What is shot on iphone 6

Победители фото-конкурса «Shot on iPhone» от Apple

Судейские комментарии: «Великолепный динамический диапазон. На снимке отлично видны детали. Небо в красивых и глубоких тонах и в целом очень приятный цвет».
Фото: Роберт Глейзер, Германия

Потрясающая подборка из 10 великолепных фотографий в ближайшее время украсит рекламные щиты по всему миру, чтобы показать возможности камеры iPhone. Apple объявила победителей конкурса: «Снято на iPhone».

Конкурс проходил в период с 22 января по 7 февраля и привлек тысячи фотографий со всего мира. Шестеро из десяти победителей проживают в США, остальные четыре из Беларуси, Сингапура, Израиля и Германии. Они были отобраны жюри, в состав которого входили руководители Apple, а также уважаемые художники, фотографы и представители изданий, посвященных фотографии.

Снимки финалистов были отобраны независимо от моделей iPhone, среди победителей присутствуют фотографии сделаны на новейший iPhone XS Max, а также на сравнительно более скромный iPhone 7. По началу конкурс вызвал недовольство среди онлайн-сообщества из-за отказа Apple платить победителям. Но вскоре после старта Apple объявила, что заплатит финалистам необъявленную сумму за лицензирование снимков для рекламной компании.

Apple запустила рекламную кампанию «Снято на iPhone», начиная с iPhone 6. Как правило, команда Apple находит снимки для кампании в Instagram или Twitter по хештегу #ShootOniPhone .

Победители конкурса «Снято на iPhone»

Alex Jiang, США, iPhone XS Max

Судейские комментарии: «Повествование в архитектуре. Яркие цвета и идеальная композиция с баскетбольным кольцом посередине!»

Blake Marvin, США, iPhone XS Max

Судейские комментарии: «Взгляд этого воришки-енота бесценен, мы так и представляем как он говорит: «А теперь медленно отступите и никто не пострадает.»»

Darren Soh, Сингапур, iPhone XS Max

Судейские комментарии: «Искажения и отражения под острым углом на этом снимке создают фантастические впечатления.»

Никита Ярош, Беларусь, iPhone 7

Судейские комментарии: «Не обязательно ехать в Исландию, чтобы сделать красивую фотографию, иногда великолепный кадр у вас прямо под носом. Пересечение линий, яркий цвет. Это великолепный образ.»

Dina Alfasi, Израиль, iPhone X

Судейские комментарии: «Обратите внимание, как эта лужа в форме сердца обрамляет прохожего, захватывая кусочек окружающего мира.»

Elizabeth Scarrott, США, iPhone 8 Plus

Судейские комментарии: «Обстановка на снимке кажется знакомой. Я стоял на том же месте. Но обстановка в кадре не похожа ну ту, что я видел, находясь там же.»

Andrew Griswold, США, iPhone XS

Судейские комментарии: «Наиболее интересная деталь на этом снимке — фоновый рисунок, отраженный в каждой капле воды. Хочется разглядывать каждую из них.»

Bernard Antolin, США, iPhone XS Max

Судейские комментарии: «Сцена выглядит довольно просто, но использование черно-белых тонов придает ей выразительности. Драматичность настроению добавляют контраст облаков и окружающего ландшафта.»

LieAdi Darmawan, США, iPhone XS

Судейские комментарии: «Этот пейзаж оставляет впечатление как старый портрет. Текстура гор напоминает старое морщинистое лицо. В этом снимке есть что-то, что действует на подсознательном уровне. Это наиболее интересная деталь, потому что её не возможно объяснить.»

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Два новых рекламных видео Apple из серии «Shot on iPhone 6»

Apple начинает удивлять частотой выхода новых рекламных роликов серии «Shot on iPhone 6». К появившимся на прошлой неделе четырём сегодня добавились ещё два. Оба выполнены всё в той же стилистике и демонстрируют возможности камеры iPhone 6.

Второй ролик менее динамичный. Главным героем в нём выступает лодочник из Таиланда. Размеренный перебор веслом под нежную мелодию «Caracol» Тремора при той же замедленной съёмке выглядит невероятно круто. Впрочем, как и всё, что попадает в серию «Shot on iPhone 6».

На прошедшей неделе Apple получила Гран-при «Каннских львов» за рекламную кампанию «Снято на iPhone 6», в ходе которой 75 городов мира украсили билборды с фотографиями, сделанными новой камерой смартфона. В Купертино отобрали 162 фотографии, которые были размещены на Flickr, в соцсетях Twitter, Facebook и в Instagram. Впервые в истории Apple компания полностью отказалась от услуг профессиональных фотографов и использовала только любительские изображения.

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В Телеграме появилась реклама. Но не простая, а самая что ни на есть шлаковая. Опционы, криптовалютные биржи, схемы быстрого, но мутного заработка. Чего там только нет. Но почему Павел Дуров за этим не следит?

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Apple reboots ‘Shot on iPhone 6’ campaign with all-new photos from the iPhone 6s

— Feb. 1st 2016 4:01 am PT

After the success of last year’s Shot on iPhone 6 ad campaign, taking one of the top prizes at the Cannes Grand Prix festival, Apple is relaunching the campaign to highlight photos taken with the iPhone 6s/Plus, reports Time.

The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.

Apple first launched the Shot on iPhone 6 campaign on its homepage last March, alongside a new App Store page highlighting photography apps. The company then used the photos in worldwide billboard ads – which Apple will be doing again this time around …

Time notes that the billboard ads will run in 85 cities across 26 countries.

We’d expect the new photos to be featured on Apple’s homepage shortly, perhaps taking over from the current ‘Start something new‘ campaign which features other types of art created using Apple products. As last year, we’d expect Apple to feature video as well as still photos on its website.

If you want to try your own hand at professional-looking people shots with the iPhone 6s, check out a video tutorial.

FTC: We use income earning auto affiliate links. More.

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Why Apple is rebooting its ‘game-changer’ billboard ads

Most consumers probably know it better as the «Shot on iPhone» campaign — having seen one of Apple’s 10,000+ billboards across 25 countries showcasing the amazing photographs real people managed to shoot on their iPhones. The photos also appeared across newspapers, magazines, online, and in a set of 15-second TV commercials.

It’s a really simple idea, and the creative is even simpler: A photo taken using the iPhone 6; shot by both amateurs and professionals; discovered using one of the many online photo-sharing platforms such as Instagram and Flickr; the «Shot on iPhone 6» tagline; and the name of the photographer.

But it has been described as a «game-changer.»

At the Cannes Lions advertising festival last summer, Apple and its ad agency TBWA\Media Arts Lab took home the «Grand Prix» prize in the outdoor category.

Apple and its agency said the first round of the campaign was seen at least 6.5 billion different times, mentioned by 24,000 «opinion leaders,» and that 95% of the mentions about the campaign online were positive.

Juan Carlos Ortiz, creative chairman of the DDB Americas ad agency network and the president of the Cannes Lions outdoor award jury, told Business Insider the jury «did not choose the campaign — the campaign chose us.»

«We had some really good finalists but the great part of this campaign was that it was more than a great creative idea. This is a game-changer,» Ortiz said. «The idea was that it was open to people. You can ake a photo with your iPhone 6 and it could go up on a billboard all over the world. It wasn’t just about taking a picture, it’s that your picture can be displayed in the most exciting places in the world. It was about arming people with a real opportunity to take part in something big.»

Thomas Husson, vice president and principal analyst at Forrester Research, told Business Insider the campaign is really well-aligned to Apple’s DNA: «It is all about lifestyle, imagination, liberty regained, innovation, passion, and power-to-the-people through technology.»

It worked so well because it coupled human emotion with actual product benefits, rather than product features. Husson said: «In this particular campaign, it is really about what the iPhone enables: the ability to merge social offline experiences with online communications and to deliver more expressive and emotional forms of communications.»

An award-winning ad campaign that turned into a cultural moment, shared by tens of thousands of people: It’s little wonder Apple is running the push a second time around.

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Shot on iPhone 6s: Top iPhone photographers share their secrets

· 9 February 2016

— Tips for taking better photos on your iPhone

— Campaign features 53 images from 41 photographers

— Photos will be shown in 26 countries around the world

(Pocket-lint) — Dubbed the Apple World Gallery, Apple is once again set to showcase iPhone users’ photos on advertising billboards around the globe.

It’s a collection that comprises of 53 images, taken by 41 different iPhone 6s owners. Their work will be featured in 85 cities in 26 countries around the world.

Rather than focus on luscious landscapes, this year’s campaign instead focuses on people and portraits. And it’s worth pointing out that none of them were commissioned by Apple, they were all discovered separately.

Three of the photographers to be featured are Brits, so we caught up with them to see how they use their iPhone 6s phones when it comes to taking photos and asked them to share tips to help you take great photos too.

Chris H

Have you completely switched to using only the iPhone to take pictures?

Yes, since the iPhone 5s. With the quality being so good now, I don’t see the point in carrying around a digital camera too.

What three tips would you give to help someone take a great a photo on their iPhone?

Take as many as possible, for three reasons: practice, timing and luck. The more you take, the more chance you have of catching the right light, timing or pose. then you make your own luck.

How much post processing or editing do you do to your pictures and, if so, what apps to do you use?

To be honest, I don’t do too much editing. When I do I use the native iPhone software, or I use the Instagram filters.

Do you use any extra kit for your iPhone photography, like a tripod or light?

This photo was taken with the Optrix waterproof case, and I like playing around with changeable lenses. I also have the Olloclip lenses. A tripod is probably next on my wish list.

In which city do you hope your picture will appear?

My wife Charlotte and I both work in London, so it would be great to see it on the commute. I’m also off on business to Barcelona this month, so that would be cool to see. We both have friends all over the world, so we are hoping they will send photos if they see the photo out and about.

What’s the best bit about shooting on the iPhone?

I love the instant feedback. Edit. Share. It’s easy.

What’s the hardest part about shooting on your iPhone?

Night time or dark photography, but that’s not only an issue for iPhone photography.

Have you always used an iPhone for taking pictures?

Since my first iPhone 3G, yes. But I still took a digital camera around on holidays, days out, etc. Not until the 5s did I ditch the standalone.

Does quick sharing add appeal to shooting with a phone and, if so, what services do you use?

I’d say it is one of the main reasons I love it. Social media is such a great way of interacting, not just with your friends but with the wider world too. I use Instagram, Twitter and Facebook. Without posting this photo on Instagram, how would I end up in this situation? It’s a real life example of the power of social media.

Do you use Live Photos?

I do. This photo is actually a Live Photo. I think they’re great, they bring a little bit of extra magic to your memories. I think they could be responsible for a resurgence in digital photo frames — if someone releases one that will support them.

Lee P

Have you completely switched to using only the iPhone to take pictures?

Last year I did, for everything outside of portfolio and headshot work. I took part in a ‘365’ challenge in 2015, so pretty much every day I was shooting with an iPhone. Whenever a bit of portfolio work came up, I took the opportunity to take a separate set of images of the model for that day’s contribution to the 365 thing.

What three tips would you give to help someone take a great a photo on their iPhone?

The photographs of Nicole weren’t meant to be of ‘Nicole the model’, more ‘Nicole the person. She just so happens to be a model and so knows what to do in front of a camera’. She made it easy, happy to both contribute and take instruction. She’s confident enough to know what works and what her strengths are, so there’s always something of her that comes out in her photographs I think. There’s always a little bit of her personality that shines through, whoever she shoots with.

The photo was taken in a studio environment, so.

— When it comes to shooting people, use the fact that the phone is small and unobtrusive, it’s one thing less to get in the way of the connection/conversation you need to have with the subject.

— Get as familiar as possible with the limitations of the device as you can. Once you know what rules you have to follow, you also get a feel for how to break them.

— Try mounting on a tripod and using either an Apple Watch or the + volume control on headphones to trigger the shutter. It helps you take a step back and consider more than what is currently on the screen.

How much post processing or editing do you do to your pictures and, if so, what apps to do you use?

The majority of the time I use VSCO exclusively, a limited selection of the pre-set filters with some tweaking of things like contrast/exposure.

Do you use any extra kit for your iPhone photography, like a tripod or light?

I’ve used Olloclip lenses in the past. If I need to mount the iPhone to a tripod I go with a Shoulderpod S1. And, for the image in question, to keep lighting consistent (this was one of a set of 15 images, featuring five different models), I had an Aputure Amaran LED panel mounted on a boom.

In which city do you hope your picture will appear?

London would be awesome; NYC because myself and my girlfriend are back there at end of Feb; and Prague. I love Prague!

What’s the best bit about shooting on the iPhone?

The quality and range of images you can get out of something so convenient. It’s always with me. And the ease at which those images can be shared from the same device.

What’s the hardest part about shooting on your iPhone?

Fixed focal length. I’m hoping to get hold of a couple of Moment lenses to resolve that. A Moment tele lens is really going to help with some portrait stuff I have planned.

Have you always used an iPhone for taking pictures?

On and off since owning an iPhone 3G, but the turning point was 2015; I used the 6 Plus and 6s Plus every day. Now that I’ve got an iPad Pro to edit on, the possibility of a complete mobile workflow is very real.

Does quick sharing add appeal to shooting with a phone and, if so, what services do you use?

Yes, definitely. To be able to shoot, edit and email/upload to Instagram (the service I use most) within a very short space of time is great.

Do you use Live Photos?

Not yet, my cats aren’t that cooperative.

Chris F

Have you completely switched to using only the iPhone to take pictures?

I use all sorts of cameras for taking pictures. I’m a professional photographer so I will use professional cameras when it’s a paid job. That said however, I’ll often snap some behind-the-scenes shots on my iPhone while we’re on the shoot and those often end up being used alongside the main pictures, particularly for a magazine story.

The great thing about the iPhone over my other equipment is that the lens is incredibly wide so in a confined space it can be a life saver. I’m just hanging an exhibition of landscapes at the moment and the iPhone camera was what I used to get the whole room in the shot once all the framed prints were up on the walls of the gallery.

What three tips would you give to help someone take a great a photo on their iPhone?

— Take more pictures than you think are necessary. This is one of the great liberating factors in digital photography, compared to shooting with film. It isn’t any more expensive to take more pictures.

My iPhone 6s picture in the campaign was one of about 12 I took of the girl. In the first few, the expression on her face is slightly forced, like she’s thinking that she has to smile but I didn’t want her to smile so I waited until the muscles around her mouth and eyes started to settle down. I had to be patient with her and let her face begin to relax so that I could get her to the place it’s in now, which is what I like to think of as ‘relaxed confident defiance’.

Take your time to get not just the moment but the right moment.

— You don’t have to always put everything in the middle of the picture. Play around with the space within the frame. You can vary the relationship between the subject and their size within the frame often in a humorous way.

— The photographer is the performer and the subject is the audience.

When I have to take pictures of groups of people I very much treat it as if I am the performer and they are my audience. Your job here is to earn their attention and hold on to it. Keep them engaged, don’t just expect them to stand there compliant for you. Get hold of them and take them with you.

I once got a group of famous actors to sing ‘I’ve Had The Time Of My Life’- the theme song from Dirty Dancing. They had been doing publicity for a movie they were in and all of them were clearly tired and had had enough, so I used that to bring them along with me for one last push at the end of their day. Once one of them got into it the others all followed and soon a rousing chorus was echoing around the place.

The pictures were great — genuinely laughing and having a good time within the frame. I had to engender something with my own skill and experience because the reality when I arrived for the shoot was four tired grumpy people who wanted to go home.

How much post processing or editing do you do to your pictures and, if so, what apps to do you use?

I use Snapseed and I play around with the relationship between tone, brightness, contrast and colour. It’s just a digital version of what I used to do in a traditional darkroom back in the olden days.

Do you use any extra kit for your iPhone photography, like a tripod or light?

Sometimes I borrow my wife’s phone and use the torch on it to light people in low light situations. I hold it high, above my head, so that it gives everybody nice cheekbones and makes them look 10 years younger.

In which city do you hope your picture will appear?

London! Anywhere will be nice though. It’s just exciting to know that a lot of eyeballs are going to see a picture I took on my birthday at a picnic with friends in the park.

What’s the best bit about shooting on the iPhone

The fact that this device is always in my pocket or in my hand has changed the way I/we document our lives. When I compare it to the number of pictures I have seen of my parents taken before I was born, which is maybe 50 at most, my own kids are having their lives documented practically in real time.

What’s the hardest part about shooting on your iPhone?

Learning how to prevent oversharing and realising that the capture rate is faster than the editing, storage and review rate.

As brilliant as all this is I wonder how on Earth we are going to preserve all this stuff for future generations. Even though there are only 50 pictures of my parents at least they are a physical tangible thing that I can keep in an old cigar box on the shelf next to the cookery books and know that they are there today, tomorrow and next year if I want to look at them.

For this reason I make sure that I always get a selection of my own iPhone pictures printed every few months. I want my kids to have something tangible after I’m gone, so they can show their kids, like my mum showed me. It’s all about legacy.

Have you always used an iPhone for taking pictures?

Ever since I first got an iPhone, yes.

Does quick sharing add appeal to shooting with a phone and, if so, what services do you use?

Yes, of course! The endorphin rush of the first ‘likes’ that roll in! Like lab mice hitting a reward switch. I use Instagram and Twitter.

Do you use Live Photos?

I’ve only just discovered it actually. I didn’t really know what it meant so, like I often do when faced with something strange and mysterious, I ignored it for a while. Then I dipped a toe in the water and went online to find out what it was. Now I use it for special occasions.

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