The pink lady apple

Pink Lady®,
a unique apple

The Pink Lady® apple results from the selection of the best apples of the Cripps Pink_cpvr, Rosy Glow_cpvr or Sekzie_cpvr varieties.

Sensory richness

An ally for your health
and well-being

The Pink Lady® apple is not just a taste sensation – it is also packed with vitality and remarkable nutritional assets.

• A radiant complexion
• A boosted immune system

• Younger and fresher-looking skin
• Reduced risk of cardiovascular diseases

• Optimal hydration
• Eliminates toxins

• Increased intestinal comfort
• Reduces cholesterol levels

A new packaging
range

Pink Lady® is entirely renewing its packaging range in all countries from 2020 onwards, by choosing recyclable or compostable materials, in an eco-design approach.

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Pink Lady® apple:
key dates

The Pink Lady® apple saw the light in 1973. Discover the story behind this apple and the unique people who grow it…

A particularly inspired Australian researcher, John Cripps, crosses a Golden Delicious with a Lady Williams : the Cripps Pink variety_cpvr is born !

1994-1995

The first trees of the variety are planted in Europe in the South-East of France, then in the Loire Valley and the South-West.

Passionate nursery owners, growers and distributors come together within the Pink Lady® Europe association which organizes the network.

Development of demanding specifications that define the premium quality of the variety, marketed under the Pink Lady® brand.

1998-1999

Italian and Spanish growers join the Pink Lady® adventure.

The PinKids® apple is marketed for the first time, to the delight of the youngest among us, in an effort to promote the entire production.

Creation of the Pink Lady® Foundation, which supports entrepreneurial projects led by women.

Pink Lady® launches its commitment charter, which integrates the 3 pillars of sustainable development (environmental, social and economic issues).

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Pink Lady ® apple

Perhaps more than any other modern apple, Pink Lady® epitomises the trend towards product marketing and branding in the sale of apples. Pink Lady® was one of the first apples to be marketed under a specific brand name rather than by its variety name. The variety is grown under licence, and then marketed through licenced resellers to the supermarkets. This tight control is intended to keep quality high, and it is portrayed as a premium product.

You may have sometimes seen another variety called Cripps Pink in the shops and noticed the similarity . it is actually the same variety. Pink Lady® is a trademark, the actual variety name is Cripps Pink. In order to preserve the premium appeal of Pink Lady®, about 65% of the production which does not meet the standards required for Pink Lady® is sold as Cripps Pink instead. The distinction is primarily made on colour intensity and the sugar/acid balance. Whilst this might at first appear to be a marketing ploy, it benefits consumers because it means that the variability of quality of Pink Lady® is less than you might find in other varieties (Braeburn being a notable example).

Cripps Pink was developed in the 1970s by John Cripps in Western Australia, and is a cross between Golden Delicious and Lady Williams. This same breeding programme also led to Cripps Red, which shares the same parentage and is marketed under the Sundowner® brand. Lady Williams is not a particularly well known apple variety in Europe or North America, but has been quite widely grown in Australia, having been discovered as a chance seedling in the 1930s. It is probably from Lady Williams that Pink Lady® gets its distinct colouring. (However it is interesting that another modern «blush» apple, the orange-coloured Tentation, is also a Golden Delicious cross). Pink Lady® and Sundowner® are very similar, but we think Pink Lady® is just slightly closer to Golden Delicious in terms of flavor.

Pink Lady® requires a very long growing period and a hot climate, and hence is only grown in the warmer apple-growing regions of South Africa, USA, southern Europe — and of course Australia. Strong sunglight in autumn is vital for the pink coloration to develop and growers may remove the top-most leaves of the trees to allow light to penetrate. Pink Lady® is a moderately vigourous tree and hangs on to its leaves well into winter. It also shares a characteristic found in some other apple varieties in that the quality of fruit in the early years of the tree is not good. These horticultural difficulties meant that Pink Lady® was initially unpopular with growers — until they realised the premium prices they could get for this unique pink apple.

Pink Lady® apples from the northern hemisphere tend to arrive in shops from late November — but the very long storage life means they are available almost all year round from northern or southern hemisphere orchards.

Since its introduction several sports or variants have been discovered. Two of these are Rosy Glow and Lady in Red. Technically these are separate cultivars (and should be listed as such on this website), but because of the strength of the Pink Lady brand many of them (with the agreement of the trademark owners) are marketed as Pink Lady and consumers are not likely to be aware of the difference unless they are able to see the original orchard box packaging.

Does Pink Lady® match up with the marketing ? Visually, it certainly does — it is still unusual to see an apple that is genuinely pink and Pink Lady® is undoubtedly one of the best looking apple varieties available. We are not so sure the flavour is quite up there with the best modern varieties (take Jazz for example). Perhaps the most interesting comparison is with its sibling variety, Sundowner® — we think Sundowner® has a slightly better flavour and texture, very similar to Pink Lady® but just a bit more pronounced, although many people prefer the slightly blander flavour of Pink Lady®. In short, a very attractive apple with a good flavour, and deservedly popular.

‘Pink Lady’ is a registered trade mark of Apple and Pear Australia Limited in more than 80 jurisdictions and is reserved for the exclusive use of licensees. In the USA and Mexico Pink Lady is a registered trade mark of Brandt’s Fruit Trees.

Pink Lady identification photos

• 
  Copyright: Orange Pippin

Copyright: Geoff Edwards, Brisbane, Australia

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PinKids®, an apple
for young foodies

Perfect for the hands of our little ones, it has all the sensory qualities of its big sister, Pink Lady®. An outstanding colour, a crunchy texture, exquisite subtlety, and an ideal sweet and sour balance with a touch of wild strawberry, vanilla, lychee and rose aromas.

Nutritional
quality

Very well adapted to the energy needs of children, it fuels their bodies with a number of vitamins and minerals.

• A radiant complexion
• A boosted immune system

• Optimal hydration

• Carbohydrates are absorbed slowly by the body.
• A significant and lasting feeling of satiety.

A new packaging range

Pink Lady® is entirely renewing its packaging range in all countries from 2020 onwards, by choosing recyclable or compostable materials, in an eco-design approach.

Play with PinKids®

Can you find all the identical animals ?

Test your skills with PinKids®. Note where the animals are located and find all the pairs in order to finish the game!

You will be able to view all the cards for 5 seconds. Start the countdown whenever you’re ready!

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Fall in love with Pink Lady® Apples

How it all began

John Cripps is the plant-breeder who naturally cross bred the first ever Cripps Pink apple in Australia in 1973. Mr Cripps had the ingenious idea to cross a Golden Delicious and a Lady Williams, so creating this delicious new variety. The best of these apples were then branded Pink Lady ® . Over time, other varieties, all related to the original Cripps Pink, have been licensed under the Pink Lady ® brand, but only the very best apples from any of these varieties are sold with the Pink Lady ® heart-shaped seal of approval.

We don’t rush the blush

Pink Lady ® apples are always the first to blossom and last to be harvested, each one soaking up 200 days of sunshine. It’s this generous growing time on the tree that gives Pink Lady ® its gorgeous rosy blush.

From blossom to harvest, watch as our apples flourish in their extra hours of sunshine. All the sun adds to their wonderfully irresistible fizz.

Passport to the Perfect Apple

We’ve searched the world over for the perfect places to cultivate delicious Pink Lady ® apples. Today, we have orchards in France, Spain, Italy, Australia, New Zealand, South Africa, Chile and Argentina. These regions boast the best climate and soil quality for producing world-class wines, and of course, your favourite Pink Lady ® apples.

Apples with heart

Not just any old apple can become a Pink Lady ® . Only the best are selected, hand-picked and given the Pink Lady ® seal of approval: our pink, heart-shaped sticker, so you know you’re getting an authentic, premium apple every time.

What are the health
benefits of apples?

Pink Lady ® apples are irresistibly sweet and juicy. But apples don’t just taste good, they do you good.

The Health Benefits of Apples is a report for health professionals, commissioned by Pink Lady ® . It outlines the many benefits linked to eating apples and provides advice on how enjoying an apple a day can help the nation achieve 5-a-day.

If you are a health professional or journalist, you can read our full nutrition report here.

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