What about apple shares

What about apple shares

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Four reasons that Apple shares have been falling

By Natalie Sherman
Business reporter, New York

21 November 2018

Apple was once the, well, apple of Wall Street’s eye.

The first US company to achieve a trillion dollar market value, the tech giant boasted trend-setting products, a cash pile larger than the economy of some countries and consumers so loyal they would camp out overnight.

But in recent weeks, the California firm has fallen sharply out of favour.

Its share price has tumbled more than 20% since October, hurting other stocks and infecting the wider market.

The firm’s share price is now trading below $180, and remains up only about 2.3% for 2018.

So what’s taken the shine off Apple?

1. Investors are worried about iPhone sales.

In September, Apple unveiled a new line-up of products but it isn’t clear if that the excitement they generated is translating into sales.

The number of products Apple shifted was relatively flat in its most recent quarter and the firm’s forecast of 0-5% year-on-year revenue growth for the holiday season — typically a time when families stock up on the latest gadgets — disappointed investors, triggering a steep market sell-off.

Recent announcements of production cuts at some of the firm’s suppliers — such as Lumentum — heightened the anxiety, even though such moves are notoriously difficult to interpret.

Apple exacerbated matters with its decision to stop saying how many iPhones, iPads and other products it has sold each quarter, raising suspicions that it had something to hide.

«The iPhone unit metrics being pulled . was the straw that broke the camel’s back on Apple’s stock,» said Daniel Ives, managing director of equity research for Wedbush Securities.

2. Apple’s high prices could leave it exposed if the economy sours.

In recent years, Apple has responded to a slowdown in smart phone sales by raising prices — a move that has helped the company enjoy record revenues, even while the industry generally contracts.

But global and US growth is expected to slow, and recent data on consumer spending has been mixed.

With Apple demanding $750 for the cheapest of its new iPhones, it is at risk in the event of a slowdown. And its own sales forecasts have exacerbated those worries.

«Clearly the average selling price trend can’t continue forever,» said Angelo Zino, equity analyst at CFRA. «I think the real concern out there for investors is how long can they keep this going.»

3. Investors aren’t confident — yet — about Apple’s services business.

Apple has identified its services business — which includes items such as ApplePay, Apple Music and the App store — as the next big growth driver. It aims to book $50bn in services revenue by 2020, drawing on its large user base.

But investors generally still have a lot of questions. For example, Apple hasn’t formally shared its plans for television and movies and its goals for breaking into the health industry also remain relatively obscure.

Analysts will have to adjust to a business driven by smaller, regular payments, instead of big hardware hits, said Carolina Milanesi analyst at market research firm Creative Strategies.

But Ms Milanesi thinks worries are premature, for now.

«If we know that sales for the iPhones are going to be either flat or down and then there’s nothing else to compensate that, then of course there are reasons for concern but I think it’s too early,» she said.

«In a year’s time, if we don’t see the services business pick up in the way we expect, then I think the concerns could be legitimate.»

4. Apple reflects broader market concerns — like US-China trade tensions.

The technology sector overall has been hit hard in recent weeks, as investors flee an industry that had driven market gains earlier in the year.

However, until Apple’s update to investors on 1 November, the turmoil left its shares relatively unscathed by comparison.

Now the iPhone maker has also been infected by the market fears, of which there are plenty, including overly optimistic valuations, rising interest rates, currency fluctuation and US-China trade tensions.

China, in particular, is a risk some are watching for Apple, since the Greater China region — which includes Hong Kong and Taiwan — is the source of about 20% of the firm’s revenue.

It also relies on manufacturers there, though its products have been spared from tariffs so far.

«It’s definitely a white knuckle period,» said Mr Ives. But, he added, that he remains optimistic about Apple’s fortunes over the longer term.

«This product cycle does not appear to be hitting the levels the bulls were hoping for,» he said. «But I don’t believe that there is a broader change in the Apple story if we look out over the next two, three, four years.»

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What about apple shares

Intelligent Tracking Prevention helps stop advertisers that follow you from site to site.

close More about Safari

Safari

Some websites allow hundreds of different data collection companies to watch you, build a profile of you, and serve you ads as you browse the web. Intelligent Tracking Prevention in Safari uses on-device machine learning to help block those trackers. And you can get a snapshot of all the cross-site trackers Safari is blocking by visiting your Privacy Report in the Safari toolbar.

Advertisers can also create a “fingerprint” of your device to target you based on characteristics like your browser configuration, and fonts and plug-ins you’ve installed. To help prevent this, Safari has built-in fingerprinting defense, which shares a simplified system profile with websites you visit. Making it even more difficult for data companies to identify you.

Maps makes your location history, history.

The Maps app doesn’t associate your data with your Apple ID, and Apple doesn’t keep a history of where you’ve been.

close More about Maps

Where you go says a lot about you. Maps delivers a great experience without Apple knowing which stores, neighborhoods, or clinics you visit. And because Maps doesn’t include a sign-in, where you go isn’t associated with your Apple ID at all.

Personalized features, like locating your parked car, are created right on your device. Data used to improve navigation, such as routes and search terms, is not associated with your identity. Instead, that information is based on random identifiers that are constantly changing.

Photos lets you choose who has the full picture.

The Photos app uses machine learning to organize photos right on your device. So you don’t need to share them with Apple or anyone else.

close More about Photos

Photos

Your photo and video albums are full of precious moments, friends, and your favorite things. Apple devices are designed to give you control over those memories.

Photos is also designed so that the face recognition and scene and object detection — which power features like For You, Memories, Sharing Suggestions, and the People album — happen on device instead of in the cloud. In fact, the A13 and A14 Bionic chips perform over 100 billion operations per photo to recognize faces and places without ever leaving your device. And when apps request access to your photos, you can share just the images you want — not your entire library.

Messages are only seen by who you send them to.

Apple can’t read your iMessages while they’re being sent between you and the person you’re texting.

close More about Messages

Messages

From inside jokes to invitations, a lot of life happens in text and video chats. Every blue-bubble message, picture, Animoji, and video is encrypted while being sent between devices.

Smart suggestions in Messages, like pulling up photos to send based on who you’re messaging, are all done on your device.

Siri learns what you need. Not who you are.

Your Apple ID isn’t connected to Siri, and the audio of your requests is now processed entirely on your device by default.

close More about Siri

Siri was designed from the beginning to learn your preferences without sharing your identity with Apple or anyone else. You don’t sign in with your Apple ID to use Siri, and the audio of your requests is processed entirely on your iPhone thanks to the power of the Apple Neural Engine.

When Apple does process or store data on our servers, it’s associated with a random identifier — a long string of letters and numbers. That data is used only to improve Siri, and we never share or sell it. Apple doesn’t retain audio of your requests unless you choose to share it with us to improve Siri.

Apple News leaves what you read off the record.

Apple News delivers content based on your interests, but it isn’t connected to your identity. So Apple doesn’t know what you’ve read.

close More about Apple News

Apple News

Many news sources keep track of your identity and create a profile of you. Apple News delivers personalized content without knowing who you are. The content you read is associated with a random identifier, not your Apple ID.

You get editor-curated content and a personalized newsfeed so you can stay up to date with the latest news and stories. And because Apple News uses machine learning, the more you use it, the better your app gets to know what you like — without Apple ever knowing what you’re into.

Wallet and Apple Pay help hide what you buy.

Your credit and debit card numbers are hidden from Apple, and Apple doesn’t keep transaction information that can be tied back to you.

close More about Wallet and Apple Pay

Wallet and Apple Pay

What you buy, where you bought it, and how much you paid is sensitive information. Apple doesn’t store, sell, or use that information.

Apple doesn’t store your credit or debit card numbers or share them with merchants. Instead, a unique Device Account Number is created every time you add a card to Apple Pay. And with Apple Card, your spending history is generated right on your iPhone, so Apple doesn’t have it.

Health keeps your records under wraps.

You control which information goes into the Health app and who you share it with.

close More about Health

Health

From your heart rate to your menstrual cycle, apps and devices for your health can give you insight into some of your most personal details. With the Health app, you’re in charge of what information you’d like to include, what not to, and who has access to it.

When you do want to securely share your health data from the Health app with your doctors, they’ll see the data you shared in a dashboard in the provider’s health records system.

All of your data is encrypted and only accessible with your passcode, Touch ID, or Face ID. So however you use the Health app, you’re always in control of your data.

App Store shows you what’s in store for your data.

Easy-to-read Privacy Nutrition Labels on the App Store help you choose apps based on how they use your data and whether they track you.

close More about App Store

App Store

Every one of the more than 1.8 million apps on the App Store is required to follow strict privacy guidelines and report how it uses your data. And every app is rigorously reviewed by a team of experts at Apple.

When you’re checking out an app, you’ll see its Privacy Nutrition Label to help you decide if it works for you. Apps you choose to download need your permission to access information like your photos or location — and you can always change your mind about what you share. iOS 14.5 and iPadOS 14.5 or later require developers to get your permission before tracking your activity across other companies’ apps and websites for ads or data brokers.

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