What is private iphone

What is private iphone

Intelligent Tracking Prevention helps stop advertisers that follow you from site to site.

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Safari

Some websites allow hundreds of different data collection companies to watch you, build a profile of you, and serve you ads as you browse the web. Intelligent Tracking Prevention in Safari uses on-device machine learning to help block those trackers. And you can get a snapshot of all the cross-site trackers Safari is blocking by visiting your Privacy Report in the Safari toolbar.

Advertisers can also create a “fingerprint” of your device to target you based on characteristics like your browser configuration, and fonts and plug-ins you’ve installed. To help prevent this, Safari has built-in fingerprinting defense, which shares a simplified system profile with websites you visit. Making it even more difficult for data companies to identify you.

Maps makes your location history, history.

The Maps app doesn’t associate your data with your Apple ID, and Apple doesn’t keep a history of where you’ve been.

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Where you go says a lot about you. Maps delivers a great experience without Apple knowing which stores, neighborhoods, or clinics you visit. And because Maps doesn’t include a sign-in, where you go isn’t associated with your Apple ID at all.

Personalized features, like locating your parked car, are created right on your device. Data used to improve navigation, such as routes and search terms, is not associated with your identity. Instead, that information is based on random identifiers that are constantly changing.

Photos lets you choose who has the full picture.

The Photos app uses machine learning to organize photos right on your device. So you don’t need to share them with Apple or anyone else.

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Photos

Your photo and video albums are full of precious moments, friends, and your favorite things. Apple devices are designed to give you control over those memories.

Photos is also designed so that the face recognition and scene and object detection — which power features like For You, Memories, Sharing Suggestions, and the People album — happen on device instead of in the cloud. In fact, the A13 and A14 Bionic chips perform over 100 billion operations per photo to recognize faces and places without ever leaving your device. And when apps request access to your photos, you can share just the images you want — not your entire library.

Messages are only seen by who you send them to.

Apple can’t read your iMessages while they’re being sent between you and the person you’re texting.

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Messages

From inside jokes to invitations, a lot of life happens in text and video chats. Every blue-bubble message, picture, Animoji, and video is encrypted while being sent between devices.

Smart suggestions in Messages, like pulling up photos to send based on who you’re messaging, are all done on your device.

Siri learns what you need. Not who you are.

Your Apple ID isn’t connected to Siri, and the audio of your requests is now processed entirely on your device by default.

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Siri was designed from the beginning to learn your preferences without sharing your identity with Apple or anyone else. You don’t sign in with your Apple ID to use Siri, and the audio of your requests is processed entirely on your iPhone thanks to the power of the Apple Neural Engine.

When Apple does process or store data on our servers, it’s associated with a random identifier — a long string of letters and numbers. That data is used only to improve Siri, and we never share or sell it. Apple doesn’t retain audio of your requests unless you choose to share it with us to improve Siri.

Apple News leaves what you read off the record.

Apple News delivers content based on your interests, but it isn’t connected to your identity. So Apple doesn’t know what you’ve read.

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Apple News

Many news sources keep track of your identity and create a profile of you. Apple News delivers personalized content without knowing who you are. The content you read is associated with a random identifier, not your Apple ID.

You get editor-curated content and a personalized newsfeed so you can stay up to date with the latest news and stories. And because Apple News uses machine learning, the more you use it, the better your app gets to know what you like — without Apple ever knowing what you’re into.

Wallet and Apple Pay help hide what you buy.

Your credit and debit card numbers are hidden from Apple, and Apple doesn’t keep transaction information that can be tied back to you.

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Wallet and Apple Pay

What you buy, where you bought it, and how much you paid is sensitive information. Apple doesn’t store, sell, or use that information.

Apple doesn’t store your credit or debit card numbers or share them with merchants. Instead, a unique Device Account Number is created every time you add a card to Apple Pay. And with Apple Card, your spending history is generated right on your iPhone, so Apple doesn’t have it.

Health keeps your records under wraps.

You control which information goes into the Health app and who you share it with.

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Health

From your heart rate to your menstrual cycle, apps and devices for your health can give you insight into some of your most personal details. With the Health app, you’re in charge of what information you’d like to include, what not to, and who has access to it.

When you do want to securely share your health data from the Health app with your doctors, they’ll see the data you shared in a dashboard in the provider’s health records system.

All of your data is encrypted and only accessible with your passcode, Touch ID, or Face ID. So however you use the Health app, you’re always in control of your data.

App Store shows you what’s in store for your data.

Easy-to-read Privacy Nutrition Labels on the App Store help you choose apps based on how they use your data and whether they track you.

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App Store

Every one of the more than 1.8 million apps on the App Store is required to follow strict privacy guidelines and report how it uses your data. And every app is rigorously reviewed by a team of experts at Apple.

When you’re checking out an app, you’ll see its Privacy Nutrition Label to help you decide if it works for you. Apps you choose to download need your permission to access information like your photos or location — and you can always change your mind about what you share. iOS 14.5 and iPadOS 14.5 or later require developers to get your permission before tracking your activity across other companies’ apps and websites for ads or data brokers.

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You have control over what you share.

Privacy is built in from the beginning, from the moment you open your new device to every time you use an app. Here are a few things to know so you can be even more secure.

Learn about privacy settings and controls.

Settings have been carefully designed to put you in control of your data. You can adjust what information is shared, where you share it, and when it is backed up. And starting with iOS 14.5 and iPadOS 14.5, you’re more in control of how apps use your personal data to track you.

Privacy Nutrition Labels

Product pages on the App Store feature a section that provides developers’ self‑reported summaries of some of their privacy practices in a simple, easy‑to‑read label. This shows how developers are collecting and using your data, including information like your location, browsing history, and contacts. This is part of ongoing work to increase transparency and control over your data, and Apple will continue to update this feature and work with developers to ensure that users can make informed choices.

App Tracking Transparency

Your devices carry the story of your life. We believe you should have a choice in how apps track and share your data with other companies for advertising or with data brokers.

Starting with iOS 14.5 and iPadOS 14.5, apps are required to ask your permission when they want to track you across apps and websites owned by other companies. You’ll be able to change your preference for any app or prevent apps from asking for permission entirely in Settings.

App Privacy Report

See at a glance what your apps have been up to when you turn on App Privacy Report. A section in Settings shows how often your location, photos, camera, microphone, and contacts have been accessed during the last seven days. It also reveals which domains apps have contacted. Together with Privacy Nutrition Labels, this feature will give you a more complete picture of how the apps you use treat your privacy.

Pasteboard transparency

iOS and iPadOS notify you when an app is copying content from the pasteboard so you’re aware of the activity. Developers can allow you to paste content from another app without having access to what you’ve copied until you want them to.

Third-party apps and permissions

Apple gives you transparency and control over the data you share with apps. Apps may request access to things such as your location, contacts, calendars, or photos. You’ll receive a prompt with an explanation the first time a third-party app wants to use this data, so you can make an informed decision about granting permission. Even if you grant access once, you can always change it later in Settings. iOS and iPadOS require developers to get your permission before tracking you or your device across apps and websites owned by other companies for ad targeting, for ad measurement purposes, or to share your data with data brokers.

No app can access the microphone or camera without your permission. In iOS 14 and iPadOS 14 or later, when an app uses the microphone or camera, your device displays an indicator to let you know they are being used –– whether you are in the app, in another app, or on the Home Screen. And Control Center shows you when an app has recently used the microphone or camera. In iOS and iPadOS, access to the camera is disabled for an app when it is in the background.

Sometimes apps need to know what other devices are on your local network, like when you’re trying to connect to a smart TV or printer. Starting with iOS 14 and iPadOS 14, apps need to ask your permission before scanning your local network.

iOS and iPadOS also let you know when an app accesses your Clipboard, so you can confirm that it receives access to only the items you expect.

Data and privacy information

Data and privacy information screens make it easy to understand how Apple will use your personal information before you sign in or start using new features. When you see the Data and Privacy icon, you’ll find helpful information on what personal data may be shared and how it will be used to improve your experience.

Location data

Sometimes it’s useful for your device to know your location, like when you’re setting up meetings in Calendar or getting directions. Location Services on your device uses a combination of GPS, Bluetooth, and crowd-sourced Wi-Fi hotspots and mobile towers to figure out where you are. Apple gives you control over the collection and use of this location data on all your devices. Starting with iOS 14, iPadOS 14, and watchOS 7, you can choose whether apps have access to your approximate location — an area of about 10 square miles — rather than your precise location. Location Services is not on by default. You can enable it when you first set up your device, and you can always turn it off if you change your mind.

Data and Privacy page

To give you more control over your personal information, we provide a set of dedicated privacy management tools on your Data and Privacy page. These tools give you the ability to get a copy of your data, request a correction to your data, deactivate your account, or delete your account.

Analytics

If you choose to opt in, your iOS and iPadOS devices can collect analytics about your device and any paired Apple Watch and send it to Apple for analysis. This analysis helps Apple improve products and reduce problems like apps crashing. The collected information does not identify you personally and can be sent to Apple only with your explicit consent. Analytics may include details about hardware and operating system specifications, performance statistics, and data about how you use your devices and applications. When it’s collected, personal data is either not logged at all, removed from reports before they’re sent to Apple, or protected by techniques such as Differential Privacy.

The information we gather using Differential Privacy helps us improve our services without compromising individual privacy. For example, this technology improves QuickType and emoji suggestions, as well as Lookup Hints in Notes.

We identify commonly used data types in the Health app and web domains in Safari that cause performance issues. This information allows us to work with developers to improve your experience without revealing anything about your individual behavior.

If you give your explicit consent to share iCloud Analytics, Apple can improve Siri and other intelligent features by analyzing how you use iCloud data from your account, such as text snippets from email messages. Analysis happens only after the data has gone through privacy-enhancing techniques like Differential Privacy so that it cannot be associated with you or your account.

Advertising

Apple is committed to delivering advertising in a way that respects your privacy. Apple‑delivered ads may appear on the App Store, Apple News, and Stocks. The Apple advertising platform does not track you, nor does it buy or share your personal information with other companies. Your Apple Pay transactions, Health app data, and HomeKit app data are not used by the Apple advertising platform to deliver ads. Your App Store search and download history may be used to serve you relevant ads. In the Apple News and Stocks apps, ads are served based partly on what you read or follow. This includes the topics and categories of the stories you read and the publications you follow, subscribe to, or enable notifications from. The stories you read are not used to serve targeted ads to you outside these apps. You can view the information Apple uses to deliver relevant ads to you in Settings. You can also turn off Personalized Ads at any time in Settings to stop receiving targeted ads on the App Store, Apple News, and Stocks. Turning off Personalized Ads will limit Apple’s ability to deliver relevant ads to you but may not reduce the number of ads you receive. The Apple advertising platform doesn’t serve ads to children under 13 years old and Managed Apple IDs. In addition, Apple has strong guidelines for apps in the Kids category of the App Store, including prohibiting apps in the category from including third-party analytics or third-party advertising.

Secure your devices.

Prevent anyone except you from using your devices and accessing your information.

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