What is an apple authorized reseller

Apple Authorized Service Provider Program

The Apple Service Provider program is designed for companies interested in offering service to Apple customers, whether they are consumers, businesses, educational institutions or government organizations. Authorized Apple Resellers and businesses that specialise in service, but do not resell Apple finished goods products, are both able to apply for Apple Service Provider authorization.

Universities and colleges may apply for Service Provider authorization to deliver repair services to their students. All repairs covered under warranty must be performed by Apple-certified technicians.

What are the requirements?

Business requirements

Organizations applying for Authorized Service Provider status are required to have been in operation for a reasonable period, with audited financial records available for review by Apple. A credit line is required and must be agreed with the Apple Finance team in the appropriate region. The organization should actively promote the Apple brand as part of their business along with AppleCare service and support products.

Operational requirements

Authorized Service Providers are required to meet Apple’s standards at all times with regard to service levels, certification of technicians and availability of service to customers. Apple periodically audits and reviews Authorized Service Providers to ensure these high standards are consistently met. Apple’s repair tools, training, service guides, and diagnostics must be kept confidential.

Premises

The organization must maintain a commercial walk-in service location with dedicated service personnel in an easily accessible location. The premises must include a clean and presentable reception area for customers who require a walk-in service, and a secure workshop area for repairs, storage of parts and incoming units for repair. A residential address is not acceptable as an authorized service location.

Technical Certification

Authorized Service Providers are required to use Apple Certified Technicians when repairing Apple products.

Becoming certified to repair Apple products requires passing exams through an online Authorized Testing Center. Certifications are updated on a per product basis annually. The certification exam fees are waived for businesses that have been approved to be an Authorized Service Provider.

Detailed information about Apple Certifications preparatory courses and exams can be found here.

To Apply

Please submit an email to aasp_application@apple.com providing all of the information below:

Legal business name (Inc. DBA if applicable) under which the business conducts its operations

  • Principal/owner
  • Location address(es) (note: Apple does not accept home offices or PO Boxes)
  • Location phone number
  • Your business domain email address
  • Your business website
  • Previous experience or history with Apple as a Service Provider or Reseller

Notes

  • Apple will not consider applications that do not meet the program requirements.
  • Meeting program requirements does not guarantee acceptance into the program.
  • Apple reserves the right to reject any application without comment.
  • Apple will not consider applicants that use Apple trademark terms as part of any company name or web pages unless such use complies with the Apple Trademark Terms.

Learn more about all of the service and repair programs Apple offers here.

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Apple Authorized Service Provider Program

The Apple Authorized Service Provider (AASP) program is designed for companies interested in offering in-warranty and out-of-warranty repair service for any Apple product. Qualifying companies can gain access to Apple genuine parts, tools, training, service guides, diagnostics and resources to perform these repairs.

Who can apply?

Authorized Apple Resellers and businesses that specialize in service in regions where Apple has a direct service presence may apply to become an Apple Authorized Service Provider.

Businesses that resell Apple finished goods products or parts are not eligible for this program.

What are the requirements?

Business requirements

Organizations applying for Authorized Service Provider status are required to have been in operation for a reasonable period, with audited financial records available for review by Apple. A credit line is required and must be agreed with the Apple Finance team in the appropriate region. The organization should actively promote the Apple brand as part of their business along with AppleCare service and support products.

Authorized Service Providers are required to meet Apple’s standards at all times with regard to service levels, certification of technicians and availability of service to customers. Authorized Service Providers are required to complete a minimum of 200 repairs per quarter. Apple periodically audits and reviews Authorized Service Providers to ensure these high standards are consistently met. Apple’s repair tools, training, service guides, and diagnostics must be kept confidential.

Premises

The organization must maintain a commercial walk-in service location with dedicated service personnel in an easily accessible location. The premises must include a clean and presentable reception area for customers who require a walk-in service, and a secure workshop area for repairs, storage of parts and incoming units for repair. A residential address is not acceptable as an authorized service location.

Technician Certification

Authorized Service Providers are required to use Apple Certified Technicians when repairing Apple products. To support the completion of the 200 repair-per-quarter minimum, an Authorized Service Provider should employ at least one Apple Certified Technician.

Becoming certified to repair Apple products requires passing exams through an online Authorized Testing Center. Certifications are updated on a per product basis annually. The certification exam fees are waived for businesses that have been approved to be an Authorized Service Provider.

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Detailed information about Apple Certifications preparatory courses and exams can be found here.

To Apply

Please submit an email to aasp_application_euro@apple.com providing all of the information below:

  • Legal business name (Inc. DBA if applicable) under which the business conducts its operations
  • Principal/owner
  • Location address(es) (note: Apple does not accept home offices or PO Boxes)
  • Location phone number
  • Your business domain email address
  • Your business website
  • Previous experience or history with Apple as a Service Provider or Reseller
  • Apple will not consider applications that do not meet the program requirements.
  • Apple will not consider applicants that use Apple trademark terms as part of any company name or web pages unless such use complies with the Apple Trademark Terms.

Learn more about all of the service and repair programs Apple offers here.

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Question: Q: what is difference between Apple Authorized Resellers

what is difference between

Apple Authorized Resellers

Posted on Feb 7, 2014 8:19 AM

All replies

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Probably all the same, but if it doesn’t say Apple authorised. then the first question I would ask is «Authorised by Who?».

Feb 7, 2014 8:42 AM

All of them are the same: Apple Authorized Resellers. Shops that sell Apple products. You may find them with different names (for example, in Spain they are called «Apple Premium Resellers»), but they are the same.

Feb 7, 2014 8:42 AM

Here’s an idea. If you’re looking for an «Apple Authorized Reseller», go to the bottom of this page and click on the line «find a reseller». The names you’ll get are stores that have been authorized by Apple to sell Apple products. The only places I’d purchase an Apple product from are the Apple On-Line Store, an Apple Retail Store or an Apple Authorized Reseller.

Feb 7, 2014 9:33 AM

what is difference between

Apple Authorized Resellers vs

Feb 7, 2014 9:59 AM

It depends on the context in which you see those phrases. A store may be «authorized» to carry a number of products but not Apple products and hence not be an » Apple Authorized Reseller». Without knowing where you are seeing these phrases or what you are trying to find or learn, there’s not much more we can say on the subject.

Feb 7, 2014 10:07 AM

what is difference between

Apple Authorized Resellers vs

Feb 14, 2014 8:51 AM

Question: Q: what is difference between Apple Authorized Resellers More Less

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Find Apple Customer Numbers, Reseller IDs, and Organization IDs

Learn how to find your number or ID and when to use it with Apple Business Manager or with Apple School Manager.

This article is for system administrators. If you need support, learn how to contact Apple.

When you add your Apple Customer Number or Reseller ID to Apple Business Manager or Apple School Manager, you can deploy your devices and purchase apps and books in volume.

Find your Apple Customer Number or Reseller ID

Whether you purchase your devices from Apple or from a participating Apple Authorized Reseller, learn how to find your number or ID.

If you purchased from Apple

When you purchase from Apple, we assign an Apple Customer Number to your organization. If you don’t know your Apple Customer Number, contact your finance department or Apple Sales.

If you buy Apple devices from an Apple Store, ask the Business Team for your Apple Customer Number.

If you purchased from an Apple Authorized Reseller or wireless carrier

  1. Contact your Apple Authorized Reseller or wireless carrier.
  2. Confirm that they support the Device Enrollment feature of Apple Business Manager or Apple School Manager.
  3. Ask for their Reseller ID.

If they don’t support these programs, ask them to contact their distributor or Apple account team. If they choose to participate, they’ll work with their distributor or Apple to start supporting Device Enrollment.

Find your Organization ID

If you purchase devices from an Apple Authorized Reseller or wireless carrier, you also need to provide your Organization ID to your reseller or carrier. Here’s how to find it:

  1. Log in to Apple Business Manager or Apple School Manager
  2. Click Settings, then click Enrollment Information.
  3. Look for your Organization ID in the Enrollment Information pane.

How to use your number or ID with Apple Business Manager or with Apple School Manager

After your organization is approved for Apple Business Manager or Apple School Manager, you can add device suppliers by entering your Apple Customer Number, or your reseller or carrier’s Reseller ID:*

  1. Log in to Apple Business Manager or Apple School Manager.
  2. Click Settings, then click Device Management Settings.
  3. Next to Customer Numbers, click Edit.
  4. Enter your number or ID.
  5. Click Apply.

If you enter a Reseller ID, you also need to provide your Organization ID to your reseller or carrier. You can find your Organization ID in the Enrollment Information pane.

* If you represent a large organization, like a school district, you might have more than one Apple Customer Number or Reseller ID. You can add multiple Apple Customer Numbers or Reseller IDs when you enroll, or any time after you enroll.

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Guidelines for Using Apple Trademarks and Copyrights

(Formerly entitled Guidelines for Third Parties Using Apple Trademarks and Copyrights)

These guidelines are for Apple licensees, authorized resellers, developers, customers, and other parties wishing to use Apple’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of the keyboard Apple Logo (Option-Shift-K) for commercial purposes without the prior written consent of Apple may constitute trademark infringement and unfair competition in violation of federal and state laws. Use of Apple trademarks may be prohibited, unless expressly authorized.

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If you are a licensee of an Apple trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are an Apple Authorized Reseller or member of an Apple program, you may be subject to additional restrictions.

Apple’s trademarks, service marks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an Apple trademark, in whole or in part, you are acknowledging that Apple is the sole owner of the trademark and promising that you will not interfere with Apple’s rights in the trademark, including challenging Apple’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Apple trademark. The goodwill derived from using any part of an Apple trademark exclusively inures to the benefit of and belongs to Apple. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your Apple representative or submit your query to Apple’s Trademark Department.

Authorized Use of Apple Trademarks

1. Advertising, Promotional, and Sales Materials: Only Apple and its authorized resellers and licensees may use the Apple Logo in advertising, promotional, and sales materials. Such authorized parties may use the Apple Logo only as specified in their agreement with Apple and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with Apple. For example:

Authorized Value Added Reseller

Authorized Service Provider

2. Compatibility: Developers may use Apple, Macintosh, iMac, or any other Apple word mark (but not the Apple Logo or other Apple-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced Apple product or technology, provided they comply with the following requirements.

a. The Apple word mark is not part of the product name.

b. The Apple word mark is used in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”

c. The Apple word mark appears less prominent than the product name.

d. The product is in fact compatible with, or otherwise works with, the referenced Apple product.

e. The reference to Apple does not create a sense of endorsement, sponsorship, or false association with Apple or Apple products or services.

f. The use does not show Apple or its products in a false or derogatory light.

3. Publications, Seminars, and Conferences: You may use an Apple word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:

a. The use is referential and less prominent than the rest of the title. Acceptable: XYZ CONFERENCE for Macintosh Computer Users.

b. The use reflects favorably on both Apple and Apple products or technology.

c. Your name and logo appear more prominent than the Apple word mark on all printed materials related to the publication, seminar or conference.

d. The Apple logo or any other Apple-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from Apple.

e. A disclaimer of sponsorship, affiliation, or endorsement by Apple, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Apple Inc.”

f. A trademark attribution notice is included in the credit section giving notice of Apple’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”

4. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an Apple product or technology may use the appropriate Apple word mark, provided such use complies with the guidelines set forth in Section 3 above.

5. Apple Web Badge Licensing Program: Web sites may use one of the Apple Web Badges if the site uses or was created using Apple-branded hardware or software and you comply with the terms of the Apple Web Badges License Agreement and Guidelines. For more information see Apple Web Badges.

Unauthorized Use of Apple Trademarks

1. Company, Product, or Service Name: You may not use or register, in whole or in part, Apple, iPod, iTunes, Macintosh, iMac, or any other Apple trademark, including Apple-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.

2. Apple Logo and Apple-owned Graphic Symbols: You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement.

3. Variations, Takeoffs or Abbreviations: You may not use an image of a real apple or other variation of the Apple logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an Apple trademark for any purpose. For example:

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Not acceptable: Appletree Jackintosh Apple Cart iPodMart

4. Disparaging Manner: You may not use an Apple trademark or any other Apple-owned graphic symbol, logo, or icon in a disparaging manner.

5. Endorsement or Sponsorship: You may not use Apple, Macintosh, iMac, or any other Apple trademark, including Apple-owned graphic symbols/logos, or icons, in a manner that would imply Apple’s affiliation with or endorsement, sponsorship, or support of a third party product or service.

6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing Apple, Macintosh, iMac or any other Apple trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Apple.

7. Apple’s Trade Dress: You may not imitate the distinctive Apple packaging, web site design, logos, or typefaces.

8. Slogans and Taglines: You may not use or imitate an Apple slogan or tagline.

For example: “Think different.”

9. Domain Names: You may not use an identical or virtually identical Apple trademark as a second level domain name.

Not acceptable: “imac.com” “imacapple.com” “imac-apple.com” “ipodmart.com”

The Mac Trademark

1. You may not use the Mac trademark standing alone except to denote or refer to the Apple Macintosh product line.

2. You may use “Mac” in your product name, company name, trade name, or service name provided your name satisfies the following criteria:

a. Your product is not a computer, computer system, or operating system software.

b. Your product is Mac compatible or the third party business is associated with Mac based computers.

c. “Mac” is used in combination with another non-generic or non-geographically-descriptive word.

Acceptable: MacVenus MacCharlie

Not acceptable: MacCharleston MacSales

d. “Mac” does not appear more prominently than the rest of the name in size, color, or typeface.

e. Your name does not suggest a false association with Apple.

f. Your name is not confusingly similar to any trademark owned or used by Apple.

g. You acknowledge that Apple is the sole owner of the “Mac” trademark and that you will not interfere with Apple’s use or registration of “Mac” alone or in combination with other words.

h. If you are an Apple Authorized Reseller or member of an Apple program, you may be subject to additional restrictions.

Rules for Proper Use of Apple Trademarks

1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.

2. As adjectives, trademarks may not be used in the plural or possessive form.

Correct: I bought two Macintosh computers.

Not Correct: I bought two Macintoshes.

3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For a list of suggested generic terms see the Apple Trademark List.

4. Always spell and capitalize Apple’s trademarks exactly as they are shown in the Apple Trademark List. Do not shorten or abbreviate Apple product names. Do not make up names that contain Apple trademarks.

Proper Trademark Notice and Attribution

1. Distribution Within the United States Only

a. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the Apple trademark appears in the text of the advertisement, brochure, or other material.

b. Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the Apple Logo, where the logo appears at the right foot).

c. Include an attribution of Apple’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.

Following are the correct formats:

_________ and _______ are registered trademarks of Apple Inc.

_________ and _______ are trademarks of Apple Inc.

2. Distribution Outside the United States:

a. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.

b. Use one of the following international credit notices:

_________ is a trademark of Apple Inc., registered in the U.S. and other countries and regions.

_________ is a trademark of Apple Inc.

Depictions of Apple Products

1. Endorsement or Sponsorship: Apple does not support the use of its logos, company names, product names, or images of Apple products by other parties in marketing, promotional or advertising materials as their use may create the perception that Apple endorses or sponsors the product, service or promotion.

2. Compatibility: If you are a developer, you may show an image of an Apple product in your promotional/advertising materials to depict that your product is compatible with, or otherwise works with, the Apple product or technology, provided you comply with the following requirements:

a. Your product is in fact compatible with, or otherwise works with, the referenced Apple product.

b. The image is an actual photograph of the genuine Apple product and not an artist’s rendering (Note: You must obtain express written permission from Apple before using any photograph owned or licensed by Apple).

c. The Apple product is shown only in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc.

d. The reference to Apple does not create a sense of endorsement or sponsorship by, or other false association with, Apple or Apple products.

For further information with respect to Apple’s copyrights, please submit your request in writing to the Copyright Team.

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