Why apple is the best

6 Reasons Apple Is So Successful

Apple’s iPads and iPhones are displayed inside an Apple store in New York City on Dec. 7, 2011

One of the more interesting questions I get asked about as an industry analyst who’s followed Apple since 1981 is why Apple is so successful. It’s an honest question because to those unfamiliar with Apple, the company’s rise and current dominance in non-PC devices is somewhat puzzling.

Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and then the iPhone, the company started to go in a new direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets. But beyond that, the reasons why Apple is really successful are still a mystery to many.

There are plenty of books about Apple that talk about everything from Steve Jobs’ history to tenets of Apple’s business models to secrets about Apple’s internal-management ideas. However, after years of watching Apple up close and personal and having to deal with every one of their CEOs, as well as interacting with various Apple execs over the years, I would like to suggest that the reasons the company is successful can be boiled down to six key principles that make it very hard for competitors to compete with Apple.

1. For any product that Apple creates, the people who create it have to want it themselves
So many times with projects I do with other tech companies, the goal is almost always based around the technology first, followed by whether or not people really want to use it. Geeky engineers are dazzled by the technology at their disposal and often create something because they can. But Apple’s approach is quite different. The engineers who are creating Apple products actually make them for themselves. And Jobs was the chief “user” of Apple products when he was alive. All of Apple’s products are based on the fact that Jobs represented the real customer. And his engineers had to come to grips with that when designing a product. It has to be something that they personally couldn’t live without.

2. The products have to be easy to use
Jobs was a stickler on this point. While industrial design is a critical component of any product Apple makes, if it is not easy to use, it is considered worthless to the consumer. This is what drove the company’s user-interface designs from Day 1 and is still the mantra pushed to the software and hardware engineers every day they go to work. All of the products they create have to be intuitive and easy to understand and learn. As technology has become more intricate and users want more features, the task of keeping things simple is sometimes difficult. And Apple creates tools for power users and rookies, which can mean a broad range of ease-of-use issues. But even with that, Apple is the only company I deal with where ease of use is more important than the product itself. Apple makes this a critical goal of its approach to creating anything for the market.

3. Keep things simple
I was in Paris in the past two weeks and had talks with various French telecommunications officials about many mobile-computing issues. But one conversation I had in particular emphasizes this keep-it-simple point. We were discussing how to compete with Apple — a major pastime for all Apple competitors and carriers these days — when the question of why Apple is really successful came up. And one exec nailed it when he said he felt that the real reason Apple is successful is because it has one product; in this case the iPhone. It minimizes the decisionmaking process for the consumer by making things simple. The person speaking was with a carrier in France, and he said that in their stores, they have to have as many as 25 different models of phones available. That makes it hard for his staff to be really knowledgeable about all of them all of the time, and their customers just have too many options to choose from.

But Apple only has one iPhone model, and anyone who has gone into an Apple store understands that every staff member there knows a great deal about each of the four major products carried in its stores. Apple doesn’t have five iPhone models to choose from; it has only one. While this may seem limiting given the amount of smart phones available to users, the truth is the reverse. Our company has done consumer research for over 30 years, and consumers constantly tell us that while choice is nice, in reality they want the process of choosing a tech product to be simple and not complicated by a plethora of choices.

Yes, there are tech-savvy people who like more choices and sometimes even like complexity, but from years of experience as a market researcher, I can tell you that in the end, the majority of users are not tech-savvy, and keeping things simple for them is a plus. Apple understands this in spades and is never tempted to add multiple versions of an iPhone, iPad or even more than one or two types of iPods. This makes buying an Apple product simple. And consumers seem to appreciate this considering the huge number of iDevices that are sold each year. I know the tech media and techies are the most vocal about this issue of choice, but in the end, while choice is good for competitive pricing, what nontechie consumers really want is simplicity.

4. Offer great customer service and in-store experiences
Jobs understood one of the major conundrums of technology: even if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Because of this, consumers at all levels may need some hand holding from time to time. I was one of the most vocal critics of Apple when it introduced its first retail store in Tokyo in 2002. I thought it was crazy for Apple to try and go into retail. At the time, and even today, tech retail stores are in decline while big-box stores like Costco and Walmart sell products on price and nothing else. I thought that if price were the issue, an upscale retail store would be DOA. Wow, were other naysayers and I wrong about Apple’s retail strategy.

Apple uses this conundrum to its advantage. Because it keeps product SKUs simple, the salespeople inside the stores know the products really well. Notice that when you go into an Apple store and are greeted by one of the sales staff, you’re not asked, “How can I help you?” Instead they ask, “What would you like to do today?” They go right to the heart of any technology user’s question, a question that’s always related to what they want to do with the technology the user is interested in.

And once you explain your needs, they take care of it on the spot in most cases. Or if you need more hand holding, they turn you over to the Apple Geniuses. No wonder 50% of people buying Apple products are new to Apple. Apple’s products are simple to understand and use, but if you do have a problem, Apple can take care of it at their stores or over the phone quickly.

5. Apple only makes a product if Apple can do it better
Apple normally doesn’t invent a new product or product category. Sure, the company did invent the first commercial PC with the Apple II, and the Mac improved on PCs with a graphical user interface and mouse input. But since then, all of Apple’s other products have been recreations of existing products. Apple did not invent the MP3 player; Apple reinvented it and made it better. Apple did not invent the smart phone; Apple reinvented it and made it better. And Apple did not invent the tablet; Apple reinvented it and made it better.

As Apple designer Jonathan Ive said recently, “Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.” Clearly, Apple applied that thinking first to iPods, then smart phones and more recently, to the iPad.

6. Apple stays at least two years ahead of its competitors
This is the one that scares Apple’s competitors the most. While those competing with Apple are just getting products to market that are competitive, Apple is already working on the products at least two years out. For example, the new iPhone that will most likely go to market in October was designed and signed off on two years ago. And the iPhone the company is working on now is for the fall of 2014. The same goes for the iPad. The new iPad that we will most likely see next March was signed off on two years ago. The one that’s being worked on now we will probably see in 2015. This is a nightmare for Apple’s competitors and will continue to be for some time.

Besides having geniuses in design, software and retail, Apple also has the cash to invent components, manufacturing processes and things like that, which almost makes it impossible for the competition to make any real headway against Apple. And don’t let the fact that Android has become the No. 1 smart-phone operating system make you think that it’s the big winner. Yes, Android has gained ground by the sheer numbers of companies and products pushing Android. But the real measure of success is in the profits, and Apple is making as much as 70% of all the profits in smart phones and about 85% of the profits in tablets. Just ask any Android competitor which they would like more, market share or profits. You’ll get the answer relating to the real measure of success in this market.

These six principles may seem a bit simplistic given the fact that Apple also has great software, industrial design and a powerful ecosystem of content, apps and services as part of the company’s success equation. However, I can tell you that from my three decades of following Apple, it’s these six key principles that are what really makes it successful. And as long as it adheres to them, it’s pretty likely that Apple will continue to grow and command a relatively large share of the market in the company’s product categories where it competes.

Bajarin is the president of Creative Strategies Inc., a technology-industry-analysis and market-intelligence firm in Silicon Valley.

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Why Apple Is So Successful?

“What is the secret behind Apple’s success?” is the most asked question in our generation. Technology magazines, social media, and even we discuss about this topic in our daily lives. Actually, you don’t have to be an expert to answer this question. Of course there isn’t only one answer. Here is what we can see;

1. Marketing

The way that Apple promotes its product is different than any other company. First of all, they work for the visual beauty of their products more than anyone. All of their products have a smooth surface, a comfortable hold, and an elegant colour. Even their stores give you chills by its powerful and dainty image. Apple makes a teaser video and advertisement seminars before selling a product. They put all the information about the new product on their website in regular bases. All of those videos and information makes you want that product because the colours and visual affects they use to make the product charming. Other than visual beauty, Apple cares about the customer satisfaction more than their technology. Actually, they advance their technology by the customer’s comments. When you walk in to an Apple Store, you can see a section called “GeniusBar”. It’s the place where their employees help customers about their problems and questions.

2. Software (iOS)

Apple uses a unique software which is created by itself. Apple doesn’t only sell a product, it sells the software in it. By advancing its software regularly they manage to kill their old products which leads customers to buy the new one. On the other hand, the use of this software is very simple. There’s nothing you need to learn about. Everything appears on the homepage and that’s it. To help a new customer, the very first time you open a product it starts with an introduction phase which shows how to use it.

3. Privacy Policy

Apple has one of the most strict privacy policy ever. They even got into trouble with FBI because of that. Apple adduces that they’re the most secure company compared to others. There is no way that they share personal information about their customers.

If we compare those information to other companies we can clearly see why Apple is so successful. Their customer service, visual designs, technology, and privacy have huge differences compared to other companies. For example, when you walk into a technology store you can see a separated section just for Apple products and there is always someone to help you. Other companies’ stores don’t give you same service as Apple. Apple always work for their customers satisfaction, others work for themselves. That’s why Apple is so successful.

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10 Reasons Why Do People Buy Apple Products

Apple Inc is an American multinational corporation and the second largest technology company in the world. Apple was founded by Steve Jobs.

He not only made our day to day lives easier and convenient, but they have also taken the lead in technology innovation across made of the world’s largest industries.

Steve famously said, “People don’t know what they want until we show it to them”.

Are you one of those who think should I buy Apple products like iPhone, iPad, iMac, Macbook Pro, etc.

Here we have shared the top reasons why do people like Apple and why are Apple products so popular ?

Apple Logo Photo from Shutterstock

Why Do People Like Apple Products?

Perhaps you never think who buys apple products and why is Apple so popular brand. Hereunder are a few reasons why do people buy Apple products.

1. Head Turner

Apple is a huge technical industry on the whole. Everyone knows about the speed with which Apple has grown and is growing. In an edition of Weird Magazine stated that “ Apple represents the shiny future of the tech industry”. It makes Apple products a head-turner because everyone believes that Apple is the new future.

2. Look Sturdy

The stylish look of Apple products is one of the many reasons why everyone is so crazy about Apple products. Apple products are so damn good looking that they must use high-quality materials. The designing of the products is done by keeping in mind the consumer’s needs. The credit goes to the CEO of the company, Steve Jobs.

3. Safe and Secure

Apple products are believed to be very secure and safe from all scammers and phishers. But it is not completely true. Initially, when there were not many people who used Mac OS, it was secure. But as the number of users increased, the OS is now exploited by hackers. But not everyone knows this, and people still believe that Apple products are far from any security threat. There are many best iPhone apps that you can try to add security.

One more thing you can’t avoid is taking backup of iDevice. If you’re are iPhone user can use a tool like Wondershare iPhone backup extractor. It is one of the most trusted applications among iPhone users.

4. Innovation

There isn’t another company in the world you could point to that’ innovated as consistently, or across as many fields as Apple has. Steve Jobs and his team work hard to introduce innovation in the tech industry. It has given a different angle to the wireless and touchscreen technology. Apple tends to give its customers what they want before they even want it.

5. Followed by Other Services

Nowadays, most of the other services are designed to keep Apple products in mind. The Scion and the new Honda Civic now have connectors that are compatible with the iPod. These eliminate the need for those annoying FM transmitters to play songs from your iPod. Many sales websites that have an electronic section will mostly have a separate section for Apple products.

6. Steve Jobs

Steve Jobs has a great influence on the company as well as the people. He is a very creative and intelligent person. He bought the company into the business when it needed his help. In fact, there are people out there that get every single new Apple device just because Steve Jobs was its creator.

7. Creative Advertising

The marketing of Apple products is done in a very intelligent way. The commercials are very creative and very much attractive. For example, “Mac Vs. PC” commercials made you hate PC for being useless.

8. Easy to Learn and Use

Apple products are easier to use as compared to other PCs. The Mac OS is far from any of the useless trial versions of the software. Also, the speed of the system, iLife, etc. is much faster as compared with others. People believe that Apple products are very, very easy to operate with a very nice and user-friendly interface.

9. Ability to run Microsoft Windows and Office

Mac has a capability called Virtualization. It lets users run OS X and Windows simultaneously. Many other organizations switched to Mac after this feature was introduced, like the New Museum of Manhattan.

10. Creativity

All those people who are involved in creative business would prefer a system that would make their work easier and faster. Life is created for people that create websites, blogs, home movies, and other entertaining hobbies.

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