Why you like apple products

10 Reasons Why Do People Buy Apple Products

Apple Inc is an American multinational corporation and the second largest technology company in the world. Apple was founded by Steve Jobs.

He not only made our day to day lives easier and convenient, but they have also taken the lead in technology innovation across made of the world’s largest industries.

Steve famously said, “People don’t know what they want until we show it to them”.

Are you one of those who think should I buy Apple products like iPhone, iPad, iMac, Macbook Pro, etc.

Here we have shared the top reasons why do people like Apple and why are Apple products so popular ?

Apple Logo Photo from Shutterstock

Why Do People Like Apple Products?

Perhaps you never think who buys apple products and why is Apple so popular brand. Hereunder are a few reasons why do people buy Apple products.

1. Head Turner

Apple is a huge technical industry on the whole. Everyone knows about the speed with which Apple has grown and is growing. In an edition of Weird Magazine stated that “ Apple represents the shiny future of the tech industry”. It makes Apple products a head-turner because everyone believes that Apple is the new future.

2. Look Sturdy

The stylish look of Apple products is one of the many reasons why everyone is so crazy about Apple products. Apple products are so damn good looking that they must use high-quality materials. The designing of the products is done by keeping in mind the consumer’s needs. The credit goes to the CEO of the company, Steve Jobs.

3. Safe and Secure

Apple products are believed to be very secure and safe from all scammers and phishers. But it is not completely true. Initially, when there were not many people who used Mac OS, it was secure. But as the number of users increased, the OS is now exploited by hackers. But not everyone knows this, and people still believe that Apple products are far from any security threat. There are many best iPhone apps that you can try to add security.

One more thing you can’t avoid is taking backup of iDevice. If you’re are iPhone user can use a tool like Wondershare iPhone backup extractor. It is one of the most trusted applications among iPhone users.

4. Innovation

There isn’t another company in the world you could point to that’ innovated as consistently, or across as many fields as Apple has. Steve Jobs and his team work hard to introduce innovation in the tech industry. It has given a different angle to the wireless and touchscreen technology. Apple tends to give its customers what they want before they even want it.

5. Followed by Other Services

Nowadays, most of the other services are designed to keep Apple products in mind. The Scion and the new Honda Civic now have connectors that are compatible with the iPod. These eliminate the need for those annoying FM transmitters to play songs from your iPod. Many sales websites that have an electronic section will mostly have a separate section for Apple products.

6. Steve Jobs

Steve Jobs has a great influence on the company as well as the people. He is a very creative and intelligent person. He bought the company into the business when it needed his help. In fact, there are people out there that get every single new Apple device just because Steve Jobs was its creator.

7. Creative Advertising

The marketing of Apple products is done in a very intelligent way. The commercials are very creative and very much attractive. For example, “Mac Vs. PC” commercials made you hate PC for being useless.

8. Easy to Learn and Use

Apple products are easier to use as compared to other PCs. The Mac OS is far from any of the useless trial versions of the software. Also, the speed of the system, iLife, etc. is much faster as compared with others. People believe that Apple products are very, very easy to operate with a very nice and user-friendly interface.

9. Ability to run Microsoft Windows and Office

Mac has a capability called Virtualization. It lets users run OS X and Windows simultaneously. Many other organizations switched to Mac after this feature was introduced, like the New Museum of Manhattan.

10. Creativity

All those people who are involved in creative business would prefer a system that would make their work easier and faster. Life is created for people that create websites, blogs, home movies, and other entertaining hobbies.

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Why Do People Love Apple SO Much?

Written by Adam Hayes

September 25, 2015

Today, Apple launched the iPhone 6 and iPhone 6s Plus.

The only reason I know this is because I was woken to a stream of early morning WhatsApp messages from a friend who was stood queuing in line with 200 other people, waiting to get his hands on the new phone.

To me, it was a ludicrous notion that anyone would wake up at 5AM just to be one of the first to get the phone.

But as a marketer, the Apple frenzy is something to admire.

They have an army of loyal fans that would promote Apple until the cows come home. They buy absolutely everything that they produce, no matter what the cost.

In fact, they have made the news once again for topping a poll as the coolest brand in Britain!

And I’m struggling to think of another brand that has managed to achieve the same adoration and fan base that this brand has…

So how do they do it?

#1. They know good usability

I did a quick office poll to find out why everyone loves Apple and the top reason is that “their devices just work”.

In terms of functionality, Apple knows how to create a product that’s really easy to use. Pick up an iPhone or log into an iMac and you can use it, without struggling to work out its features.

Apple is a company that is known to put ease-of-use as the main goal when designing a product. And as technology continues to advance, Apple still manages to create a product that works for absolutely anyone using it.

According to the developer library section on their website, the iOS focuses on three key aspects:

Whether you sell a physical product or a service, making things simple for your audience is a crucial part of getting people on side with your brand. Something that Apple stands light years ahead of it’s competitors on.

#2. They keep it consistent

If there’s one thing that Apple is good at, it’s having a consistent brand. Of course they evolve, but the changes they make don’t disrupt the look and feel of their overall brand message.

You could be watching a TV advert and even before the branding has popped up, you’ll know that it’s Apple – and that’s the sign of a good brand.

This consistency runs throughout every channel they have. You can expect the same customer experience when you’re visiting their website as you do if you were visiting one of their stores.

Their clean modern look and feel can be seen across everything they do and this really helps people become familiar with them, no matter which channel you’re choosing to connect with them from.

#3. They evolve

A company has to be evolving, otherwise it’ll get lost amongst its competitors. Even companies like Apple that stand out as leaders, will continuously evolve so that their audience can always expect something new, fresh and exciting from their latest product launch.

This is the reason that they stand as a leader, rather than a follower.

In fact, one of their Apple designers was quoted in saying: “Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.”

If you want to be a leader in your space then you need to continuously evolve. And I don’t mean find out what your competitors are doing and copy them. Hire researchers and forward thinkers who will drive your company forward and develop new things that your customers are going to love.

What started as a computer company, is now famous for its phones, music, TV, and more recently, watch technology. Apple continues to evolve and you should too!

#4. They make the consumer feel good about themselves

This is probably one of the biggest reasons why I think that people love Apple. It’s because they make the consumer feel like they are better person for having the product.

The story that they convey throughout their marketing is a powerful one. It oozes lifestyle, innovation, passion and style – and why wouldn’t you want to be part of that? It’s like an exclusive club that has millions of members.

So when you buy an Apple product, you’re sharing and representing those same ideals that this very brand stands for.

And it’s not one single thing that can be pin-pointed to this. You can see it in the powerful copy they use on their website, the stylish images in their adverts, and the sleek design of their products. It’s all about telling a powerful story that will make your audience want to be a part of everything you do.

#5. They make their own decisions

“If I had asked people what they wanted, they would have said faster horses” – Henry Ford.

In the world of marketing this may be a tad controversial, but Apple doesn’t rely on market research, focus groups or personas to create their products.

Instead, they listen to the people that they hire. Their designers and engineers work on the notion that they need to create a product that they would want themselves. This is a mantra that Steve Jobs instilled within the company, that the product has to be something that the employees personally couldn’t live without, otherwise it’s not good enough.

I’m not saying you should completely ignore your audience, that would be foolish. But you are the experts in your field, so use that expertise to create something new that will your audience will love.

#6. They take their time

When it comes to designing the hardware, Apple is known for its slow approach. But in business terms, this again is not something we see very often.

Many companies will rush things out before they’ve had time to fully develop them, whereas Apple is known for spending years trying to perfect their products to make sure that they hit the mark. Jobs is cited in saying that they were developing the iPad well before the iPhone came out.

Many models were scrapped and deemed not good enough for release, which just goes to show the time that was spent making sure it was perfect for release.

The takeaway here is that if you want to produce a high-quality product for your audience, then you need to spend the time doing so.

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Why is Apple’s Marketing Just So Darn Good?

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Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.

They don’t try to compete on price, and they don’t have to.

Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power.

Regardless of your industry, product or service, there are a few things to be learned from Apple’s marketing.

Apple’s Marketing is Built on Simplicity

Apple products speak for themselves. That’s how Apple has consistently positioned their marketing, keeping messaging and visuals simple. Most of the marketing is free of things like feature lists, pricing, or expensive special effects.

They know the product will sell itself without relying on pomp and circumstance. With stripped down content and simple advertising, they’ve gone on to sell more than 1.5 billion products.

The logo is a perfect example of their simplicity – a simple apple shape with a chunk missing. There are no clever words to accompany it – none are necessary. Why rely on words when visuals will suffice?

According to CEB, the most effective way to sell a product to a consumer isn’t through complicated advertisements, flashy websites, or hyper-inflated ad copy. You reach them by simplifying the decision making process.

The Powerful Narrative

Steve Jobs built Apple around a particular set of core values, and a customer-focused narrative. Rather than just viewing operations as “operations”, the company makes it a point to show that in every aspect of operation they stand for something.

Apple is about enriching the lives of its consumers. This is marketed in everything they do:

• Employees carry cards reminding them of the importance of company values
• Salespeople get paid without commission, allowing them to focus on helping customers rather than closing the sale
• Play areas for the children of Apple customers
• The Genius Bar

Part of Apple’s narrative is how they overcame the challenges in the early days of the startup, and how Steve Jobs and his team led Apple to greatness through innovation. That’s the kind of narrative that people relate to – one that pulls at their heartstrings and connects them to a brand.

Consistency, from product to core values, reinforces the beliefs of an audience. It tells a customer they can always rely on you to deliver on your promise.

You see that same kind of narrative in companies like Beard Brand, Burt’s Bees and Nike who use powerful, moving stories to elevate the brand and forge lasting connections to better engage their customers.

Reach Consumer Emotions with the Right Language

Apple has clearly gone to great lengths to understand their target customer; how they think, how they speak, the language they use, their habits, their likes, dislikes and more. They know how to talk to customers in their own language, rather than trying to talk them like a sales person.

That kind of understanding creates an amazing bond between a prospective customer and a brand, and a lasting connection for an existing customer.

The PC vs. Mac ads show that Apple understands the frustrated PC user looking for a better solution. It’s simplistic advertising spoken in a language that virtually any prospective customer could understand.

There was no jargon or explanations that could be confusing to a basic PC user, and that kind of approach continues to win over a lot of customers.

Other ads show happy people having a great time with the simplicity of their iPads. This consistent display of positive emotion is the driving force behind sales. They’re not selling more storage, or more battery life.

Apple is selling the emotion of contented happiness that comes from a simplified lifestyle; a result of owning an Apple product.

They Create Mystery and Buzz

Typically, when a company launches a product, the marketing team will drop knowledge on the audience and reveal all of the information up front. The intent is to tell customers everything about a product to get them excited.

Apple takes a different approach, creating excitement by withholding information around new products as they tease it out. Creating mystery around product launches is one of their best marketing tactics.

It’s an approach that turns existing customers into rabid fans, driving them to scour the web for more information and share everything they find. It also helps to turn heads by tapping into the curiosity of prospective customers.

Apple has even gone as far as to “accidentally” leak information and let rumors slip to get customers and fans talking, well ahead of any official product launches or announcements.

Apple Leverages its Community

Over time, Apple users have formed a fairly tight community that includes people from all walks of life. Executives, artists, musicians, designers, professionals, writers, kids, teens and retirees.

It’s this active community that helps to promote the product both within the active users and customers as well as outside to potential prospects.

Apple leverages this community by taking advantage of the testimonials and reviews. Apple knows it serves an elite audience of the most devoted users, but that devotion is one of the main driving forces behind Apple’s growth and brand lift – especially considering 63% of consumers indicate they are more likely to purchase from an online store that lists ratings and reviews.

Whether it’s Amazon, Best Buy or other marketplace, Apple users leave positive reviews and testimonials en masse.

It’s smart of Apple to leverage those reviews, and keep them front and center on product pages. 92% of consumers rely on peer reviews to help make a purchase decision as opposed to being influenced by brand advertising.

This is a simple tactic any brand can utilize, especially with the number of tools available that help ecommerce brands bolster conversions with social proof through testimonials and reviews.

But social proof isn’t just limited to product reviews on a site. It also includes a lot of direct engagement between users and brands in social media.

Not for Apple, though.

The sense of “brand love” that comes from its community, as well as the media, as palpable – evident by the company’s social media policy (or lack thereof). You won’t find official tweets or Facebook updates from the brand, though they do have product-focused channels on Twitter. You also don’t find posts about new product updates and announcements coming direct from the brand.

But why is that?

Countless companies cherish, and for some require, the reach of social media channels to promote their newest products. They also use those channels to handle PR if something goes down and they need to minimize damage.

Unlike others, Apple is a unique case. You would be hard pressed to find another brand in the world so loved. With practical ownership of the news and mainstream media, Apple knows their community will carry the message of new launches, news and updates.

It appears one of Apple’s marketing strategies is only to use channels that they know they have 100% control of. Social media isn’t one of those channels. Think about that for a while ;).

Notice anything missing from Apple.com’s footer?

Position it as More than a Product

Apple has done tremendously well when it comes to creating experiences for their customer. They don’t just create products. They create something that is designed to improve the lives of their customers. To market that, they create experiences that are memorable and keep people coming back.

Few brands have gone the route of creating stores devoted to their products, like Apple stores. Even fewer create events that rival rock concerts to celebrate and announce new products.

Even the earliest ads positioned Apple products as an experience, and not just some tech accessory or gadget.

Extensive Product Placement

Here’s something that you don’t hear about much, but it’s an integral part of Apple’s marketing.

The company has deep roots in Hollywood. In a federal court, Apple revealed that it relies heavily on product placement.

“Apple’s employees work closely with Hollywood on so-called product placement so its gadgets are used in movies and television shows.”

-Phil Schiller, Apple’s SVP of global marketing.

In an interview with Businessweek, Zombieland and Curb Your Enthusiasm producer Gavin Polone said:

“Apple won’t pay to have their products features, but they are more than willing to hand out endless amount of computers, iPads and iPhones.”

It’s genius for the company, as the cost is no more than the hardware itself, and offering it up for free can shave tens of thousands from television and film budgets while putting the products in the spotlight in front of millions of people.

Push the Unique Value Proposition

One of the things that continues to impress me about Apple is the way they don’t get into constant price wars. Sure, there’s been some price adjustments over the years as Samsung has gone toe to toe with them, but as I mentioned earlier, there’s never been a race to the bottom.

Apple consistently focuses on its value propositions over features and price. And despite being, arguably, the most expensive brand for a number of products, they continue to outperform competitors.

They can do that because of the effectiveness of their marketing; it sinks home the value of the product and creates a need for the prospective customer.

This ad for the iPod is a perfect example.

No jargon, no technical details, no sales message. Just pure value.

Couple the value propositions with the cool features and extensive usability of Apple products, and it’s a combination that is built to drive advocacy and viral acceptance. Whatever the brand offers, customers are willing to pay the elevated cost because they know the value they’ll get from the product.

Conclusion

Apple’s marketing strategy, not surprisingly, continues to drive revenue and growth for the company worldwide. Virtually any organization could achieve the same results if they apply some of the same tactics to the launch of new products, and the promotion of existing products and services.

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