We are the crazy one apple

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The Iconic Think Different Apple Commercial Narrated by Steve Jobs
Скрытые послания в Mac OS X Lion: дань Стиву Джобсу
Here’s To The Crazy One
The Crazy One Stephen Gates

The Iconic Think Different Apple Commercial Narrated by Steve Jobs

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
— Steve Jobs, 1997

To what extent does attitude play a role in creativity?

The most creative people are often the ones who have a hell-raiser trait in them, regardless of whether this comes from nature or nurture. These are the people who think different, feel different, behave different. These are the people who can’t easily fit into the square corporate box. They are rebels.

Organizations both value and despise them. Rebels non-rebels uncomfortable because they challenge thoughts, processes, and the status quo. They disrupt and dismiss. They push. They raise the bar for everyone else and they call people out. They’re not being difficult on purpose — they’re being themselves. They see things differently. And that comes with both opportunities and challenges.

Rebels create organizations and then the organizations they created reject them. You need a rebel to start something but after you reach escape velocity, complacency sets in. Rebels are ignored, dismissed, or put into a positions of failure.

Many people — especially those who are less secure about themselves — have a hard time working with people that push boundaries and challenge the way things are done. These people insulate themselves from the rebels, physically and mentally.

As complacency is eroded by competition and the relative position of the organization falls, the rebels once again rise.

Embrace the rebels. Hear them out. Not all of their ideas will be good but their perspective will be different. They will push you, challenge you, and if handled properly, ensure complacency is never the reason for failure.

While we’re talking about Steve Jobs, this is one of the most profound points he ever made.

Источник

Скрытые послания в Mac OS X Lion: дань Стиву Джобсу

Последняя версия операционной системы от Apple пестрит изобилием нововведений, которые были детально освещены несколько дней назад. Одно из этих нововведений – раздел All My Files. Именно в нем и было найдено скрытое послание. А точнее – в его иконке.

При детальном рассмотрении изображенных на иконке листов бумаги можно увидеть первые строки цитат, приписываемых не кому-нибудь, а Стивену Джобсу. Очевидно, это своеобразная дань человеку от коллектива дизайнеров Apple.

Ниже представлены эти самые цитаты для детального изучения. Извиняюсь, если лингвисты найдут где-то ошибки в переводе, но я старался максимально близко отобразить смысл сказанного:

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
– Steve Jobs

В словарях большинства людей дизайн означает внешний лоск. Обстановку интерьера. Ткань занавесок на диване. Но для меня ничего не может быть важнее значения дизайна. Дизайн – это душа человеческого творения, которая в конечном итоге выражает себя в последующих внешних слоях продукта или услуги.
– Стив Джобс

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Множество компаний выбрали путь сокращения, и возможно для них это было правильным решением. Мы выбрали другой путь. Мы убеждены, что если мы продолжим выставлять перед потребителями замечательные продукты, то они будут продолжать открывать свои бумажники.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

Вы не можете просто спросить потребителей о том, что они хотят, а потом попытаться дать им это. За то время, пока вы это сделаете, они захотят чего-то нового.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Вот сумасшедшие. Несоответствующие. Бунтари. Смутьяны. Круглые втулки в квадратных отверстиях. Те, кто видят вещи по-другому. Они не любители правил. И у них нет уважения к статусу-кво. Вы можете цитировать их, не соглашаться с ними, возвеличивать или принижать. Единственная вещь, которую вы не можете – это игнорировать их. Потому что они меняют вещи. Они толкают человеческую расу вперед. И пока некоторые считают их безумцами, мы видим гениев. Потому что люди, достаточно сумасшедшие, чтобы думать, что они могут изменить мир, являются теми, кто сделает это.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

Как еще вы можете глазеть на пустой холст и видеть работу искусства? Или сидеть в тишине и слышать песню, которая никогда не была написана? Или взирать на красную планету и видеть лабораторию на колесах?

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Ваше время ограничено, так что не тратьте его на попытки жить чужой жизнью. Не попадитесь в ловушку догмы – жить с мыслями других людей. Не дайте шуму чужих мнений потопить ваш собственный внутренний голос. И самое важное, имейте смелость следовать вашим сердцу и интуиции. Они каким-то образом уже знают, кем вы на самом деле хотите стать. Все остальное – вторично.

Design is not just what it looks like and feels like. Design is how it works.

Дизайн – это не просто то, как это выглядит, или ощущается. Дизайн – это то, как это работает.

Источник

Here’s To The Crazy One

When I wrote my piece entitled “One More Thing…” in August following the news that Steve Jobs was formally stepping down as CEO of Apple, I knew that sooner or later there would have to be a follow up. Unfortunately, it ended up being sooner.

While the reaction following Jobs’ resignation was powerful, the reaction to his passing has been nothing short of amazing. Former employees, colleagues, celebrities, adversaries — even the President of the United States paid tribute. But once again, the most fascinating group of people showing their support are the ones who did not know Steve Jobs. It’s the everyday people that simply used and loved his products.

The Tweets, Facebook messages, blog posts, etc, flowing in from all over the world have been a unifying force. I happen to be in London right now, and in one Tube ride the day after he passed, I overheard several emotional conversations about Jobs. I also met a complete stranger yesterday and when I told him I was American, it was the first thing he brought up. Even my mother messaged me about it.

This type of global unity tends to happen when a major celebrity passes away — think: Michael Jackson — because nearly everyone on the planet knows who they are. People always look for common bonds, and those are easy ones to establish. That’s because pop culture shoves them in our faces for years if not decades. And the type of fame they achieve goes hand-in-hand with celebrity.

But Steve Jobs was not a celebrity — at least not in the traditional sense. Sure, he was famous, but he did not seek fame. Nor did he need it. The main goal of his career was not to sell his image. He was the head of a company.

When you think about it that way, I think the reaction we’re seeing to his passing points to something different. One element, as I wrote about following his resignation, is the emotional tie that people have to Apple products. Because so much thought and care is put into them, those who purchase and use them tend to cherish them. And as iPods, iPhones, and iPads have come around, the Apple user base has grown exponentially. Steve Jobs was the personification of Apple’s products — hence, a strong connection.

But it goes even deeper.

People have been writing about their profound sadness over the loss even though they’ve never met Jobs. And many of them have noted that they didn’t expect to feel this way. Thinking about it, I believe this is related to two things.

First, Jobs died young. Even though his illness ravaged his body and made him appear far older than he actually was, Jobs was only 56 years old at the time of his passing. The average male life expectancy in the U.S. is just about 76. For the world overall, it’s 67. To be fair, those ages are calculated at birth, but Jobs was also a billionaire with access to any doctor in the world that he could have wanted. He was simply dealt a bad hand with cancer. And it robbed him of at least 20 years on this planet.

But it didn’t just rob Jobs. It robbed us too. That’s why people who haven’t met the man care so deeply. Not only is his early death a sad story, it takes away a man who will go down as one of the greatest innovators of not only our time, but of any time. And while you could certainly argue that someone like Michael Jackson contributed great art to the world — he did — he hadn’t done anything significant in nearly 20 years at the time of this death. Steve Jobs was in his prime when it came to his trade, when he passed away.

It’s both sad and frustrating to think about what we’re going to miss in terms of innovation over the next 20 years because Jobs won’t be here. Even if you aren’t a fan of Apple, you cannot argue that Jobs hasn’t transformed industries and made them significantly better. He was a true iconoclast.

And we’re now in an age where technology is becoming increasingly important to everyones’ lives on a daily basis. The fact that we have to push forward without the best mind in the field is quite frankly, a little frightening. Others will step up. But there will never be another Steve Jobs. The world aches knowing that.

Many artists and geniuses aren’t appreciated in their day. It’s only after they’ve died that their legend is established. But Jobs was appreciated and given proper respect well before his death. This also plays into the outpouring of emotion we’re seeing. Most people realize that the world has just lost a genius.

And now we have a plethora of tools to talk about it in real time when it happens. When Disney died, when Einstein died, people had to read about it in the paper the next day and then talk about it with maybe a dozen other people that they happened to run into in the subsequent days. It’s hard to establish broader global context that way.

Before that, it was hard to know the significance of a great person dying at all. Michelangelo was considered the greatest living artist of his time. But even if people in say, China, had learned of his death, would they have any idea who he was? Probably not.

I might argue that Jobs is the first truly transformative figure to die in an age of transformative technology. He’s someone who will be talked about a thousand years from now. And the fact that he was transformative in technology just compounds the reactions to his death right now.

In many ways, it’s perfect that the video below surfaced again just after Jobs’ passing. It’s the original Apple “Think Different” commercial. In it, images of transformative people throughout the 20th century are shown as a narrator toasts to them for changing the world. In the versions that aired on TV, the narrator is Richard Dreyfuss. But in the version below, the narrator is Steve Jobs.

The toast reads as follows:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Perhaps he didn’t know it in 1997 when he recorded this, but that is absolutely Steve Jobs describing himself. He was crazy enough to think he could change the world. And he did.

Источник

The Crazy One Stephen Gates

The Crazy One helps you find new insights and breakthroughs in your career, creativity, and leadership. In every episode, Stephen Gates gives you honest and actionable insights taken from his experience leading global in-house and agency creative teams, building multiple Fortune 100 brands, and working as InVision’s Chief Design Evangelist coaching and working with companies ranging from small start-ups to some of the world’s biggest and innovative companies. Recognized with 2020 Webby Awards Honoree for Best Technology podcast, Inside Design’s #1 favorite design podcast, How Design Live #1 design leadership podcast, Springboard’s #1 must-listen UX design podcast and more.

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