What is apple making next

Upcoming Apple Products Guide: Everything We Expect to See in 2021 and Beyond

The MacRumors guide to upcoming products is designed to provide an overview of everything that we’re expecting to see from Apple, both in the near and more distant future. Dates listed are not always concrete, but are based on the most recent rumors and information that we have.

We’re updating the guide on a regular basis, so it will be the go-to place to see every Apple product that’s on the horizon at a glance. For more detail on the rumors we’ve heard about each upcoming item, make sure to click on the links to visit our roundups.

First Half of 2021

Apple held an event in April 2021 and introduced AirTags, new iMac models, an updated Apple TV 4K, and refreshed versions of the 11 and 12.9-inch iPad Pro.

Apple held the Worldwide Developers Conference in June, debuting iOS 15, iPadOS 15, watchOS 8, tvOS 15, and macOS 12 Monterey. Details on everything new in these software updates can be found in our dedicated roundups.

No new hardware was introduced at WWDC, with Apple instead focusing on the new software updates that were released in the fall.

September 14 «California Streaming» Event

Apple held its annual iPhone-centric event on Tuesday, September 14. At the «California Streaming» event, Apple unveiled the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, all of which launched on September 24.

Apple also introduced the iPad mini 6 and the ninth-generation iPad, also with a September 24 release date.

The Apple Watch Series 7 was introduced at the September event, but due to supply constraints caused by manufacturing issues, it didn’t launch until mid-October.

October 18 «Unleashed» Event

Apple held a second fall event with the tagline «Unleashed» on Monday, October 18, which focused on new high-end MacBook Pro models and third-generation AirPods, as well as some new colors for the HomePod mini. Apple also introduced a lower-cost «Voice Plan» for Apple Music.

Products Coming in 2022

• Mac mini — Apple is developing a high-end version of the Mac mini, which will feature additional ports and a more powerful Apple silicon chip. It will include an improved version of the M1 chip with a 10-core CPU that has eight high-performance cores and two energy-efficient cores, plus 16-core or 32-core GPU options. The Apple silicon chip will support up to 64GB RAM and four Thunderbolt ports. It’s supposed to use the same chip that the MacBook Pro will use, but it was not announced at Apple’s October event and so a 2022 debut appears likely.
• MacBook Air — Apple is developing a thinner and lighter version of the MacBook Air that will have thinner bezels than the current model. The bezels and the keyboard will be an off-white color, and the chassis will not have a wedge shape. The machine will feature a mini-LED display, MagSafe charging technology and USB-C ports for connecting external devices, but it won’t have an HDMI port or an SD card slot. It will include an faster version of the M1 chip with the same number of computing cores as the M1 (eight). The new Apple silicon chip will support better graphics with nine or 10 GPU cores instead of the seven or eight in the current M1 MacBook Air. The MacBook Air could see a launch in mid-2022.
• AirPods Pro — Apple is working on a new version of the AirPods Pro with a more compact design and a new wireless chip. The design is said to eliminate the short stem that sticks out from the bottom, resulting in a more rounded shape closer in design to competing wire-free earbuds from Google and Samsung.
• iPhone SE — Apple is rumored to be developing a new version of the iPhone SE with 5G and an upgraded processor, with a release expected in the first half of 2022.

Products With Unknown Release Dates

• Mac Pro — Apple is working on two versions of the Mac Pro, both of which feature a redesigned chassis that’s smaller in size. The new Mac Pro models will feature high-end Apple silicon chip options with 20 or 40 computing cores, made up of 6 high-performance or 32 high-performance cores and four or eight high-efficiency cores. These upgraded chips are also expected to include 64 or 128 core GPUs.
• Larger iMac — Apple is still developing a larger version of the iMac with more powerful Apple silicon chips, but paused work on the larger version to launch the 24-inch iMac model. There is no word on when the larger variant of the iMac might launch, but it is expected to include much more powerful Apple silicon chips.

Further in the Future

• AR/VR Headset — Apple is working on augmented/virtual reality headset that could come at some in 2022 or 2023. The headset is said to feature a dedicated display, built-in processor, and an «rOS» or reality operating system. Input will be via touch panels, voice activation, and head gestures, and it’s said to have a high price point at around $2,000. Current rumors suggest a launch at the end of 2022.
• Foldable iPhone — Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2023 at the earliest.
• Apple Car — There have been a lot of twists and turns in the saga of Apple’s electric car development, but reliable Apple analyst Ming-Chi Kuo believes Apple is still planning on a full autonomous vehicle rather than just an autonomous car software offering, with a launch to happen between 2023 and 2025.

2021 Product Refreshes and Announcements

We have a list of all the products that Apple has released so far in 2021.

2020 Product Refreshes and Announcements

This list of all of the products that Apple introduced in 2020 is useful for predicting some of the dates when we might see 2021 devices.

Guide Feedback

Know of an upcoming product that we’ve missed on this list or see an error that needs to be fixed? Send us an email here.

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The Next Apple Event: Dates, News, Rumors, and Announcements

What to expect from the computer giant’s next launch event

Apple holds events several times each year to announce new products and services. Aside from the Worldwide Developers Conference (WWDC), there are usually Spring and Fall events that zero in on certain products.

A random extra event can pop up, too, as it did in Fall 2021 when the company held an event in September 2021 to announce the iPhone 13 and another in October 2021 to announce the new MacBook Pro and the 3rd generation of AirPods.

What Is the Next Apple Event?

The next event is expected to be held in Spring 2022. Check back here for updates, rumors, and announcements.

How to Attend the Event

Apple usually offers a free live stream to everyone; the Spring 2022 event is expected to be no different. Crank up your PC or mobile device and connect in to see what the tech giant has to show.

What Was Announced at the October 2021 Event?

In addition to a new Voice Plan for Apple Music and the new HomePod mini, Apple made several exciting product announcements:

• The 3rd generation of AirPods feature spatial audio, Dolby Atmos, dynamic headtracking, and adaptive EQ. They’re sweat and water resistant and have a new contour design. A full charge delivers 6 hours of listening time, while five minutes of charging provides sufficient power for one hour of listening. They can be ordered now from Apple for $179 with delivery in or after the week of 10/25.
• The new M1 Pro chip has up to 10-core CPU, up to 16-core GPU, up to 32GB of unified memory, and a memory bandwidth of 200GB per second. It features Media Engine with ProRes support, Thunderbolt 4, and support for up to two external displays, and it offers industry-leading performance per watt.
• The new M1 Max chip has 10-core CPU, up to 32-core GPU, up to 64GB of unified memory, and a memory bandwidth of 400GB per second. With a 16-core neural engine, it can handle 11 trillion operations per second. It features Media Engine with ProRes support, Thunderbolt 4, and support for up to four external displays. It offers industry-leading performance per watt: Compared to the fastest PC laptop Apple could find, the M1 Max offers comparable performance at 100W less power.
• The new 14-inch MacBook Pro and the new 16-inch MacBook Pro come equipped with the M1 Pro or the M1 Max, and they offer up to 3.7 times faster CPU and up to 13 times faster graphics performance. Providing up to 64GB of memory and up to 8TB of storage, they run macOS Monterey. They feature an aluminum enclosure with advanced thermal architecture, magic keyboard with expanded trackpad, larger displays, a six-speaker sound system with spatial audio, and a mic with a 60% lower noise floor. They have an HDMI port, three Thunderbolt 4 ports, an SD card slot, and a headphone jack. The 14-inch can support up to two external displays; the 16-inch can support up to three external displays and one TV; and they feature a 1080p, wide-aperture lens. With the new power-efficient M1 Pro and M1 Max chips, they offer up to 21 hours of battery life. The new 14-inch MacBook Pro starts at $1,999 and the new 16-inch MacBook Pro starts at $2,499.

What Announcements Will Apple Make?

Apple likes to keep everyone on their toes and doesn’t release much information to the public before the event.

Check back here as Spring 2022 draws closer, as we’ll provide more updates regarding Apple rumors and announcements.

Below is a look at what happened at the October 2021 event.

The Latest News About Apple

While you can always read the latest technology news on Lifewire, here are some pieces of interest involving Apple in particular.

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iPhone is busy: Making Apple Watch ready for development

Since I upgraded to iOS 15, watchOS 8 and Xcode 13, after I turned off and on my Mac, every first time I want to launch an app from Xcode to my iPhone appear this message (even if I’m not developing for watchOS):

The Mac stays stuck on it for at least 20 minutes.

The only solution I found (until now) is to switch off WiFi on my Watch.

Is there a better solution?

Answers

You might have better luck asking this question over in Apple Support Communities run by Apple Support.

Did you try to reboot the watch ?

If that’s not enough, try to unpair the watch from iPhone and pair it again.

Toggling Aeroplane mode also works

Airplane — not working. Thousand time this ******** appear.

Having the same issue on Xcode 13.0, iOS 14.7.1 and WatchOS 7.1, also in trying to debug an iOS app (i.e. I’m not developing for WatchOS). I’ve restarted the computer, watch and phone, and unpaired / re-paired the phone from Xcode’s devices, but can’t get it to work consistently (I get stuck on «Making Apple Watch ready for development» maybe every other or every third time I try to launch the app).

Turning the watch off entirely does the trick (as I imagine airplane mode would too), but I’d like for my watch to work as well 😕

Facing this issue since Xcode 13 betas. Disabling Bluetooth in the iPhone temporarily fixes the issue for me.

With the Control Center Bluetooth icon in grey, no need to fully disable it in the Settings app.

I had the same problem, but iOS 15.0.2 / watchOS 8.0.1 no longer causes the problem.

I still have this issue in iOS 15.2 and watchOS 8.2. The issue was never gone.

This issue is driving me nuts. And for me it happens literally every time I plug in my iPhone. Unplug, plug it back in, wait 5 minutes for Xcode to make the watch ready for development. Which then usually (but not always) fails by the way! Plug it back in, and you’re just stuck waiting for 5 minutes yet again.

When it fails, I get this error:

Unable to prepare iPhone for development Could not locate the device support files.

But building an app to my iPhone still works 🤷‍♂️

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6 Reasons Apple Is So Successful

Apple’s iPads and iPhones are displayed inside an Apple store in New York City on Dec. 7, 2011

One of the more interesting questions I get asked about as an industry analyst who’s followed Apple since 1981 is why Apple is so successful. It’s an honest question because to those unfamiliar with Apple, the company’s rise and current dominance in non-PC devices is somewhat puzzling.

Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and then the iPhone, the company started to go in a new direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets. But beyond that, the reasons why Apple is really successful are still a mystery to many.

There are plenty of books about Apple that talk about everything from Steve Jobs’ history to tenets of Apple’s business models to secrets about Apple’s internal-management ideas. However, after years of watching Apple up close and personal and having to deal with every one of their CEOs, as well as interacting with various Apple execs over the years, I would like to suggest that the reasons the company is successful can be boiled down to six key principles that make it very hard for competitors to compete with Apple.

1. For any product that Apple creates, the people who create it have to want it themselves
So many times with projects I do with other tech companies, the goal is almost always based around the technology first, followed by whether or not people really want to use it. Geeky engineers are dazzled by the technology at their disposal and often create something because they can. But Apple’s approach is quite different. The engineers who are creating Apple products actually make them for themselves. And Jobs was the chief “user” of Apple products when he was alive. All of Apple’s products are based on the fact that Jobs represented the real customer. And his engineers had to come to grips with that when designing a product. It has to be something that they personally couldn’t live without.

2. The products have to be easy to use
Jobs was a stickler on this point. While industrial design is a critical component of any product Apple makes, if it is not easy to use, it is considered worthless to the consumer. This is what drove the company’s user-interface designs from Day 1 and is still the mantra pushed to the software and hardware engineers every day they go to work. All of the products they create have to be intuitive and easy to understand and learn. As technology has become more intricate and users want more features, the task of keeping things simple is sometimes difficult. And Apple creates tools for power users and rookies, which can mean a broad range of ease-of-use issues. But even with that, Apple is the only company I deal with where ease of use is more important than the product itself. Apple makes this a critical goal of its approach to creating anything for the market.

3. Keep things simple
I was in Paris in the past two weeks and had talks with various French telecommunications officials about many mobile-computing issues. But one conversation I had in particular emphasizes this keep-it-simple point. We were discussing how to compete with Apple — a major pastime for all Apple competitors and carriers these days — when the question of why Apple is really successful came up. And one exec nailed it when he said he felt that the real reason Apple is successful is because it has one product; in this case the iPhone. It minimizes the decisionmaking process for the consumer by making things simple. The person speaking was with a carrier in France, and he said that in their stores, they have to have as many as 25 different models of phones available. That makes it hard for his staff to be really knowledgeable about all of them all of the time, and their customers just have too many options to choose from.

But Apple only has one iPhone model, and anyone who has gone into an Apple store understands that every staff member there knows a great deal about each of the four major products carried in its stores. Apple doesn’t have five iPhone models to choose from; it has only one. While this may seem limiting given the amount of smart phones available to users, the truth is the reverse. Our company has done consumer research for over 30 years, and consumers constantly tell us that while choice is nice, in reality they want the process of choosing a tech product to be simple and not complicated by a plethora of choices.

Yes, there are tech-savvy people who like more choices and sometimes even like complexity, but from years of experience as a market researcher, I can tell you that in the end, the majority of users are not tech-savvy, and keeping things simple for them is a plus. Apple understands this in spades and is never tempted to add multiple versions of an iPhone, iPad or even more than one or two types of iPods. This makes buying an Apple product simple. And consumers seem to appreciate this considering the huge number of iDevices that are sold each year. I know the tech media and techies are the most vocal about this issue of choice, but in the end, while choice is good for competitive pricing, what nontechie consumers really want is simplicity.

4. Offer great customer service and in-store experiences
Jobs understood one of the major conundrums of technology: even if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Because of this, consumers at all levels may need some hand holding from time to time. I was one of the most vocal critics of Apple when it introduced its first retail store in Tokyo in 2002. I thought it was crazy for Apple to try and go into retail. At the time, and even today, tech retail stores are in decline while big-box stores like Costco and Walmart sell products on price and nothing else. I thought that if price were the issue, an upscale retail store would be DOA. Wow, were other naysayers and I wrong about Apple’s retail strategy.

Apple uses this conundrum to its advantage. Because it keeps product SKUs simple, the salespeople inside the stores know the products really well. Notice that when you go into an Apple store and are greeted by one of the sales staff, you’re not asked, “How can I help you?” Instead they ask, “What would you like to do today?” They go right to the heart of any technology user’s question, a question that’s always related to what they want to do with the technology the user is interested in.

And once you explain your needs, they take care of it on the spot in most cases. Or if you need more hand holding, they turn you over to the Apple Geniuses. No wonder 50% of people buying Apple products are new to Apple. Apple’s products are simple to understand and use, but if you do have a problem, Apple can take care of it at their stores or over the phone quickly.

5. Apple only makes a product if Apple can do it better
Apple normally doesn’t invent a new product or product category. Sure, the company did invent the first commercial PC with the Apple II, and the Mac improved on PCs with a graphical user interface and mouse input. But since then, all of Apple’s other products have been recreations of existing products. Apple did not invent the MP3 player; Apple reinvented it and made it better. Apple did not invent the smart phone; Apple reinvented it and made it better. And Apple did not invent the tablet; Apple reinvented it and made it better.

As Apple designer Jonathan Ive said recently, “Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.” Clearly, Apple applied that thinking first to iPods, then smart phones and more recently, to the iPad.

6. Apple stays at least two years ahead of its competitors
This is the one that scares Apple’s competitors the most. While those competing with Apple are just getting products to market that are competitive, Apple is already working on the products at least two years out. For example, the new iPhone that will most likely go to market in October was designed and signed off on two years ago. And the iPhone the company is working on now is for the fall of 2014. The same goes for the iPad. The new iPad that we will most likely see next March was signed off on two years ago. The one that’s being worked on now we will probably see in 2015. This is a nightmare for Apple’s competitors and will continue to be for some time.

Besides having geniuses in design, software and retail, Apple also has the cash to invent components, manufacturing processes and things like that, which almost makes it impossible for the competition to make any real headway against Apple. And don’t let the fact that Android has become the No. 1 smart-phone operating system make you think that it’s the big winner. Yes, Android has gained ground by the sheer numbers of companies and products pushing Android. But the real measure of success is in the profits, and Apple is making as much as 70% of all the profits in smart phones and about 85% of the profits in tablets. Just ask any Android competitor which they would like more, market share or profits. You’ll get the answer relating to the real measure of success in this market.

These six principles may seem a bit simplistic given the fact that Apple also has great software, industrial design and a powerful ecosystem of content, apps and services as part of the company’s success equation. However, I can tell you that from my three decades of following Apple, it’s these six key principles that are what really makes it successful. And as long as it adheres to them, it’s pretty likely that Apple will continue to grow and command a relatively large share of the market in the company’s product categories where it competes.

Bajarin is the president of Creative Strategies Inc., a technology-industry-analysis and market-intelligence firm in Silicon Valley.

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