What is apple mission statement

Question: Q: Vision and Mission of Apple Inc.

Hi! As a part of my research, I have to study the vision and mission statement of Apple. I cannot find accurate information neither on the web nor on the corporate website. Can some help me? Some one working inside the Apple can help me the most.

Posted on Apr 23, 2020 3:45 PM

Helpful answers

Tim Cook, then Chief Operating Officer, during a conference call with investors in 2009:

«We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.»

«Apple strives to bring the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and internet offerings.»

«There are lots of ways to be as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful, and put it out there. And you never meet the people, you never shake their hands, you never hear their story or tell yours. But somehow in the act of making something with a great deal of care and love, something’s transmitted there. And it’s a way of expressing to the rest of our species, our deep appreciation. So we need to be true to who we are. And remember what’s really important to us. That’s what’s going to keep Apple, Apple — is if we keep us, us.»

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Question: Q: What is Apple’s Mission Statement?

Hi, I have an assignment that i have to complete and and one of the question asks «What is Apple’s Mission Statement?»

please answer this question quickly as i this assignment is due in tomorrow

Posted on Sep 20, 2017 1:08 PM

Apple_Pro. wrote: «What is Apple’s Mission Statement?»

«We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.» — Tim Cook, then COO (Chief Operating Officer, 2009, during a conference call with investors.) [Source]

Posted on Sep 21, 2017 1:37 AM

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And sorry i didn’t know which community to post this question to.

Sep 20, 2017 1:09 PM

This is a user to user technical support forum, and Apple does not participate here. If you wish to know something like that, I suggest you go to Apple’s public relations page here, Newsroom — Apple

You can also use this link to find contact information for Apple. Contact — How to Contact Us — Apple

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Apple Inc.’s Mission Statement and Vision Statement (An Analysis)

Apple Inc.’s mission statement and vision statement are bases for the company’s success as one of the most valuable businesses in the world. Established in 1976, the company is a symbol of innovation and elegance in design. This condition supports the brand, which is one of the major business strengths identified in the SWOT analysis of Apple Inc. The company’s corporate mission and vision statements motivate employees to support and contribute to innovation for competitive advantage. Apple Inc.’s generic strategy and intensive growth strategies define such competitive advantage, especially to counteract the effects of competitors like Samsung, Google, Amazon, IBM, Dell, Lenovo, Sony, and PayPal. Apple has changed its corporate vision and mission statements over time to reflect changes in the company from the time of Steve Jobs to the current leadership of Tim Cook. The vision statement and mission statement now represent the company’s efforts in addressing business opportunities in the computer technology, consumer electronics, cloud computing, digital distribution services, and semiconductors industries.

Apple Inc.’s corporate mission and corporate vision are linked in terms of how they push for the company’s continuous growth despite challenges in the competitive landscape. Considering the variety of industries where the technology business operates, the corporate mission and corporate vision embody the diversity of strategic approaches for these industries. A Porter’s Five Forces analysis of Apple Inc. shows that the business deals with strong competition. The technology company must ensure that its mission statement hints on the strategies to keep the business competitive. In relation, Apple’s vision statement must direct business efforts toward a future of leadership in the global market.

Apple’s Corporate Mission Statement

Apple’s corporate mission is “to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.” This mission statement considers the changing business landscape that influences the possibilities of what Apple Inc. can do. For instance, the company recognizes trends and changes in the consumer electronics market and the industry environment. Apple’s press releases and official statements point to this corporate mission as a way of addressing current concerns in the global market.

Its corporate mission statement indicates that Apple Inc. focuses on computing products as organizational outputs. The term “computing products” encompasses not just computers and smartphones, but also other goods or services primarily based on computing technology. For example, the company also offers cloud storage and software, as well as digital content distribution (App Store, iTunes, etc.) and online payment services (Apple Pay). The mission statement also specifies that the technology company’s target customers are practically everyone. As a result, Apple’s designs products that address the needs and preferences of customers in various market segments. Moreover, the corporate mission states that the company’s operations have a multinational reach, targeting consumer electronics and online services markets around the world. The corporate mission statement’s focus on computing products partly determines Apple Inc.’s marketing mix or 4Ps. This mission statement also influences the company’s corporate vision statement, which guides strategic planning on how the technology business brings the corporate mission into the future.

Apple’s Corporate Vision Statement

Apple Inc.’s corporate vision is “to make the best products on earth, and to leave the world better than we found it.” Similarly, the company’s Vice President for Environment, Policy and Social Initiatives, Lisa Jackson, stated, “We aim to create not just the best products in the world, but the best products for the world.” Thus, the corporate vision statement aligns with Apple’s corporate social responsibility strategy, and puts emphasis on sustainability, environmental conservation, and overall improvement of the ecological impact of the business.

Apple’s vision statement influences strategic management in terms of the decisions that the company’s executives make to reach a future of leadership in the various industries where the business operates. The “best products” term indicates that the corporate vision sees the technology company as a world leader in product design and development. The goal to have the best products challenges Apple to continue pushing for novel innovation in product development. In this direction, the company’s vertical integration helps in achieving a coherent business situation for leadership in the computer technology, software and online services industries. In relation, Apple’s supply chain strategies support the design and development of the best products by pushing for supplier improvement and excellence. To fulfill its corporate vision statement, the company has strategies and policies that apply to its operations as well as the operations of business partners, such as semiconductor component suppliers and manufacturers. For example, Apple requires its suppliers to comply with its policies for environmental conservation and fair labor practices. Such efforts directly address the second part of the consumer electronics company’s vision statement, which specifies the need to improve business impact on the world. In a way, the corporate vision expands Apple’s influence in the global community. Considering the emphasis on excellence and environmental conservation, the vision statement influences Apple Inc.’s corporate culture and its effect on human resources. It is worth noting that the technology firm’s aim of having the best products is specified in both the corporate vision statement and the corporate mission statement.

Possible Improvements to Apple’s Corporate Mission & Corporate Vision

Apple Inc.’s mission statement satisfies some of the conventions in writing ideal corporate mission statements. For example, the company’s corporate mission provides information about products, customers, target markets, and technology. However, some adjustments can improve Apple’s mission statement. Ideally, the statement should contain information about corporate image, and employees, among other aspects of the computer technology business. Currently, Apple’s corporate mission focuses on products, product development, industry leadership, and business sustainability. Thus, a recommendation is to add information on corporate image, employees, and the current and possible future strategic aims of the business, such as goals pertaining to new devices and online services. Doing so could make Apple’s mission statement easier to adopt and apply to day-to-day operations.

Apple’s vision statement shows the future direction of the business. It satisfies some of the conventional characteristics of ideal corporate vision statements. For example, the corporate vision is clear in terms of what Apple aims for, such as leadership in product design and development, and emphasis on excellence as a business organization. Also, the vision statement is abstract, inspiring, and stable to encompass the future of the technology business. However, to improve Apple’s vision statement, a recommendation is to make it more detailed. Instead of providing a general statement, the company could make the corporate vision more specific about such factors as strategic direction, as well as the target future state of various business areas, like Internet services and artificial intelligence. Such additional details could make it easier for Apple’s employees to understand and fulfill the corporate vision statement.

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Apple Mission and Vision Statement Analysis

Apple mission statement is “ to bringing the best user experience to its customers through its innovative hardware, software, and services. ” Tim Cook, Apple’s current CEO, stated this as the company’s mission statement and included it in the 2018 annual report. Through their mission statement, Apple highlights that it exists to offer its clients the best service that it can. The statement also describes how the company intends to achieve this.

In this current mission statement, the company highlights the scope of its operations and how it exploits these to satisfy the needs of its client base. While focusing on the dynamic technological changes over time, Apple stays clear that impacting positive change through innovation is its central objective. The following components arise from this mission statement.

• Best user experienceThe component of ‘best user experience’ shows that Apple’s priority is ensuring its client base has an easy time while using their products. Rather than be a source of entertainment, Apple designs its products to be user-friendly. The security features added to each product also help to enhance user experience. It is no surprise, therefore, that Apple products are well-crafted and masterfully designed to the last detail.

• Improving the lives of people. In the first component of its mission statement, Apple reiterates the duty of the company to stimulate ease in the lives of its users through simplified and user-friendly technology. The recognition of the vulnerabilities in the online space has particularly pushed the company to link this component with the demand for security features that improve the user’s experience. While doing so, the company has broadened the services its customers can enjoy as shown in its education, business and healthcare reach.

• Empowerment of the public. Innovation is another crucial component for the company. Apple is dedicated to helping close any gaps when it comes to the technology space. Given that technology is ever-evolving, Apple is continually coming up with new designs that meet its clients’ evolving needs as well. The approach adopted by Apple in meeting this element of its mission statement shows that the company considers its products to be more than mere tools of entertainment. They are instead a source of empowerment, and this explains the extensive presence of apple at work. In fact, this emerges as a major source of innovation motivation for the company.

• Top-quality products. The popularity associated with Apple products is evidence of how far the company goes to fulfil the third component of its mission statement. Most importantly, one rule remains unbent in this company, and that is providing the customers with the best quality products. The company aims to deliver high-quality on all aspects of its products. The integration of quality hardware, software, and services gives the company leverage over its competitors in the market.

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Introduction

Apple Inc. is one of the Big Four tech companies with its headquarters in California. The company is known globally for its innovative solutions for computer software, electronics, and online services. Since its inception in 1976, the company has been a global leader in the technology industry.

Apple is perhaps the ultimate definition of a company that has positioned itself as a metric of quality within the niche it operates in, and this prominence associated with Apple narrows down to its mission and vision statements. In fact, Apple has grown as the driving force of innovation for over 20 years now ever since it was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976.

Today, it is seen as the single source of revolution in designs of personal computers among other software transformations. Ideally, the vision statement of a company details what it is all about with a focus on specified range of products and quality for its customers.

Apple’s mission and vision, as well as its core values, highlight the company’s purpose and its driving force. Here is an in-depth look at the mission, vision, and core values of this tech giant.

Additionally, its vision statement reflects where the company sees itself in the future – a technological invention leader. In relation to this, a company’s mission statement outlines the tactics the company looks to implement to propel it towards its future state. In this case, Apple mission statement describes the areas it majors in, and the intended goals of driving it towards its vision. Apple is particularly a dynamic company that looks to readjust itself to the changing world as evidenced by the changes in its mission and vision statement over the years.

One element, however, remains rigid within these adaptations – quality products and services for its customers. Despite these frequent changes in the mission and vision statements, the core values adopted by Apple go a long way in maintaining its consistent growth. Some of these comprise inclusion and diversity, education, accessibility, environment, supplier responsibility and privacy.

These are the guiding principles that continue to spur employee motivation and commitment to the mission and vision of the company at all times. In fact, the interlinkages in all these components together with the mission and vision statements all point towards the success of Apple.

Name	Apple Inc.
Industries served	Computer hardware, Computer software, Consumer electronics, Digital distribution
Geographic areas served	Worldwide
Headquarters	U.S.
Current CEO	Tim Cook
Revenue	$ 156.508 billion (2012)
Profit	$ 41.733 billion (2012)
Employees	72,8

Vision

Apple vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. “Through this statement, the company highlights that they are always determined to deliver quality products for its clients. The statement also points out that they intend to do so for quite some time. It gives a detailed account of how the company approaches its operations to position itself as the dominant player in the sector it operates in. Some of the components associated with this statement include:

1. Innovations
2. Integration of partners and excellence
3. Market specialization

Apple has not limited itself to a specific geographical location. Instead, the company wishes to come up with products that will be used all over the world. In this element, Apple had opened 506 stores in 25 countries as of February 2019. From their vision, it is clear that the company intends to cut across all continents and achieve a global presence.

The first component shows that Apple is all about technological innovations. The second component shows that Apple intends to keep coming up with great products for quite some time. The company has always been at the forefront of innovative technological solutions and plans to remain ahead of the game.

It does this by stimulating its employees with the best innovative resources that are also client-focused. To achieve this, Apple believes in the power of collaboration in such a competitive era to stay ahead of the rest. It also promotes this by specially targeting its resources in areas where it can have maximum quality impacts.

Core Values

Apple core values include “inclusion and diversity, education, accessibility, environment, supplier responsibility and privacy.” Values reveal the aspects that Apple considers integral to its overall success as a technological and innovation leader. Apple is critical about the principles that have seen it model itself as a quality-oriented company in over two decades. To stay true to these standards, the company ensures that all its operations are in line with each of these values as highlighted in its statement of core values.

Apple core values include:

• Accessibility
• Education
• Environment
• Inclusion and diversity
• Privacy
• Supplier Responsibility

These values give us a sense of what Apple holds dear and considers vital for their success as a technology trailblazer. The company ensures that it aligns all its operations with its core values so that it holds on to its position as a global technology giant.

1. Accessibility

Apple products are designed so that everyone has access to them. The company uses enhanced technology and powerful innovations for better accessibility. Through these innovations, Apple has come up with products that ensure people with physical limitations are not left out and can carry out their daily activities with ease.

2. Education

Since 2014, Apple has been at the forefront of providing educational solutions to schools across the United States. Through a partnership with ConnectEd, the company has donated its products to students and teachers 114 underserved schools. They also pledged $100 million worth of teaching and learning solutions. The company continues to work with the students and teachers, teaching them how to use the products to enhance the learning experience, as well as for life.

3. Environment

Apple focuses on taking care of the environment just as much as they are determined to come up with quality products. The company aims to build products that are safe for both the users and the environment. They use recycled products for both the inside and the outside. Through Apple Trade-In, users can exchange their old devices for either credit or recycling, reducing the negative impact on the earth.

4. Inclusion and diversity

The company draws its greatest strength from the fact that people from all walks of life work there. Because it aims to provide products for people across different regions, ethnicity, religions, genders, and cultures, Apple believes in bringing on board a diverse team. Apple has made consistent progress by bringing people who are different in the way they think, what they have experienced, and in who they are.

5. Privacy

Apple products hold a lot of sensitive user information, and the company believes that privacy is a fundamental human right. As such, all products are designed to offer the utmost security for the user. The security features also allow them to choose what information to share and with whom. Enhanced security features such as face and touch ID ensure that only the user has access to the device and makes it difficult for anyone to gain unauthorized access.

6. Supplier Responsibility

Apple holds its suppliers and partners responsible for creating quality products for its users, who always come first. The company ensures that the suppliers meet all the requirements while building opportunities for them. It also holds its suppliers accountable to ensuring that their employees work in safe and conducive environments, do not have their rights infringed, and do not face discrimination in their workplaces.

Slogan

Apple’s slogan is: Think different

Headquarters

Apple’s main headquarters is in Cupertino, California, United States

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