What does apple look like

Четыре английских вопроса о внешности, в которых пора разобраться

Разбираю популярную ошибку, которую допускают даже на уровне Intermediate.

Hello and welcome! Меня зовут Евгения, я преподаватель английского языка, и это мой блог обо всем интересном и полезном, что связано с the English language.

В английском языке есть 4 фразы , которые почти всегда вызывают путаницу у изучающих язык. Все они касаются темы «Описание внешности/» характера». Пройдёмся по ним по порядку.

1. What does he/she look like?

Эта фраза используется, чтобы спросить, как человек выглядит, имея в виду его внешность (рост, цвет кожи, волос и т.д.) — то есть, постоянные внешние признаки . Если переводить её близко к тексту, получится что-то вроде «На что он/она похоже выглядит?» .

What does he look like? (Как он выглядит?) — He’s tall and skinny (Он высокий и очень худой).

В чём тут сложность?

Русская фраза » Как он выглядит? » начинает со слова » Как «, поэтому и в английском нам тоже хочется заменить What (что) на How (как) . А ещё избавиться от «непонятного» like в конце (На самом деле, like — это часть фразового глагола look like — «быть похожим на кого-то внешне» ).

Чаще всего, вместо нужной фразы русскоязычные говорят How does he/she (do I) look?. Это выражение в английском тоже есть, но означает несколько другое. Что же именно?

2. How does (или did — в прошедшем времени) she/he look? How do I look?

Эта фраза нужна, если вы хотите узнать, каким или как именно вы или другой человек выглядите в определённый момент времени: уставшим, красивым, грустным, прекрасно, хорошо, на миллион долларов и т.п. В этом случае уже используется вопросительное слово How (как?) , а не What? (что?) , и «отпадает» like .

В отличие от предыдущей фразы, она обозначает временное свойство внешности , а также может использоваться и по отношению к самому себе. Например, собираясь на вечеринку, можете поинтересоваться у друга: How do I look? (Как я выгляжу?). — Like a nerd. (Как «ботаник».)

3. Who does he/she (или do you) look like?

Фраза, которая начинается с вопросительного слова Who? (кто? кого?) и заканчивается нашим любимым like , употребляется, чтобы спросить, на кого похож человек, то есть с кем он обладает внешним сходством — например, с родственником или знаменитостью.

Who do you look like? (На кого ты похож?) — I look like my Grandad (Я похож на своего дедушку).

What is he/she like?

А теперь the grand finale (грандиозный финал) всей этой истории. Если из самого первого выражения, которое мы здесь обсудили (What does he/she look like?) , убрать look и заменить does на is, получится фраза, с помощью которой мы просим описать характер человека.

What is she like? (Что она за человек? Какая она по характеру?) — She’s hard-working but not very clever. (Она трудолюбивая, но не слишком сообразительная.)

К сожалению, лайфхаков, как это быстро запомнить, нет. Совет один: это надо просто выучить.

А пока предлагаю пройти мини-тест и проверить, насколько хорошо вы понимаете разницу между этими вопросами.

Подписывайтесь на мой канал в Telegram — @englishwinglish4U.

Не забудьте поставить лайк после прочтения — это простой способ сказать «спасибо»!

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What does Apple look like without the iPhone?

In Garfield Minus Garfield, Dan Walsh removes Garfield from his own comic strip, transforming Jim Davis’s strip about a fat cat who hates Mondays into a bizarre story of a man riddled with existential despair. It’s amazing what can happen, and how your perspective can shift, when you take the weightiest part of something — sorry, Garfield — out of the equation.

So now imagine Apple without the iPhone.

A tough proposition

It’s not easy, even if you try. The iPhone dominates Apple’s product sales and its balance sheet. And like a star exerting gravitational influence over its planets, many aspects of Apple’s business are perturbed by the existence of the iPhone.

Yet the iPhone shines so bright that it sometimes makes it very difficult to see the rest of Apple. As someone who builds charts about Apple’s business every three months when the company releases its financial results (which it did this week), I’ve had to adjust the scale of most of my charts in order to measure the heights of the iPhone. Meanwhile, the Mac and iPad and the rest of Apple’s businesses get smaller and smaller — not in real terms, but simply in comparison with the iPhone.

When Apple reports its results, the iPhone stands center stage. When iPhone sales slip, as they did last quarter, the entire company is questioned. But we shouldn’t lose sight of the rest of Apple’s business, most notably the Mac and the iPad.

Minus iPhone

Remove the iPhone and iron out the seasonality, and what you see in this chart is a remarkably stable, successful business:

Or to put it another way, Apple’s non-iPhone business is generating about $80 billion in revenue every year — roughly the same as Microsoft. The Mac generates $24 billion per year, and the iPad (at the moment) generates around $20 billion per year. Put together, that’s roughly the revenue of Hewlett-Packard. Starbucks just reported its most recent quarterly revenue total: $5 billion, or roughly what the Mac generated in revenue last quarter. Facebook’s blow-out quarter? $5.4 billion in revenue.

Now, it’s surely true that to some degree, the iPhone is intertwined with the rest of Apple’s business. Would the iPad even exist were it not for the iPhone? Surely iOS development wouldn’t have proceeded at such a great pace were the iPhone’s runaway success not acting as a spur. Services revenue is also, in large part, coming from iPhone-related services, and there would be no Apple Watch sales without an iPhone to connect it to.

But I’m not really arguing how Apple would do if the iPhone didn’t exist. Instead, it’s worth looking past the glare of the iPhone to see Apple’s other healthy businesses that are too often missed as we admire the company’s dazzling success. (Or freak out over a quarterly sales drop, as many did this week.)

Mac and the iPad

It’s hard to truly gauge how profitable the Mac and iPad product lines are, but Apple tends to run pretty good margins, so I’d imagine that both are quite profitable businesses. And while the iPad seems to still be trying to find its level after an initial burst of enthusiasm, the Mac just keeps on selling:

That steady line for the Mac is all the more impressive when you realize that these days, the market for personal computers is pretty steadily going down. So as Mac sales maintain, Apple gains market share.

It’s also worth remembering that historically, the Mac is at an all-time high. In fiscal 2015, Apple sold 20.6 million Macs, and it’s on pace to do the same this year. But it didn’t used to be this way: In 2010, Apple only sold 13.7 million Macs; in 2005, that number was just 3.3 million. Apple has broken its record for the most Macs sold in a fiscal year 10 of the last 11 years.

This brings us to the mystery of the iPad. The fact is, if iPad Inc. was a standalone company, its CEO would’ve been fired quite a while ago. But with its sales drop beginning to tail off and the expectation that the iPad will have its best year-over-year revenue comparison in more than two years this next quarter, perhaps the iPad has hit bottom. Or perhaps, at the very least, it can finally see the bottom it’s about to hit.

Call me an optimist, but I can’t help but thinking the iPad really will settle down in to a good, Mac-like business. Perhaps it will be a little bit smaller than the Mac for now, but over time that might change if more people decide they’d rather have a tablet than a laptop. Regardless, Apple’s probably got the best tablet business in the world, and if it generates $15 billion per year in revenue, that’s still pretty great.

Sometimes I worry that iPhone gets the lion’s share of Apple’s attention — and by the numbers, it really should. But I’m encouraged by the fact that Apple still commits to innovation in Mac hardware (albeit at a slower pace than some Mac fans might like), and has taken steps the last year to really upgrade the iPad, both hardware and software. But when you look at the size of the Mac and the iPad, that decision doesn’t seem like charity, but like good business sense. And as someone who relies on the Mac and iPad, I’m grateful that Apple gives due attention to those product lines.

Garfield is the star of Garfield

Enough imagining. Will Apple ever be a company without the iPhone?

I can’t see it happening. The smartphone strikes me as being a once-in-a-lifetime kind of product. When was the last time a piece of technology became so ubiquitous, so fast, around the world? (Radio, maybe?) And when will it happen again? It seems to me that the entire computer industry has been leading to this, the arrival of Internet-connected supercomputers in everyone’s pockets.

Perhaps one day there will be some kind of direct-brain interface that will make smartphones seem so early 21st century. But for the foreseeable future, it’s hard to imagine that Apple won’t continue to be identified with its most successful product ever, the iPhone. And that’s fine — so long as we don’t forget the other products that are too often lost in its shadow.

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What Does The Apple Logo Mean?

The Apple logo has Biblical roots.

Apple products are ubiquitous in our homes – and that means that the brand’s simple, elegant apple icon is a part of our daily lives. But what does it mean? Today we’ll take a look at the Apple logo meaning and the history of its loaded symbolism.

Here’s how I used to explain the Apple logo meaning when I taught an art class for teenagers.

I’d begin by asking the students, “Do any of you have an Apple computer, or an iPhone?” The answer was always yes. Then I’d ask, “What does the logo look like?”

“It’s an apple,” they’d reply.

“Is it just a plain apple? Is there anything unusual about it?”

“There’s a bite out of it.”

Here’s where the fun starts. “Have you ever heard a story where someone takes a bite out of an apple?”

A few moments of silence from the class. Then: “Snow White…”

“Right, Snow White,” I’d say. Then I’d ask a student to recall the plot: “The witch gives Snow White a poison apple that kills her.”

Early Apple advertisement

“Are there any other stories with an apple?” I’d ask, leading them another step back. This time, there were usually two moments of silence. Sometimes I’d have to nudge them with a clue (“Maybe an older story?”). Eventually, someone would shout, “The Bible!” Cue the astounded chorus of woaaahhh.

In the Bible, Adam and Eve are tempted, by Satan, to taste the fruit from the tree of knowledge. Eve, like Snow White, gives in to temptation and takes a bite of an apple. Once Adam and Eve had their first taste of knowledge, they knew that they were naked, and they were ashamed. That first bite of the apple represents the fall of man.

The apple symbol – and the Apple computers logo – symbolizes knowledge.

This symbol is one of the oldest and most potent in Western mythology. Apple’s use of the logo is extremely powerful; their name and the corresponding pictorial icon are synonymous: they both say apple. The simple logo design deftly carries the heft of centuries of meaning. Apple likes their symbol so much that they’re very protective of it, and they don’t like when other people attempt to use apples in their logos. Two examples of Apple logo trademark disputes are Apple versus New York City’s ‘GreeNYC’ logo and Apple versus Woolworths’ ‘apple-y’ logo.

Rob Janoff, the designer of the Apple logo, claims that he didn’t explicitly intend a Biblical reference in the Apple logo meaning when he created the logo in 1977. He didn’t have to. Mr. Janoff said he included the bite “for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple.” Why is the bite iconic? Because of its use as a symbol over hundreds of years of mythology. Former Apple executive Jean Louis Gassée called the logo “the symbol of lust and knowledge.”

The Apple logo symbolizes our use of their computers to obtain knowledge and, ideally, enlighten the human race (when we’re not too busy using them to look at cat GIFs, that is).

Apple Logo Meaning: Mythological Roots

In our standard telling of the Christian creation myth, Eve is tempted to eat forbidden fruit from a tree in the Garden of Eden. However, nowhere in Genesis is the fruit specified as an apple. We are merely told that it is fruit from the “tree of knowledge of good and evil.” God tells Adam: “Of every tree of the garden thou mayest freely eat: but of the tree of the knowledge of good and evil, thou shalt not eat of it: for in the day that thou eatest thereof thou shalt surely die.”

Detail, ‘The Fall of Man’ by Lucas Cranach the Elder, 1537

Eve disobeys God when she is tempted by the serpent Satan: “And when the woman saw that the tree was good for food, and that it was a delight to the eyes, and that the tree was to be desired to make one wise, she took of the fruit thereof, and did eat.”

The forbidden fruit grants wisdom, just like Apple computers do. Of course, the sin of partaking in the tree of knowledge is also the original sin that accounts for the fall of man. If you’ve ever seen the Terminator movies, you know that technology will also be the fall of man! How appropriate.

So, if the Bible doesn’t specify the fruit as an apple, how did the apple become a primary symbol of this creation myth? The most likely reason comes from fine art.

Adam and Eve depicted by Albrecht Dürer, 1507

The apple has historically been used as a standard symbol in visual depictions of the Garden of Eden (as seen above), and thus accounts for its place in our common knowledge of the Biblical creation story. It’s likely that painters initially chose the apple because of its prominence in Greek mythology, where it was already being used for very similar purposes.

Detail: “The Garden of the Hesperides” by Frederic Leighton, 1892

In Greek mythology, the ‘Hesperides’ are nymphs that reside in a garden of delight where golden apples grow. These apples grant immortality when eaten. The garden was also guarded by a hundred-headed dragon named Ladon, who never sleeps. Ladies in a garden, an evil beast, and an apple tree. Sound familiar?

The similarities of these myths reveal a fundamental aspect of storytelling. It’s a natural human habit to borrow, reuse, and re-purpose familiar symbols, plot structures, and other narrative elements. For artists who had a preexisting association of apples with similar stories that had been told before the birth of Christ, it would have been natural to ascribe the same symbol into the Biblical creation tale.

Apple Logo Meaning: Mythological Potency

In short, apple symbolism is not only prominent in our most common version of the Biblical creation myth, but it predates that myth. Since the dawn of storytelling, man has used the apple to visually symbolize all manner of things, including knowledge, immortality, abundance, the fall of man, and more. It makes sense – the apple almost seems to epitomize the fundamental idea of fruit and even food itself. It’s a visually simple food – round, colorful, and almost elemental in its form. If you’re building a website, you might use an apple icon to simply represent a ‘food’ or ‘health’ category in the navigation. It’s such a primary symbol to us that we almost take the Apple logo meaning for granted.

It was extremely savvy of Apple computers to harness such a potent symbol in both their brand name and logo. In doing so, they harnessed iconography that’s been around as long as we have.

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