The used apple store reviews

App Review

We review all apps and app updates submitted to the App Store in an effort to determine whether they are reliable, perform as expected, respect user privacy, and are free of objectionable content. As you plan and build your app, use these guidelines and resources to help your app approval go as smoothly as possible.

Preparing apps for review

Get familiar with the App Store Review Guidelines, Apple Developer Program License Agreement, and learn more about submitting your app for review.

App Store Review Guidelines

Before you submit your app, it’s important to become familiar with the technical, content, and design criteria that we use to review all apps outlined in the App Store Review Guidelines.

Apple Developer Program License Agreement

The Apple Developer Program License Agreement details your obligations and responsibilities for the use of Apple software and services. The latest agreement can be found on the Terms and Conditions page.

Providing App Review information

If your app requires specific settings, user account information, or special instructions, include these details in the App Review Information section of App Store Connect. If you don’t include this information, the app review process may be delayed and your app could be rejected.

Review status

Once you’ve submitted your app for review, you can view its status in the My Apps section of App Store Connect or on the App Store Connect App for iPhone and iPad. Review times may vary by app. On average, 50% of apps are reviewed in 24 hours and over 90% are reviewed in 48 hours. If your submission is incomplete, review times may be further delayed or your app may be rejected. Once your app has been reviewed, its status will be updated and you will be notified.

Design guidelines

In addition to the App Store Review Guidelines, make sure your apps follow these guidelines before you submit them to the App Store.

Avoiding common app rejections

We’ve highlighted some of the most common issues that cause apps to get rejected to help you better prepare your apps before submitting them for review.

Crashes and bugs

You should submit your app for review only when it is complete and ready to be published. Make sure to thoroughly test your app on devices running the latest software and fix all bugs before submitting. For apps already on the App Store that may have minor guideline issues, bug fixes can be approved as long as there are no legal concerns.

Broken links

All links in your app must be functional. A link to user support with up-to-date contact information and a link to your privacy policy is required for all apps.

Placeholder content

Finalize all images and text in your app before sending it in for review. Apps that are still in progress and contain placeholder content are not ready to be distributed and cannot be approved.

Requesting Permission

When requesting permission to access user or usage data, you should clearly and completely describe how your app will use the data. Including an example can help users understand why your app is requesting access to their personal information.

If your app’s code references one or more APIs that access sensitive user data, the app’s Info.plist file should contain a $! key with a user-facing purpose string explaining clearly and completely why your app needs the data. All apps submitted to the App Store that access user data are required to include a purpose string.

Inaccurate screenshots

App Store screenshots should accurately communicate your app’s value and functionality. Use text and overlay images to highlight your app’s user experience, not obscure it. Make sure app UI and product images match the corresponding device type in App Store Connect. This helps users understand your app and makes for a positive App Store experience.

Incomplete information

Enter all of the details needed to review your app in the App Review Information section of App Store Connect. If some features require signing in, provide a valid demo account username and password. If there are special configurations to set, include the specifics. If features require an environment that is hard to replicate or require specific hardware, be prepared to provide a demo video or the hardware. Also, please make sure your contact information is complete and up-to-date.

Substandard user interface

Apple places a high value on clean, refined, and user-friendly interfaces. Make sure your UI meets these requirements by planning your design carefully and following our design guides and UI Design Dos and Don’ts.

Web clippings, content aggregators, or a collection of links

Your app should be engaging and useful, and make the most of the features unique to iOS. Websites served in an iOS app, web content that is not formatted for iOS, and limited web interactions do not make a quality app.

Repeated submission of similar apps

Submitting several apps that are essentially the same ties up the App Review process and risks the rejection of your apps. Improve your review experience — and the experience of your future users — by thoughtfully combining your apps into one.

Misleading users

Your app must perform as advertised and should not give users the impression the app is something it is not. If your app appears to promise certain features and functionalities, it needs to deliver.

Not enough lasting value

If your app doesn’t offer much functionality or content, or only applies to a small niche market, it may not be approved. Before creating your app, take a look at the apps in your category on the App Store and consider how you can provide an even better user experience.

On average, over 40% of app rejections are for Guideline 2.1 – Performance: App Completeness.

Technical Support

If your app has been rejected for technical reasons, such as crashes and bugs, see the following documentation. For help with code-level issues in your app, you can also submit a TSI from your developer account.

Contacting Us

You can contact us to get details on your app’s status, ask for clarification on a rejection, appeal a rejection, request an expedited review, suggest guideline changes, and more.

Resolution Center

If your app has been rejected, the Resolution Center in App Store Connect provides more information, including any specific App Review Guidelines that your app did not follow. You can access the Resolution Center on the App Summary or Version Details pages in App Store Connect.

App Review Board

You have the option to appeal the rejection of an app if you believe that the functionality or technical implementation was misunderstood. Submit additional details to the App Review Board to help them determine if your app should be reconsidered.

Help improve the App Store Review Guidelines or identify a need for clarity in our policies by suggesting guideline changes. Your suggestions will be taken into consideration by App Review.

Expedited App Review

You can request the review of your app to be expedited if you face extenuating circumstances, such as fixing a critical bug in your app or releasing your app to coincide with an event you’re directly associated with.

When submitting an expedited review to fix a critical bug, include the steps to reproduce the bug on the current version of your app. For apps associated with an event, we recommend you plan and schedule the release of your app in App Store Connect. However, if your app is still in review and the launch of your event is quickly approaching, you can request to have your app review expedited. Make sure your request includes the event, date of the event, and your app’s association with the event.

Expedited reviews are granted on a limited basis and we cannot guarantee that every request will be expedited.

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App Store

The apps you love.
From a place you can trust.

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.

Designed for discovery.

Stories and collections that inform, help, and inspire. Updated daily.

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Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.

Over 20K stories and counting.

Curated by experts. Handpicked for you.

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Curated by experts.
Handpicked for you.

With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.

Explore in-app events like movie premieres, gaming competitions, and livestreams.

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Explore in-app events like movie premieres, gaming competitions, and livestreams.

Discover events on the Today, Games, and Apps tabs on the App Store. Or find them via search and on app product pages.

Discover amazing apps with a rich search experience.

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Discover amazing apps with a rich search experience.

Our comprehensive search feature offers suggestions and helpful hints, and provides results with in‑line video previews, editorial stories, tips and tricks, and lists.

1.8M apps available worldwide.

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Get the details on every app.

App product pages give you the information you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.

Privacy and security.
Built into everything we do.

Security for every app. At every level.

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Security for every app.
At every level.

We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.

100% of apps are automatically screened for known malware.

Over 16K apps use Apple health technologies like HealthKit, CareKit, and ResearchKit designed to protect patient privacy.

You choose what data to share. And with whom.

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You choose what data to share. And with whom.

Each app is required to ask for your permission so you can choose what data to share. The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data.

Over 215K submissions rejected last year for violating privacy guidelines.

Apps can’t pull your data from other apps.

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Apps can’t pull your data from other apps.

System-level protections prevent an app from accessing data from other apps without your explicit permission.

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Apps must adhere to our guidelines.

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Apps must adhere to our guidelines.

When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.

Every week, over 500 dedicated experts around the world review over 100K apps.

Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.

You should never have to worry about inappropriate content.

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You should never have to worry about inappropriate content.

We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children.

No surprise purchases.

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No surprise purchases.

Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. So you won’t get bills out of the blue.

Every day, moderators review worldwide App Store charts for quality and accuracy.

In 2020, we removed over 80M user reviews that were considered spam.

We have removed over 2.3M apps because they haven’t been updated or don’t work on our latest OS releases.

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Apps help unlock the full potential of your Apple devices.

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Apps help unlock the full potential
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Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like super‑smooth scrolling, to seeing how a new sofa might look in your living room before you buy it.

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We help app developers take advantage
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We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. And with our innovations in augmented reality and machine learning, you’ll be seeing even more amazing features in the years to come.

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Make any app yours. Instantly.

Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date.

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App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web. Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.

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Problem with an app? Easily report it from the App Store.

In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store.

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Need a refund? AppleCare has your back.

Contact AppleCare online, by phone, or by email, and one of over 5000 team members will assist you with the refund process.

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