Why is the apple red

Why Apple’s red iPhones are not ‘Red’ in China

Apple’s latest iPhone might be red, but it’s not Red in China. The special-edition version of the iPhone 7 and 7plus goes on sale in more than 40 countries, but China has done it slightly differently. The BBC explains why.

What is Red about?

Red is a charity looking to combat Aids and was originally founded by U2 musician Bono and activist Bobby Shriver. It gives the money it raises to the Global Fund for HIV/Aids that doles out grants.

This includes providing testing and treatment for patients with the aim of wiping out transmission of HIV. Apple is the world’s largest corporate donor to the Global Fund.

The special-edition devices celebrate Apple’s long-running partnership with Red and a portion of the sales will go towards its relief operations in Africa.

But Apple’s Chinese-language sites don’t mention the product or cause. This left some perplexed.

Internet users were among the first to spot that there was different branding on Apple’s landing page depending on the Chinese territory.

When translated from Mandarin, Apple’s China retail website for the Red devices simply read as «now in red» while the Taiwanese site used the words «product» Red which the US and other countries have as well.

Some analysts read this as yet another example of Chinese politics interfering with Western brands looking to do business in the world’s most populous nation.

Apple had no comment on the matter.

So why the different name?

One possibility is that Apple is looking to navigate sensitivities in a state where messages are controlled: HIV/Aids and homosexuality remain taboo topics in China.

The first case of HIV in China was recorded in 1989. By 2000 the disease was found in most of China, and as it continued to spread, the government kept denying the problem.

Today discrimination against Aids patients is common.

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This Is Why Red Delicious Apples Suck So Hard

On Assignment For HuffPost

The Washington Apple Commission describes the Red Delicious on its website as “the world’s favorite snacking apple,” but all schoolchildren who have ever thrown one away know the truth: Red Delicious apples suck.

Bland, sometimes cardboardy in texture and usually covered in wax, they’re still found in gas stations, in bowls at the reception desks of fancy hotels and, yes, in brown bag school lunches. But who likes to eat them?

Not even many growers. Mike Beck, who tends 80 acres of apples at Uncle John’s Cider Mill, admits he grows some Red Delicious to add color to some of his ciders, but he won’t eat them. They’re not among his top 10 snacking apples. Or his top 100.

“They’re not even in my top 2,000 eating apples,” says Beck, who served for 15 years on the Michigan Apple Committee. “It’s not a totally bad apple, but I know, for a lot of growers, it’s not one of the apples they’re saving in their personal cold storage. I can tell you that.”

So why did the Red Delicious become so popular, and why has it come to suck so hard? The answer lies in agricultural and eating history.

The Red Delicious was first called the Hawkeye, and Jesse Hiatt found it growing on his farm in Peru, Iowa, around 1870. “It came up as a seedling in his orchard,” says Charlotte Shelton, the owner of Albemarle Ciderworks and Vintage Virginia Apples. “He dug it up, but it kept coming up. He was Quaker, and he thought that because of its persistence, maybe it deserved to live.”

“The original Red Delicious was pretty awesome in the sense that it was a highly edible apple that appealed to many,” Beck says. “But it wasn’t red. It was red and yellow-striped. The original Hawkeye had maybe a little bit of pineapple or melon flavors. It was fruity and sweet, but it didn’t look awesome.”

It was introduced to market in 1874. “Then it won a competition by the Stark Brothers Nursery,” he says.

C.M. Stark, the company’s president, said it was the best apple he had ever tasted, Shelton says, so he bought the rights to it. By 1914, the nursery renamed the variety Red Delicious, and “over time, red became the thing,” Beck says. So did typeness, or specific qualities — for the Red Delicious, a distinctive shape, with a very voluptuous top that elongates into five points on the bottom.

“The Stark Nursery promoted it, and over time, it’s been bred to produce redder and redder apples,” Shelton says.

With promotion and marketing, the Red Delicious’ following grew. “At one time, it was estimated to be 90 percent of the apple crop,” she says.

The big change — and surge in popularity — happened in the 1950s. “It was the SweeTango [a hybrid variety growing in popularity] of the 1950s,” says Bob Purman, the owner of Island Orchard Cider, who grows his own heritage apples on Washington Island in Lake Michigan.

“In the 1950s, as Red Delicious was developing, there was a major shift in the way Americans bought food,” Beck says. “Previously, people would buy food right from the farm or at farmers markets until the advent of good refrigeration and the grocery store chains. So people started buying with their eyes. The Red Delicious, without a doubt, is a pretty apple. It’s gorgeous and very inviting, but it’s kind of like you think you’re buying a Corvette, and then you get into a Chevette.”

The Red Delicious apples became popular, he says, because growers could sell them to packers, who in turn sold them to those grocery store chains, which also fueled a change in their taste.

“The strive for a better retail presentation led orchardists and nurserymen to try to design and crossbreed that Red Delicious to get that perfect dark red color and those perfect five little bumps on the bottom,” says Paul Vander Heide, owner of Vander Mill Cider. “And in the process, they forgot that things have got to taste good.”

“People would buy food right from the farm or at farmers markets until the advent of good refrigeration and the grocery store chains. So people started buying with their eyes. The Red Delicious, without a doubt, is a pretty apple.”

Joe Heron, the founder and former owner of Crispin Cider, doesn’t believe the taste ever changed. “They always sucked,” he says. “When you asked anybody about their taste, they always said it tasted like crap. The Red Delicious was always pretty average because the molecular structure was what it was.”

But people’s tastes have changed. “Our expectation of an apple is now driven by Honey Crisp, which is just sweet enough, just crisp enough,” he says. “Our expectations of greatness have changed.”

Nonetheless, the Red Delicious persists, and today these undesirable apples are as likely to be exported to the western Pacific Rim, Mexico and parts of Europe. “The Pacific Rim is still having a little bit of a love affair with it, so Red Delicious are still part of the growers’ mix,” Beck says. “But as far as being grower friendly, I’d give them a 6 or a 6.5 out of 10. They’re not the hardest thing to grow but not the best. But for so long a time, it was a real wage earner for these guys, especially the guys who didn’t have a market presence, who were just sending them to a packer.”

Can a Red Delicious ever taste good?

“Off the tree, they look like you’re getting something really great, but …” Beck says, trailing off with a sigh.

If you want it to taste better, the Red Delicious needs to be left on the tree so long that a condition called watercore develops. “What that means is the starches and sugars get converted to sorbitol, or unfermentable sugar,” he says. “They’re very sweet, but they don’t last long. If you let the Red Delicious do that, even the cardboard ones can become nonoffensive. They can get a little interesting-er.”

If you want a better-tasting apple, go to an orchard or farm to buy apples.

Or try a different variety like the Fuji, which is a better-tasting descendant of the Red Delicious. Or taste an Empire or a Jonagold.

“And Winesap — they’re like biting into a glass of chardonnay. They’re so delicious,” Beck says.

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If your iPhone won’t turn on or is frozen

If your iPhone has a frozen screen, doesn’t respond when you touch it, or becomes stuck when you turn it on, learn what to do.

iPhone screen is black or frozen

iPhone is stuck on the Apple logo

If your screen is black or frozen

Follow the steps for your device.

On your iPhone 8 or later, including iPhone SE (2nd generation)

1. Press and quickly release the volume up button.
2. Press and quickly release the volume down button.
3. Press and hold the side button until you see the Apple logo.
   
4. If your phone doesn’t turn on, follow these steps to check your hardware and charge your phone. You might need to charge for up to an hour.
5. If your phone still doesn’t turn on, contact Apple Support.

On your iPhone 7 or iPhone 7 Plus

1. Press and hold both the side button and the volume down button until you see the Apple logo.
   
2. If your phone doesn’t turn on, follow these steps to check your hardware and charge your phone. You might need to charge for up to an hour.
3. If your phone still doesn’t turn on, contact Apple Support.

On your iPhone 6s and earlier, including iPhone SE (1st generation)

1. Press and hold both the Home button and the side button or the top button until you see the Apple logo.
2. If your phone doesn’t turn on, follow these steps to check your hardware and charge your phone. You might need to charge for up to an hour.
3. If your phone still doesn’t turn on, contact Apple Support.

If your iPhone turns on but gets stuck during start up

If you see the Apple logo or a red or blue screen during startup, try these steps:

1. Connect your iPhone to a computer. On a Mac with macOS Catalina, open the Finder. On a Mac with macOS Mojave or earlier, or on a PC, open iTunes. Find out which macOS your Mac is using.
2. Select your iPhone on your computer.
3. While your iPhone is connected, follow these steps:
   • On your iPhone 8 or later, including iPhone SE (2nd generation): Press and quickly release the volume up button. Press and quickly release the volume down button. Then press and hold the side button.

On your iPhone 7 or iPhone 7 Plus: Press and hold the side button and volume down button at the same time.

On your iPhone 6s or earlier, including iPhone SE (1st generation): Press and hold both the Home button and the side button or the top button at the same time.

Keep holding the buttons until you see the recovery mode screen.

When you get the option to restore or update, choose Update.

Your computer will download the software for your device. If it takes more than 15 minutes, your device will exit recovery mode. Repeat steps 2-4.

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How Apple’s iPhone has changed through the years

He’s the key designer behind the iPhone, iMac and iPod: products which have helped make Apple the world’s most valuable company.

Despite some recent falls in sales, the iPhone is still a giant in the mobile market.

Now as the man largely responsible for the iconic phone leaves, we cast our minds back to the evolution of the handset.

Can you remember how we got to a point where an iPhone can cost more than a thousand pounds in just over eleven years of existence?

We’ve taken a look at the key changes — from its size and features to its fluctuating price.

The beginning — otherwise known as iPhone 2G

Let’s not get our Gs mixed up here — the 1st generation iPhone was released in the United States, June 2007.

Apple gave a $499 (ВЈ381) price tag for the 4GB model and $599 (ВЈ457) for the 8GB model.

Despite being the first generation it became known as the iPhone 2G because Apple decided only to make it work with the 2G data network, not the faster 3G.

It is now considered a collector’s item by some — and has been sold on eBay for significantly more than its original retail price.

iPhone 3G

The iPhone 3G was released in July 2008 across 22 different countries and sold over 1 million units in its first weekend.

The second generation phone came in two colours — black and white — and was priced significantly cheaper at ВЈ99 with a two-year contract.

The phone came with iOS 2.0 software and received a wave of other updates enabling features such as multimedia messaging (MMS) and copy and paste.

A year later the iPhone 3GS was released — the S stood for speed — the new slogan being: «The fastest, smartest phone yet.»

The iPhone 3G was discontinued in June 2010.

iPhone 4

Back in June 2010, the fourth generation iPhone was revealed at Apple’s Worldwide Developers Conference in San Francisco,

CEO Steve Jobs dubbed the iPhone 4 as the thinnest smartphone in the world at the time.

«This changes everything. Again,» was the slogan this time.

The phones newly introduced front-facing camera gave Apple an edge on other smartphone competitors — as it meant there was now FaceTime video chat.

The 16GB model would have cost you ВЈ499, and the 32GB version ВЈ599.

A fifth generation device, the iPhone 4S was released just over a year later — which introduced voice-assistant Siri for the very first time in October 2011.

iPhone 5

The iPhone 5 was released in September 2012 and was the last Apple device which had been overseen by Steve Jobs — he had died the year before in 2011.

When Apple had begun taking pre-orders they’d received over two million orders in 24 hours.

Its new features included being 4G enabled, being thinner, lighter and having a taller screen than its predecessors.

The iPhone 5 was priced at ВЈ529 (16GB), ВЈ599 (32G) and ВЈ699 (64GB).

The announcement of the iPhone 5C and 5S in 2013 signified Apple’s discontinuation of the original iPhone 5.

iPhone 6

The release of the iPhone 6 and 6 Plus in September 2014 saw Apple introduce a plus-size option.

The 6 and 6 Plus sported 4.7 and 5.5 inch displays respectively.

An upgraded camera, increased battery life and the introduction of Apple Pay were just some of the many features of the new device.

The iPhone 6 was priced at ВЈ539, sim-free.

The iPhone 6 and 6 Plus were Apple’s flagship phones for just under a year until they were replaced with the iPhone 6S and 6S Plus.

iPhone 7

The iPhone 7 was released in September 2016 — its starting price in the UK was ВЈ549.

For ВЈ669 you’d get the iPhone 7 Plus.

Both models came in either 32GB or 128GB sizes and were available in a range of colours — grey, black and red.

This generation of iPhone saw the headphone jack removed, the addition of water-resistant technology and a new and improved 12 mega-pixel camera.

iPhone 8, 8 Plus and X

The iPhone 8, 8 Plus and X were announced in September 2017 at the Steve Jobs Theater at Apple’s headquarters in California, US.

The iPhone 8 and 8 Plus were released later that September and were available in silver, space grey and a new gold colour.

Instead of the aluminium casing featured in the iPhone 7, Apple moved swiftly to an all-glass design for the iPhone 8 and 8 Plus.

Prices started at ВЈ699 for the 64GB iPhone 8 and ВЈ799 for the 64Gb version of the iPhone 8 Plus.

As for the iPhone X — it was released in November 2017, marking the tenth anniversary of the iPhone.

It featured the removal of the home button, an OLED display on a 5.8 inch screen and wireless charging.

Its new and improved features meant the anniversary phone was priced just under the thousand pound mark — at ВЈ999.

Since then.

Apple have released three more phones.

iPhone XR, iPhone XS and XS Max.

It would cost you ВЈ749 to buy the cheapest of the three and a whopping ВЈ1,449 to buy the most expensive.

But those prices could all change after Apple boss Tim Cook’s hint the firm could reduce its iPhone prices in the future — when, where, by how much? We don’t know yet.

And would a change in price bring a change in look now Sir Jony has moved on? Apple’s next iPhone announcements could be the most interesting yet.

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