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iPhone

Get your holiday gifts on time. See when to order

iPhone 13 Pro

See it from every angle.

• Sierra Blue
• Silver
• Gold
• Graphite

iPhone 13

Your new superpower.

See it from every angle.

• Pink
• Blue
• Midnight
• Starlight
• (PRODUCT)RED

A Guided Tour of iPhone 13 &
iPhone 13 Pro

Which iPhone is right for you?

New iPhone 13 Pro

The ultimate iPhone.

6.7″ or 6.1”

All-screen OLED display 2 with ProMotion

Pro camera system

Telephoto, Wide, Ultra Wide

A15 Bionic chip

Fastest chip in a
smartphone

Up to 28 hours video
playback 4

Compatible with MagSafe accessories

New iPhone 13

A total powerhouse.

6.1″ or 5.4″

All-screen OLED display 2

Advanced dual‑camera system

Wide, Ultra Wide

A15 Bionic chip

Faster than the competition

Up to 19 hours video
playback 4

Compatible with MagSafe accessories

iPhone 12

As amazing as ever.

6.1″ or 5.4″

All-screen OLED display 2

Wide, Ultra Wide

A14 Bionic chip

Up to 17 hours video
playback 4

Compatible with MagSafe accessories

iPhone SE

Lots to love.
Less to spend.

A13 Bionic chip

4G LTE cellular 3

Up to 13 hours video
playback 4

Let the holidays be filled with great gifts.

Ways to Buy iPhone

Special carrier deals at Apple

Save up to $1000 on
the newest

iPhone
after trade‑in. 5

Save up to $1000

T-Mobile/Sprint, now part of T-Mobile

Get $400 ‑ $900 in credit

Verizon

Our Specialists can help you
shop — online or in store.

Trade in your smartphone
for credit.

With Apple Trade In, you can get credit toward a new Phone when you trade in an eligible smartphone. 6

It’s good for you and the planet.

Get 3% Daily

Cash
back with Apple Card.

And pay for your new iPhone over 24 months, interest‑free when you choose to check out with Apple Card Monthly Installments. *

Why Apple is the best place to buy iPhone.

You can choose a payment option that works for you, pay less with a trade‑in, connect your new iPhone to your carrier, and get set up quickly.
You can also chat with a Specialist anytime.

Featured
accessories

MagSafe

Snap on a magnetic case, wallet, or both. And get faster wireless charging.

AirTag

Attach one to your keys. Slip another in your backpack. Then easily keep track of them in the Find My app.

AirPods

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Free delivery

And free returns. See checkout

for delivery dates.

Pay monthly at 0% APR

You can pay over time when you choose to check out with Apple Card Monthly Installments. *

Get help buying

Have a question? Call a
Specialist or chat online.
Call 1‑800‑MY‑APPLE.

What makes an iPhone an iPhone?

iOS 15

In touch. In the moment.

Switching to iPhone
is super simple.

Privacy

What you share
should be up to you.

Get more out of your iPhone.

Today at Apple

Learn the basics of using iPhone live with Apple Creatives.

Apple One

Bundle up to six Apple services. And enjoy more for less.

Apple TV Plus

Get 3 months of Apple TV+ free
when you buy an iPhone. 8

Apple Music

Over 75 million songs. 3 months on us.

Apple News Plus

Hundreds of magazines and
leading newspapers. One subscription.

Apple Arcade

Get 3 months of Apple Arcade free when you buy an iPhone.

Fitness+

The first fitness service

powered by Apple Watch.

Apple Gift Card

For everything and everyone.

Introducing
the Apple
Research app.

The future of health
research is you.

Update to the latest version of iOS or macOS to start your Apple News+ free trial.

Upgrade to start your free trial.

Apple Footer

T‑Mobile/Sprint Special Deal: Buy an Apple iPhone 13 Series, or 12 series and trade in a qualifying device (iPhone X, XS, XS Max, XR, 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro 128GB) to receive (i) Apple instant trade‑in credit and (ii) an additional $200 back in bill credits on your T‑Mobile/Sprint rate plan. Bill credits will be applied over 24 months towards your rate plan charges; must be active and in good standing to receive credits; allow 2 bill cycles from valid submission and validation of trade in. If you cancel or downgrade your wireless service before receiving 24 bill credits, credits will stop. Tax on pre‑credit price due at sale. Limited‑time offer; subject to change. Qualifying credit, service, & trade‑in in good condition required. T‑Mobile/Sprint in stores & on customer service calls, $30 assisted or upgrade support charge may be required. Max 4/account. May not be combinable with some offers or discounts. Price for iPhone 13, 13 mini, 12, 12 mini includes $30 T‑Mobile/Sprint instant discount. Activation required.

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Apple Watch

Apple Watch Series 7

Full screen ahead.

Our largest display yet.

Over 50% more
screen area than
Series 3.

Apple Watch SE

Heavy on features.
Light on price.

Which Apple Watch
is right for you?

Apple Watch
Series 7

45mm or 41mm

Most crack-resistant
front crystal

Certified IP6X dust resistant 1

Always-On Retina display
Nearly 20% larger than
Apple Watch SE

Over 50% larger
than Series 3

Blood Oxygen app 2

High and low heart
rate notifications

Irregular heart
rhythm notification 4

International
emergency calling 6

Family Setup — pair
multiple
watches
with one iPhone 8

Apple Watch
SE

44mm or 40mm

Retina display
Over 30% larger
than Series 3

High and low heart
rate notifications

Irregular heart
rhythm notification 4

International
emergency calling 6

Family Setup — pair
multiple
watches
with one iPhone 8

Apple Watch
Series 3

42mm or 38mm

High and low heart
rate notifications

Irregular heart
rhythm notification 4

Let the holidays be filled with great gifts.

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch. 9

Special Carrier Deals at Apple

Buy an Apple Watch with
GPS + Cellular.

Get up to $100 back after activation. 10

Get credit toward a new Apple Watch. 11

With Apple Trade In, just give us your eligible Apple Watch and get credit for a new one. It’s good for you and the planet.

Get 3%

Daily Cash back

with Apple Card.

And pay for your new Apple Watch
over
24 months, interest‑free
when
you choose to
check out with
Apple Card Monthly Installments. †

Apple Watch Studio

Any case. Any band.
Any style you want.

Why Apple Watch

It’s the ultimate device for a healthy life.

watchOS 8

A look inward. A leap forward.

Apple Watch essentials

Smooth styles
in sharp shades.

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Free delivery

And free returns. See checkout

for delivery dates.

Pay monthly at 0% APR

You can pay over time when you choose to check out with Apple Card Monthly Apple Card Monthly
Installments. †

Get more out of Apple Watch

Apple One

Bundle up to six
Apple services.

And enjoy more for less.

Apple Music

Over 75 million songs.
3 months on us.

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Apple Trade In

Turn the device you have into the one you want.

It’s easy to trade in your eligible device for credit toward your next purchase, or get an Apple Gift Card you can use anytime. Footnote 1 If your device isn’t eligible for credit, we’ll recycle it for free. No matter the model or condition, we can turn it into something good for you and good for the planet.

Get credit toward a purchase today.

Trade in when you buy a new product and we’ll apply the value toward your purchase or recycle your device for free.

Trading in has never been easier.

See how much your device is worth and save on a new one.

We’ll give you a quote for what your current device is worth online or in a store. Choose a new one that’s right for you and apply your credit toward that device.

Easily transfer your data.

When you get your new device, follow a few simple steps to safely transfer over your data and wipe the information from your current one. Footnote 2 And with iOS 15, you’ll have temporary access to all the iCloud storage you need to back up and transfer all your apps and data to your new device. Here’s how to prep your:

Just mail it out, or bring it in.

Return it to us using the prepaid trade-in kit we send you. Or trade in at an Apple Store.

Trade in and get Apple Gift Card credit — even without a purchase.

Not ready for a new device? You can still trade in a current one. We’ll put the value on a gift card you can use to shop for Apple products and services.

It goes on to help the planet.

You may be done with your device, but chances are it still has more to give. If it’s in good shape, we’ll help it go to a new owner, diverting electronic waste from landfills. If not, we’ll send it to our recycling partner, so we can save more precious materials and take less from the earth.

And if it’s an iPhone, it could even go to Daisy, our disassembly robot that can efficiently recover the resources inside.

Frequently Asked Questions

What is Apple Trade In?

It’s our trade-in and recycling program that’s good for you and the planet. If your trade-in device is eligible for credit, you can offset the purchase price of a new one. If it’s not eligible for credit, you can recycle it for free.

How does it work?

Whether you’re making a purchase or not, we’ve made it easy to trade in an eligible device either in a store or online. Just answer a few questions regarding the brand, model, and condition of your device. We’ll provide an estimated trade-in value or a simple way to recycle it.

If you accept the trade-in estimate in the store, we’ll give you instant credit toward a purchase or a gift card you can use anytime.

If you accept the trade-in estimate online when you purchase a new Mac, iPhone, iPad, or Apple Watch, we’ll arrange for you to send us your current device. Once we receive it, we’ll inspect it and verify its condition. If everything checks out, we’ll credit your original purchase method and send you any remaining balance on an Apple Gift Card via email.

If you choose to trade in your current device online for a gift card, we’ll also arrange for you to send it to us. When everything checks out, we’ll send you an Apple Gift Card via email.

Regardless of how you choose to trade in, if the condition of your device doesn’t match what you described, a new estimated trade-in value will be provided. You’ll have the option to either accept this revised quote or reject it. If you reject it, your device will be returned to you at no charge.

Should I choose credit toward a purchase or an Apple Store Gift Card?

It depends on where and when you make a purchase.

If you’re ready to buy a new product at an Apple Store, you can bring your old device with you. If it’s eligible for trade-in, we’ll apply an instant credit at the time of purchase.

If you’re ready to buy a new Apple product online (apple.com (Opens in a new window) or the Apple Store app), you can trade in an old device and get credit toward your purchase.

If you’re not ready to make a purchase, you can trade in your old device online for an Apple Gift Card via email that you can apply to any future Apple purchase.

And no matter how you use Apple Trade In, if your device has no trade-in value, you can always recycle it responsibly for free.

How long does the online trade-in process take?

Generally it takes 2–3 weeks. But the sooner we receive your device, the sooner we can verify its condition and process your credit or gift card.

Recycling a device is much faster. As soon as we email you a prepaid shipping label, just send your device to our recycling partner.

If I buy a new device online with a trade-in, what kind of credit will I get?

It depends on what you buy and how you pay for it.

If you buy an iPhone, iPad, Mac, or Apple Watch and pay in full, we’ll apply a credit to your original payment method up to the total purchase price. For any remaining amount, you’ll receive an Apple Gift Card via email.

If you buy an iPhone using Apple Card Monthly Installments, Apple iPhone Payments, or the Verizon Device Payment Program and include a trade-in, your estimated trade-in credit will be applied directly to the purchase price of your new iPhone. Once we receive your trade-in device and confirm that the condition matches what you described, there’s nothing more you need to do. If it doesn’t match, your original payment method will be charged the difference in value. In that case, we’ll work with you to confirm that you still want to move forward with the trade-in.

Can I see what my device is worth online, then bring it with me when I buy a new device in the store?

Yes, the Apple Trade In program is available on apple.com (Opens in a new window) as well as in all our retail stores.

However, keep in mind that the trade-in credit you get in the store may be different from the estimated trade-in value you received online.

How much will I get for my trade-in?

It depends on the device, model, manufacturer, and condition. Answer a few questions accurately, and once we receive the device within the specified time frame and verify its condition, you’ll most likely receive the full amount of the estimated refund.

Keep in mind that we need to receive your device within 14 days of initiating the trade-in, and the condition needs to match what you told us.

If the condition of the device is different from what you described, we’ll provide a revised value. You can either accept or reject it. If you accept it, we’ll continue with the trade-in and either charge or credit the difference in value to the card you provided. If you reject it, we’ll cancel the trade-in, return your current device, and charge the original trade-in value to your card. No matter what, we’ll send you email updates about the progress of your trade-in, so you’ll know what’s happening at every step.

Does Apple offer recycling?

Yes. Apple Trade In lets you recycle any Apple device (including devices from Apple-owned brands) at any Apple Store and on apple.com (Opens in a new window) for free. That includes your batteries and old electronic products as well as free, on-demand packaging recycling for our commercial, education, and institutional customers. When we receive your device, it will be thoroughly inspected to determine if components can be recycled or reused. Whether recycled or reused, all activities relating to the processing of your device will be managed in an environmentally responsible way.

What devices are eligible for trade-in with Apple Trade In?

You can trade in Apple and third-party devices. Many Apple and third-party devices are eligible for a trade-in credit or an Apple Gift Card. And all Apple devices are eligible for recycling. Either way, give us your used devices and we will handle them responsibly.

Can I trade in my current device when I join the iPhone Upgrade Program?

If you are not already participating in the iPhone Upgrade Program, you can trade in your eligible device at an Apple Store for credit toward your subsequent purchase as part of the iPhone Upgrade Program.

If you are currently a member of the iPhone Upgrade Program and wish to remain in the program, please do not proceed with Apple Trade In. After you upgrade and receive your new iPhone, we’ll arrange for you to trade in your old one. If you do continue with Apple Trade In, you will be responsible for both your outstanding iPhone Upgrade Program loan and the purchase price of any new iPhone you purchase through Apple Trade In.

Is there a way to track my trade-in status?

If your trade-in will be applied as a credit toward an online purchase, you can track it from your Apple Store account.

If you’re trading in for an Apple Gift Card, you can track it here (Opens in a new window) .

Can I cancel a trade-in?

If you haven’t dropped off or shipped your device, you can cancel your trade-in by simply keeping your device.

If you’ve already sent us your device, the trade-in can’t be cancelled. If you receive a revised trade-in value after the inspection of your device which is lower than your originally quoted value, you can then choose to reject it.

Do I have to include accessories like chargers and cables?

No, you do not need to include accessories. If you choose to include any, we will recycle them for you.

Can I trade in a device at an Apple Store?

Yes, Apple Trade In is available on apple.com as well as in all our retail stores.

How do I pack my device for trade-in with a trade-in kit, and how quickly should I send it to you?

Follow the instructions included in your trade-in kit. It explains how to prepare, pack, and ship your device.

Keep in mind that the estimated trade-in value is valid for 14 days, and we encourage you to send the device to us within this time frame to ensure that you get this value. Recycled devices should be sent back as soon as possible, at a time that’s convenient for you.

How do I pack my device for recycling?

Devices that contain batteries should be packed in compliance with all applicable laws, regulations, and industry best practices, which typically include the guidelines below:

• Discharge the unit to less than 30%.
• Do not ship electronics that are disassembled into parts.
• Do not ship electronics with swollen or damaged batteries.
• For whole units, surround the product with at least 2.5 inches of suitable filler material, such as recycled or reused packaging, before placing inside a corrugated box.
• Ship only one device per box.

How do I find the serial number on my Apple device?

To find your serial number, follow this guide (Opens in a new window) .

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