- 10 Reasons Why Do People Buy Apple Products
- Why Do People Like Apple Products?
- 1. Head Turner
- 2. Look Sturdy
- 3. Safe and Secure
- 4. Innovation
- 5. Followed by Other Services
- 6. Steve Jobs
- 7. Creative Advertising
- 8. Easy to Learn and Use
- 9. Ability to run Microsoft Windows and Office
- 10. Creativity
- 20 Astonishing Facts About Apple
- How Did Apple Get So Big?
- The Story Behind Apple’s Success
- Key Takeaways
- From Apple I to Steve Jobs 2.0
- The Second Chance CEO
- The iEcosystem
- The Post-Jobs Era
- Apple in the 20s
- The Bottom Line
10 Reasons Why Do People Buy Apple Products
Apple Inc is an American multinational corporation and the second largest technology company in the world. Apple was founded by Steve Jobs.
He not only made our day to day lives easier and convenient, but they have also taken the lead in technology innovation across made of the world’s largest industries.
Steve famously said, “People don’t know what they want until we show it to them”.
Are you one of those who think should I buy Apple products like iPhone, iPad, iMac, Macbook Pro, etc.
Here we have shared the top reasons why do people like Apple and why are Apple products so popular ?
Apple Logo Photo from Shutterstock
Why Do People Like Apple Products?
Perhaps you never think who buys apple products and why is Apple so popular brand. Hereunder are a few reasons why do people buy Apple products.
1. Head Turner
Apple is a huge technical industry on the whole. Everyone knows about the speed with which Apple has grown and is growing. In an edition of Weird Magazine stated that “ Apple represents the shiny future of the tech industry”. It makes Apple products a head-turner because everyone believes that Apple is the new future.
2. Look Sturdy
The stylish look of Apple products is one of the many reasons why everyone is so crazy about Apple products. Apple products are so damn good looking that they must use high-quality materials. The designing of the products is done by keeping in mind the consumer’s needs. The credit goes to the CEO of the company, Steve Jobs.
3. Safe and Secure
Apple products are believed to be very secure and safe from all scammers and phishers. But it is not completely true. Initially, when there were not many people who used Mac OS, it was secure. But as the number of users increased, the OS is now exploited by hackers. But not everyone knows this, and people still believe that Apple products are far from any security threat. There are many best iPhone apps that you can try to add security.
One more thing you can’t avoid is taking backup of iDevice. If you’re are iPhone user can use a tool like Wondershare iPhone backup extractor. It is one of the most trusted applications among iPhone users.
4. Innovation
There isn’t another company in the world you could point to that’ innovated as consistently, or across as many fields as Apple has. Steve Jobs and his team work hard to introduce innovation in the tech industry. It has given a different angle to the wireless and touchscreen technology. Apple tends to give its customers what they want before they even want it.
5. Followed by Other Services
Nowadays, most of the other services are designed to keep Apple products in mind. The Scion and the new Honda Civic now have connectors that are compatible with the iPod. These eliminate the need for those annoying FM transmitters to play songs from your iPod. Many sales websites that have an electronic section will mostly have a separate section for Apple products.
6. Steve Jobs
Steve Jobs has a great influence on the company as well as the people. He is a very creative and intelligent person. He bought the company into the business when it needed his help. In fact, there are people out there that get every single new Apple device just because Steve Jobs was its creator.
7. Creative Advertising
The marketing of Apple products is done in a very intelligent way. The commercials are very creative and very much attractive. For example, “Mac Vs. PC” commercials made you hate PC for being useless.
8. Easy to Learn and Use
Apple products are easier to use as compared to other PCs. The Mac OS is far from any of the useless trial versions of the software. Also, the speed of the system, iLife, etc. is much faster as compared with others. People believe that Apple products are very, very easy to operate with a very nice and user-friendly interface.
9. Ability to run Microsoft Windows and Office
Mac has a capability called Virtualization. It lets users run OS X and Windows simultaneously. Many other organizations switched to Mac after this feature was introduced, like the New Museum of Manhattan.
10. Creativity
All those people who are involved in creative business would prefer a system that would make their work easier and faster. Life is created for people that create websites, blogs, home movies, and other entertaining hobbies.
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20 Astonishing Facts About Apple
To raise capital for Apple, co-founder Steve Wozniak had to sell his scientific calculator.
Apple Inc. has become one of the world’s top corporations, generating billions of dollars annually.
Apple provides jobs worldwide, introduces astonishing new technologies and products.
The company upends the apple carts of technology, politics, social events, and more.
Their achievements cover so many areas that it would take days to spotlight.
Apple’s rise to power has been an up and down battle of mega proportions, they’ve had to go up against fierce competitors, government regulations, and more.
However, when all is said and done, Apple still is a leader in innovation and originality.
So let’s look at 20 fun facts about Apple.
The name ‘Apple’ came from founder Steve Jobs’ like of the fruit. Mystery surrounded the reason for the name Apple, but in truth, it was just the fruit that Jobs’ liked and named the company after that.
Apple originally had three co-founders. The third co-founder, a man named Ronald Wayne, had joined co-founders, Steve Jobs and Steve Wozniak but he left the company only 12 days after it was founded. He sold his 10% share for only $800 and got an additional payout of $1,500. Had Wayne stayed with the company, his shares would be worth today around $60 billion!
Apple has a ‘no smoking’ ban regarding their computers. As ridiculous as it sounds, but if you smoke while using an Apple computer, you void the warranty – you’ve been warned!
Apple employs more people than a good-sized city. Apple employs over 90,000 people. However, millions more make money from Apple and that ranges from sales affiliates to mom and pop shops around the world.
With the first Apple iPod, an Easter Egg was implanted. The way to get the Easter Egg is to go to the ‘About’ menu and hold down the center button for just a few seconds. Users could then see and play a game called Breakout. The game had previously been developed by Apple co-founders Wozniak and Jobs when they worked at Atari.
Apple is so successful, it has twice the amount of money than the U.S. Treasury.
Apple scored big time with the iPod. The creator, Tony Fadell had originally offered the device to both Real Networks and Philips. Both companies turned it down.
In 1983, Apple launched its Lisa line of computers. It failed. Word is that around 2,700 of the devices are buried in a landfill in Utah.
Apple is so successful, that in the first quarter of 2014, it made more money than Amazon, Google, and Facebook combined.
Apple has around $150 billion in excess capital. It could buy companies like Netflix, Twitter, Tesla, and Facebook.
It was no evil Satanic reason the Apple I sold for $666.66. Steve Wozniak saw that the price was $667.00 and liked repeated numbers so he changed it to $666.66.
Apple’s first company logo featured a drawing of the father of physics, Sir Isaac Newton.
To raise capital for Apple, co-founder Steve Wozniak had to sell his scientific calculator.
Apple was the first to make a digital color camera.
The name iPod was inspired by the movie 2001: A Space Odyssey.
At present, Apple is the largest publicly traded company in the United States.
Apple’s cash on hand, around $155 billion, could give everyone in the US, $490.00!
If Apple was a country, it would be the world’s 27 th largest country, between Venezuela and Belgium.
By 2011, the Apple iPhone accounted for 40% of the company’s annual revenue. It’s estimated that over three-quarters of Apple’s income is from products that were invented within the past 10 years.
Even with an estimated net worth of $7 billion, for the last 15 years with the company, CEO Steve Jobs was only paid $1 so he could qualify for the company’s health benefits.
Overall, Apple’s history is one of astonishment. It’s now one of the most powerful players in the computing and mobile fields.
Apple continues to surprise the world with its innovative products and services.
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How Did Apple Get So Big?
The Story Behind Apple’s Success
On August 2, 2018, Apple made history by becoming the first publicly traded U.S. company to be valued at $1 trillion, as measured by market capitalization. In August of 2020, the company broke records again by becoming the first U.S. company to reach a $2 trillion market cap. Apple (AAPL) hovered just below that level as of early October 2020.
Since 2010, Apple has been one of the most valuable companies in the world. It stayed at or near the top for many years after that. The reason Apple is so highly valued is simple on the surface: the company makes popular products with generous margins. However, a curious reader who digs a little deeper will find mistakes, overthrown CEOs, and much more. In this article, we’ll look at the story behind Apple’s success.
Key Takeaways
- Steve Jobs and Steve Wozniak co-founded Apple in 1977, introducing first the Apple I and then the Apple II.
- Apple went public in 1980, but Jobs eventually left—only to triumphantly return several years later.
- Apple’s success lies in a strategic vision that transcended simple desktop computing to include mobile devices and wearables.
- Both performance and design are key drivers of the Apple brand and its ongoing success.
From Apple I to Steve Jobs 2.0
Understanding why Apple became so successful requires looking back at its origins and history. From the first Apple computer (the Apple I, which was just a motherboard without a monitor or keyboard) to the latest iWatch, here is a brief overview of the chronology of Apple’s innovative products.
Apple, founded by Steve Jobs and Steve Wozniak, started out in the business of kit computers with the Apple I. This initial production run is popular as a collectible now. However, it will mainly be remembered for helping the company get enough capital to build the Apple II in 1977—the same year Apple officially incorporated. Wozniak primarily built both these computers, and Jobs handled the marketing side.
The Apple II drove the company’s revenue until the mid-1980s, despite the hardware remaining largely the same. Apple attempted updates like the Apple III and the Apple Lisa, but these failed to catch on commercially. Although the Apple II was still selling, Apple as a company was in trouble when the 1980s began.
The 1984 release of the Macintosh was a leap forward for Apple. However, in the intervening years between the Apple II and the Macintosh, IBM had caught up. Disappointing revenues from the Macintosh and internal struggles for control led to Apple’s board dismissing Jobs in favor of John Sculley (some sources say Jobs decided to leave).
In any case, Jobs worked on NeXT Inc. after leaving Apple. Under Sculley, Apple started growing its product lines.
Sculley served as Apple’s CEO until 1993. During those years, Apple enjoyed strong growth. It created new products, including laser printers, Macintosh Portable, PowerBooks, the Newton, and much more. Apple products continued to sell at a premium, so the margins were generous for Apple and led to strong financial results. During the same period, however, cheaper computers running Windows were serving a far larger middle market, while Windows also benefited from powerful Intel processors. By comparison, Apple seemed to be stalling.
Two CEOs, Michael Spindler and Gil Amelio, failed to turn the tide against the relentless spread of systems running Microsoft operating systems. Microsoft’s new operating system, Windows, was becoming the industry standard, and the Apple Macintosh was showing signs of age. Amelio eventually set about addressing some of these issues by buying NeXT Inc.—the company run by none other than Apple founder Steve Jobs.
The Second Chance CEO
From the Macintosh onward, Apple has either been a reflection of or a reaction to Steve Jobs. In the Macintosh, Apple was trying to create a machine that made computing simple and enjoyable. In particular, Jobs was out to create a user experience that would convince everyone to buy a Mac.
Jobs believed a truly revolutionary product couldn’t depend on customers’ needs and wants. He thought customers could not understand the value of a product until they were actually using it. Unfortunately, Jobs was ahead of his time in 1985—precisely 12 years ahead of his time.
When Jobs overthrew Amelio and took Apple’s reins once more in 1997, the hardware had caught up to his vision for all things digital. He launched the iMac with a strong marketing campaign featuring the «Think Different» slogan. Although Jobs is often given credit for spending the money and time on marketing, excellent marketing and branding have always been key to Apple’s growth. The real difference between the iMac and all the products preceding it was the beauty and design.
It was not a tower and monitor setup like every other PC on the market. The iMac almost looked like a racer’s helmet photographed at speed, a colorful blur sweeping back from the screen. In 1998, the iMac was the most aesthetically pleasing machine on the market. It was the computer no one knew they wanted until they saw it. It was elegant and, thanks to the OS upgrade, it was user-friendly.
The iEcosystem
The iMac was just the start as Apple released a string of hit products that reflected the new focus on elegance and user experience. These included the iBook, the iPod, the iPhone, the MacBook Air, and the iPad. The iPod became the category killer in MP3 players, and the iPhone essentially launched and then dominated the smartphone market. The iPad then somehow convinced millions of people that they needed yet another screen to consume content.
All these devices were perceived as being better in quality—and certainly in design—than competing products. Jobs was relentless on design and indoctrinated the entire culture of Apple into the art of design.
The other point he brought Apple back to in his second tenure is the ease of use. After a few minutes of using the wheel on an iPod or tapping icons on an iPad, these new forms of control became part of the simplicity that makes Apple appealing. Now every product update from Apple is anticipated by the media and the general public, in addition to the fans that the company had from the start.
More importantly, all of these products moved Apple into a new business model of creating a tight ecosystem of hardware, software, and content. Apple didn’t create iTunes to be a simple program for users to transfer MP3s onto iPods, as was the case with many other manufacturers’ offerings. Instead, the company attacked the concept of an album by breaking them into songs that would be sold individually at a fraction of the whole album’s price.
The same process took place with software. Many popular computer functions could be done on Apple’s mobile devices using stripped-down apps—available, of course, on Apple’s App Store.
Being the first big mover into many of these markets, Apple built the stadium and set the rules for the game. When you pay for books, movies, apps, or music on an Apple device, Apple gets a cut. Of course, this business doesn’t generate as much revenue as selling an iPhone or an iPad, where the markup is much more generous.
That said, it is the content you buy through Apple that locks many people into buying Apple again when their i-devices get old. So the content part of the ecosystem pays off for Apple in the short-term and the long-term. Once you migrate to Apple because of the design or the simplicity, it is the integration with your content that keeps you there.
The Post-Jobs Era
Steve Jobs died in 2011 of pancreatic cancer. Serving as CEO until shortly before his death, Steve Jobs turned the reins of the company over to Tim Cook. The post-Jobs era at Apple has nonetheless been a success by most measures. Apple continued to be the dominant tech company in both market share and stock price.
Some analysts feel that without Jobs as the creative force, Apple has become solely iterative in its tech releases rather than transformative. The major release of the post-Jobs era has been the Apple Watch. The firm also created Apple TV devices and launched the Apple TV+ streaming video-on-demand service to go with it.
In the absence of a groundbreaking new product, Apple is heavily reliant on the iPhone’s production cycle to power its financial success. Critics say that without Steve Jobs at the helm, Apple has lost its innovative edge in recent years and is riding on its brand to drive sales.
The company still produced some of the best products with the most integrated ecosystem. However, the gap between Apple and competitors like Samsung and Google was no longer as pronounced as it once was. Indeed, companies like Samsung were increasingly poised to take the lead when it comes to product innovation in some categories.
Apple in the 20s
Apple’s market capitalization reached new highs in 2020, as the company enjoyed some successes and set new goals for the future. The company’s revenue from wearable technology, such as the Apple Watch, set new records. Apple’s revenue from services also rose to record highs during the 2020 crisis, as contactless payment options like Apple Pay became more popular.
Apple also announced two major changes to the Mac in 2020. First, Apple is transitioning the Mac away from Intel processors to its own custom-designed chips. Apple’s new processors are based on the ones used in iPhones and iPads, making them more energy-efficient. The new chips have the potential to give Apple’s laptops longer battery life and more processing power than PCs.
Secondly, Apple is changing the macOS so that developers can make iOS and iPadOS apps run on the Mac without modifications. That will dramatically expand the number of apps available on the Mac and make it more competitive with PCs.
The Bottom Line
There is a fairly good chance that you are reading this article either on an Apple device or with one near you. Maybe you are doing it on a MacBook Air while listening to an iPod touch and occasionally glancing at the newest Apple Watch for alerts from your iPhone. The reason behind that—and behind Apple’s success—is that its devices are beautiful to look at and a pleasure to use. That’s why the company has such a powerful brand and lofty stock valuation.
The marketing helps, and the media and fan frenzy never hurt. However, it is the quality of the products that drive Apple’s success. Add to this the iEcosystem that makes it much easier to stay with Apple than try something new, and you have a company with what Warren Buffett called an economic moat. It should not be surprising that Buffett invested heavily in Apple.
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