What is in simply apple

Apple Inc.

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Apple Inc., formerly Apple Computer, Inc., American manufacturer of personal computers, smartphones, tablet computers, computer peripherals, and computer software. It was the first successful personal computer company and the popularizer of the graphical user interface. Headquarters are located in Cupertino, California.

Garage start-up

Apple Inc. had its genesis in the lifelong dream of Stephen G. Wozniak to build his own computer—a dream that was made suddenly feasible with the arrival in 1975 of the first commercially successful microcomputer, the Altair 8800, which came as a kit and used the recently invented microprocessor chip. Encouraged by his friends at the Homebrew Computer Club, a San Francisco Bay area group centred around the Altair, Wozniak quickly came up with a plan for his own microcomputer. In 1976, when the Hewlett-Packard Company, where Wozniak was an engineering intern, expressed no interest in his design, Wozniak, then 26 years old, together with a former high-school classmate, 21-year-old Steve Jobs, moved production operations to the Jobs family garage. Jobs and Wozniak named their company Apple. For working capital, Jobs sold his Volkswagen minibus and Wozniak his programmable calculator. Their first model was simply a working circuit board, but at Jobs’s insistence the 1977 version was a stand-alone machine in a custom-molded plastic case, in contrast to the forbidding steel boxes of other early machines. This Apple II also offered a colour display and other features that made Wozniak’s creation the first microcomputer that appealed to the average person.

Commercial success

Though he was a brash business novice whose appearance still bore traces of his hippie past, Jobs understood that in order for the company to grow, it would require professional management and substantial funding. He convinced Regis McKenna, a well-known public relations specialist for the semiconductor industry, to represent the company; he also secured an investment from Michael Markkula, a wealthy veteran of the Intel Corporation who became Apple’s largest shareholder and an influential member of Apple’s board of directors. The company became an instant success, particularly after Wozniak invented a disk controller that allowed the addition of a low-cost floppy disk drive that made information storage and retrieval fast and reliable. With room to store and manipulate data, the Apple II became the computer of choice for legions of amateur programmers. Most notably, in 1979 two Bostonians—Dan Bricklin and Bob Frankston—introduced the first personal computer spreadsheet, VisiCalc, creating what would later be known as a “killer app” (application): a software program so useful that it propels hardware sales.

While VisiCalc opened up the small-business and consumer market for the Apple II, another important early market was primary educational institutions. By a combination of aggressive discounts and donations (and an absence of any early competition), Apple established a commanding presence among educational institutions, contributing to its platform’s dominance of primary-school software well into the 1990s.

Competition from IBM

Apple’s profits and size grew at a historic rate: by 1980 the company netted over $100 million and had more than 1,000 employees. Its public offering in December was the biggest since 1956, when the Ford Motor Company had gone public. (Indeed, by the end of 1980, Apple’s valuation of nearly $2 billion was greater than Ford’s.) However, Apple would soon face competition from the computer industry’s leading player, International Business Machines Corporation. IBM had waited for the personal computer market to grow before introducing its own line of personal computers, the IBM PC, in 1981. IBM broke with its tradition of using only proprietary hardware components and software and built a machine from readily available components, including the Intel microprocessor, and used DOS (disk operating system) from the Microsoft Corporation. Because other manufacturers could use the same hardware components that IBM used, as well as license DOS from Microsoft, new software developers could count on a wide IBM PC-compatible market for their software. Soon the new system had its own killer app: the Lotus 1-2-3 spreadsheet, which won an instant constituency in the business community—a market that the Apple II had failed to penetrate.

Macintosh and the first affordable GUI

Apple had its own plan to regain leadership: a sophisticated new generation of computers that would be dramatically easier to use. In 1979 Jobs had led a team of engineers to see the innovations created at the Xerox Corporation’s Palo Alto (California) Research Center (PARC). There they were shown the first functional graphical user interface (GUI), featuring on-screen windows, a pointing device known as a mouse, and the use of icons, or pictures, to replace the awkward protocols required by all other computers. Apple immediately incorporated these ideas into two new computers: Lisa, released in 1983, and the lower-cost Macintosh, released in 1984. Jobs himself took over the latter project, insisting that the computer should be not merely great but “insanely great.” The result was a revelation—perfectly in tune with the unconventional, science-fiction-esque television commercial that introduced the Macintosh during the broadcast of the 1984 Super Bowl—a $2,500 computer unlike any that preceded it.

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Apple One

Even better together.

Apple Music

Over 75 million songs
ready to stream or
download, ad‑free.

Apple TV+

Critically acclaimed Apple Original series and films.

Apple Arcade

Over 200 incredibly
fun games. No ads.
No in‑app purchases.

iCloud+

All the storage you need. Plus powerful features to protect your privacy.

The biggest bang, binge and blast for your buck.

Apple One is the ultimate collection of Apple services for one low monthly price. It’s simple to sign up for and easy to manage. And with the Family plan, you can invite up to five other people to join.

Individual

• Apple Music
• Apple TV+
• Apple Arcade
• iCloud+ with 50GB

Family

Save ₹201/month. 1 Share with up to five other people.

• Apple Music
• Apple TV+
• Apple Music
• iCloud+ with 200GB

Discover a world of world‑class services.

With millions of songs, over 200 games, Apple Original series and films, and more, there’s something for everyone in every Apple One plan.

Super simple. One free trial, one monthly invoice and one place to manage your account. * You can cancel at any time, no strings attached.

Great for sharing. All users on the Family plan can sign in with their own Apple ID. So everyone has private access to each service and gets personalised recommendations.

One month free. Any services you haven’t already subscribed to are free for the first month. *

Get started.

In case you
missed anything.

What is Apple One?

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Apple One is an all-in-one subscription that bundles four Apple services. It’s the easiest way to get your favourite Apple services at one incredible price — and get even more enjoyment out of your Apple devices. Apple One includes the best services to keep you entertained and informed, as well as iCloud storage for your photos, files and more. Services include Apple Music, Apple TV+, Apple Arcade and iCloud+.

Where do I find it and how do I sign up?

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You have a few options. If you’re using an iPhone with iOS 14, an iPad with iPadOS 14 or a Mac with macOS Big Sur, tap or click here. You can also search for Apple One on your device or go to Settings > Account > Manage Subscriptions. And if it will save you money, we’ll automatically recommend an Apple One plan when you sign up for individual Apple services, based on the services you already have.

What does it cost?

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The Individual plan is ₹195 per month and the Family plan is ₹365 per month.

Which device and operating system do I need?

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Apple One services work across your Apple devices, including iPhone and iPod touch with iOS 14 or later, iPad with iPadOS 14 or later, Apple TV with tvOS 14 or later and Mac with macOS Big Sur 11.1 or later. If you subscribe through another device, you can still enjoy Apple One on any version of macOS earlier than macOS Big Sur.

How do I access my Apple One services?

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Once you subscribe, you can enjoy your Apple One services on any platforms where the services are available, including the web (Apple Music and Apple TV+), selected smart TVs (Apple Music and Apple TV+), Android (Apple Music) or other third-party streaming devices (Apple Music and Apple TV+).

Do I get a free trial? And what does it include?

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Any services you haven’t already subscribed to are free for the first month of your Apple One subscription. * After the free trial, the plan automatically renews as a monthly subscription. There’s no commitment, and you can cancel at any time.

What if I need more iCloud storage?

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You can purchase additional iCloud storage separately to supplement what’s included with your Apple One plan. Learn more

Can I share with my family?

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If you have the Apple One Family plan, you can use Family Sharing to share all included Apple services with up to five other family members. And Apple TV+ and Apple Arcade always include Family Sharing, even in the Apple One Individual plan. Learn more about Family Sharing

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Apple’s most popular iPad delivers even more performance and advanced features

A13 Bionic with Neural Engine Brings More Performance to iPad

Advanced 12MP Ultra Wide Front Camera with Center Stage

10.2-inch Display Features True Tone for an Enhanced Viewing Experience

Double the Storage to Do More on the Go

Even More Intuitive iPad Experience with iPadOS 15

• Multitasking is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful.

• New widget layouts for the Home Screen and App Library offer simple ways to personalize the iPad experience and organize apps.

• Notes goes systemwide with Quick Note, and offers new ways to collaborate and organize, whether typing or writing with Apple Pencil.

• The Translate app comes to iPad with new features that make conversations easier and more natural, including Auto Translate and face-to-face view.

• Live Text uses on-device intelligence to recognize text in a photo and allow users to take action. For example, a snapshot of a storefront may reveal a phone number and the option to place a call.

• Focus lets users automatically filter notifications based on what they’re currently doing, such as working, reading, exercising, playing games, or sleeping.

• FaceTime calls feel more natural with spatial audio and a new Portrait mode. And now, Group FaceTime provides the option to display participants in same-size tiles in a new grid view.

iPad and the Environment

• The new iPad is available to order beginning today on apple.com/store and in the Apple Store app in 28 countries and regions, including the US, with availability beginning Friday, September 24.

• Wi-Fi models of iPad are available with a starting price of $329 (US), and Wi-Fi + Cellular models start at $459 (US), in silver and space gray finishes. The new iPad starts with 64GB of storage — double the storage of the previous generation. A 256GB option is also available.

• iPadOS 15, the powerful operating system designed specifically for iPad, is available beginning Monday, September 20, and ships for free with the new iPad. iPadOS 15 will be available as a free software update for iPad mini 4 and later, iPad Air 2 and later, iPad 5th generation and later, and all iPad Pro models.

• Apple Pencil (1st generation), available for purchase separately, is compatible with iPad (9th generation) for $99 (US).

• Smart Keyboard for iPad is available for purchase separately for $159 (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.

• Smart Cover for iPad is available for $49 (US) in black, white, and English lavender.

• Customers can buy any Wi-Fi + Cellular iPad model directly from apple.com/store or at an Apple Store and get up to $200 (US) back from T-Mobile/Sprint or Verizon with activation. Terms apply. For eligibility requirements and more details see apple.com/shop/buy-ipad. Customers can also trade in their current iPad and get credit toward a new one.

• Engrave iPad with a meaningful mix of emoji, text, and numbers, all for free, at apple.com/store or in the Apple Store app.

• Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalized support and advice from Apple Specialists, convenient delivery and pickup options, free engraving, and special ways to save with Apple’s carrier offers and great trade-in values, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store.

Text of this article

September 14, 2021

Apple’s most popular iPad delivers even more performance and advanced features

The 10.2-inch iPad features A13 Bionic, Center Stage, True Tone, and now starts with double the storage, all at an incredible value

CUPERTINO, CALIFORNIA Apple today introduced the new iPad (9th generation), featuring the powerful A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life. 1 Starting at just $329, the new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with Center Stage, support for Apple Pencil (1st generation) and Smart Keyboard, the intuitive iPadOS 15, and twice the storage of the previous generation. The new iPad is available to order beginning today on apple.com, and in stores beginning Friday, September 24.

“iPad has never been more essential for working, learning, and communicating, and we’re excited to bring one of the biggest updates ever to our most popular iPad,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With the powerful A13 Bionic, more engaging video calls with Center Stage, and double the storage, the new iPad delivers advanced capabilities, versatility, and simplicity at an incredible value.”

A13 Bionic with Neural Engine Brings More Performance to iPad

The new iPad comes equipped with the powerful A13 Bionic chip, delivering a 20 percent performance boost over the previous generation. This makes the new iPad up to 3x faster than the best-selling Chromebook, and up to a whopping 6x faster than the best-selling Android tablet. 2 The added performance will allow users to seamlessly run advanced apps and games on the most affordable iPad. The Neural Engine in A13 Bionic also powers next-level machine learning capabilities, including Live Text coming in iPadOS 15, which uses on-device intelligence to recognize text in a photo that users can take action on.

Advanced 12MP Ultra Wide Front Camera with Center Stage

The Center Stage experience on iPad Pro is now available on iPad, enabled by the new 12MP Ultra Wide front camera and Neural Engine, so users can enjoy even more engaging video calls. As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps. Whether catching up with loved ones virtually or using iPad in a remote learning environment, Center Stage makes the experience of connecting more engaging than ever.

10.2-inch Display Features True Tone for an Enhanced Viewing Experience

For the first time, True Tone comes to the beautiful 10.2-inch Retina display on iPad. A new, upgraded ambient light sensor enables True Tone, which adjusts screen content to the color temperature of a room. True Tone on the new iPad makes images appear more natural and provides users with a more comfortable viewing experience in all lighting environments.

Double the Storage to Do More on the Go

With its thin and light design and cellular option, 3 iPad gives users the freedom to work, learn, play, and connect at home or on the go. The new iPad starts with 64GB of storage — double the storage of the previous generation — offering even more value to iPad users. A 256GB option is also available for users looking to store more apps, games, photos, and videos.

Even More Intuitive iPad Experience with iPadOS 15

iPadOS 15 brings new features that take advantage of the unique capabilities of iPad, helping users be more productive, and taking the versatility of iPad even further:

• Multitasking is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful.

• New widget layouts for the Home Screen and App Library offer simple ways to personalize the iPad experience and organize apps.

• Notes goes systemwide with Quick Note, and offers new ways to collaborate and organize, whether typing or writing with Apple Pencil.

• The Translate app comes to iPad with new features that make conversations easier and more natural, including Auto Translate and face-to-face view.

• Live Text uses on-device intelligence to recognize text in a photo and allow users to take action. For example, a snapshot of a storefront may reveal a phone number and the option to place a call.

• Focus lets users automatically filter notifications based on what they’re currently doing, such as working, reading, exercising, playing games, or sleeping.

• FaceTime calls feel more natural with spatial audio and a new Portrait mode. And now, Group FaceTime provides the option to display participants in same-size tiles in a new grid view.

iPad and the Environment

The new iPad features 100 percent recycled aluminum in the enclosure — marking a major milestone where every single model in the iPad lineup now has a 100 percent recycled aluminum enclosure. iPad also uses 100 percent recycled tin in the solder of the main logic board, and 100 percent recycled rare earth elements in the magnets in the enclosure.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

Pricing and Availability

• The new iPad is available to order beginning today on apple.com/store and in the Apple Store app in 28 countries and regions, including the US, with availability beginning Friday, September 24.

• Wi-Fi models of iPad are available with a starting price of $329 (US), and Wi-Fi + Cellular models start at $459 (US), in silver and space gray finishes. The new iPad starts with 64GB of storage — double the storage of the previous generation. A 256GB option is also available.

• iPadOS 15, the powerful operating system designed specifically for iPad, is available beginning Monday, September 20, and ships for free with the new iPad. iPadOS 15 will be available as a free software update for iPad mini 4 and later, iPad Air 2 and later, iPad 5th generation and later, and all iPad Pro models.

• Apple Pencil (1st generation), available for purchase separately, is compatible with iPad (9th generation) for $99 (US).

• Smart Keyboard for iPad is available for purchase separately for $159 (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.

• Smart Cover for iPad is available for $49 (US) in black, white, and English lavender.

• Customers can buy any Wi-Fi + Cellular iPad model directly from apple.com/store or at an Apple Store and get up to $200 (US) back from T-Mobile/Sprint or Verizon with activation. Terms apply. For eligibility requirements and more details see apple.com/shop/buy-ipad. Customers can also trade in their current iPad and get credit toward a new one.

• Engrave iPad with a meaningful mix of emoji, text, and numbers, all for free, at apple.com/store or in the Apple Store app.

• Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalized support and advice from Apple Specialists, convenient delivery and pickup options, free engraving, and special ways to save with Apple’s carrier offers and great trade-in values, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

1. Battery life varies by use and configuration.
2. Testing conducted by Apple in August 2021 using preproduction iPad (9th generation) systems with the Apple A13 Bionic chip, as well as production Qualcomm SDM 429-based Android tablet systems with the latest version of Android 11 available at the time of testing, and production Intel Celeron N4000-based Chromebook systems with the latest version of Chrome OS 92 available at the time of testing. Best-selling systems are based on publicly available sales data over the last 12 months. Tested with common tasks in commercial applications and select industry-standard benchmarks. Performance depends on device settings, usage, environment, and many other factors. Performance tests are conducted using specific systems and reflect the approximate performance of iPad.
3. Wireless plan and coverage are required. Speeds will vary. Check with carriers for details.

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