What is this apple product

Every Product Apple Has Made So Far

Check out the groundbreaking technology of the biggest electronics company in the U.S. with this comprehensive list of all Apple products! A timeline shows us just how much Apple has changed the core of the tech industry in only four decades, bringing the abstract concept of computing from college campuses to our pockets. What’s different now that our world is full of Apple products? History has been changed, plain and simple!

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It’s been more than 42 years since “the two Steves” first created a hand-built computer designed for the American home, and since then, the company has created billions of different, creative, world-changing Apple products. History was made with each new innovation, whether it be the now-ubiquitous iPhone, the convenient idea of the personal computer, or the industry-creating tablet. We’ve created this innovative look back at all Apple products to list off each incredible marvel by year, from super-successful, like the company-saving iPod, to the duds like the Apple Bandai Pippin. In our Apple timeline, you can see how much the company changed and how a few pivotal moments have revolutionized the entire technological world.

How Did Apple Get Started?

What is the history of the Apple company? The company was founded in a garage by two college dropouts on April 1, 1976. Those two dropouts famously became known as “the Steves”; any brief history of Apple has to give a quick nod to Steve Wozniak and Steve Jobs, famous for their computer wizardry and marketing wizardry respectively. Steve Jobs, who since his death has been glorified in several films and documentaries, would leave the company but then return to help save it from foundering in the late 1990s. The Apple company history is in some respects the history of the entire computer industry: Apple played a key role in moving this technology into homes and consumers’ hands.

What Was Apple’s First Product?

What was the first Apple product? It was a computer, more specifically the 1976 Apple I, which had distinctly convenient computer terminal circuitry and usability. Jobs and Wozniak had to sell Jobs’s VW Microbus and Wozniak’s expensive calculator to pay for their new creation.

Source: Wikimedia.org by Binarysequence

What was the second Apple product?

It was the Apple II, which changed the world of computing and is still one of the company’s most famous computers. It was able to display color graphics, which was exceptional at the time, and was considered to be one of the main three personal computers of 1977.

How Did the Evolution of Apple Computers Continue?

In our Apple computer timeline with pictures, you can see that the Apple II and its successors would keep the company going throughout the 1970s and early 1980s. Other important early Apple computers were the Macintosh 512K and the Macintosh SE. As you follow our Apple computer models timeline, you can see how quickly the company got out of hand, diversifying and expanding to dozens of models per year. This was changed when Jobs returned in 1997 and forced the company to look at its old Apple products and limit its scope a great deal. That’s around when the modern, sleek designs of the iMac and iBook were created.

Here’s a short timeline of Apple computers:

• Apple I — 1976
• Apple II — 1977
• Apple III — 1980
• Apple Lisa — 1983
• Macintosh 128K and 512K — 1984
• Apple Lisa II — 1984
• Macintosh XL — 1985
• Macintosh Plus — 1986
• Macintosh SE — 1987
• Macintosh II — 1987
• Macintosh Portable — 1989
• Macintosh LC — 1990
• Macintosh Classic — 1990
• Macintosh Quadra — 1991
• PowerBook — 1991
• Macintosh Performa — 1992
• Power Macintosh — 1995
• Twentieth Anniversary Macintosh — 1997
• iMac — 1998
• iBook — 1999
• eMac — 2002
• Mac mini — 2005
• MacBook — 2006
• MacBook Pro — 2006
• MacBook Air — 2008

What Was Apple’s First Phone?

While the Apple Newton and eMate 300 were the first PDA experiments, which would later resemble the earliest iPhones, Apple’s first official smartphone was actually the ROKR E1, which was released in 2005. This product was very limited but laid the groundwork for the first Apple iPhone; history focuses on that product and has somewhat forgotten the ROKR. June 29, 2007, was the first Apple iPhone release date. History, our timeline tells us, was made that day, as millions of iPhones and smartphone imitations have been sold since.

Here’s a timeline of the iPhone:

• iPhone 1 — 2007
• iPhone 3G — 2008
• iPhone 3GS — 2009
• iPhone 4 — 2010
• iPhone 4S — 2011
• iPhone 5 — 2012
• iPhone 5c — 2013
• iPhone 6 — 2014
• iPhone 6 Plus — 2014
• iPhone 6S — 2016
• iPhone 6S Plus — 2016
• iPhone 7 — 2016
• iPhone 7 Plus — 2016
• iPhone SE — 2016
• iPhone X — 2017
• iPhone 8 — 2017
• iPhone 8 Plus — 2017
• iPhone X — 2017
• iPhone XS — 2018
• iPhone XS Max — 2018
• iPhone XR — 2018

How Many Apple Products Have Been Sold?

The company has sold 2 billion iOS devices, which only truly counts the past few years. Count the Apple II and its ancient products and the total figure is likely millions more; the Apple II sold somewhere between 5 and 6 million units, for instance.

With our infographic, you can see at a glance how Apple has changed over the years, going from being consistently and primarily a computer company to consistently and primarily a device company, with newer inventions like the iPad and the Apple Watch keeping us on our toes. But in all cases, Apple has been a company focused on the consumer — maybe not what they say they want but what goes beyond their wildest expectations. Check out our video about the history of Apple to learn more.

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Obtaining service for your Apple product after an expired warranty

Learn about your options for getting service and parts for Apple devices that are past their warranty period.

Owners of iPhone, iPad, iPod, Mac, or Apple TV products may obtain service and parts from Apple service providers, including Apple Retail Stores and Independent Repair Providers, for a minimum of 5 years from when Apple last distributed the product for sale.

Service and parts may be obtained for longer, as required by law or for up to 7 years, subject to parts availability. Additionally, Mac notebooks may be eligible for an extended battery-only repair period for up to 10 years from when the product was last distributed for sale, subject to parts availability.

Apple discontinues hardware service for certain technologically-obsolete products. Your device is supported by ongoing OS updates and backed by a network of more than 5,000 Apple-certified repair locations that you can count on if something unexpected happens.

Apple and the environment

Apple devices are designed to be long-lasting. They are made of durable materials that are heavily-tested in our Reliability Testing Lab. The longer you use your device, the better it is for the planet. For more information about Apple and the environment, go to https://www.apple.com/environment.

About vintage products

Products are considered vintage when Apple stopped distributing them for sale more than 5 and less than 7 years ago.

For products purchased in France, see Statutory Warranties of Seller and Spare Parts. Owners of new iPhone or Mac notebook products purchased after December 31, 2020 in France, may obtain service and parts from Apple or Apple service providers for 7 years from the date the product model was last supplied by Apple for distribution into France.

Find out which products are vintage:

About obsolete products

Products are considered obsolete when Apple stopped distributing them for sale more than 7 years ago. Monster-branded Beats products are considered obsolete regardless of when they were purchased.

Apple discontinues all hardware service for obsolete products, with the sole exception of Mac notebooks that are eligible for an additional battery-only repair period. Service providers cannot order parts for obsolete products.

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6 Reasons Apple Is So Successful

Apple’s iPads and iPhones are displayed inside an Apple store in New York City on Dec. 7, 2011

One of the more interesting questions I get asked about as an industry analyst who’s followed Apple since 1981 is why Apple is so successful. It’s an honest question because to those unfamiliar with Apple, the company’s rise and current dominance in non-PC devices is somewhat puzzling.

Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and then the iPhone, the company started to go in a new direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets. But beyond that, the reasons why Apple is really successful are still a mystery to many.

There are plenty of books about Apple that talk about everything from Steve Jobs’ history to tenets of Apple’s business models to secrets about Apple’s internal-management ideas. However, after years of watching Apple up close and personal and having to deal with every one of their CEOs, as well as interacting with various Apple execs over the years, I would like to suggest that the reasons the company is successful can be boiled down to six key principles that make it very hard for competitors to compete with Apple.

1. For any product that Apple creates, the people who create it have to want it themselves
So many times with projects I do with other tech companies, the goal is almost always based around the technology first, followed by whether or not people really want to use it. Geeky engineers are dazzled by the technology at their disposal and often create something because they can. But Apple’s approach is quite different. The engineers who are creating Apple products actually make them for themselves. And Jobs was the chief “user” of Apple products when he was alive. All of Apple’s products are based on the fact that Jobs represented the real customer. And his engineers had to come to grips with that when designing a product. It has to be something that they personally couldn’t live without.

2. The products have to be easy to use
Jobs was a stickler on this point. While industrial design is a critical component of any product Apple makes, if it is not easy to use, it is considered worthless to the consumer. This is what drove the company’s user-interface designs from Day 1 and is still the mantra pushed to the software and hardware engineers every day they go to work. All of the products they create have to be intuitive and easy to understand and learn. As technology has become more intricate and users want more features, the task of keeping things simple is sometimes difficult. And Apple creates tools for power users and rookies, which can mean a broad range of ease-of-use issues. But even with that, Apple is the only company I deal with where ease of use is more important than the product itself. Apple makes this a critical goal of its approach to creating anything for the market.

3. Keep things simple
I was in Paris in the past two weeks and had talks with various French telecommunications officials about many mobile-computing issues. But one conversation I had in particular emphasizes this keep-it-simple point. We were discussing how to compete with Apple — a major pastime for all Apple competitors and carriers these days — when the question of why Apple is really successful came up. And one exec nailed it when he said he felt that the real reason Apple is successful is because it has one product; in this case the iPhone. It minimizes the decisionmaking process for the consumer by making things simple. The person speaking was with a carrier in France, and he said that in their stores, they have to have as many as 25 different models of phones available. That makes it hard for his staff to be really knowledgeable about all of them all of the time, and their customers just have too many options to choose from.

But Apple only has one iPhone model, and anyone who has gone into an Apple store understands that every staff member there knows a great deal about each of the four major products carried in its stores. Apple doesn’t have five iPhone models to choose from; it has only one. While this may seem limiting given the amount of smart phones available to users, the truth is the reverse. Our company has done consumer research for over 30 years, and consumers constantly tell us that while choice is nice, in reality they want the process of choosing a tech product to be simple and not complicated by a plethora of choices.

Yes, there are tech-savvy people who like more choices and sometimes even like complexity, but from years of experience as a market researcher, I can tell you that in the end, the majority of users are not tech-savvy, and keeping things simple for them is a plus. Apple understands this in spades and is never tempted to add multiple versions of an iPhone, iPad or even more than one or two types of iPods. This makes buying an Apple product simple. And consumers seem to appreciate this considering the huge number of iDevices that are sold each year. I know the tech media and techies are the most vocal about this issue of choice, but in the end, while choice is good for competitive pricing, what nontechie consumers really want is simplicity.

4. Offer great customer service and in-store experiences
Jobs understood one of the major conundrums of technology: even if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Because of this, consumers at all levels may need some hand holding from time to time. I was one of the most vocal critics of Apple when it introduced its first retail store in Tokyo in 2002. I thought it was crazy for Apple to try and go into retail. At the time, and even today, tech retail stores are in decline while big-box stores like Costco and Walmart sell products on price and nothing else. I thought that if price were the issue, an upscale retail store would be DOA. Wow, were other naysayers and I wrong about Apple’s retail strategy.

Apple uses this conundrum to its advantage. Because it keeps product SKUs simple, the salespeople inside the stores know the products really well. Notice that when you go into an Apple store and are greeted by one of the sales staff, you’re not asked, “How can I help you?” Instead they ask, “What would you like to do today?” They go right to the heart of any technology user’s question, a question that’s always related to what they want to do with the technology the user is interested in.

And once you explain your needs, they take care of it on the spot in most cases. Or if you need more hand holding, they turn you over to the Apple Geniuses. No wonder 50% of people buying Apple products are new to Apple. Apple’s products are simple to understand and use, but if you do have a problem, Apple can take care of it at their stores or over the phone quickly.

5. Apple only makes a product if Apple can do it better
Apple normally doesn’t invent a new product or product category. Sure, the company did invent the first commercial PC with the Apple II, and the Mac improved on PCs with a graphical user interface and mouse input. But since then, all of Apple’s other products have been recreations of existing products. Apple did not invent the MP3 player; Apple reinvented it and made it better. Apple did not invent the smart phone; Apple reinvented it and made it better. And Apple did not invent the tablet; Apple reinvented it and made it better.

As Apple designer Jonathan Ive said recently, “Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.” Clearly, Apple applied that thinking first to iPods, then smart phones and more recently, to the iPad.

6. Apple stays at least two years ahead of its competitors
This is the one that scares Apple’s competitors the most. While those competing with Apple are just getting products to market that are competitive, Apple is already working on the products at least two years out. For example, the new iPhone that will most likely go to market in October was designed and signed off on two years ago. And the iPhone the company is working on now is for the fall of 2014. The same goes for the iPad. The new iPad that we will most likely see next March was signed off on two years ago. The one that’s being worked on now we will probably see in 2015. This is a nightmare for Apple’s competitors and will continue to be for some time.

Besides having geniuses in design, software and retail, Apple also has the cash to invent components, manufacturing processes and things like that, which almost makes it impossible for the competition to make any real headway against Apple. And don’t let the fact that Android has become the No. 1 smart-phone operating system make you think that it’s the big winner. Yes, Android has gained ground by the sheer numbers of companies and products pushing Android. But the real measure of success is in the profits, and Apple is making as much as 70% of all the profits in smart phones and about 85% of the profits in tablets. Just ask any Android competitor which they would like more, market share or profits. You’ll get the answer relating to the real measure of success in this market.

These six principles may seem a bit simplistic given the fact that Apple also has great software, industrial design and a powerful ecosystem of content, apps and services as part of the company’s success equation. However, I can tell you that from my three decades of following Apple, it’s these six key principles that are what really makes it successful. And as long as it adheres to them, it’s pretty likely that Apple will continue to grow and command a relatively large share of the market in the company’s product categories where it competes.

Bajarin is the president of Creative Strategies Inc., a technology-industry-analysis and market-intelligence firm in Silicon Valley.

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