-glass entrance. An incredible glass spiral staircase was part of the design, as was a glass cylindrical elevator to move patrons between floors. Noted architecture critic Ada Louise Huxtable declared that the Apple store redeemed this part of 5th Ave. from the mediocrity of its previous architecture. Indeed, elegance defined this stunning presentation. The architecture firm Bohlin Cywinski Jackson, the store’s designer, called it «a dramatic retail environment,» and in 2007, it earned an American Architecture Award and an AIA New York State Award of Excellence for Design.

Further improvements to the Apple store 5th Ave. site began in January of 2017, when Apple closed the store and opened an interim location next door at the former FAO Schwarz. Upon opening of the new Apple store, New York customers would be able to visit a store with more than two times the underground space, expanding from 32,000 square feet to 77,000 square feet. The characteristic glass cube, made of three huge panels on each side, remains at the Apple store New York site as the entrance to the main floor, but skylights greatly improve the amount of natural light.

At the Apple store in NYC, 5th Ave. tourists and customers can visit anytime: It’s open 24 hours a day, 7 days a week, and 365 days a year. But there’s also plenty else to see in this part of Manhattan besides the Apple store: Uptown has so much to see and experience, and when you book a ticket for our hop on/hop off Uptown and Harlem double-decker bus tour, you’ll be able to fully take in the entire area around the Apple store. NYC 5th Ave. sightseers can simply hop off at Central Park South to see the Apple store or at any of the other stops to explore popular cultural attractions like the Metropolitan Museum of Art and historical landmarks like the Empire State Building. Apple enthusiasts will love snapping photos of the city’s great sights with their iPhones, and we can help take you there!

Источник